Xfinity Jumps on Trend of Creepy Halloween Shorts

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1 Xfinity Jumps on Trend of Creepy Halloween Shorts Xfinity debuted a five-minute horror film, titled The Neighborhood that successfully spooks out viewers while promoting the brand's home security camera. The tale centers on an old mask made out of a burlap sack that's passed around a suburban neighborhood, and gets inside the mind of those who posses it. Police investigating the incident have a multi-screen view of the chaos that unfolds. The Neighborhood was developed by Goodby Silverstein & Partners and written and directed by Dante Ariola of production company MJZ. The Comcast cable brand is not the only one exploring short-form Halloween marketing content. Hulu's free Huluween content combines a short-form six-part anthology series called The House with virtual reality videos, interviews with horror movie stars and creators, and long spooky scenes perfect for putting on in the background during a Halloween party.

2 RELATED: Hulu Launches Holiday-Themed Content Beginning with 'Huluween' Fox and candy company Mars also teamed up for four two-minute "Bite Size Horror" films that have been running during commercial breaks. Floor 9.5, which aired during a Yankees-Indians and is presented by Skittles, has received the most attention so far. It focuses on an office worker on an elevator who gets stuck between the 9th and 10th floors. When the doors open, a man in the shadows asks for her help, and she agreesâ READ MORE: Adweek CREDITS The Neighborhood Client: Xfinity Home Title of Creative Work: The Neighborhood SVP, Brand Marketing and Communications: Peter Intermaggio SVP, Brand Marketing: Todd Arata SVP and GM, Xfinity Home: Daniel Herscovici Executive Director, Social Marketing: Nader Ali-Hassan Director, Xfinity Home, New Business: Josephine Valenti Senior Manager, Social Marketing: Monica Blake Senior Manager, Marketing Communications: Kristin Filipovits Ad Agency: Goodby Silverstein & Partners Creative Chief Creative Officer: Margaret Johnson Creative Director: Jeff Gillette Associate Creative Director: Eamonn Dixon Associate Creative Director: Daniel Grech Associate Creative Director: Mike Costello

3 Art Director: Sean Smith Copywriter: Dan Berenson Production Executive Producer: Benton Roman Director of Broadcast Production: Tod Puckett Account Services Managing Partner: Leslie Barrett Group Account Director: Jason Bedecarre Account Director: Georgia Newton Account Manager: Greta Naas Assistant Account Manager: Carmen Guan Communication Strategy Group Content Strategy Director: Nick Reggars Senior Communication Strategist: Alex Oztemel Business Affairs Director of Business Affairs: Judy Ybarra Business Affairs Manager: Jaime Szefc Production Company Company name: MJZ Writer/Director: Dante Ariola Director of Photography: Gyula Pados Production Designer: Chilly Nathan President: David Zander Executive Producer: Eriks Krumins

4 Producer: Natalie Hill Editorial Company Company name: Rock Paper Scissors Editor: Adam Pertofsky Assistant Editor: Marjorie Sacks Producer: Dre Krichevsky Executive Producer: Rana Martin Finishing/VFX Company name: The Mill Creative Director/Lead VFX Artist: Tara DeMarco Creative Director: Chris Knight Executive Producer: Enca Kaul Senior Producer: Erin Hicke Producer: Adam Goins Telecine Company name: The Mill Colorist: Fergus McCall Color Producer: Rochelle Brown Music & Sound Design Company name: Q Department Mix Company name: Lime Studios Mixer: Rohan Young Executive Producer: Susie Boyajan

5 Skittles Floor 9.5 Director: Toby Meakins Writer: Simon Allen Stars: Robin Berry, Georgina Campbell, James Cunningham