CGA Committee Meeting Update Cincinnati, OH June 13, 2017
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2 CGA Committee Meeting Update Cincinnati, OH June 13,
3 Agenda National Safe Digging Month data and key events 811 Hot Air Balloon tour Triple Crown horse racing New toolkits 8/11 Day plans
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5 NSDM by the Numbers Nearly 3,000 media stories (combined TV, radio, print and online) Approximately 589 million media impressions connected to NSDM initiatives $1.23 million in combined media value, up slightly from 2016 More than 80,000 visits to Call811.com, up 20 percent from the year before
6 700 Impressions in Millions Connected to NSDM
7 Visits in Thousands to Call811.com in April
8 NSDM Governor Proclamations Earned (Based on CGA member survey)
9 NSDM Matte Release
10 NSDM Matte Release
11 NSDM Campaigns
12 NSDM Campaigns
13 NSDM Campaigns
14 NSDM Campaigns
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20 NSDM in Summary NSDM continues to be a major focus for CGA members. Traffic to Call811.com was up significantly compared to 2016, indicating great public interest in digging projects, 811 and safe digging practices. Increased visits to Call811.com led to nearly 43,000 departures from the website DIRECTLY to a one call center website or online ticketing platform.
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22 28 Organizations Placed a Bet on 811
23 The Founding Four Win Sponsors
24 Place Sponsors
25 Show Sponsors
26 Exacta Sponsors
27 Trifecta Sponsors
28 2017 Triple Crown Races Approach Partnership with full race team: Julien Leparoux (jockey) Casse Racing (trainers) Classic Empire (horse)
29 Kentucky Derby Pre Race Exposure 29
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31 Preakness Pre Race Exposure 31
32 Preakness Pre Race Exposure 32
33 CLOSE 2 nd Place Finish = Major Exposure 33
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37 Triple Crown Races Results 8.1 million viewers on NBC 3 minutes 12 seconds of combined air time for NBC/NBCSN segments showing 811, worth $2.1 million in ad equivalency value. More than 30 million media impressions of the 811 logo from coverage surrounding the races Call811.com traffic spiked during 6 7 p.m. EDT hour on Derby and Preakness days
38 CGA on Social Media CGA conducted member research to determine the best social media platforms for reaching individual members and member brand accounts Result was CGA Connect accounts on:
39 CGA on Social Media CGA Connect on Facebook: Horse racing drove page engagement (up 155% in May compared to April) Page likes up 9% in the past year, all organically, increasing reach to 1,620 industry stakeholders CGA Connect on Twitter: Horse racing Tweets produced the highest level of engagement, with between stakeholders retweeting or liking these Tweets (compared to 5 10 for non horse racing Tweets)
40 New Communications Plan Toolkits!
41 New Communications Plan Toolkits!
42 New Communications Plan Toolkits!
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44 811 Awareness Research 44
45 2018 Proposed Meetings Date Committee Times Location Monday, January 22, 2018 Tuesday, January 23, 2018Educational Programs 8:30am 5:00pm Tuesday, January 23, 2018Educational Programs Task Teams 9:30am 3:00pm Wednesday, January 24, 2018Educational Programs 8:30am 3:00pm Location Monday, June 11, 2018 Tuesday, June 12, 2018Data Reporting Tuesday, June 12, 2018Educational Programs Tuesday, June 12, 2018Educational Programs Task Teams Wednesday, June 13, 2018Educational Programs Wednesday, June 13, 2018Technology 8:30am 4:30pm 8:30am 5:00pm 9:30am 3:00pm 8:30am 3:00pm 8:30am 4:30pm Phoenix, AZ Monday, March 5, 2018OCSI Monday, March 5, 2018Technology Monday, March 5, 2018Stakeholder Advocacy Monday, March 5, 2018Regional Partner Tuesday, March 6, 2018Data Reporting Tuesday, March 6, 2018Best Practices Tuesday, March 6, 2018Educational Programs & Marketing Tuesday, March 6, 2018Board of Directors Tuesday, March 6, 2018Board Dinner Wednesday, March 7, 2018Annual CGA Meeting Wednesday, March 7, 2018Board of Directors Wednesday, March 7, 2018Networking event 8:30am 12:00pm 1:00pm 5:00pm 1:00pm 5:00pm 1:00pm 5:00pm 8:00am 12:00pm 8:00am 12:00pm 8:00am 12:00pm 12:30pm 4:30pm 6:00pm 8:00pm 7:00am 9:00am 10:00am 11:00am 6:00pm 8:00pm Location Monday, July 16, 2018 Tuesday, July 17, 2018OCSI 8:30am 4:30pm Wednesday, July 18, 2018Best Practices 8:30am 4:30pm Thursday, July 19, 2018Board of Directors 8:00am 3:00pm Location Sunday, November 11, 2018 Monday, November 12, 2018OCSI 1:00pm 5:00pm Tuesday, November 13, 2018Best Practices 8:30am 5:00pm Tuesday, November 13, 2018Educational Programs 8:30am 5:00pm Tuesday, November 13, 2018Educational Programs Task Teams 9:30am 3:00pm Tuesday, November 13, 2018Data Reporting & Evaluation 8:30am 4:30pm Wednesday, November 14, 2018Educational Programs & Marketing 8:30am 3:00pm Wednesday, November 14, 2018Stakeholder Advocacy 8:30am 4:30pm Wednesday, November 14, 2018Technology 8:30am 5:00pm Thursday, November 15, 2018Board of Directors 8:00am 3:00pm * Nov 11th is Veterans Day Observed on the 12th 45
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