RunOurCity 全城街馬 A Social Enterprise

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Isaac Stephens
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1 RunOurCity 全城街馬 A Social Enterprise Contributed by Information Service Department 1

RunOurCity is a Social Enterprise Focusing on Contributed by Johannes Ouendag thro Creative Commons 1 2 3 Youth

2 RunOurCity is a Social Enterprise Focusing on Contributed by Johannes Ouendag thro Creative Commons Youth Sharpening teenagers body & mind Community Engaging community through street running Persistence Promote positive marathon spirits

3 RunOurCity A Social Enterprise Social Impact Youth Roc & Running Programs Compassionate Runners Streetathon & Races Scalability Sustainability

5 A City Route Connects the Community A route runs through 3 MTR stations, covering industrial, commercial and residential areas.

6 Event Video 6

7 HONG KONG STREETATHON Free to Run A Huge Success! 1 ~5,000 runners and ~8,000 participants in the race and Carnival, 1,500 volunteers mobilized 2 88% of 748 runners in ROC post race survey said they would like to run the next Streetathon 3 >90% of respondents * have better overall brand impression of AXA and are interested in AXA products and services coverage with HK$15M equivalent media value 5 >HKD 1M raised to support 4 NGOs initiatives including Youth ROC training Note: Source of information: "2014 AXA Streetathon Study" conducted by The Nielsen Company covering over 300 respondents between the age of 25 and 45

8 1 Date & Time: Oct 4, 2014 (SAT) 8:30am 12 :30am 2 Venue: Park Tam Chung to Tai Mo Shan 3 Routes: 57km Fight with the Wild: Park Tam Chung to Tai Mo Shan 16km Chill with the Wild: Shing Mun Reservoir to Tai Mo Shan 4 Runners: 2,000 1 Beneficiary: Christian Zheng Sheng Association

9 Totem Run is a new trail running, representing a tribe with passion in running on trails & connecting to the nature.

11 Youth ROC Dare To Run

12 Transform Life Through Running The Story of Gum Zai Contributed by Johannes Ouendag thro Creative Commons

refuse to socialize Acceptance Wow, I can run too!

13 Transform Life Through Running The Story of Gum Zai Contributed by Johannes Ouendag thro Creative Commons Denial Refuse to run, refuse to socialize Acceptance Wow, I can run too! Transformation 7 th in age group in 323 Streetathon Aspiration Preparing for his first marathon

The eight-week training program adopted a 10 km street run as target.

14 About Youth-ROC Youth-ROC under RunOurCity held its pilot program on 30 September 2013 for youngsters in Kwun Tong district. The eight-week training program adopted a 10 km street run as target. During the street-run training, students gradually developed determination and showed courage and self-confidence.

15 Program Content Target students: F2 or above 1 coach and 1 assistant coach will be provided in program Training Venue: School, Sportsground, streets Class size: students 8-weeks training program adopted 10km street-run challenge. 2 hours for each lessons; 1 2 lessons per week.

16 Successful Cases Since September 2013, 13 secondary schools, over 220 students completed the program. Including: Holland Hostel Kwun Tong Government Secondary School The Hong Kong Taoist Association Ching Chung Secondary School Leung Shek Chee College Youth College Around 80% students completed 10 km street-run challenge.

17 Media Coverage RunOurCity become the talk of the town; generated over 170 free media coverage including newspapers, TV and radio.

18 On-going projects and collaboration Youth ROC X Education Bureau (promotes to 460 secondary schools) Youth ROC X Gatorade ( Fuel a better me program 2014) Youth ROC X Ocean Junior Chamber International (Youth ROC in 5 geographical constituencies ) Youth ROC X Tuen Mun Police Force (Youth summer program) 18

19 Youth ROC Dare To Run

20 RunOurCityCre w 20

21 RunOurCityCrew We all BOND to run. RunOurCityCrew is a community formed by casual runners, city explorers, sports junkies and creative trainers. We get together every weekend to talk, to play and to chill through running. We run every SAT 4 6pm For more details, please stay tuned to our official Facebook Group : RunOurCityCrew 21

22 RunOurOffice 22

23 A tailor-made street-run training for corporate 23

24 Running from Our Hearts 跑. 由心出發

Marathon 101 Cheer for the Runners Campaign Cheering Team Competition Students Spare no Efforts to Cheer for Marathon Runners

For Immediate Release Marathon 101 Cheer for the Runners Campaign Cheering Team Competition Students Spare no Efforts to Cheer for Marathon Runners [Hong Kong---12 February 2011] The Marathon 101 Education