Monetizing Off Peak Hours With the Uber of Golf

Transcription

1 Monetizing Off Peak Hours With the Uber of Golf

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6 Play and Pay by the Hole Monetize off-peak inventory Expand golfer base Adapt golf to modern day lifestyle Address the concern of time Copyright egull Confidential 6

7 The egull Pay Experience Golfer Downloads the app Selects your course Calls/walks-in for tee time Checks in at the pro-shop Golf Operator Issues authorization code and where to start Can track holes played on dashboard Golfer Enters code Plays Credit card automatically charged at end of play egull Pays you Copyright egull Confidential 7

8 GPS based technology like Uber Course in control of hours and price per hole Add on to any tee-sheet Free desktop software to operators Free ios / Android app to golfers Simple set-up and operations No extra staff required to manage/monitor Copyright egull Confidential 8

9 Why egull Pay? Not everyone has time for 18 Attract execs, millennials, women, seniors, beginners Maintain value of a round no discounting of twilight No more raincheck due to inclement weather Fill non-peak hours and gaps on the course More revenues than a bucket of balls generates Extend play beyond resorts: let convention attendees play some Copyright egull Confidential 9

10 A Simple Commission-Based Model egull Pay Collects egull Pay Distributes Weekly - 20% Commission Estimates: $15K-$50K incremental revenue / course / year (approx. 40 twosomes/month playing 7 holes) Copyright egull Confidential 10

11 Already In Use at the Host of 2018 Ryder Cup And over 50 courses in Europe Players average 7 holes Most rounds after 4PM Spend between per round Copyright egull Confidential 11

12 In Partnership with European Tour Copyright egull Confidential 12

13 Deployed at Largest European Operator Copyright egull Confidential 13

14 Contact Your Rep In Your Designated State at Copyright egull Confidential 14

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16 Q & A Copyright egull Confidential 16

17 egull Pay Consumer APP Copyright egull Confidential 17

18 Course Operator Always In Control Course Dashboard Mr. Jones Start:16:12 Start Hole: 11 Played: 6 Revenue: $18 Battery: 20% Course Controls Sets hours Defines per hole fee Issues validation code Decides start holes Knows where players are Knows what they play No worries about billing Real time revenue tracking Copyright egull Confidential 18

19 Golf is fun, but we face time issues. There is more demand on a club member s time and one of the things we suggest to our professionals is to try different experiences. It doesn t necessarily have to be playing nine holes, but it can be a 30 or 60-minute experience. For example, take a lesson, play 2-3 holes after work or hit the driving range. It s about creating flexibility and ingenuity to adapt to modern lifestyle allowing golf to fit into American lifestyle, Copyright egull Confidential 19

20 Q & A What if my existing database of regular full green-fee paying golfers gets wind of it and all switch to pay-per-hole? Behavior tracking shows that they play more holes per week than the sum of holes they play on regular rounds on average a regular green-fee paying golfers who plays 18 holes per week ends up playing 25 holes per week, a 38% revenue increase. A Golfer teeing off on the first tee could be taking the place of a full fee customer The allocation of when the app can be used is 100% controlled by the golf course The opportunity with egull pay is to monetize open holes on the course If there is an open tee time when the person shows up the course could elect to open the slot or not This could never be used during sold out Prime Time tee times, so when would courses make this available Many ways it can be used: o When there are blocks of times when no tee time has been booked o If there are holes in the day where someone could jump on 14 th because the group on the course is on 12 and the group ahead of them is on 16 (with the new cart tracking GPS it now can be envisioned) o Optimize the back nine for the first two hours of the morning If it is offered only in the afternoon, does it compete with what clubs do today with club-based memberships that provide discounts during slow periods The opportunity is increase revenue if the course has 100% utilization rate with all their programs then egullpay is not needed. If the course still sees 50% to 60% utilization rate then egullpay will be a revenue producing option. How does the App police the number of holes played when clubs do not have a marshal/ranger on the golf course. No marshal needed. Just like UBE the App is based on GPS technology and course overlay including motion tracking so the App can tell if someone played 1, 2, 3 and jump to play 16, 17, 18 vs. going home after 3. Since the App use GPS to track players, each player would still need to agree to the final charge based on the number of holes played. What happens when the GPS says a golfer played 10 holes, but the golfer only approves to be charged for only 5 holes? Since the App provides the overlay of holes played and motion tracking the golfer can t really argue not having played 10 holes. Copyright egull Confidential 20

21 Q & A Sounds like it's good for the consumer...may not be good for the golf course owners as they lose the full green fee, which they receive today. On average a golf course only sees 50% of utilization at full rate. Since the App doesn t take over full green fee reservations it s a win/win/win o How many times have golfers decided not to play golf as they knew they didn t have the time to complete 18? o How many more times would they play golf if they had the opportunity to play: 3 holes, 6 holes, 9 holes, 12 holes? If the golfer only plays fifteen holes and leaves the course how is the course owner offsetting the lost revenue. The pay-for-what-you-play is intended for players not intending to play 18. The course continues to operate as usual with full greenfees for 18 and only offers pay-for-what-you-play when there is availability. Therefore the scenario only applies to golfers who intentionally were not signing up for 18: If the golfer intended to only play 15 then he/she didn t have an 18 holes tee time thus it was increased revenue for the course How to get the communication/promotion in the marketplace without deterring current golfers who play 18 holes and pay the full rate? It is up to the course though we offer many best practices such as: o marketing to the 80%/50% of the database that are not regular golfers o Only start with late hours time slots (nothing to loose as players can t play 18 and the commission is only earned for use) o Signage during off-peak hours o Create a club for egull Pay What am I missing? On average a regular green-fee paying golfers playing 18 holes/week ends up playing 25 holes/week, a 38% revenue increase The course is in control of all open times There is no cost to the course to sign-up, it is all upside and performance based Copyright egull Confidential 21