YOUR PBR EXPERIENCE STARTS HERE!

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1 First PREMIER Bank PREMIER Bankcard Invitational Denny Sanford PREMIER Center 1201 N. West Ave, Sioux Falls, SD Friday March 7:45PM Saturday April 6:45PM Sunday April 1:45 PM YOUR PBR EXPERIENCE STARTS HERE! In this event, it s all about the 8 seconds, but thankfully we get a lot more time than that with you! To help you make the most out of your experience at the First PREMIER Bank PREMIER Bankcard Invitational, we ve got the insider information right here. Need tips on parking and venue rules? We ve got that too! EARLY ENTRY: MAIN ENTRANCE FRIDAY: 6:00PM SATURDAY: 5:00PM : 12:00PM All you need is your PBRewards card or your QR code and you are in before the crowd! DIRT ACCESS Want to get a little bit of that bull-riding dirt on your boots? How about a chance to collect autographs from your favorite cowboys and snap some pictures right where the action happens? HOW: Redeem your PBRewards points for a pass, present an active Fan Club Membership card OR show us your PBR Visa card and get free access! WHEN: Following the last ride Friday & Saturday WHERE: Aisle way by Section 106 GET REWARDED FOR SHOPPING! SHOP, SHOW, SCORE! 1.) Shop for PBR Merchandise with your PBR Visa 2.) Show your receipt at the PBRewards booth 3.) Score 6 points for every $ you spend! *Earn 3 points for every $ spent with other credit cards Don t have a PBR Visa card? Sign up at the event and get a FREE T-shirt! Plus, once you have your PBR Visa, you can save 10% on all tickets through PBRDirect! SHARK CAGE Did you know you can win your way to a once in a life time seat? The only way to see the action any closer is to be on the bull! Stop by the PBRewards booth to participate in the Shark Cage Auction! Sit in here!

2 BROADCAST SCHEDULE FRIDAY MARCH 31 8:30 PM ET SATURDAY APRIL 1 7:30 PM ET Featuring Craig Hummer, Ty Murray, Leah Garcia, and Shorty Gorham 2:30 PM ET 2:30 PM ET PBRewards MEMBERS SPECIAL EVENTS: DAY SHEETS 5:00 PM ET DON T MISS OUT ON YOUR SIOUX FALLS EVENT T-SHIRT! As a PBRewards member, you can now get your Day Sheets at the PBRewards Booth when you show your membership card or your QR code! PBRewards MEMBERS SPECIAL EVENTS: RIDER SIGNING WHO: Robson Spiderman Aragao WHEN: Sunday, April 2nd from 12:00PM - 12:30PM WHERE: PBR Visa Booth on the concourse AVAILABLE ONLY AT THE MERCHANDISE CONCOURSE STANDS! OTHER SPECIAL EVENTS: PBR THAW OUT DAYS AFTER PARTIES FRIDAY MARCH 31, 2017 AFTER PARTIES SATURDAY APRIL 1, 2017 WHEN: Immediately following the PBR Performances (doors open at 9:30 each night) WHERE: Sioux Falls Arena, just steps away from the Denny Sanford PREMIER Center COST: Tickets are just $12! Tickets are limited - if you haven t already purchased yours, go to: MEET STARS OF THE PBR! WALMART STORES THURSDAY - 3/30 FRIDAY - 3/31 SATURDAY - 4/1 3PM-6PM 11AM-2PM 4PM-7PM 5200 WEST 60TH ST. NORTH SIOUX FALLS, SD S. LOUISE AVE. SIOUX FALLS, SD E. ARROWHEAD PKWY. SIOUX FALLS, SD 57110

3 DIRECTIONS Follow the directions below to get to the Denny Sanford PREMIER Center, 1201 West Ave., Sioux Falls, SD 57104: From Interstate 90 from the East From Interstate 29 from the North * Follow Interstate 90 west. * Follow Interstate 29 south into Sioux Falls * Merge onto Interstate 29 south via Exit 396A, toward Sioux City.. From Interstate 90 from the West * Follow Interstate 90 E. * Merge onto Interstate 29 South via Exit 396A, toward Sioux City. From downtown Sioux Falls * Go North on Minnesota Avenue * Turn Left onto * Turn Left onto N. West Avenue (by the Sheraton Hotel) * Turn Right into the parking lot From Interstate 29 from the South * Follow Interstate 29 north into Sioux Falls * Turn Right onto W. Maple Street/W. From the Sioux Empire Mall Go west on 41st Street Turn right onto I-29 North Take the /Maple Street Turn Left onto W. Maple Street/W. Turn Right onto Western Avenue and

4 N. WESTERN AVE. WEST AVE. PARKING The Denny Sanford PREMIER Center offers several options for parking on-site. We have four public parking lots located around the complex that are free year-round (unless otherwise specifically noted during an event). Two lots located just to the north and south of the PREMIER Center are generally free and open during the day, but are marked and used as VIP Parking during events. These lots are for Premium Seat Holders with some additional spaces being sold per event. Additional parking also is available at Earl McCart Fields located a few blocks south of the PREMIER Center, as well as on the streets south and east of the facility, allowing people to walk to the facility. Parking is available after 5 p.m. on weeknights and all day on weekends in the Sioux Falls School District s Operational Services lot directly west of the complex on Western Ave. Traffic control measures include controlling traffic lights at key intersections and directing drivers to follow pre-determined roadway paths as they leave the events. Lanes have been extended on the south side of the venue to allow for more drop off zones. RUSSELL ST. Lot E Hotel Howard Wood Field Arena Lot D Convention Center DENNY SANFORD PREMIER CENTER Lot A W. MADISON ST. N. WESTERN AVE. Lot B Sioux Falls Baseball Stadium Canaries Lot Canaries Lot W. MADISON ST. EARL McCART FIELDS MASTER PLAN (n.t.s.)

5 DENNY SANFORD PREMIER CENTER MAP DIRT ACCESS LOCATION MARCH 31 & APRIL 1 Aisle way by Section 106 UPCOMING EVENTS April Billings, MT April Tacoma, WA May Las Vegas, NV