CBC/Radio-Canada. Hubert T. Lacroix, President & CEO Vancouver Board of Trade. December 3, 2009
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1 CBC/Radio-Canada Hubert T. Lacroix, President & CEO Vancouver Board of Trade December 3, 2009
2 Funding for public broadcasting around the world Per capita public funding, 2007 Norway Denmark Switzerland Germany U.K. Sweden Finland Austria Ireland France Belgium Japan Australia Italy Canada Spain (2006 est.) New Zealand U.S. (2006) Average = $ Source: Nordicity Group Ltd. (2009) 2
3 programming in the past Regular Season Prime Time Share: 22% CBC s fall Prime Time schedule included significant amounts of foreign programming and very little Canadian Entertainment programming CBC 2+ Prime Time Share (Mon-Sun, 7-11pm) Regular Season (Sept/Oct - March/April) Monday Tuesday Wednesday Thursday Friday Saturday Sunday 7:00pm Local Mr. Merlin Local Happy Days Beachcombers 7:30pm Two of Us Barney Miller Local Mork & Mindy Facts of Life Archie Bunker s Place Front Page Challenge 8:00pm 8:30pm Private Benjamin Flappers fifth estate Nature of Things A Town Like Alice / Jessica Novak Tommy Hunter / Circus Intl. Super Show Canadian 9:00pm M*A*S*H Three s Company 9:30pm WKRP in Cincinnati Too Close for Comfort Dallas Hockey Night in Canada Home Fires 10:00pm 10:30pm Lucina Brayford / Brideshead Revisited Paper Chase CBC Wednesday Night Movie CBC Premiere Presentation (Feature Films) SCTV Current Affairs Interview Show Man Alive Mixed Canadian / 3
4 Conversion to an all-canadian schedule: lost share Regular Season Prime Time Share: 11% In , CBC s moved to fully Canadianize the Prime-Time schedule CBC 2+ Prime Time Share (Mon-Sun, 7-11pm) Regular Season (Sept/Oct - March/April) Monday Tuesday Wednesday Thursday Friday Saturday Sunday 7:00pm Regional Man Alive Health Show Undercurrents Wayne & Shuster Adrienne Clarkson 7:30pm Air Farce Marketplace On The Road Again Air Farce Wind At My Back 8:00pm 8:30pm 9:00pm 9:30pm 10:00pm Just for Laughs Comics This Hour Has 22 Minutes The Newsroom fifth estate Rita & Friends Nature of Things Canadian Biography Witness Gullages / This Hour / Black Harbour The National North of 60 CBC Presents Hockey Night in Canada Movies / Specials Sunday Report 10:30pm Saturday Report / HNIC Venture Canadian Mixed Canadian / 4
5 The decline continued into the season Regular Season Prime Time Share: 6.8% saw virtually the lowest Share for CBC Television (only was lower at 6.7%) CBC 2+ Prime Time Share (Mon-Sun, 7-11pm) Regular Season (Sept/Oct - March/April) Monday Tuesday Wednesday Thursday Friday Saturday Sunday 7:00pm RCAF On the Road Again Mr. Bean Life & Times Disney 7:30pm It s A Living 22 Minutes (rpt) Rideau Hall/ Jonathan s Cross Canada Opening Night 8:00pm 8:30pm 22 Minutes Marketplace Great Cnd Music Dream Just for Laughs/ Red Green/ RCAF HNIC Game 1 Tom Stone Canadian 9:00pm 9:30pm 10:00pm Specials (Movies/Awards) Disclosure Fifth Estate Nature of Things The National RCAF/ Sean Cullen Show/ An American in Can Red Green/ Made in Canada HNIC Game 2 Davinci s Inquest Sunday Report Mixed Canadian / 10:30pm Venture 5
6 Private broadcasters will never exhibit significant amounts of Canadian content 2009 Fall Schedule Time Sun Mon Tues Wed Thurs Fri Sat Degrassi NG etalk etalk 7pm Vampire Diaries Degrassi NG Access Hollywood SYTYCD Can (Res) Access Hollywood W5 8pm The Amazing Race Am Next Top Model CSI Ghost Whisperer Crimetime Dancing with the Stars So You Think You Can Dance Can (Perf) 9pm Desperate House wives Criminal Minds Grey s Anatomy Medium Crimetime 10pm Cold Case CSI Miami Law & Order SVU CSI NY Mentalist Flashpoint Law & Order SVU (rpts) Time Sun Mon Tues Wed Thurs Fri Sat Prod. Parker Entertainment Tonight Canada Renegade Press 7pm King of Hill Entertainment Tonight Jane Show Simpsons 8pm House NICS Bones Survivor The Guard Project Runway Cleveland Show Family Guy The Office 9pm Lie to Me NCIS: LA Glee Doll house Am. Dad The Office Movies 10pm Brothers and Sisters Heroes The Good Wife Melrose Place Numb3rs 6
7 CBC is capable to fulfill this cultural need 2009 Fall Schedule Time Sun Mon Tues Wed Thurs Fri Sat Wheel of Fortune 7pm Heartland Jeopardy Blades Results Rick Mercer Ron James 8pm Battle of the Blades Perf. Dragons Den Doc Zone Little Mosque 22 Min Rick Mercer Repeat Hockey Night in Canada 9pm Nature of Things JFL Galas Being Erica Tudors The Border fifth estate 10pm The National The National 7
8 The results of the new strategy Performance through CBC Television has earned a steadily increasing share over the past 5 seasons CBC Regular Season Prime Time Share '04-05 '05-06 '06-07 '07-08 '
9 The need to develop a sustainable model $4,400 Forecast Funding Gap - Revenue versus Expenses Private and public conventional television ($ millions) Actual Forecast $4,200 $4,000 $3,800 $3,600 FUNDING GAP $3,400 $3, Revenues Expenses (based on historical growth rate) Expenses (based on forecasted inflation) Expenses (maintain 2008 level) Source: Statistics Canada, PricewaterhouseCoopers, TD Economics, CBC 9
10 The three pillars of our future direction 1. Canadian programming 2. New platforms 3. Regions 10
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