2008 Olympics Viewing Express Report. Aug. 19, 2008

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1 2008 Olympics Viewing Express Report Aug. 19, 2008

2 000s trend of different channel groups Aug. 1 Aug. 31; All individuals 4+; AGB Nielsen s current China markets Audience (Unit:million) CCTV3 begins to rebroadcast the Olympic events from 12:00 Aug.,11; CCTV12 begins it from 18:00 Aug., 11 CCTV3 stops rebroadcasting the Olympic events from 00:00 Aug. 18 all channels CCTV Olympics channel group CCTVs other channels Aug Markets monitored:beijing, Shanghai, Tianjin, Chongqing, Guangdong, Zhejiang, Anhui, Jiangsu, Shandong, Fujian, Liaoning, Hunan, Sichuan and Wuhan From Aug.11,CCTV Olympics channel group includes CCTV1, CCTV2, CCTV3, 2 CCTV Olympics, CCTV7 and CCTV12

3 Daily reach 000s trend of CCTV Olympics channel group Aug.1 Aug. 31; All individuals 4+; CCTV Olympics channel group; AGB Nielsen s current China markets Reach (Unit:million) CCTV3 begins to rebroadcast the Olympic events from 12:00 Aug.,11; CCTV12 begins it from 18:00 Aug., 11 CCTV3 stops rebroadcasting the Olympic events from 00:00 Aug. 18 Reach(Unit: m illion) Aug Markets monitored:beijing, Shanghai, Tianjin, Chongqing, Guangdong, Zhejiang, Anhui, Jiangsu, Shandong, Fujian, Liaoning, Hunan, Sichuan and Wuhan From Aug.11,CCTV Olympics channel group includes CCTV1, CCTV2, CCTV3, 3 CCTV Olympics, CCTV7 and CCTV12

4 000s trend of CCTV Olympics channel group Aug.1 Aug. 31; All individuals 4+; CCTV Olympics channel group; AGB Nielsen s current China markets Audience (Unit:million) CCTV3 begins to rebroadcast the Olympic events from 12:00 Aug.,11; CCTV12 begins it from 18:00 Aug., 11 CCTV3 stops rebroadcasting the Olympic events from 00:00 Aug Aug CCTV1 CCTV2 CCTV Olympics CCTV7 CCTV3 CCTV12 Markets monitored:beijing, Shanghai, Tianjin, Chongqing, Guangdong, Zhejiang, Anhui, Jiangsu, Shandong, Fujian, Liaoning, Hunan, Sichuan and Wuhan 4

5 Average 000s Trend by Minute of CCTV Olympics channel groups Aug.19; 02:00-25:59; All individuals 4+;AGB Nielsen s current China market Audience (Unit:million) :00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00 1:00 CCT V1 CCT V2 CCT V Olympics CCT V7 CCT V12 Markets monitored:beijing, Shanghai, Tianjin, Chongqing, Guangdong, Zhejiang, Anhui, Jiangsu, Shandong, Fujian, Liaoning, Hunan, Sichuan and Wuhan 5

6 Viewing status of CCTV Olympics channels by dayparts Aug.19; 02:00-25:59; All individuals 4+; CCTV Olympics channels; AGB Nielsen s current China markets Audience (Unit: million) CCTV1 CCTV2 CCTV Olympics CCTV7 CCTV3 CCTV12 All Day Broadcasting Dayparts Other Dayparts Share 9.3% 10.3% 9.2% 10.1% 9.7% 11.9% 5.2% 5.4% 3.5% 3.4% 1.3% 1.1% 3.0% 4.3% 3.1% All Day Broadcasting Dayparts Other Dayparts Markets monitored:beijing, Shanghai, Tianjin, Chongqing, Guangdong, Zhejiang, Anhui, Jiangsu, Shandong, Fujian, Liaoning, Hunan, Sichuan and Wuhan Other dayparts mean the three news periods of CCTV1 (06:30-08:30;12:00-12:30;19:00-19:30) 6

7 Top 20 Olympic Events Aug.19; 02:00-25:59; All individuals 4+; AGB Nielsen s current China markets Rankin g Event Channel Beginning time Ending time 000s TVR% 2008 Beijing Olympics,Trampoline-Men's Individual Final CCTV1 20:25:38 20:51:16 39, Beijing Olympics,Men's Gymnastics Horizontal Bar Final CCTV Olympics 19:34:21 20:04:06 33, Beijing Olympics, Women's Volleyball Quarterfinal (China VS Russia) CCTV Olympics 20:04:13 21:50:52 32, Beijing Olympics, Women's Gymnastics Balance Beam Final CCTV Olympics 18:45:27 19:30:29 26, Beijing Olympics,Track and Field CCTV1 19:54:11 22:58:29 22, Beijing Olympics, Men's Diving 3m Springboard Final CCTV2 20:14:26 22:05:28 21, Beijing Olympics,Men's Gymnastics Parallel Bars Final CCTV Olympics 17:57:10 18:42:13 14, Beijing Olympics,Trampoline-Women's Individual Final Rebroadcast CCTV1 12:37:06 12:57:53 14, Beijing Olympics,Track and Field CCTV1 10:53:51 11:29:31 9, Beijing Olympics, Women's Basketball Quarterfinal (China VS White Russia) CCTV Olympics 14:13:27 16:04:55 9,

8 Top 20 Olympic Events Aug.19; 02:00-25:59; All individuals 4+; AGB Nielsen s current China markets Ranki ng Event Channel Beginning time Ending time 000s TVR% 2008 Beijing Olympics, Men's Boxing 81kg CCTV Quarterfinal Olympics 21:55:16 22:25:31 9, Beijing Olympics, Women's Cycling Track Points Race Final CCTV1 11:35:14 11:55:23 9, Beijing Olympics, Women's Water Polo classification 5th-6th match (China VS Italy) CCTV1 12:59:31 14:05:48 8, Beijing Olympics,Women's Gymnastics Asymmetric Bars Final Rebroadcast CCTV7 11:53:00 12:35:38 8, Beijing Olympics,Track and Field CCTV1 09:15:31 10:36:56 7, Beijing Olympics, Women's Volleyball Quarterfinal ( Italy VS USA) CCTV2 22:05:45 24:05:40 7, Beijing Olympics, Women's Basketball Quarterfinal (China VS White Russia) CCTV7 20:39:19 21:52:19 7, Beijing Olympics,Men's Table Tennis Teams Final (China VS Germany ) Rebroadcast CCTV7 19:11:17 20:37:05 6, Beijing Olympics, Cycling Track-Men's Sprint CCTV Semifinal Olympics 16:39:29 16:53:21 6, Beijing Olympics, Women's Volleyball CCTV Quarterfinal (Japan VS Brazil) Olympics 11:55:48 13:19:10 6,

9 Overall Ranking for Olympic Events Aug.9-19; 02:00-25:59; All individuals 4+; AGB Nielsen s current China markets Ranki ng 1 Event Channel 000s TVR% Broadcasting Time 2008 Beijing Olympics, Women's Volleyball Group A (China VS Poland) CCTV1 54, /08/ Beijing Olympics, Men's Weightlifting 56kg Final CCTV1 52, /08/ Beijing Olympics, Women's Volleyball Group A (Cuba VS China) 2008 Beijing Olympics, Women's Volleyball Group A (China VS Venezuela) 2008 Beijing Olympics,Women's Table Tennis Teams Final (China VS Singapore ) 2008 Beijing Olympics,Men's Table Tennis Teams Semifinal (China VS Korea ) 2008 Beijing Olympics,Men's Table Tennis Teams Final (China VS Germany ) 2008 Beijing Olympics,Trampoline-Men's Individual Final 2008 Beijing Olympics,Trampoline-Women's Individual Final CCTV1 50, /08/2008 CCTV1 48, /08/2008 CCTV1 45, /08/2008 CCTV1 40, /08/2008 CCTV Olympics 39, /08/2008 CCTV1 39, /08/2008 CCTV1 38, /08/ Beijing Olympics, Women's Tennis singles 1th Round CCTV1 37, /08/2008 9

10 Overall Ranking for Olympic Events Aug.9-19; 02:00-25:59; All individuals 4+; AGB Nielsen s current China markets Ranking Event Channel 000s TVR % Broadcasti ng Time Beijing Olympics, Men's Basketball Group B (China VS USA) CCTV2 37, /08/ Beijing Olympics, Men's Table Tennis Team Group A (China VS Austria) CCTV1 36, /08/ Beijing Olympics, Swimming Preliminary CCTV1 36, /08/ Beijing Olympics, Women's Swimming 200m single Medley Relay Preliminary CCTV1 36, /08/ Beijing Olympics, Swimming Preliminary CCTV1 36, /08/ Beijing Olympics,Men's Gymnastics Horizontal Bar Final CCTV Olympics 33, /08/ Beijing Olympics, Women's Football Group E (China VS Argentina) CCTV1 33, /08/ Beijing Olympics, Men's Weightlifting 69kg Final CCTV Olympics 33, /08/ Beijing Olympics, Men's Weightlifting 62kg Final CCTV Olympics 33, /08/ Beijing Olympics,Women's Diving, Sync. 3M Springboard Final CCTV1 33, /08/

11 Top 20 advertisers on CCTV Olympics channel group Aug.19 ;02:00-25:59; All individuals 4+; AGB Nielsen s current China markets Ranking Advertisers No. of Spot GRP Male25-44 Female LENOVO HAIER 中 CHINA MOBILE BANK OF CHINA Qingdao Beer Faw-VOLKSWAGEN ADIDAS COCA PICC K-boxing Inner Mongolia Yili Industrial Group Co., Ltd Lining JDB Group Kerry Oils & Grains (Qingdao) Ltd Yanjing MIDEA Red Bull Xtep CITIC Group KFC Global Partner of the Beijing 2008 Olympics Partner of the Beijing 2008 Olympics 11 Official sponsor of the Beijing 2008 Olympics

12 Accumulated advertiser ranking on Olympics channel group Aug.9 Aug.19; 02:00-25:59; All individuals 4+;AGB Nielsen s current China markets Ranking Advertisers No. of Spot GRP Male25-44 Female LENOVO 1,016 1, , , , CHINA MOBILE HAIER Faw-volkswagen Qingdao Beer COCA ADIDAS BANK OF CHINA Yanjing KFC SINOPEC Lining CITIC Group JDB Group K-boxing Red Bull Anta PICC Inner Mongolia Yili Industrial Group Co., Ltd Shanghai GM Global Partner of the Beijing 2008 Olympics Partner of the Beijing 2008 Olympics 12 Official sponsor of the Beijing 2008 Olympics

13 Thank you!

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