LACROSSE SPEEDWAY THE COMPLETE GUIDE TO MARKETING GROUP OUTINGS SPONSORSHIPS

Transcription

1 LACROSSE SPEEDWAY THE COMPLETE GUIDE TO MARKETING GROUP OUTINGS SPONSORSHIPS

2 WELCOME! AUTO RACING IS: EXCITING FUN COMPETITIVE COLORFUL DRAMATIC RACING FANS ARE: PASSIONATE BRAND LOYAL DIVERSE FAMILY-ORIENTED EMBRACING SOCIALLY ACTIVE WE WELCOME YOU! Business and corporate involvement is welcomed in auto racing. Browse this booklet on ways YOU can become a part of America s Fastest Sport, at a Grass- Roots Level. It s where the customer meets the products or services, and where the Rubber Meets the Road!

3 Welcome to the LaCrosse Fairgrounds Speedway s promotional and entertainment marketing guide. It is with great pride that we continue year after year of not only providing a fun place for families, race fans, racers and entertainment seekers to converge on a summer night, but also an avenue for marketing and advertising. It's a place where fans, businesses, clients and partners can gather, have fun times, and at the same time advertise, market, or promote their products and services to our captive audiences. And the backdrop of exciting stock car racing entertainment provides a perfect environment to do so. The LaCrosse Speedway has marketing and promotional opportunities to fit the needs of just about any budget. Fans are passionate about the sport of auto racing, just as you are passionate about your business. Let's get the two together and help your business grow through promotion activation or advertising at one of the LaCrosse Area's oldest and longest consecutive running entertainment venues! Sincerely, Staff and Management of LaCrosse Fairgrounds Speedway N4985 Cty Rd M PO Box 853 West Salem, Wisconsin lacrossespeedway@yahoo.com 3

4 lacrosse speedway history The sporting world often reflects real life; there are ups and downs, good and bad. Economics, weather, personal time constraints, age, and social attitudes, which all effect types of sporting events and venues. Yet, it is the unique and unscripted drama that racing provides which continues to draw fans and competitors to the experience of motorsports. The majority of short track racing s participants and fans are local. It is that local connection that is the catalyst for anticipation of each new season. Racing is fun, and whether it is to watch or to compete, it is a fun adventure. Times and lifestyles may have changed, but the fun that takes place at the LaCrosse Speedway remains largely the same. The race track was configured in the mid1950 s to accommodate for the most popular form of racing at that time: horse racing, on a dirt surface. The speedway, located on the Interstate Fairgrounds, was operated by the fair organizers, whom quickly discovered auto racing was growing in popularity. So, in addition to the horse races during the fair, auto races were added to the facility s schedule. Weekly racing started in 1970 when the track was paved, and local businessman Larry Wehrs began to operate the track with races on Wednesday nights. The Fairgrounds (and Speedway) have gone through many changes and have endured many challenges over the years. The G. Heileman Brewing Company purchased the Fairgrounds and promoted a much more aggressive agenda for the fair. The LaCrosse County Agricultural Society 4 took over the responsibility of the Fairgrounds operations in the late 1980 s and throughout the past five decades, racing has been a mainstay at the Fairgrounds. In late 1986, the Wehrs family, who had been promoters of the LaCrosse Track as well as one in Wisconsin Dells, decided it was time to focus on their auto dealership instead. Motorsports Management Services, Inc., led by midwestern promoter John McKarns, known for the traveling ARTGO Series, and Jody Deery of the Rockford Speedway, purchased the lease agreement to operate the track, renaming it LaCrosse Fairgrounds Speedway. Motorsports Management Services has invested over 25 years, and with the help of the LaCrosse County Agricultural Society they have been able to complete many improvement projects in their long rang plans. In the past three decades, the privately funded (no public tax dollars) entertainment facility has built or installed new restrooms, vip and hospitality decks, a hospitality pavilion, new racing pavement, added and improved lighting, and many more projects to enhance the fan and racer experience at LaCrosse Speedway. The LaCrosse Speedway has always provided good racing, good times, and great memories. Bringing that to the fans and competitors in the LaCrosse Community is what we live for, and will be for years to come.

5 DIVISIONS RACING AT LACROSSE SPEEDWAY Racing has many flavors. It is very unlike most sports that have one ball, one field, and very few players (to give them credit, a variety of skill levels). There are tracks with a dirt surface and many paved with asphalt. LaCrosse Speedway is asphalt, and has not one, but two tracks. A faster 5/8th mile oval circles around an inner 1/4 mile slower track for beginner style racing. There are different styles of classes competing, from Late Models and Sportsmen on the large track to Thunderstox and Hornets on the small track. Here s a brief description: LATE MODEL - NASCAR Weekly Racing Series Sanctioned cars are the premier class. They are made-for-racing fabricated machines from the ground up, with a 362 cu.in. engine, rollcage and suspension covered by a sleek fiberglass racing body. They use 10 wide slick tires, which are exclusively for racing fast. GRAND NATIONAL SPORTSMEN - Sportsmen cars have a starting point of street car production frames from cars 1997 or older. They are a mix between the Late Models and the Thunderstox, as there is much stock about them, but there are many racing parts as well. They race on treaded 8 wide made-for-racing tires. THUNDERSTOX - This class is the speedway s oldest entry level class, comprised of stock production cars in the 1970 s and 1980 s. They are strictly stock with modifications made for safety, and race on street tires. As showroom production models got smaller, the introduction of two more classes evolved. HORNETS - A cheap way to go racing and have fun is the Hornet class. Cars must be stock (right off the street) and a few modifications may be made for safety. The Hornets are exclusively a 4-cylinder engine class, with a maximum wheel to wheel measurement of 103 inches. STREET STOCKS - In the late 1980 s and throughout the 1990 s, the 6-cylinder car became the norm for street cars. As those cars began to expire, it was time to start putting them on the track for fun, and it s another inexpensive way to go racing. Cars must remain stock and have a minimum 106 wheelbase. OUTLAWZ - It s a Run what ya brung class where anything goes. As big engine you want or what ever 8-cylinder car you want to bring. Car must have a full roll cage, but be ready to drive it to its maximum capacity. FRIDAY NIGHT STREET DRAGS - Want to drag race? Bring out your own car and get it put into a bracket with cars similar to yours. Drag race side by side in a double-elimination bracket until there s a winner! It s Friday night fun at the track, with Burnout and Shine N Show Contests. BECOME A DIVISION TITLE SPONSOR! - We invite your company to become a promotional partner with the Speedway as a Title Sponsor of a Racing Division. Title Sponsor promotions may include: Division Logo (includes your company s logo) Division Contingency Sticker on all cars Public Address at all racing events Logo and Web Link on lacrossespeedway.com Inclusion on weekly event advertising Inclusion with social media channels On-site car displays Display Space at events Banner Display And More! 5

6 SIGNAGE The most popular medium of advertising at LaCrosse Speedway is signage. There are many different locations to place a sign to fit your budget, needs and message delivery. 8 x 20 TV BILLBOARD - The TV Billboard is the largest sign available. All signs are printed in high quality on vinyl, allowing for unique artwork, or a big bold message. Fans will easily see your sign from any seat in the grandstands. 3 x 10 TRACKSIDE WALL SIGN - It s a popular sign, designed for a tight budget. These enable companies a chance to get involved and show their support of racing at the speedway while promoting their business without a huge expense. Signs are lettered professionally and hand painted. 6

7 EXCLUSIVE SIGNAGE LOCATIONS If you want to break out of the pack, maybe just the thing to do is sign up for advertising and sponsorship of an exclusive location. These locations may even include weekly public address mentions as a part of the sponsorship program. These are some of the most recognized fixtures at the facility, and receive the greatest number of impressions. Most sponsors enjoy the exposure so much that they are long-term partners for several years with this promotion. VICTORY LANE - As the driver pulls into Victory Lane, the announcer mentions your business name as sponsor for every winner after every race. Your logo is prominently placed on the sign for photos and fan impressions. FLAGSTAND - Thousands of eyes will check out your signs at the flagstand all night long, as green, white and checkered flags wave for every single race held at each event. Includes signage on all four sides as well as public address. MESSAGE CENTER - The Message Center is a unique opportunity and one of only two illuminated facility signs on premise. Includes your logo and public address. The sign displays driver, sponsor and concession information during race events. SCOREBOARD - The Scoreboard is one of the most frequently viewed signs at the track. Your logo placed on an illuminated sign at the top guarantees thousands of impressions at every race. Public address also included. HOSPITALITY AREA - Exclusive rights to the naming of one of the hospitality sections: the Party Deck or Hospitality Chalet. Over two thousand visitors use these facilities throughout each season. Includes signage and public address. CONCESSION STAND - Give your company naming rights to one of the speedway s concession stands! Signage, located in a high traffic area, will showcase your company s logo. Public address mentions are also included. 7

8 SOCIAL MEDIA ELECTRONIC MEDIA AND DEVICES The LaCrosse Speedway has kept up with current trends on social media. Join us on our social networks on Twitter, Facebook, Instagram and Pinterest. You can also find the LaCrosse Speedway on Google Plus, post a review on Trip Advisor and more. Videos are always fun to watch, so subscribe to the LaCrosse Speedway YouTube Channel. LaCrosse Speedway has a website designed to open up for easy navigation on smartphones and tablets. Each week during the season, newsletters are sent out to fans pre- and post- event. Participating sponsors and advertisers are displayed accordingly. Your presence will be recognized. Plus! Fans are able to receive savings coupons and offers by exclusively signing up for newsletters It s a great way to promote the Kwik Trip Brand. Drivers and race fans are a perfect target market for us, and they are a very loyal customer base. The exposure Kwik Trip receives through its sponsorship at this venue is second to none, and overall, a great value. - Gary Gonczy, Kwik Trip Stores RACE TRACK OFFICE 2. TICKETS & ENTRANCE 3. SOUVENIR STAND 4. RACE TOWER & CONCESSION 5. RESTROOMS & VIP DECK 6. CONCESSION STAND 7. PLAYGROUND 8. FAMILY SEATING 9. WHEELCHAIR SEATING 10. RESERVED SEATING 11. GRANDSTANDS EXIT 12. HOSPITALITY CHALET 13. MESSAGE CENTER 14. ASHLEY FURNITURE SCOREBOARD 15. TRACK GATE VICTORY LANE 17. FLAGSTAND TRACK GATE TRACK GATE PIT ENTRANCE 20. TECH INSPECTION AREA 21. HANDICAP PARKING 22. QUARTER MILE TRACK 23. RACE STAGING AREA 24. LAWNKEEPERS PARTY DECK

9 STREET DRAGS STREET DRAGS IS FUN FOR ALL AGES What s more fun than watching cars race? How about racing your own car? Once a month during the season, the popular Friday night Street Drags brings out fans and participants of all ages. You don t have to have a passion for cars. You don t have to be a fan of the NHRA. You don t have to know how to fix cars. You don t need to own a muscle car. What you do need to know is how to have fun with friends. Anyone with a driver s license is eligible to bring out a car, truck, SUV, motorcycle, van or even an ATV, and enter it into one of the many brackets of competition. Cars with similarities are put into brackets together for side-by-side double elimination drag racing. Passengers are welcome to ride along. Everyone will also enjoy the thrill of the Burnout contest! gender 52% Male 48% Female Age distribution 23% % % % % % 65+ education 76% High School Grad 45% College/Technical Grad 24% High School or Less WHY STREET DRAGS FOR MY BUSINESS? It s a demographic that is important to your business. The customers of today and the customers of tomorrow are largely those that attend and participate, as the age average of attendees is quite low. Display Space is available for you to come in direct contact with potential new customers. It s a social gathering, and most importantly, lots of fun! DISPLAY SPACE TITLE SPONSOR BURNOUT CONTEST SHINE-N-SHOW CONTEST traceweekend.com

10 GROUP HOSPITALITY OUTINGS IT S EASY! Do you dread planning the annual company outing or appreciation event? Contact us and let us do the work. Select a location and menu that fits your needs the best and call for available dates. We ll have it ready for you! HOSPITALITY IS GREAT FOR: EMPLOYEE NIGHTS CUSTOMER APPRECIATION FUN WITH FRIENDS & FAMILY Select A Menu For Locations 1, 3, 4 Menu A: $18.00 Per Person Grandstand & Hospitality Admission Ticket One Entree: Hamburgers OR Bratwursts* * - Choose One Entree for entire group Hot Dogs Potato Chips Nachos Ice Cold Soda Menu B: $ Per Person Grandstand & Hospitality Admission Ticket 2 Entrees: Hamburgers & Bratwursts Hot Dogs Potato Salad Baked Beans Nachos Ice Cold Soda Menu Add-Ons 5 Pizzas (Cheese, Sausage, Pepperoni): $75 Substitute Pizza for Burgers, Brats, Dogs (for groups of 100 guests or smaller) Nachos with Chili: $75 Bottled Water: $ (24) 20 Oz. Bottles NOTE: Hospitality Pricing for Non-Special Events Only. Hospitality children s tickets (age 6-11) are half price for locations 1,3,4. Age 5 & Under are Free at all four locations. All Prices include applicable sales tax. HOSPITALITY CHALET 1 2 The Hospitality Chalet is a great location for you to host your guests, whether they are employees, friends or customers. An exclusive setting with picnic tables plus an elevated grandstand nearby will allow plenty of space for your guests to wander and mingle. In addition, the Chalet building creates a guest welcoming area as well as a food serving area. Accommodates: Guests $150 Plus: Per-Person Menu Choice. PICNIC TERRACE 3 4 The Picnic Terrace is an alternative to the Hospitality Chalet. The Terrace is a festive pre-race picnic exclusive area with a tent, located inside the grandstands. There is a fun and festive atmosphere for your group. Your guests can come and go as they wish during the event, but most will eventually find a track-side seat to watch all the great action once they have eaten. Accommodates: Guests $125 Plus: Per-Person Menu Choice. PARTY DECK The Party Deck is a great option for smaller group hospitality at the Speedway. All guests will have their own chair with bar-style counter to sit at. Self-serve food and beverages will be available for your guests, including Hamburgers, Brats, Hot Dogs, Chips, Soda and Beer. Or, substitute Burgers, Brats & Hot Dogs for Pizzas! Inquire when booking. Accommodates: guests. 12 Guests: $ Guests: $ Guests: $ Guests: $1700 FAIR EXHIBITION CENTER The Fairgrounds Exhibition Center, located on the Fairgrounds is a great place to welcome your guests prior to the races. Large groups up to 800 can be accommodated, and still have plenty of room to relax and eat prior to the events. Space for race car displays or even a stage for live pre-race entertainment is optional. An outdoor patio seating area and restrooms are also included. Accommodates: Guests $350 Plus: Per-Person Menu Choice. 10 BEER OPTIONS Half Barrel of Beer: $ Call for Available Brands Case of Cans of Beer: $50.00 (24) 12 Ounce Cans Bartender Service Available Minimum Sales of $100 / Hour

11 GROUP TICKET PACKAGES & GRANDSTAND SIGNAGE INDUSTRY NIGHT Invite your customers or employees out for a night at the races at no cost to you! Employees or customers pay for their own admission, and may bring a guest. You may also have the option of paying for their half by invoice after the event based on redemption. Each is admitted for HALF PRICE! We provide you admission coupons. You distribute them to your employees or customers (Limit ONE per employee / customer). This offer is available to businesses with 30+ employees. Note: Coupons may not be distributed / handed out on Fairgrounds or Speedway property. Company is subject to a service charge per coupon for unauthorized coupon distribution to other guests on premise. ADVANCED TICKET GROUP RATES $9.50 Each $9.00 Each $8.50 Each $8.00 Each $7.50 Each 201+ $7.00 Each *Special Event pricing may vary Our customers and employees always enjoy getting together with each other for a little fun. Over the years we have found that the LaCrosse Fairgrounds Speedway is one of the best places to do that. The staff is top notch and they make it very easy for us to put on a good show, and to look good at the same time. - Richard Beirne, Auto Value Parts Stores GRANDSTAND SIGNAGE If you would like to deliver a more detailed message to the race fans on a sign, this is your best choice. Several locations are available in once inside the ticket gate of the LaCrosse Speedway, and signs, printed in full color on vinyl can be as detailed as you wish. ENTRANCE BILLBOARD - Fans will easily see your sign as they enter the grandstands each week. ENTRANCE SIGN - This sign is right where the fans all walk past near the souvenir stand upon entry. CONCOURSE SIGN - These signs are next to the walkway between the beer / concession stand and the restrooms. GRANDSTAND BILLBOARD - Fans will see this as they arrive to the parking lot, and it is the only billboard visible to anyone 24/7. Passersby, those test driving vehicles at the closest auto dealerships, as well as fairgoers and local residents will see these signs. 11

12 RACE EVENT TITLE SPONSOR PROMOTION YOU can have YOUR BUSINESS in the spotlight of the night! Over a thousand race fans in attendance will hear your name, see your involvement, and appreciate your support at an event they enjoy. Your company will be featured and named presenting sponsor of the Speedway s race events on a mutually agreeable race date. It s a great way to get in touch on a personal level with real people. Real customers. Potential customers. Grow your business with us! YOUR INVOLVEMENT WILL BE INCLUDED WITH THE FOLLOWING ACTIVATIONS: All event advertising & media buys purchased by the speedway for that event will include your company or product s name or logo mentioned in conjunction with the event. RADIO - Sixty second spots will be run on a variety of radio stations in the area, hitting the key markets and demographics. The ad is produced by Moffett Productions in Houston, Texas and will mention your involvement. DIRECT MAIL- Each month during the racing season, the speedway reaches over 5,000 homes through its direct mail campaign. Your involvement will be showcased for the event you are sponsoring. PRINT - Custom designed newspaper ads for the event the week your company is sponsoring includes your logo. SATURDAY, MAY 31: RACING Hwy 16 & Cty Rd M West Salem, WI TWO 20-LAP LATE MODEL FEATURE RACES! LATE MODELS SPORTSMEN THUNDERSTOX HORNETS Admission: $13 Students (12-17): $7 Kids (11 & Under): FREE QUALIFYING: 6:15 RACING AT 7:30! TELEVISION - Each race night is taped and rebroadcasted on the local channel KQEG TV-23 and Charter Cable. The races are aired every Sunday Night. In total, the cable system reaches over 50,000 homes. PUBLIC ADDRESS - Public address mentions, plus pre-written and provided statements about your business services or products, or an in-person interview with the announcer will be a part of your night at the races. SCHEDULE BROCHURE - Your logo will be included on all 10,000 copies of the speedway s annual Event Schedule brochure, as an event presenting sponsor. PRESS RELEASES - Any preevent or post-event press releases and results will include your involvement. ELECTRONIC MEDIA - The Speedway s popular electronic media channels will include your involvement, including on Facebook, Twitter and in the weekly newsletters (Event Preview and Recap). DISPLAY SPACE - You will have space available to display products, services or vehicles during your designated race event. DISTRIBUTION - You will have the opportunity to distribute information, flyers, literature, or product samples ( example - your company s keychains, can coolers, etc) to all of the guests at the event. BANNER DISPLAY - You may display banners, signs, inflatables or posters at the Speedway during the event you are sponsoring. VIP DECK TICKETS - You will receive 24 VIP Deck Tickets, which may be used as you wish, for customers, employees or family and friends.

13 SPECIALTY SPONSORSHIPS & PROMOTIONS The menu of advertising and promotional opportunities includes many options at the LaCrosse Speedway. Here are more ideas that your business can get involved with. Just give us a call and have us help put your company in the spotlight! If you have other promotional ideas, feel free to make suggestions. We like outside the box promotions, and as a privately run facility, we are not bound by the many typical government or arena restrictions. Call us today and let s talk! Fireworks Sponsor Official Pace Vehicle Trophy Sponsor Mascot Events Safety Team Sponsor Kids Events Sponsor Official Product Supplier Landscaping Sponsor Novelty/Stunt Sponsor NATIONAL ANTHEM LAP Fan-Interactive Events Display Space NEED MORE IDEAS? CONSIDER THESE: Website Ads Rookie of the Year Sponsorship Coupon Distribution In-Store Promotions Direct Mail Insert Newsletter Coupons Contingency Award Sponsor Challenge Races Newsletter 13

14 DEMOGRAPHICS of race fans THE in-person racing experience Whether you enjoy racing on television, or just enjoy being thrilled, the racing show at LaCrosse Speedway is a three-hour adrenaline rush. There s tires squealing, sparks flying and all-out hard charging competition. You can sit down with family and friends in a clean atmosphere and enjoy everything happening right in front of you. It s real. It s live. It will trigger your senses - SMELL IT. HEAR IT. SEE IT. Live Racing is something you just can t experience on an electronic device! gender 54% Male 46% Female by Location % City/Town 19.4% LaCrosse 11.7% Onalaska 10.7% Wis., Outside 60 Mi 9.3% Sparta/Tomah 8.8% West Salem / Bangor 7.2% Wis., w/in 60 Mi 6.1% Holmen 5.2% Galesville/Tremp. 5.1% NE Iowa 4.8% Misc. Minnesota 4.7% Viroqua/Westby 4.6% Winona 2.4% LaCrescent Age distribution 12% % % % % % 65+ Fans by Residence 66% Own Their Home 30% Rent a Residence 4% Other Fans by Occupation 37% Skilled Labor 30% Professional 17% Mangerial 7% Retired or Unemployed 6% Unskilled Labor 3% Other income distribution 23% Under $30,000 19% $30-49,000 24% $50-74,999 15% $75-100,000 15% 100,001+ education 84% High School Grad 46% College/Technical Grad 16% High School or Less Sources: NASCAR Fan Engagement Tracker 2012 LaCrosse Fairgrounds Speedway Survey SERIES THAT COMPETE affordable family fun When you step through the gates of the LaCrosse Fairgrounds Speedway, you know that there will always be something fun going on. On any given week, beyond the classes of on-track racing action, it s common to see autograph sessions, pace truck rides, kids events, novelty races, stunts, and more. A night out at the LaCrosse Speedway is a great way to get the family or friends together to escape the stresses of day-to-day life. Leave your electronic devices at home as it s a place for quality time together. The bond you may create with other race fans will make your race experience even more enjoyable. 14 Race fans are always welcome to visit with all of the racers and crew after each event. What other sport are you welcomed to visit with the participants in their locker room, on the field or in the dugout after the event?

15 SOUVENIR YEARBOOK Are you ready to jump in and join the fun other area businesses are having? The LaCrosse Speedway annually prints a 36 page full color souvenir yearbook for the fans, and it is a perfect opportunity for you to not only show your support for the local racing scene, but a chance to advertise your business products or services to a loyal demographic. This yearbook is the only printed source of information available to fans in attendance, and it is full of driver information, photos, fan information, and stories. It also explains in depth how a race night works, because it is different from other sports. SIZES ARE AVAILABLE TO FIT ANY BUDGET! THE FLAGS OF RACING Green: Start of a race; restart of a race, track is clear and resume speed. Yellow: Trouble, debris, or obstacle on track. Slow; no passing allowed. Red: Come to a complete stop as quickly and safely as possible. Track is closed due to incident or weather. Black: Disqualification / Consultation flag. Return to your pit or officials immediately. White: One lap to go. Blue With Stripe: Faster car approaching, hold your line, allow faster cars to pass (typically for lapped cars). Checkered Flag: Race is completed. Restart Lineup: When there is a crash or incident necessitating a restart, all cars involved in the incident, regardless of fault, go to the rear of the restart lineup. For example, if a car is spun by contact from another, both must move to the rear of the field before the restart. They say fast We say faster Restarts: If an event is interrupted by a yellow or red flag, cars will restart in the positions they held in the previous lap completed by the field. If a yellow comes out on the white flag lap, the yellow or checkered may be thrown at the starter s discretion. Premium Spaces Back Cover: $1200 Inside Front Cover: $950 Inside Back Cover: $950 I cannot think of a better way to spend a night out, as my wife and I thoroughly enjoy going to the races. We do attend many of the other local attractions during the summer months as well; but for us, going to the races is our treat. I enjoy all the divisions but I have a particular interest in the teams that race the quarter mile. It is a tough track that provides loads of action. My wife is would rather take in the five-eighths mile action - the Late Models and Sportsmen. I guess speed is her thing. We often bring guests with us to the track. Some of our friends are new to the sport or have never really followed a local driver. They don t know many of the local drivers and don t know who is having a good or bad racing season. So my wife and I decided to spice up the experience for our friends. We devised a game for each race. The game as we call it- is quite simple. Each one of us gets to pick a car for each individual race when it pulls onto the track. When it comes time for our friends to pick, we offer some advice, but the fans around us are always eager to offer their insight as well. (Best to do your picking in a hurry.because there is not much down time between races) We let the person whose driver finished last in the last race choose first and so on. Pretty simple game.but we all get to cheer for someone each race and that changes the dynamic of just watching to actually sort of having a stake in that race. I know that is a bit of a reach but at least we feel we are part of the team. I will admit, there might be a dollar bet placed during some of the longer lap games as well. It happens. So when the final checkered flag flies for the race night, my wife, our friends, and myself have enjoyed the action and drama of the racing. But we also got to participate in it, with us cheering on our driver. It is fun, and that is a good way to spend a night out. (You) can bet on it! MILLIONS OF CANS SOLD BECAUSE IT WORKS! An exciting addition to a Pit Stop! Find Sea Foam s full line of quick action products at your favorite auto parts store! Free Online & Mobile Bill Pay Free Mobile App Free e-statements For lottery information visit The bank you ve always wanted wilottery.com EXPLANATION OF RACE FLAGS 17 Quarter Page: $275 THROW BACK THURSDAYS Auto racing has a historical perspective that no other sport has. Yes, the players and the uniforms change in all sports over the years. But auto racing not only has personalities change over the years, but the tracks, the cars, the car sponsors and colors all give racing such history. A look back at the past from time to time always provides great memories. Check out LaCrosse Speedway on Facebook and Twitter every Thursday for Throw Back Thursday and take a look back at something historical at the LaCrosse Speedway. Is advertising in the Souvenir Yearbook the right medium for your business? The low price of a yearbook ad is a great way to start expanding your reach to new customers. By: Rock McFadden Online Banking - Fast and Free from State Bank Financial The yearbooks are sold at the souvenir stand all season long for just $1, and are complimentary to guests at the Hospitality areas and VIP deck. Distribution of the booklets allows you to maximize your reach for such a low advertising price. Consider this: Race Fans have proven time and time again that they are more likely to support advertisers and sponsors of Racing Events and Sports Teams than those who do not. WHAT WE DO AT THE RACES PREMIER POWDERCOATING, INC Powdercoating Ceramic Coating Media Blast Paint Removal 24SFM_LaCrosseSpeedway_Ad.indd LACROSSE FAIRGROUNDS SPEEDWAY /10/13 1:11 PM Half Page: $500 BIG Go Go BOLD With a FULL Page $800 Eighth Page: $175 Re-skin just about anything with Powdercoating! Visit our site to find out why to use coatings and how they work. ETTRICK, WI Est Hwy 16, West Salem Custom Quality Cabinets & Millwork At or Below Homecenter Pricing SELECT WASH CAR WASH 206 N. Holmen Drive - Holmen, WI SOCIAL MEDIA THROWBACK THURSDAYS 25 Sixteenth Page: $100

16 We are in the FUN BUSINESS Join us in the Fun! BACK COVER LaCrosse Fairgrounds Speedway Let us Showcase your business in the Spotlight