TAKING THE CHANCE ON A POP-UP

Transcription

1 THE NEWSMAGAZINE FOR RUNNING SPECIALTY RETAILERS / RUNNINGINSIGHT.COM A FORMULA4 MEDIA PUBLICATION TAKING THE CHANCE ON A POP-UP NEW BALANCE S NEW CAMPAIGN Under Armour athlete Kyle Dietz UNDER ARMOUR HITS THE TRAIL Photo: Myke Hermsmeyer PRESENTING SPONSORS diadora.com bodyglide.com balega.com pro-tecathletics.com amphipod.com spenco.com FEBRUARY 15, 2018 A FORMULA4 MEDIA PUBLICATION

2 RUNNING INSIGHT Making More Runners Do you want to increase the number of runners and walkers in your area? Do you want to generate more loyal customers? There is an entrepreneurial organization, PHIT America, which has three programs that will benefit everyone in the running and walking industry. PHIT America is a 501(c)(3) national charity led by Sports Industry Hall of Fame inductee Jim Baugh. Learn more about PHIT America (PHITAmerica.org), in the article to your right. PHIT America has developed three effective and efficient ways to get more Americans physically moving and running. A Solution to Declining Participation 8 runninginsight.com 2018 Formula4media LLC.

3 1. PHIT America Go! Grants With The Morning Mile Program Creates New Runners & Consumers PHIT America GO! Grants were launched three years ago and have resulted in more than 200,000 kids getting active through school-based physical activity programs. PHIT America Founder Jim Baugh is excited about this program. GO! Grants are a winner, said Baugh. And now, we have a special program, The Morning Mile, which creates runners and walkers. Students and their families get 30 minutes to run every day before school and they come out in droves! Many elementary students run over 600 miles per year. The entire family becomes consumers for the running industry. Fitz Koehler, M.S.E.S.S., Founder of The Morning Mile, explains the program. Morning Milers love starting each day with fun, fitness, music, friends and rewards. Participation rates are enormous with 65%97% of most student bodies participating through the school year, reported Koehler. The program is in every type of school from preschool through high school and has never failed. We are in over 250 schools and Morning Milers have run over three million miles. The Morning Mile is a turn-key program that is easy to implement while offering tremendous marketing and PR opportunities for retailers, manufacturers and everyone in the running industry. PHIT America and The Morning Mile staff do the vast majority of the work. You tell PHIT America where you want your programs, PHIT America and The Morning Mile staff thoroughly vets each location and then implements the program. All you really have to do is adopt the school and then take advantage of the vast social media and marketing opportunities, says Koehler. And, the cost per child to create a new runner and consumer is usually less than $5 per student. Simply said, the GO! Grant Morning Mile Program Gets Kids Moving & Running Early Gets Them Active & Running for Life. There is more information on this program at phitamerica.org, or contact Alliance@ PHITAmerica.org. (Continued on page 10) WE A R E ALL B ORN TO RUN. To date, Saucony has donated over $1 million to organizations keeping kids healthy and active. We believe everyone should have the opportunity to run their world. saucony.com 2018 Formula4media LLC. runninginsight.com 9

4 RUNNING INSIGHT PHIT America (continued) The Number of Runners & Walkers Is Declining n Total Participation 1+ Times n Casual 1-49 Times n Core 50+ Times Other Physical Activity Issues Runners Less-active Americans spend far less than active Americans U.S. kids ranked 47th out 50 countries in fitness Less physical activity = more healthcare costs 48% of all schools have no PE Walkers Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans Source: Physical Activity Council, 24,000 Americans 2. PHIT America Month, A National Marketing And Events Campaign To Get America Moving And Running In May of 2018, you can be part of thousands of events and activities to Get America Moving. PHIT America will promote these programs and activities through marketing, public relations and partnerships with industry organizations. We have to get Americans moving, said Baugh. Our country has become so sedentary. In fact, 81 million Americans are total couch potatoes. They are not active once in over 100 different activities or sports. The only thing they are moving consistently is their fingers when using electronic devices. And, this inactivity problem is getting worse. To get more Americans more active, PHIT America Month will be marketed by the BrandAmp, a top marketing firm, and industry partners. They will promote that there are thousands of ways to Get Moving. Running and walking will be featured activities. They are two of the top four activities in America. There will even be a virtual walking event, the PHIT America Virtual Fun 5K. When you visit PHITMonth.org, you will see a full list of activities to get active as well as tools, such as apps, to encourage and track physical activities. Sports celebrities will promote our events and the industry will be provided with many tools to promote PHIT America Month events. Event providers will be encouraged to make PHIT America their charity of choice. Funds raised will be used to expand PHIT America GO! Grants with the Morning Mile program. PHIT America Month is a win-win for everyone, concluded Baugh. America gets more active and healthy. The industry has more active participants. And, PHIT America can expand its GO! Grant program which will result in more kids being active. To get involved with PHIT America Month, contact Alliance@PHITAmerica.org. 10 runninginsight.com 2018 Formula4media LLC.

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6 RUNNING INSIGHT PHIT America (continued) Future Consumers Are Much Less Active Percentage of Kids Who Are Active Three Times a Week: 6-12-Year Olds 81.4 Million (27.5%) Of Americans Are Totally Inactive Number of Totally Inactive* Americans 28.7% 28.3% 27.8% 26.9% 26.6% 24.8% 70.4M 81.4M Year Olds 41.1% 40.4% 40.5% 39.8% 39.3% 38.4% The Inactivity Rate Has Increased 25.4% 27.5% 2007 * In 50+ of the higher aerobic activities. Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans *Not Active One Time In the Past Year In Any Of 104 Different Activities! Join the PHIT America Alliance and help us pass the PHIT Act. Alliance@PHITAmerica.org. 3. The PHIT Act Lowers The Cost To Enter A Race, Enroll Your Kid In A Sports Program Or Buy Sports Equipment Imagine customers using their health savings (HSA) or flexible spending accounts (FSA) to sign up for a 5K or marathon. Or for signing up for a sports clinic or league or even a fitness class. The PHIT Act will do this. PHIT America is working with Congress to expand the classification for pre-tax medical accounts. We are confident we can pass the PHIT Act. And, you can help, too. Go to PassThePHITAct.org to contact your members of Congress to pass the PHIT Act! Joining the PHIT America Alliance will help us pass the PHIT Act and accomplish our mission. Contact us at Alliance@PHITAmerica.org. Who Is PHIT America? Launched in, PHIT America has attracted the support from more than 100 companies, many from the sports and fitness industry. Its mission is to improve the health of Americans through increased physical activity. PHIT America focuses on four areas to accomplish its mission: 1. PHIT America GO! Grants jump-start children s physical activity through school-based programs 2. PHIT America Month gets America Moving through events nationwide 3. The PHIT Act lowers the cost of being physically active 4. Educating Americans through news articles and a 30-minute documercial on the issue of physical inactivity in America and the PHIT America response/ solution The CEO of PHIT America is Jim Baugh a member of the Sports Industry Hall of Fame, former President of Wilson Sporting Goods and longtime advocate for increased physical activity for better health and a healthier sports & fitness industry. n Learn more at PHITAmerica.org. 12 runninginsight.com 2018 Formula4media LLC.