It s Much More Than Just A Horse Show!

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1 It s Much More Than Just A Horse Show! The National Reining Breeders Classic will return to Texas in 016 for the 19th show. During the seven-day event, reiners from all across the globe compete for their share of the over $1.4 million record-breaking payout! This prominent event will be held April 17-4 at the Great Southwest Equestrian Center in Katy, Texas, just west of Houston. As in the past, the NRBC is expected to attract contestants, owners and spectators from all over the nation and world; as well as local equine enthusiasts and targeted media. The show features a week of reining competition, plus a trade show area for display and sampling. There also are a variety of hospitality venues and social events to entertain clients and guests. Upon arrival, attendees are immersed in an enjoyable, laid-back atmosphere. This aspect is part of what makes the NRBC so unique and keeps people coming back year after year. With plenty of in-arena opportunities to school horses, exhibitors don t have to stay up all night long to make the final tune-ups on their mount. That makes more time for fun, all of which is provided by the NRBC from Reiner s Golf to Texas Hold em - fun events and parties can be found everyday at the NRBC. Whether it s the scrumptious food at the draw parties and victory party, there are a million ways to enjoy quality time with friends old and new. It s all part of the NRBC experience, and each year there s something special to enjoy! Reining competitions are thrilling events for spectators too. They include multiple divisions to enable riders at all levels and horses at various stages of skill to participate, learn and improve as they master the intricacies of one of the most exciting equine sports ever. The NRBC show includes classes for world class reiners as well as kids and entry-level contestants. The NRBC also showcases a large slate of NRHA ancillary events to help exhibitors qualify for NRHA yearend awards. From the $5,000-added Open reining to the Short Stirrup class for reiners age 10 and under, everyone gets the chance to compete at the NRBC. Additionally, AQHA-approved classes are held to help riders qualify for the AQHA World Championship Show and APHA world-show qualifying classes are also held. Because of its large purse, beautiful awards and unique atmosphere, the NRBC attracts a broad cross-section of the equine media world and is featured in countless magazines and newspapers around the world. Everybody is Somebody at the NRBC!

2 44 National Reining Breeders Classic 011 Yearbook 43 What is the National Reining Breeders Classic? The National Reining Breeders Classic is, quite simply, the most successful show and stallion incentive program in performance horse history. Enrolled foals from subscribed stallions are eligible to compete for big money as 4-, 5- and 6-year olds, and when re-enrolled in the Classic Challenge program, horses age 7 and up can compete in the Classic Challenge events. The program was created in the Fall of 1997 when a group of reining breeders created a stallion incentive program named the National Reining Breeders Cup. The entity s first goal was an enrollment of 100 stallions, a number that was quickly surpassed. The list of sires enrolled soon read like a Who s Who of the reining industry. Currently there are over 00 stallions enrolled in the NRBC. Foal enrollments followed suit, and the enrollment numbers have spiked steadily upward each year, with over 38,000 total foals enrolled. Now with the re-enrollment of horses, at age 7, into the Classic Challenge Program, numbers continue to sky-rocket. The first show, held at the Lazy E Arena in Guthrie, Oklahoma, in 1998, was an instant classic, setting the stage for the name change later that year to National Reining Breeders Classic. The show was held at the Lazy E venue for the first three years, and then moved to its current location at the Great Southwest Equestrian Center in Katy, Texas. 100% of each year s foal enrollment dollars goes to added money of the show four years later. In other words, the 016 show added-money comes from the foals that were enrolled in 01. The 016 foal money will be used for the 00 event. NRBC Foal Enrollments total over 38,000! NATIONAL REINING BREEDERS CLASSIC Enrolled Stallions Stallion owners pay an annual enrollment fee of $1,50 due on February 1 of each year and they assist in the promotion of the NRBC by informing mare owners about the NRBC, using its logo in their advertising, distributing NRBC information to mare owners, and mailing NRBC nomination forms to the owners of each live foal at the time they provide a Breeders Certificate. Stallions are promoted by the NRBC through listings on regular advertising, press releases, brochures and materials distributed at major events, as well as in the annual Show Program, the annual Newsletter and the annual Yearbook. Plus, each year, the NRBC creates a commemorative/promotional video that is sent to each stallion owner. For more information on enrolling a stallion, please contact the NRBC office at , or go to A Shiner Named Sioux Carol Rose 4500 N I-35 Gainesville, TX 7640 (940) A Smart Enterprise GC New Horizons Fauntly Garrido 1733 NW 79th Avenue Miami, FL 3316 (809) A Sparkling Vintage Petra Zeitler c/o Cedar Ridge PO Box 495 Whitesboro, TX 7673 (903) Bay Shine Lazy T Ranch Martin Padilla Idaho (916) BBR Game Time Linda L Wise 7690 N 83rd Street Longmont, CO (303) Best Of Chic Brian Kile 1764 CR 93 Garrison, TX (903) Boom Shernic Boom Shernic Syndicate PO Box 130 Overbrook, OK (580) Boomernic Michael & Michelle Miola 575 E Lone Mountain Rd Cave Creek, AZ (480) Brassy Merit Andrea Anderson Box 49, Site 13, RR1 Strathmore, AB T1P 1J6 Canada (403) In the beginning, the show was reserved for 4- and 5-year-old reining horses, but later it was expanded to include horses age 4 through 6. Then, in 011 the Classic Challenge was added to include horses age 7 and up. New in 016 is the Development Division. The $10,000-added NRBC Development Division is for NRBC Open Classic horses that have not won $,000 by March 31, 016. The NRBC continues to grow and continues to offer next exciting options for exhibitors and owners. All Reddy Smart Cole Redhorse Company Box 835 Shelby, MT (406) All Starlight Painted Horseshoe Ranch PO Box 775 Choteau, MT 594 (406) Banjo Whiz Nedpoint Quarter Horses 3406 N CR 350 Pauls Valley, OK (405) Barbies Dun It Lorrie & Terry Thrasher 1697 Hwy FF Cairo, MO 6539 (660) Big Chex To Cash Brennas Golden Dunit 3 Partnership, LLC Kris Hiney 3154 Lady Bug Lane 410 S Third Street San Marcos, CA 9069 River Falls, WI 540 (760) (715) NRBC Enrolled Stallions Big Papi Brennas Red Pine Jac Cats Merada Brandy Naylor Chics Magic Thomas Potion A Milnes Amy Burdsall 798 E Baker Dr Kenneth 11 Banks Frear Hill Road 1157 W Scottsdale, Jeters RdAZ 8566 PO Tunkhannock, Box 397 PA Bartonville, (60) TX Schulenburg, (570) TX (940) (800) BL Whiz Kid Bueno Starlight Cats GD Moonshine & Rhonda Thompson Chocolate Cedar Chic Ridge Olena Stallion Station Royal Vista Equine, Range Inc Rd. 1 Carter Smith Kathy Hinton 541 E CR Ardrossan, 3E AB 395 PR PO 718 Box 495 T8G E1 Ft Collins, CO Whitesboro, TX 7673 Canada 8058 Aubrey, TX 767 (970) (903) (780) (940) Black Magett Bugs Valentino Double CD Lights Strand Enterprises Colonels D Wayne Lil Gun McDonnell Winston 417 Hansma Morningstar & Dr Paul & Pam PO Rohus Box 141 Danny Castle Motes Rock, CO Double New PR Ulm, Ranch TX Tin (310) Top Rd CR (713) Weatherford, TX Royse City, TX (817) (97) CD Olena Bar H Ranche 3658 Bethel Rd. Weatherford, TX (817) Ceda Lena Gary & Karen Garrison 977 Old Forge Road Waynesboro, PA 1768 (717) Chex That Out Jon W Sather PO Box 47 Manson, WA (509) Chexamite Lisa Collins 99 1/ Rd Grand Junction, CO (970) Chic Please Solum Brothers LLC PO Box 65 Lamar, MO (417) Colonels Lone Gun Nedpoint Quarter Horses 3406 N CR 350 Pauls Valley, OK (405) Colonels Smoking Gun (Gunner) Tim McQuay E FM 9 Tioga, TX 7671 (940) Colonelsmokingpep Stacey Evans-Jones 1600 Harris School Rd Franklin, KY 4134 (70) Commandalena Judy Clark & R Wayne Clark, DVM 3415 Chino Avenue Chino, CA (949) Commanders Nic Craig & Ginger Schmersal PO Box 130 Overbrook, OK (580) Cool Wimp Gideon s Ranch 3110 Bristol Ave Caldwell, ID (08) Country Bay Berry Linda L Wise 7690 N 83rd Street Longmont, CO (303) Cromed Out Mercedes Bob Loomis RR 1 Box 673 (580) Custom Crome Steven H Simon HC 67 Box 615 (580) Custom Dry Doc Ruben Pacheco Cuevas Hwy 9 Wynnewood, OK (405) Custom Legend Steven H Simon HC 67 Box 615 (580) Custom Pistol Steven H Simon HC 67 Box 615 (580) Custom Slider Kathryn Cagle 348 San Tomas Aquino Rd Campbell, CA (408) The NRBC is one of the most lucrative venues in the world to show reining horses, with payouts of over $1 million each year since 005 and new record numbers set each year. Chicoutmyblingbling Clinton R Anderson 85 No US Hwy 377 Stephenville, TX (888) Conquistador Whiz Michael & Michelle Miola 575 E Lone Mountain Rd Cave Creek, AZ (480) Custom Tuxedo Kathy McCutcheon 9 Bones Chapel Rd Whitesboro, TX 7673 (903) Horse show classes that take place at the NRBC are sanctioned by the National Reining Horse Association and earnings from the NRBC count toward NRHA Lifetime Earnings records. AQHA classes, APHA classes and USA Reining classes round out the picture of a show that offers something for every rider.

The Spirit of the NRBC Trade Show, Parties & Lots of Shattered Records The NRBC Trade Show

Diverse products and services are offered by a multitude of venders at the show.

Everything from saddles and tack, to beautiful furniture and home décor, to boots, clothes

All spectators for the event are invited to attend the trade show, held each day during the

Events for Everyone: New in 013 was the Tellepsen Arena - the third competition arena for

Longtime NRBC Sponsors and Supporters Howard and Carolyn Tellepsen are the namesakes and

Special events for Sponsors only: That arena is joined by the Coliseum Arena and the Wheless

that specializes in ranches and luxury estates.

opportunities for you and your guests to enjoy.

3 The Spirit of the NRBC Trade Show, Parties & Lots of Shattered Records The NRBC Trade Show bridges the three competition arenas at the Great Southwest Equestrian Center. Diverse products and services are offered by a multitude of venders at the show. Products of all shapes, colors and sizes can be found. Everything from saddles and tack, to beautiful furniture and home décor, to boots, clothes and one-of-a-kind jewelry will be offered for sale. All spectators for the event are invited to attend the trade show, held each day during the week full of action. Events for Everyone: New in 013 was the Tellepsen Arena - the third competition arena for the Great Southwest Equestrian Center. Longtime NRBC Sponsors and Supporters Howard and Carolyn Tellepsen are the namesakes and sponsors of this new competition venue. Special events for Sponsors only: That arena is joined by the Coliseum Arena and the Wheless Arena (formerly the East Arena), sponsored by Wheless Properties, a local real estate agency that specializes in ranches and luxury estates. Hospitality and VIP Entertaining Opportunities: The NRBC offers several highly entertaining opportunities for you and your guests to enjoy. Welcome Party Open Draw Party Non Pro Draw Party Victory Party Reiners Golf Texas Hold em Tournament Dun Gotta Gun & Mister Nicadual Reception Finals Day Reception Summary/Pervasive Market Audience: Upscale, affluent and loyal Besides exposure at the show and on the web site at there are important exposure opportunities year-round: NRBC Show Program NRBC Website NRBC Slide Street Journal NRBC E-Slide Street Journal Booth at NRHA Derby Booth at NRHA Futurity 3

NRBC Marketing The National Reining Breeders Classic is marketed in an integrated campaign that includes regular press releases, paid media, publicity, promotion with sponsors, a well established

More visibility is created by a DVD of the event that is created each year and distributed to all enrolled stallion owners.

4 NRBC Marketing The National Reining Breeders Classic is marketed in an integrated campaign that includes regular press releases, paid media, publicity, promotion with sponsors, a well established website, and several media partners. The event is also marketed in NRBC Publications - the Premium Book, the Show Program and the Newsletter. More visibility is created by a DVD of the event that is created each year and distributed to all enrolled stallion owners. The DVD is also available for purchase by the general public through the NRBC booth at the NRHA Derby and Futurity. Estimated Visibility Item Quantity Event Banner Promotion Ads 15 Program,500 Premium Book,100 Newsletter 3,500 Signage at NRHA Events 4 Branded on-site signs Flyers/Post Cards,100 Web Listing 1 Live Internet Feed 8 Media Releases 5 Total: Days Audience Impressions 15,400 1,800,000 35,000 4,00 7,000 30, ,000 8,400 14,400 70,000 0,000 Almost 3 MILLION IMPRESSIONS Based on projections from the past ten years of NRBC competition coupled with a continued aggressive marketing plan, the NRBC event organizers expect over 1,000 horses will enter the event. An expected crowd of over 4,500 contestants, fans, owners, riders, and trainers will attend the show. Their stay can last for nearly two weeks due to participation in pre-event activities that start almost a week before the actual classes begin. Thanks to the 015 NRBC Sponsors! PATRON SPONSOR Twin Cities Featherlite Trailers GOLD PLUS SPONSORS Cardinal Training Center Carolyn & Howard Tellepsen Electric Code/Jared Leclair Jerry Kimmel Markel Insurance SmartPak GOLD SPONSORS Ariat Bob s Custom Saddles Caballo Rojo Ranch Carol Rose Quarter Horses Continental Saddlery Day Creek Ranch/Bob & Laura Day Deary Performance Horses Dell Hendricks Reining Horses Deshotels/Luke Gagnon Reining Horses Double Run Farm Fappani Performance Horses Inc. Gunners Special Nite Holy Cow Performance Horses JAMS Reining Horses Kyle Ranch Kyle Tack Larson Performance Horses/Rancho El Fortin Lyle Lovett Magnum Chic Dream/Jack & Viola Scott Martin Saddles/Equibrand Matt Armenta Performance Horses Matt Mills Reining Horses McQuay Stables, LLC Mike & Joanne Garnett Monitor Canopies, Inc. Not Ruf At All/Zimmerman Perf. Horses Oklahoma Equine Hospiral/Dr. Joe Carter Parks Equine G.P. Petroll RH/Cummins QH Rhodes River Ranch/CDR Farms San Juan Ranch/Santa Cruz Animal Health Santa Hill Ranch Schmersal Ranch 1 Selah Ranch/Shannon & Hershel Reid Shorty s Caboy Hattery Silva Reining Horses Thomas Moore Feeds Tom McCutcheon Reining Horses XTRA Quarter Horses SILVER SPONSORS Big Lake Ranch/Gary Isler Casey Hinton Quarter Horses Dorminy Plantation Draw It Out Veterinary Strength Liniment Gabriel Diano Performance Horses Gilson Performance Horses/Booth Ranches Gist Silversmiths Honstetter Performance/Storybook Stables Huss Performance Horses Just Stitch It & Mathison Reining Horses Mark Rafacz Training Center McGee Farms Performance Horses Muehlstaetter Performance Horses, LLC Nathan Piper Reining Horses Nutrena Pard s Western Shop Point Bank Quarter Horse News Rios of Mercedes Ron Hoover RV Steve Harris & Rita Reed-Harris TA Mozart/Ames Reining Horses Tanya Jenkins Performance Horses Texas Star Bank Vandorp Reining Horses Wonpad/Cowboy Cordage Inc. WorldWideSlide.com CRYSTAL SPONSORS Apex Ranch/Lisa Coulter Baruch Reining Horses BG Reining Horses/Fernando Salgado RH Buckley Farms/Laurie Hauck Bud Lyon Performance Horses Cam Bearden Cool A Zone Flaherty Performance Horses 015 National Reining Breeders Classic The Million Dollar Show 4 Jim Lane Equine Insurance Jimmie Stanzel Training Center & Clients Kelle Smith Marcy Ver Meer Reining Horses Metcalf Quarter Horses Oklahoma Heritage Bank Premier Equine Veterinary Services ReinerStop.com ReinersWorld.com/UCR Reiners/Cyndee Hall River Side Reiners RV Source Shane Brown Performance Horses Sterling Ranch Steve Archer Quarter Horses Todd Martin Performance Horses Tremblay Reining Horses Vanlandingham Reining Horses Winfield Farms/Sather Family Partnership Yucca Flats Saddle Blankets DESIGNATED SPONSORS Amabile Performance Horses Armenta Quarter Horses Calcagnini Reining Horses Carolina Classic Derby/Carolina Fall Classic Dave Moore Reining Dr. Misty Brown Magnum With A Dream Mirjam Stillo Performance Horses Palmer Performance Horses Pam Mills Schmidt Reining Horses LLC Sliding K Performance Horses Southwest Reining Horse Association St-Onge Reining Horses Tiffani Avery HOTEL SPONSORS Hyatt House Wyndam Towneplace/Fairfield La Quinta The economic impact of the National Reining Breeders Classic on the local community is impressive. Number of Entries = 1,00 Times the number of people attending: x 3 people per horse Equals the Total Number of People per Day = 3,600 Times Average Days in Town for Event: x 9 days Equals the Total People During Event = 3,400 people - Days Times Per Diem per Person: x $140 per day Equals Total Direct Economic Impact $4,536,000 With the rollover, it was a total of Over $18 Million!

5 016 Sponsorship Opportunities The National Reining Breeders Classic offers sponsorships to fit any marketing plan. All sponsorships provide high profile association with the largest added money reining event in the world. Sponsorships can be customized to create a program that is mutually beneficial for sponsor and show. The NRBC team works with each sponsor to create a package that will integrate the sponsor s presence into the event, will fit the sponsor s marketing plan and create industry buzz. However, only one sponsorship per individual or business is allowed, and only one name per sponsorship. Patron Sponsor 1. Full-page color ad in the NRBC Show Program. 35% discount on additional ads in the Show Program 3. Vendor Booth Space 4. Visibility at NRBC booth at NRHA Futurity and NRHA Derby 5. Featured Press Release 6. Awards Presentation Participation 7. Name inclusion on select press releases sent year-round 8. Premier reserved table in Sponsor Area 9. Priority for Paid Warm-ups 10. Priority for two RV parking spaces with paid reservation by January Two banners in each of the three competition arenas - Coliseum, Wheless & Tellepsen 1. 1 passes to Sponsor Area & exclusive parties 13. Name inclusion on all NRBC sponsor listings (including website) 14. Distribution of promotional materials (if provided) 15. Announcer & Scoreboard Recognition Cost: $10,000 Gold Sponsor 1. Full-page, color ad in the NRBC Show Program. 35% Discount on additional ads in the NRBC Show Program 3. Awards Presentation Participation 4. Name inclusion on select press releases sent year-round 5. Reserved Table in Sponsor Area 6. Priority for Paid Warm-ups (based on sponsorship level) 7. Priority for two RV Parking Spaces with paid reservation by January One banner in each of the three competition arenas - Coliseum, Wheless & Tellepsen 9. 6 passes to Sponsor Area & exclusive parties 10. Name inclusion on all NRBC sponsor listings (including website) 11. Distribution of promotional materials (if provided) 1. Announcer & Scoreboard Recognition Cost: $5,000

6 Silver Sponsor 1. Half-page, color ad in the NRBC Show Program. 35% Discount on additional ads in the NRBC Show Program 3. Priority for Paid Warm-ups (based on sponsorship level) 4. Priority for one RV Parking Spaces with paid reservation by January One banner in each of the Wheless, Tellepsen & Warm-up Arenas 6. 4 passes to Sponsor Area & exclusive parties 7. Name inclusion on all NRBC sponsor listings (including website) 8. Distribution of promotional materials (if provided) 9. Announcer & Scoreboard Recognition Cost: $3,000 Crystal Sponsor 1. Half-page, black & white ad in the NRBC Show Program. 35% Discount on additional ads in the NRBC Show Program 3. Priority for Paid Warm-ups (based on sponsorship level) 4. Priority for one RV Parking Spaces with paid reservation by January One banner in both the Wheless & Tellepsen Arenas 6. passes to Sponsor Area & exclusive parties 7. Name inclusion on all NRBC sponsor listings (including website) 8. Distribution of promotional materials (if provided) 9. Announcer & Scoreboard Recognition Cost: $1,500 Designated Sponsorship 1. 30% discount on advertising in the NRBC Show Program. One banner in the Warm-up Arena 3. passes to Sponsor Area & exclusive parties 4. Name inclusion on all NRBC sponsor listings (including website) 5. Distribution of promotional materials (if provided) 6. Announcer & Scoreboard Recognition Cost: $850 To reserve your sponsorship, fill out and send in the Quick Response Form. For more information on NRBC Sponsorships, contact Cheryl Cody at or cheryl@nrbc.com

NATIONAL REINING BREEDERS CLASSIC 016 Sponsorship Quick Response Form Name: Address: City/State/Zip: Home Phone: Cell Phone: E-mail Address: Please Check Sponsorship Level: q $10,000+ Patron Sponsor

Sponsor q $1,500 Crystal Sponsor q $850 Designated Sponsor First choice for class to sponsor buckle for: Second choice for class to sponsor buckle for: (First-come, first-serve; If your choice of

7 NATIONAL REINING BREEDERS CLASSIC 016 Sponsorship Quick Response Form Name: Address: City/State/Zip: Home Phone: Cell Phone: Address: Please Check Sponsorship Level: q $10,000+ Patron Sponsor q $7,500 Party/Reception Gold Plus Sponsor/Ball Cap Sponsor Preferred Party/Reception: (Returning Sponsors have first priority on available parties/receptions) q $5,000 Gold Sponsor q $3,000 Silver Sponsor q $1,500 Crystal Sponsor q $850 Designated Sponsor First choice for class to sponsor buckle for: Second choice for class to sponsor buckle for: (First-come, first-serve; If your choice of classes are not available, one will be assigned) q $3,000 Saddle Sponsor I would prefer to be billed: q February 15, 016 for full amount q Two equal payments due February 1, 016 and March 1, 016 PLEASE NOTE: Sponsorships are limited to one individual or entity, including partnerships. q Check q Visa/MasterCard - Account #: Exp Date: CVC Code: Signature: ** If paying by credit card, there will be a 5% convenience fee added. *** Please return to: NRBC US Highway 177 Byars, OK or fax to

It s always been so much more than just a horse show.

It s always been so much more than just a horse show. The National Reining Breeders Classic will return to Texas in 2019 for its 22nd show. During the event, reiners from all across the globe will compete