Federation University Australia Football Club Page 1

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1 Federation University Australia Football Club Page 1

2 Contents Overview... 3 Exposure... 4 Achievements... 5 Player & Competition Background... 8 Community Involvement Our Proposal Conclusion Federation University Australia Football Club Page 2

3 Overview Club Vision To build culture based relationships built on integrity and trust within the Football Club which invites, connects and establishes collaboration with respect and dignity within the community. Federation University Australia Football Club [Fed Uni FC] strives to increase the awareness of living an active lifestyle and participation in Uni Sports while studying at University. Fed Uni FC continue to aim at creating a positive culture for students by encouraging the important link between mateship & teamwork. Fed Uni FC provide the chance for any male or female students wanting to join a club easy by making them feel welcome and offering many opportunities to make their time at University memorable. More importantly, for those who finish their studies, that the connections, friends and memories made while participating continue to be infused in their future, and that they leave fully satisfied in the opportunities they had through the team s connection. Background Federation University Australia Football Club compete in the Australian University Games each year, where we combine with over 9,000 university students competing in their respective sport aiming for the ultimate achievement ; gold. Fed Uni FC was formed in 2012 as the University of Ballarat Football Club with hopes to build the club up to become nationally recognized successful Australian Rules University team in Australia. Each year the team travels to a major city within Australia to take on some of the best talent from University s across the country. The cities have previously included Adelaide, Melbourne, Gold Coast, Sydney and also Ballarat in 2013 during its hosting of the 2013 Southern University Games. In 2016 the team will travel to Perth for the Australian University Games with high expectations, after finishing 5th in Men s & 2nd in Women s in Australia at Gold Coast late September About Federation University Australia Federation University Australia is Australia's only regional, multi- sector university. They are the third oldest site of higher learning in Australia, and offer secondary schooling, TAFE, higher education, and research opportunities. They have campuses in Ballarat, Gippsland and throughout the Wimmera. They also work with a range of partner institutes across Australia and the world. Federation University Australia has over 27,000 international and domestic students and are committed to serving regional Victorian communities, yet have a broad national and international outlook. Fed Uni offers the best of both worlds; combining a strong tradition of 142 years of tertiary education with the freedom and dynamism that comes with being a multi- sector University with close links to local industry and technology. F e d e r a t i o n U n i v e r s i t y A u s t r a l i a F o o t b a l l C l u b Page 3

4 Media Exposure Newspaper The Courier Ballarat Gippsland Times The Miner TV Coverage Win News TV Ballarat & Western Region Win News TV Gippsland Region Online Facebook Twitter Instagram YouTube Uniform Branding Playing Guernsey Playing Shorts Media Polo Warm Up Tee Training Singlet Logo recognition Club letterhead Online accounts Club Newsletters Club multimedia including YouTube Videos Uniform Branding Media Releases Club Events Federation University Australia Football Club Page 4

5 2016 F ed U ni F C P resentation Logo recognition on all presentations with opportunity to present an award on the night Complimentary tickets to the event held at North Ballarat Sports Club in October 2016 F e d e r a t i o n U n i v e r s i t y A u s t r a l i a F o o t b a l l C l u b Page 5

6 Website Branding In 2015, Fed Uni FC launched a fully functional website to increase the professionalism of the club moving forward. F e d e r a t i o n U n i v e r s i t y A u s t r a l i a F o o t b a l l C l u b Page 6

7 Achievements The club has had some fantastic results in the past few year since the club has established themselves. The club is confident they can continue the trend and push for Gold Medal in both Male & Female AFL divisions Ballarat Youth Awards Sporting Award- Andrew Day 2015 Federation University Australia Best Club & Society- Fed Uni FC Previous Results Female 2 nd place at Australian University Games 2015 Male 5 th place at Australian University Games 2015 Female 1 st place at Australian University Games 2014 Male 4 th place at Australian University Games 2014 Male 3 rd place at Southern University Games 2013 Female 2 nd place at Southern University Games 2013 Male 4 th place at Australian University Games 2013 Female 4 th place at Australian University Games 2013 Male 5 th place at Australian University Games 2012 Female 8 th place at Australian University Games 2012 Green & Gold Selections At each Australian University Games the games organisers, umpires & match officials will select a team of the tournament named Green & Gold. We are very proud of the players named All Australian at the University Games which is nationally recognised. In 2012 Lachlan Edwards named as a Green and Gold representative, who is now in America punting for Sam Houston State University. Player Achievements Kaitlyn Ashmore plays for the Western Bulldogs in the annual Women s AFL Match. Kaitlyn also represents Victoria in Women s AFL and as Female Football continues to develop we will soon see her again playing at the highest level. We are very lucky to have Kaitlyn playing for the Club and we support her as future ambitions. Some of her key achievements are as follows: Kaitlyn Ashmore Mt.Clear College 54 games North Ballarat Eagles in V.W.F.L 47 games Current club Melbourne University V.W.F.L Premier League Represented Vic Country Played 50th game in V.W.F.L played for Melbourne & Western Bulldogs in AFL 2013/14/15- Represented a winning Victoria Team at the National Championships in Cairns Green & Gold 2013,2014 & 2015 Games Federation University Australia Football Club Page 7

8 Lachlan Edwards Sam Houston State Lachlan Edwards played in our 2012 University team after being sort after by the club due to his ability to be a leader and great player on the field. He managed to bring great support to the coaches and the team managers in this role and as a result gained a green and gold representation medal.after this he was then was recognised for his ability to kick the ball with great control and measure and was asked to enter a try out day for the NFL university teams. After completing these trials he was scouted by the American Universities and many placed a tender for his ability to join their team and he now plays for Sam Houston State University as their number one punter and was named in the top 5 specialist s players for the year. This goes to show the talent that comes from the University Games and the dreams that can be made as a result of the support given to them. Casey Scorpions VFL 2011 North Ballarat Roosters Green & Gold Selection Australian University Games Adelaide Sam Houston State University 2013 Our Players Players & Competition Background In the male side, we have players from over 20 different home clubs and 15 different football leagues around Victoria. In 2014 we had 6 players who had won Premierships back for their home clubs & 4 players who were named in the best team of the year for their respective league. Competition The opposition University s are extremely competitive with players coming from their respectful states highest form of football under AFL such as VFL, SANFL & WAFL. There are 15 University s participate in Male division and also 15 University s in female. The competition is significantly growing in magnitude and becoming much more professional with many clubs now securing the support of sponsors to further develop their squads. Fed Uni FC understands that we now need to develop our current squad and scout deeper into the University at the talent available to remain a fierce competitor. Women s Football Women s football is experiencing significant growth across Australia with it popularity the AFL has a plan for a full national league to match the male league. This is extremely promising for females who wish to pursue a career in AFL or aim to play at the highest level. Fed Uni FC is well aware of the pathways football can offer and we are extremely supportive of our female players further pursuing football commitments. Federation University Australia Football Club Page 8

9 Coach Bryce Curnow currently plays for the Victorian Football League club the North Ballarat Roosters. His on field leadership along with his off field leadership is outstanding which he is highly respected by his teammates. He is also very active in the local community volunteering at local schools as well as being an ambassador for the Gamling s not a Game campaign, which promotes the awareness of anit- gambling in sporting clubs. Bryce unfortunately injured his shoulder this season but has kindly volunteered to coach the side at this year University Games. He is currently studying Physical Education. Bryce Curnow Social Media Social Media is our largest platform with the significant growth digitally. We are continuing to grow this area and support it with good news stories to engage our audiences while acting professionally NAB AFL Challenge Curtain Raiser AFL 9 s Cup Winners F e d e r a t i o n U n i v e r s i t y A u s t r a l i a F o o t b a l l C l u b Page 9

10 AFL 9 s In 2016 Fed Uni FC will enter a Mixed AFL side into the local Ballarat Competition. It s a fast, free- flowing game that involves 9 players on each team playing on a smaller field. Best of all, it s touch football with no tackling or bumping, making it suitable for people of any age or skill level. Importantly, AFL 9s is easy to play, not too physically demanding and provides an environment where fun, enjoyment and safety are a priority. This is a great opportunity for both male and female players to play alongside each other where typically in traditional AFL would be unable. Charity Involvement Community Involvement We will continue to support the Ronald McDonald House Charities (RMHC) as we aim to provide more awareness of the about the services they provide for seriously ill children and their families who are needing the support. RMHC provide many programs that offer vital support for families with sick children. In 2014 we will be volunteering at the Melbourne Parkville House to support these children and their families. Kokoda Track In 2016 the club will be sending a small group of players along with Federation University to complete the Kokoda Track. It is a great opportunity to travel to Papua New Guinea to experience yet pay our respect to those who have fallen in World War II. It is extremely important we understand the history of Australia and the ultimate sacrifice of those in War as they have provided us with such a lucky country to live in today. It s very mentally challenging & physically challenging as you are reflecting on a lot of the things that the diggers did for us over there Fed Uni FC player Jonty Wall Reflecting on his Kokoda Trek experience in Auskick We will again continue to support local Auskick clubs as we believe it is important to encourage and promote children to learn important social skills, including cooperation and respect for others. We trust that contact with adults provides valuable role model experiences for our players and a positive attribute to development in junior football. Federation University Australia Football Club Page 10

11 Volunteer Eco Students Abroad (ESA) - Fiji Islands Discovered Ryan Bell and Tyron Cover, both Federation University students and members of the Fed Uni Football Club are travelling with student travel company VESA (Volunteer Eco Students Abroad) to Fiji between the 6th to the 19th of December. During the program the boys will be staying and volunteering in the villages of Fiji. They will be introduced to a local community via a traditional welcoming ceremony before commencing a week of volunteer work. The volunteer work the boys will be completing includes; working with children in the village schools teaching English and basic sanitation, renovating and revitalising the facilities with fresh coats of paint, installing new play equipment and the construction and installation of bathrooms and water catchments. This is certainly an experience of a lifetime for the boys, something we hope they will learn a lot from and cherish the experience. Ryan and Tyron are excited about the trip and whilst they are over there will be distributing Fed Uni Football Club apparel to the Fijian locals. F e d e r a t i o n U n i v e r s i t y A u s t r a l i a F o o t b a l l C l u b Page 11

12 Sponsorship Packages We have a range of sponsorship packages to suit all kinds of organisations which are based on the level of commitment with your investment in the club. Financial Sponsorship investment goes directly towards fundraising of the travel for the players to the Australian University Games, contribution to their apparel and foods/fluids. In 2013, it cost $65,500 to take 56 players to the Gold Coast for the Australian University Games which was directly contributed by the players themselves which covered airfares, transfers, accommodation & registrations only. As the team has no other form of income, Fed Uni FC heavily relies on sponsorships and contribution from generous organisations to continue to ensure we are able to perform to our best potential and more importantly the ability to travel safely to these competitions & represent our University. When travelling to Sydney in 2014 for the Australian University Games, to take 56 male & female players, we are looking at a total cost of $68,830 to compete. This will cover flights, transfers, registration, accommodation & the player s apparel. We understand that many organisations are already fully committed & have allocated sponsors financial assistance for 2014 but if you could consider us we would be greatly appreciative. We aim as any assistance goes directly towards reducing the costs of the apparel for the playing group as well as providing meals and hydration while in competition. All other funds will be fully contributed by the players themselves. We are extremely appreciative of all our sponsors and supporters as we continue to build the club forwards. All packages are negotiable to suit your current organisations commitments and we welcome feedback to design a package to suit. Some organisations offer product to raffle off for fundraising along with supplying of equipment to train which we considerably appreciate. Please read through the following packages and we hope we have something to suit. Premiere Sponsor - $4,999* Apparel Priority opportunity to display sponsors logo on the back or front of playing Guernsey in prominent position for both Male & Female teams. Priority to have sponsors logo placed on front of club players polo Priority to have sponsors logo placed on singlets Priority to have sponsors logo placed on hooide Media The Courier Press Releases & Publications Win News- Press Releases AUG s Sports Coverage Match Day Promotion Logo displayed on coaches board Logo displayed on club windbreak banner which is put up at each quarter- time break Stationery Logo displayed on all stationery- s, letterheads, press releases. Social Networking Regular updates on all social networking- Facebook, Instagram & Twitter. Players will be wearing UBFC sponsored apparel in all photos. Further Promotions Opportunity to have promotional posts on social networking promoting of sponsors choice Ability to produce YouTube Videos for promotion of partners Other Benefits A2 Professional Team Photo Player Visits to Sponsors & charity events Certificate of Appreciation X4 Tickets to Black Tie Best & Fairest Presentations Night Naming rights sponsor of award for presentations night Federation University Australia Football Club Page 12

13 Platinum Sponsor - $3,499 Major Sponsor - $1,999 Apparel Opportunity to have logo displayed on playing shorts of male & female teams Opportunity to have sponsors logo placed on sleeve of club players polo Opportunity to have sponsors logo placed on sleeve of players warm up Guernsey Opportunity to have sponsors logo placed on players training singlets Stationery Logo displayed on all stationery- s, letterheads, press releases Social Networking Regular updates on all social networking- Facebook, Instagram & Twitter. Players will be wearing Fed Uni FC sponsored apparel in all photos. Further Promotions Opportunity to have promotional Updates on social networking promoting of sponsors choice Plasma TV Slideshow. Displayed at Mt.Helen Campus in prominent position at the HUB cafeteria building. Other Benefits A3 Team Photo Certificate of Appreciation X2 Tickets to Black Tie Presentations Night Naming rights sponsor of award for presentations night Apparel Opportunity to have sponsors logo placed on sleeve of club players polo Opportunity to have sponsors logo placed on sleeve of players warm up Guernsey Opportunity to have sponsors logo placed on players training singlets Stationery Logo displayed on all stationery- s, letterheads, press releases Social Networking Regular updates on all social networking- Facebook, Instagram & Twitter. Players will be wearing Fed Uni FC sponsored apparel in all photos. Further Promotions Opportunity to have 1 promotional Update on social networking promoting of sponsors choice Plasma TV Slideshow. Displayed at Mt.Helen Campus in prominent position at the HUB cafeteria building. Other Benefits A3 Team Photo Certificate of Appreciation Invitation to Black Tie Presentations Night Naming rights sponsor of award for presentations night Player Sponsorship - $100 Player sponsored A3 poster for display in business premises Team Plasma TV Slideshow. Displayed at Mt.Helen Campus in prominent position at the HUB cafeteria building. Player profile on scheduled social media accounts Facebook, Twitter & Instagram. Player visit to business for charity or promotional days McDonald s Australia Oak Flavoured Milk BLK- Official Apparel Partner Quest Apartments Ballarat Paul Norton Plumbing Intersport Sports Biz Ballarat North Ballarat Sports Club Current 2016 Partners & Supporters Federation University Australia Football Club Page 13

14 2015 Apparel Examples Federation University Australia Football Club Page 14

15 GALLERY During 2014, a range of AFL Talent showed their support of Fed Uni FC as they aimed to become the most professional Club at the University Games. Federation University Australia Football Club Page 15

16 Conclusion We welcome you in becoming a sponsor of the male & female Federation University Football Club as you invest into the future of the club but more importantly as they move forward to become a leading University academically & professionally as a Football Club. We pride ourselves in getting into the local community for charity events and other events throughout the year. The Club has high expectations moving forward and achievable goals which the players are determine to attain. We strongly believe that our proposal represents great opportunity & value for your organisation as we strive to deliver exceptional exposure for you. We want to work with you in developing a positive profile throughout the Ballarat Community, Western Region, Gippsland Region & at a national level. We look forward to hearing back from you in the near future & we would like to arrange a meeting to discuss any further questions or queries you may have. I appreciate your time and would love to hear back from you soon and with anticipation we can build a supporting relationship together. Kind regards, Andrew Day Media Relations Postal: Student Experience Office; University Drive, Mount Helen VIC 3350 Mobile: fedunifootballclub@gmail.com Federation University Australia Football Club Page 16

17 . James McArlein & Justin Garry with Jack Riewoldt Andrew Casey Eastern Oval Federation University Australia Football Club Page 17