31 MAY - 2 JUNE 2019 KYALAMI GRAND PRIX CIRCUIT SOUTH AFRICA S PREMIER MOTORCYCLE, MUSIC & LIFESTYLE FESTIVAL

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1 31 MAY - 2 JUNE 2019 KYALAMI GRAND PRIX CIRCUIT SOUTH AFRICA S PREMIER MOTORCYCLE, MUSIC & LIFESTYLE FESTIVAL

2 THANK YOU TO ALL OF OUR 2018 SPONSORS & PARTNERS

3 2018 FESTIVAL VIDEO

4 VISITOR NUMBERS TOTAL VISITOR NUMBER MATSABENG Total Circuit Test Rides Total Adventure Ride Outs 2,440 riders on the track 187 riders on the off-road course It was an amazing event and i would recommend it to my friends to attend even for the none riders. Sunday Charity Ride Visitor Cars on site Complimentary & Competition tickets NEW FOR RAMBO BLANKET RUN Over 400 riders with over 1000 blankets collected 4,500 cars over 3 days 91% redemption on tickets sent out HILDAH I am truly impressed with all the activities I got to see. The sound of bikes on Saturday of the event awaken my adrenalin to want to own one WESLI The festival was well organised. The different events that took place during the day were spaced out in an orderly fashion so that it was possible to see each one of them. The festival was definitely worth while money spent. MARCEL Best show currently out there, where else can you drive a bike around a track for R120?

5 2018 EXHIBITORS & FEATURES 160 companies bringing content & activations 19 Commercial Sponsors 33 Outdoor exhibitors 10 Joburg s top bands 48 Indoor exhibitors 10 Motorcycle brands 9 Kids Roof partners 22 Content & media partners 20 Joburg s food trucks RUAN Drove far for the event and was very impressed with the show and everthing on offer. Sad I could not enjoy the range of test ride bikes available, due to me not booking any, the people were having a blast. But will ensure I am on a bike and on the track next year. Was a really pleasant experience already have 4 people joining me next year. Keep up the great work.

6 2018 EVENT PARTNERS VENUE Kyalami Grand Prix Circuit & Convention Centre RACING SuperGP Champions Trophy and MotorSport South Africa STUNTS Monster Energy, Old School Productions, Reconstructed, Julien Welsch, and Le Riche Brothers PARTNERS AutoTrader.co.za, Bike SA Magazine, SuperBike Magazine, ZABikers.co.za, LW Mag, RideFast, Dirt & Trail, Bike Talk, ENCA PRINT MEDIA Bike SA, Superbike Magazine, Ride Fast Magazine, Dirt & Trail ONLINE TROPHY MEDIA AutoTrader, ZA Bikers, LW Mag, Bike Talk, ESA Sports, Bikers Unite BROADCAST MEDIA Discovery Channel, Mix FM, ENCA, Kasi Media, 94.7FM, The Bike Show, Kaya FM COMMUNITY TROPHY AMID, RAMBO, GEES and SA Biking Academy, TD Agencies, Desperados ENTERTAINMENT & BARS Marshall Music, Battalion, Bikers Unite CUSTOM & CLASSIC Rocomamas, Frank Sander, Two Stroke Smokers TICKETING TRAINING & SAFETY Quicket, Hyperli AlcoSafe, GEES Rider Development and Harley-Davidson

7 2018 FESTIVAL FEATURES CIRCUIT TEST RIDES Unique opportunity for full & learner licence holders to ride the circuit on the latest launch models from each manufacturer under the control of marshals SUPER GP & NEW SUPER 600 RACING The only motorcycle racing series in SA to be held at the new Kyalami Grand Prix Circuit CLASSIC & CUSTOM BIKE CHAMPIONSHIP Custom judges flown in from Germany exclusively for this competition and sponsored by Rocomamas FLIGHT NIGHT Monster Energy exclusive night time stunt show with local and international riders complete with music, lights & pyrotechnics RECONSTRUCTED AND PRO STREET FREESTYLER Back by popular demand, Pro-Streetbike Freestyle champion Julien Welsch displayed a spectacle of epic stunts, brought to you by Reconstructed. NEW LEARN TO RIDE GEES RIDER DEVELOPMENT All non riders have the opportunity to try out motorcyling in a safe and controlled environment.

8 2018 FESTIVAL FEATURES EAT STREET The best variety of food trucks from around the region with their unique and innovative offerings LE RICHE BROTHERS The funtastic brother duo returned to wow-crowds with their hair-raising trial-bike show. MUSIC STAGE All day entertainment from the best local talent ADVENTURE RIDE OUT S Opportunity to take new models off-road for 2km course with trained instructors from iride NEW RAMBO BLANKET RUN 400 RAMBO Blanket Run Riders joined us for 4 laps around the circuit on their own motorcycles with 1000 blankets collected. KIDS ACTION ON THE PIT ROOF The opportunity to educate the youth on safe motorcyling and have fun at the same time to grow the industry

9 MARKETING TIMELINE & CONTENT STRATEGY SEPTEMBER 2017 Launch trade and digital campaign with sales and video presentations, 2018 exhibition pricing and an ALL NEW festival map DECEMBER 2017 Launch ALL NEW 2018 sponsors & media partners NOVEMBER 2017 Announce the Rocomamas, Custom, Vintage, Classic and Retro Championship entry forms, international & local judges OCTOBER 2017 Launch the ALL NEW festival website and update social media pages with new 2018 artwork JANUARY 2018 Launch new ticket types & prices First 2000 Adult tickets just R150 and announce SuperGP & Super 600 racing

10 MARKETING TIMELINE & CONTENT STRATEGY FEBRUARY 2018 Announce new plans for RAMBO Blanket Run & Sunday Charity, Announce Monster Energy Flight Night and riders MARCH 2018 Launch Circuit Test Ride sales and Adventure Ride Out sales APRIL 2018 Announce exhibitors, sponsors and brands involved, competitions and special offers and discounts MAY 2018 Announce Plan Your Days, Festival Maps and Schedules, Food Trucks, Motorcycle launches, exhibitor and manufacturer surprises, parking details.

11 DIGITAL PR SOCIAL ASSETS Website unique visits 54k 53k 47k Website page views 343k 199k 149k TruView, Adwords & display ad clicks Newsletter subscribers Facebook likes Instagram followers Twitter (organic) FRANK SANDER CUSTOM MOTORCYCLE JUDGE AND JOURNALIST; This is one of the only festivals in the world where visitors can ride this many different motorcycles around an international racetrack all on one day! AUTOTRADER - BRIDGETT VAN EERDEN; We are proud to be associated with SABF and look forward to making the next show even better. As title sponsors of the festival we are proud to see how the festival is leading the way in reigniting the bike market is SA.

12 2018 MEDIA & ADVERTISING PARTNERS TELEVISION Discovery Channel Africa Spots in April and May The Bike Show January to June ENCA - Ladies in Biking - May Ignition TV Petrol Heads - April & May RADIO Mix FM Spots, live reads, online, social and interviews during May 94.7 Spots, live reads and online last two weeks of May, Zontes Givaway Kaya FM - one Drive Time and One Weekend PRINT Bike SA, Superbike Magazine, Dirt & Trail, Ride Fast Magazine (full page adverts) Independent Motoring Supplement Editorial (Dec-May) DRIVEN Inflight & Indwe (Full page adverts, event listings and competition to win) Flyers to dealers, partners, exhibitors, Rocomamas, bike clubs and at Kyalami Festival, Kyalami Estate, Dainfern Estate & Waterfall Estate Posters to Rocomamas, Yamaha and Honda dealers, Monster Energy fridges at petrol stations Driven Magazine full page and editorial OUTDOOR Billboards & street poles in Johannesburg ONLINE AutoTrader, ZABikers, Bike Talk, AutoCentral, IOL.co.za, LW Mag, Lets Go TOTAL REACH 15.2 MILLION

13 MEDIA & PR REPORTING January to July each year PRESS AT THE FESTIVAL 522 NUMBER OF PRESS CLIPPINGS R15,2 MILLION TOTAL PR VALUE R94,5 MILLION TOTAL PR CIRCULATION R11,5 MILLION 58,8 MILLION PRESS AT THE FESTIVAL NUMBER OF PRESS CLIPPINGS TOTAL PR VALUE TOTAL PR CIRCULATION R3,1 MILLION 55,2 MILLION 141 PRESS AT THE FESTIVAL NUMBER OF PRESS CLIPPINGS TOTAL PR VALUE TOTAL PR CIRCULATION

14 EVENT OBJECTIVES FOR INDUSTRY & ECONOMY NEW for 2018 AUTOTRADER MOTORCYCLE INDUSTRY STAKEHOLDER SUMMIT The future of two-wheels How the motorcycle industry can shape South Africa s future MC - Marius Roberts 120 Attendees from Industry & Community This B2B networking event openly debated the current issues facing the motorcycle industry in South Africa and how this industry should be actually thriving offering independence and mobility to people who really need it! The focus was on Safety, Education & the future bike shopper and what the industry needs to do to attract a new untapped audience this will develop further with the aim to put accountable goals in place for market improvements DELIVER GROW EXPOSE DRIVE PROVIDE HOST FOSTER HIGHLIGHT a successful and sustainable annual motoring event for the South African national events calendar the next generation of motorcyclists by educating and encouraging a new youthful market about the benefits of 2 wheels motorcycling as an alternate and cost effective means of transport for SA Commuters economic growth and sustainability in automotive/motorcycling sector, enhancing the downstream benefits of job creation and social upliftment, a high end catalytic event/platform for the motorcycling sector to engage their key stakeholders annually the largest must attend tourism event on the continent of Africa for motorcycle and motoring enthusiasts B2B and B2C relations, boosting trade and industry and raise the awareness of what positive impact 2 wheels can have for South Africa s future including the environment and the economy

15 CORE & MORE AUDIENCE CORE AUDIENCE AVERAGE AGE 37 Larger representation from other countries in 2018 TOTAL SPEND AT FESTIVAL R50 MILLION 68% Men 32% Women 44% Of visitors attended with at least 1 child = 51% = 29% = 20% 77% from Gauteng 22% from outside the province 2% from outside SA Borders 2018 average spend R2589 per person 2017 average spend R2353 per person 2016 average spend R2002 per person Most popular purchases = motorcycle gear & gadgets

16 SURROUNDING THEIR VISIT HOW THEY ATTENDED NEW VISITORS WHEN DID THEY COME ARE THEY COMING AGAIN? 29% as a pair 19% group of 4+ 35% group of 3 17% attended alone 46% new audience year on year 54% attended the festival in both 2016 & visitors Saturday - 51% Sunday - 46% Friday - 34% (More 2 days visitors in 2018) 93% Intend to visit again next year HOW DID THEY HEAR ABOUT US? AUTOTRADER RADIO KYALAMI QUICKET SA BIKE FESTIVAL DISCOVERY CHANNEL NEWSLETTER BIKE MAGAZINES THE BIKE SHOW IGNITION TV

17 EXHIBITION OPPORTUNITIES THIS IS YOUR CHANCE TO BE A PART OF THE NEXT GENERATION OF MOTORCYCLING! 2019 rates remain the same as AMID Rates 60Sqm + (Space only) 16Sqm-59Sqm (Space only) Minimum 9Sqm (Shell scheme, power) Indoor Space (Pit roof) Prize Sponsorship Ticket Package Ownership Outdoor rates (Minimum 15sqm) Conference and track facilities Contact a team member R780/sqm R1150/sqm R1550/sqm R789/sqm (Minimum 9sqm Gazebo) From R5,000 From R30,000 R550 Contact a team member *PRICES ARE EXCLUSIVE OF VAT

18 CONTACT OUR TEAM NICOLE MULLER SHOW DIRECTOR e nicole.muller@clarionevents.com t PAUL CROFT SALES & SPONSORSHIP CONSULTANT e paul.croft@clarionevents.com t TATYM GRADWELL EXHIBITION SALES e tatym.gradwell@spintelligent.com t KAYLA FERNANDEZ MARKETING e kayla.fernandez@clarionevents.com t MAY - 2 JUNE 2019 KYALAMI GRAND PRIX CIRCUIT SOUTH AFRICA S PREMIER MOTORCYCLE, MUSIC & LIFESTYLE FESTIVAL