It s Much More Than Just A Horse Show!

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Tracey Gaines
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It s Much More Than Just A Horse Show! The National Reining Breeders Classic will return to Texas in 015 for the 17th anniversary of the prestigious event.

This prominent event will be held April 13-19 at the Great Southwest Equestrian Center in Katy, Texas, just west of Houston.

1 It s Much More Than Just A Horse Show! The National Reining Breeders Classic will return to Texas in 015 for the 17th anniversary of the prestigious event. During the seven-day event, reiners from all across the globe compete for their share of the over $1.4 million record-breaking payout! This prominent event will be held April at the Great Southwest Equestrian Center in Katy, Texas, just west of Houston. As in the past, the NRBC is expected to attract contestants, owners and spectators from all over the nation and world; as well as local equine enthusiasts and targeted media. The show features a week of reining competition, plus a trade show area for display and sampling. There also are a variety of hospitality venues and social events to entertain clients and guests. Upon arrival, attendees are immersed in an enjoyable, laid-back atmosphere. This aspect is part of what makes the NRBC so unique and keeps people coming back year after year. With plenty of in-arena opportunities to school horses, exhibitors don t have to stay up all night long to make the final tune-ups on their mount. That makes more time for fun, all of which is provided by the NRBC from Reiner s Golf to Texas Hold em - fun events and parties can be found everyday at the NRBC. Whether it s the scrumptious food at the draw parties and victory party, there are a million ways to enjoy quality time with friends old and new. It s all part of the NRBC experience, and each year there s something special to enjoy! Reining competitions are thrilling events for spectators too. They include multiple divisions to enable riders at all levels and horses at various stages of skill to participate, learn and improve as they master the intricacies of one of the most exciting equine sports ever. The NRBC show includes classes for world class reiners as well as kids and entry-level contestants. The NRBC also showcases a large slate of NRHA ancillary events to help exhibitors qualify for NRHA yearend awards. From the $5,000-added Open reining to the Short Stirrup class for reiners age 10 and under, everyone gets the chance to compete at the NRBC. Additionally, AQHA-approved classes are held to help riders qualify for the AQHA World Championship Show. Because of its large purse, beautiful awards and unique atmosphere, the NRBC attracts a broad cross-section of the equine media world and is featured in countless magazines and newspapers around the world. Everybody is Somebody at the NRBC!

2 What is the National Reining Breeders Classic? The National Reining Breeders Classic is, quite simply, the most successful show and stallion incentive program in performance horse history. Enrolled foals from subscribed stallions are eligible to compete for big money as 4-, 5- and 6-year olds, and when reenrolled in the Classic Challenge program, horses age 7 and up can compete in the newly added Classic Challenge events. The program was created in the fall of 1997 when a group of reining breeders created a stallion incentive program named the National Reining Breeders Cup. The entity s first goal was an enrollment of 100 stallions, a number that was quickly surpassed. The list of sires enrolled soon read like a Who s Who of the reining industry. Currently there are over 00 stallions enrolled in the NRBC. Foal enrollments followed suit, and the enrollment numbers have spiked steadily upward each year, with over 8,000 total foals enrolled. Now with the re-enrollment of horses, at age 7, into the Classic Challenge Program, numbers continue to sky-rocket. The first show, held at the Lazy E Arena in Guthrie, Oklahoma, in 1998, was an instant classic, setting the stage for the name change later that year to National Reining Breeders Classic. The show was held at the Lazy E venue for the first three years, and then moved to its current location at the Great Southwest Equestrian Center in Katy, Texas. In the beginning, the show was reserved for 4- and 5-year-old reining horses, but later it was expanded to include horses age 4 through 6. Then, in 011 the new Classic Challenge was added to include horses age 7 and up. The program and show continues to grow and continues to offer next exciting options for exhibitors and owners. The NRBC is one of the most lucrative venues in the world to show reining horses, with payouts of over $1 million each year since 005 and new record numbers set each year. Horse show classes that take place at the NRBC are sanctioned by the National Reining Horse Association and earnings from the NRBC count toward NRHA Lifetime Earnings records. Additionally, each year the NRBC hosts a United States Equestrian Federation qualifying event, and AQHA classes and USA Reining classes round out the picture of a show that offers something for every rider. 100% of each year s foal enrollment dollars goes to added money of the show four years later. In other words, the 015 show added-money comes from the foals that were enrolled in 011. The 015 foal money will be used for the 019 event. NRBC Foal Enrollments total over 30,000! Enrolled Stallions NATIONAL REINING BREEDERS CLASSIC Stallion owners pay an annual enrollment fee of $1,50 due on February 1 of each year and they assist in the promotion of the NRBC by informing mare owners about the NRBC, using its logo in their advertising, distributing NRBC information to mare owners, and mailing NRBC nomination forms to the owners of each live foal at the time they provide a Breeders Certificate. Stallions are promoted by the NRBC through listings on regular advertising, press releases, brochures and materials distributed at major events, as well as in the annual Show Program, the annual Newsletter and the annual Yearbook. Plus, each year, the NRBC creates a commemorative/promotional video that is sent to each stallion owner. For more information on enrolling a stallion, please contact the NRBC office at , or go to A Shiner Named Sioux Carol Rose 4500 N I-35 Gainesville, TX 7640 (940) Bay Shine Lazy T Ranch Martin Padilla Idaho (916) Boom Shernic Boom Shernic Syndicate PO Box 130 Overbrook, OK (580) A Smart Enterprise GC New Horizons Fauntly Garrido 1733 NW 79th Avenue Miami, FL 3316 (809) BBR Game Time Linda L Wise 7690 N 83rd Street Longmont, CO (303) Boomernic Michael & Michelle Miola 575 E Lone Mountain Rd Cave Creek, AZ (480) A Sparkling Vintage Petra Zeitler c/o Cedar Ridge PO Box 495 Whitesboro, TX 7673 (903) Best Of Chic Brian Kile 1764 CR 93 Garrison, TX (903) Brassy Merit Andrea Anderson Box 49, Site 13, RR1 Strathmore, AB T1P 1J6 Canada (403) All Reddy Smart Cole Redhorse Company Box 835 Shelby, MT (406) Big Chex To Cash 3 Partnership, LLC 3154 Lady Bug Lane San Marcos, CA 9069 (760) Brennas Golden Dunit Kris Hiney 410 S Third Street River Falls, WI 540 (715) NRBC Enrolled Stallions All Starlight Painted Horseshoe Ranch PO Box 775 Choteau, MT 594 (406) Big Papi Brandy Naylor Cats Merada 798 E Baker Dr Amy Burdsall Scottsdale, 1157 W Jeters RdAZ Bartonville,(60) TX 766 (940) Brennas Red Pine Jac Thomas A Milnes Chics Magic Potion 11 Banks Frear Hill Road Kenneth Tunkhannock, PO Box 397 PA (570) Schulenburg, TX (800) Banjo Whiz Nedpoint Quarter Horses 3406 N CR 350 Pauls Valley, OK (405) BL Whiz Kid GDMoonshine & Rhonda Thompson Cats RangeIncRd. 1 Royal Vista Equine, Ardrossan, 541 E CR 3E AB T8G E1 Ft Collins, COCanada 8058 (970) (780) Bueno Starlight CedarChic RidgeOlena Stallion Station Chocolate Kathy Hinton Carter Smith Box PRPO 718 Whitesboro, Aubrey, TX 767TX 7673 (903) (940) Barbies Dun It Lorrie & Terry Thrasher 1697 Hwy FF Cairo, MO 6539 (660) Black Magett Double Strand Enterprises CD Lights 417 Morningstar Dr Winston Hansma & Castle Rock, CO Danny Motes Tin(310) Top Rd Weatherford, TX (817) Bugs Valentino D Wayne McDonnell Colonels Lil Gun PORohus Box 141 Paul & Pam TX DoubleNew PR Ulm, Ranch (713) CR 434 Royse City, TX (97) Cool Wimp Gideon s Ranch 3110 Bristol Ave Caldwell, ID (08) Country Bay Berry Linda L Wise 7690 N 83rd Street Longmont, CO (303) Cromed Out Mercedes Bob Loomis RR 1 Box 673 Marietta, OK (580) CD Olena Bar H Ranche 3658 Bethel Rd. Weatherford, TX (817) Colonels Lone Gun Nedpoint Quarter Horses 3406 N CR 350 Pauls Valley, OK (405) Ceda Lena Gary & Karen Garrison 977 Old Forge Road Waynesboro, PA 1768 (717) Colonels Smoking Gun (Gunner) Tim McQuay E FM 9 Tioga, TX 7671 (940) Custom Dry Doc Ruben Pacheco Cuevas Hwy 9 Wynnewood, OK (405) Chex That Out Jon W Sather PO Box 47 Manson, WA (509) Colonelsmokingpep Stacey Evans-Jones 1600 Harris School Rd Franklin, KY 4134 (70) Custom Legend Steven H Simon HC 67 Box 615 Marietta, OK (580) Chexamite Lisa Collins 99 1/ Rd Grand Junction, CO (970) Commandalena Judy Clark & R Wayne Clark, DVM 3415 Chino Avenue Chino, CA (949) Custom Pistol Steven H Simon HC 67 Box 615 Marietta, OK (580) Chic Please Solum Brothers LLC PO Box 65 Lamar, MO (417) Commanders Nic Craig & Ginger Schmersal PO Box 130 Overbrook, OK (580) Custom Slider Kathryn Cagle 348 San Tomas Aquino Rd Campbell, CA (408) Chicoutmyblingbling Clinton R Anderson 85 No US Hwy 377 Stephenville, TX (888) Conquistador Whiz Michael & Michelle Miola 575 E Lone Mountain Rd Cave Creek, AZ (480) Custom Tuxedo Kathy McCutcheon 9 Bones Chapel Rd Whitesboro, TX 7673 (903) National Reining Breeders Classic 011 Yearbook 43 Custom Crome Steven H Simon HC 67 Box 615 Marietta, OK (580)

The Spirit of the NRBC Trade Show, Parties & Lots of Shattered Records The NRBC Trade Show bridges the three

Diverse products and services are offered by a multitude of venders at the show.

Everything from saddles and tack, to beautiful furniture and home décor, to boots, clothes and one-of-a-kind jewelry

All spectators for the event are invited to attend the trade show, held each day during the week full of action.

Tournament Special events for Sponsors only: Dun Gotta Gun & Mister Nicadual Reception Finals Day Reception New in 013

3 The Spirit of the NRBC Trade Show, Parties & Lots of Shattered Records The NRBC Trade Show bridges the three competition arenas at the Great Southwest Equestrian Center. Diverse products and services are offered by a multitude of venders at the show. Products of all shapes, colors and sizes can be found. Everything from saddles and tack, to beautiful furniture and home décor, to boots, clothes and one-of-a-kind jewelry will be offered for sale. All spectators for the event are invited to attend the trade show, held each day during the week full of action. Hospitality and VIP Entertaining Opportunities: The NRBC offers several highly entertaining opportunities for you and your guests to enjoy. Events for Everyone: Welcome Party Open Draw Party Non Pro Draw Party Victory Party Reiners Golf Texas Hold em Tournament Special events for Sponsors only: Dun Gotta Gun & Mister Nicadual Reception Finals Day Reception New in 013 was the Tellepsen Arena - the third competition arena for the Great Southwest Equestrian Center. Longtime NRBC Sponsors and Supporters Howard and Carolyn Tellepsen are the namesakes and sponsors of this new competition venue. That arena is joined by the Coliseum Arena and the Wheless Arena (formerly the East Arena), sponsored by Wheless Properties, a local real estate agency that specializes in ranches and luxury estates. Summary/Pervasive Market Audience: Upscale, affluent and loyal 3

NRBC Marketing The National Reining Breeders Classic is marketed in an integrated campaign that includes regular press releases, paid media, publicity, promotion with sponsors, a well established

More visibility is created by a DVD of the event that is created each year and distributed to all enrolled stallion owners.

0,000 Almost 3 MILLION IMPRESSIONS Based on projections from the past ten years of NRBC competition coupled with a continued aggressive marketing plan, the NRBC event organizers expect over 1,000

4 NRBC Marketing The National Reining Breeders Classic is marketed in an integrated campaign that includes regular press releases, paid media, publicity, promotion with sponsors, a well established website, and several media partners. The event is also marketed in NRBC Publications - the Premium Book, the Show Program and the Newsletter. More visibility is created by a DVD of the event that is created each year and distributed to all enrolled stallion owners. The DVD is also available for purchase by the general public through the NRBC booth at the NRHA Derby and Futurity. Item Event Banner Promotion Ads Program Premium Book Newsletter Signage at NRHA Events Branded on-site signs Flyers/Post Cards Web Listing Live Internet Feed Media Releases Total: Estimated Visibility Quantity 15,500,100 3,500 4, Days Audience Impressions 15,400 1,800,000 35,000 4,00 7,000 30, ,000 8,400 14,400 70,000 0,000 Almost 3 MILLION IMPRESSIONS Based on projections from the past ten years of NRBC competition coupled with a continued aggressive marketing plan, the NRBC event organizers expect over 1,000 horses will enter the event. An expected crowd of over 4,500 contestants, fans, owners, riders, and trainers will attend the show. Their stay can last for nearly two weeks due to participation in pre-event activities that start almost a week before the actual classes begin. The economic impact of the National Reining Breeders Classic on the local community is impressive. Number of Entries = 1,00 Times the number of people attending: x 3 people per horse Equals the Total Number of People per Day = 3,600 Times Average Days in Town for Event: x 9 days Equals the Total People During Event = 3,400 people - Days Times Per Diem per Person: x $140 per day Equals Total Direct Economic Impact $4,536,000 With the rollover, it was a total of Over $18 Million! 4

The Impact of the NRBC Horses are BIG Business A recent study by Deloitte Consulting, LLC reported the impact the equine market has on today s economy.

Number of horse owners,000,000 Number of owners involved in breeding 38,000 Number involved in competition 481,000 Number involved in other activities 1,100,000 Number of service

The Texas horse industry alone produces goods and services valued at $3 billion dollars ($3,000,000,000).

If off-site spending of spectators was also taken into account, it would result in an even higher figure.

Besides exposure at the show and on the web site at www.nrbc.

5 The Impact of the NRBC Horses are BIG Business A recent study by Deloitte Consulting, LLC reported the impact the equine market has on today s economy. Horses are big business with about 4.6 million people having some sort of involvement in the horse industry, whether it is as an owner, employee, service provider or volunteer. Number of horse owners,000,000 Number of owners involved in breeding 38,000 Number involved in competition 481,000 Number involved in other activities 1,100,000 Number of service providers 119,000 Number of full- and part-time employees 70,000 Number of family members and volunteers,000,000 In America, 1 out of every 63 Americans is involved with horses. The Texas horse industry alone produces goods and services valued at $3 billion dollars ($3,000,000,000). When the multiplier effect of spending by industry suppliers and employees is taken into account, the national industry has a $5. billion ($5,00,000,000) impact on the Texas economy. If off-site spending of spectators was also taken into account, it would result in an even higher figure. There are 455,600 Texans involved in the industry as horse owners, service providers, employees and volunteers. Even more participate as spectators. Besides exposure at the show and on the web site at there are important exposure opportunities year-round: NRBC Show Program NRBC Website NRBC Slide Street Journal NRBC E-Slide Street Journal Booth at NRHA Derby Booth at NRHA Futurity The Texas horse industry directly provides 3,00 full-time equivalent (FTE) jobs. Spending by suppliers and employees (in Texas and other states) generates additional jobs in Texas for a total employment impact of 96,300. There are 979,000 horses in Texas, over 60 percent of which are involved in showing and recreation. April

Reining Horse World Demographics National Reining Horse Association (NRHA) members most often own a farm or a ranch, the mean

9-years-old, married, lives in a rural setting, and earns the majority of his/her income in a profession other than the horse

The average member is most likely a horse owner, breeder, competitor, or spectator; and will attend 1 to 5 NRHA approved shows

The average member is most likely to have been involved in showing and riding prior to joining the NRHA.

The mean value of horses owned is $133,000 and the mean value of horses managed is $164,90.

6 Reining Horse World Demographics National Reining Horse Association (NRHA) members most often own a farm or a ranch, the mean value of which (land, facilities, and equipment used for horses) is over $63,000. The average NRHA member is 46.9-years-old, married, lives in a rural setting, and earns the majority of his/her income in a profession other than the horse industry. There are over 14,000 NRHA members worldwide. The average member is most likely a horse owner, breeder, competitor, or spectator; and will attend 1 to 5 NRHA approved shows per year. The reining industry is growing. It s made up of National Reining Horse Association members from all over the world. The average member is most likely to have been involved in showing and riding prior to joining the NRHA. The average number of horses owned by members is 8.8 and the average number of horses managed is 1.5. The mean value of horses owned is $133,000 and the mean value of horses managed is $164,90. Over half of NRHA members have at least a bachelor s degree and nearly 0% have earned a graduate or professional degree. Over 40% of NRHA Members report a gross income of over $100,000. The average number of credit cards held by members is 3.. The majority report they do not maintain a carry-over balance on any cards. 6

7 015 Sponsorship Opportunities The National Reining Breeders Classic offers sponsorships to fit any marketing plan. All sponsorships provide high profile association with the largest added money reining event in the world. Sponsorships can be customized to create a program that is mutually beneficial for sponsor and show. The NRBC team works with each sponsor to create a package that will integrate the sponsor s presence into the event, will fit the sponsor s marketing plan and create industry buzz. However, only one sponsorship per individual or business is allowed, and only one name per sponsorship. Patron Sponsor 1. Full-page color ad in 015 NRBC Show Program. 35% discount on additional paid advertising in NRBC Program 3. Name inclusion on all NRBC sponsor listings including NRBC website 4. Visibility at NRBC Booth at NRHA Futurity & NRHA Derby 5. Distribution of promotional materials (if provided) from NRBC booth at NRHA Futurity and NRHA Derby, and any other booth locations 6. Featured press release 7. Name inclusion in selected press releases sent year-round 8. Two banners in each arena 9. Priority announcer and scoreboard recognition 10. Vendor booth space 11. Major championship awards presentations participation 1. Twelve passes to the Sponsor Area for duration of the show including admission to sponsor-only events 13. Premier reserved sponsor table 14. Priority for paid warm-ups 15. Priority for two RV parking spaces (only if space is reserved by January 30) The premier designation for NRBC Sponsorship is that of Patron Sponsorship. Our Patron Sponsors lead the NRBC Supporter Family Since all the NRBC Foal Money and 70% of the Stallion Money go into the NRBC purse each year, we depend on our NRBC Sponsors for the support to make the NRBC a truly special show. Thanks to the generosity of our sponsors, the NRBC is second to none! Cost: $10,000 7

8 015 Sponsorship Opportunities The National Reining Breeders Classic offers sponsorships to fit any marketing plan. All sponsorships provide high profile association with the largest added money reining event in the world. Sponsorships can be customized to create a program that is mutually beneficial for sponsor and show. The NRBC team works with each sponsor to create a package that will integrate the sponsor s presence into the event, will fit the sponsor s marketing plan and create industry buzz. However, only one sponsorship per individual or business is allowed. Gold Sponsor 1. Full-page color ad in the 015 NRBC Program. 35% discount on additional paid advertising in NRBC Program 3. Name inclusion on all NRBC sponsor listings including NRBC website 4. Distribution of promotional materials (if provided) from NRBC booth at NRHA Futurity and NRHA Derby 5. Name inclusion in selected press releases sent year-round 6. One banner in each arena 7. Frequent announcer and scoreboard recognition 8. Awards presentations participation 9. Six passes to the Sponsor Area for duration of the show including admission to sponsor-only events 10. Reserved table in sponsor area 11. Priority for paid warm-ups based on sponsorship level 1. Priority for two RV parking spots based on sponsorship level (only if space is reserved by January 30) Our Gold, Silver and Saddle Sponsors are the mainstay of the NRBC Program. Their strong commitment to this event helps the NRBC continue to be everyone s favorite reining show. Cost: $5,000 Silver Sponsor 1. Half-page color ad in the 015 NRBC Program. 35% discount on additional paid advertising in NRBC Program 3. Name inclusion on all NRBC sponsor listings including NRBC website 4. Distribution of promotional materials (if provided) from NRBC booth at NRHA Futurity and NRHA Derby 5. Two banners: One in Coliseum area and one in area designated by show management. 6. Announcer and scoreboard recognition 7. Four passes to the Sponsor Area for duration of the show including admission to sponsor-only events. 8. Priority for paid warm-ups based on sponsorship level 9. Priority for one RV parking spot based on sponsorship level (only if space is reserved by January 30) Cost: $3,000 8

9 015 Sponsorship Opportunities The National Reining Breeders Classic offers sponsorships to fit any marketing plan. All sponsorships provide high profile identification with the highest added money reining in the world. Crystal Sponsor 1. Half-page black & white ad in the 015 NRBC Show Program. 35% discount on additional paid advertising in NRBC Program 3. Name inclusion on all NRBC sponsor listings including NRBC website 4. Distribution of promotional materials (if provided) from NRBC booth at NRHA Futurity and NRHA Derby. 5. Two banners in areas designated by show management 6. Announcer and scoreboard recognition 7. Two passes to the Sponsor Area for duration of the show including admission to sponsor-only events. 8. Priority for paid warm-ups based on sponsorship level 9. Priority for one RV spot based on sponsorship level (only if space is reserved by January 30) Cost: $1,500 NRBC Crystal Sponsors contribute greatly to the success of this event. NRBC Designated Sponsorships are an economical way to become involved with the event and the organization. They include buckle and trophy sponsorships. Thanks to our Designated Sponsors. Each helps to make the NRBC a great show! Designated Sponsorship 1. 30% discount on paid advertising in NRBC Program. Name inclusion on all NRBC sponsor listings, including website 3. Distribution of promotional materials (if provided) from NRBC booth at NRHA Futurity and NRHA Derby 4. One banner in area designated by show management 5. Announcer and scoreboard recognition 6. Two passes to the Sponsor Area for duration of the show including admission to sponsor-only events. Cost: $850 For more information on NRBC Sponsorships, contact Loren Morris at or loren@nrbc.com 9

10 NATIONAL REINING BREEDERS CLASSIC 015 Sponsorship Quick Response Form Name: Address: City/State/Zip: Home Phone: Cell Phone: Address: Please Check Sponsorship Level: q $10,000+ Patron Sponsor q $7,500 Party/Reception Gold Plus Sponsor/Ball Cap Sponsor Preferred Party/Reception: (Returning Sponsors have first priority on available parties/receptions) q $5,000 Gold Sponsor q $3,000 Silver Sponsor q $1,500 Crystal Sponsor q $850 Designated Sponsor First choice for class to sponsor buckle for: Second choice for class to sponsor buckle for: (First-come, first-serve; If your choice of classes are not available, one will be assigned) q $3,000 Saddle Sponsor I would prefer to be billed: q February 7, 015 for full amount q Two equal payments due January 30, 015 and February 7, 015 PLEASE NOTE: Sponsorships are limited to one individual or entity, including partnerships. q Check q Visa/MasterCard - Account #: Exp Date: CVC Code: Signature: ** If paying by credit card, there will be a 5% convenience fee added. *** Please return to: NRBC US Highway 177 Byars, OK or fax to

It s always been so much more than just a horse show.

It s always been so much more than just a horse show. The National Reining Breeders Classic will return to Texas in 2019 for its 22nd show. During the event, reiners from all across the globe will compete