Event Sponsorship Information

Size: px

Start display at page:

Download "Event Sponsorship Information"

Alexis Jacobs
5 years ago
Views:

1 2016 Event Sponsorship Information THE TH

2 NOTES:

WELCOME TO THE GREELEY STAMPEDE We invite you to tap the branding and marketing power of Colorado s premier summer western celebration by becoming a sponsor and partner of the 2016 Greeley Stampede.

3 WELCOME TO THE GREELEY STAMPEDE We invite you to tap the branding and marketing power of Colorado s premier summer western celebration by becoming a sponsor and partner of the 2016 Greeley Stampede. A 94-year tradition, nearly 250,000 rodeo fans, concert goers and western revelers come to enjoy affordable entertainment. Truly, the Greeley Stampede is more than the #1 local attraction in the region over the 4th of July holiday it is simply the most targeted way to reach every facet of the Northern Colorado community. The Stampede is one of Northern Colorado s most popular and long standing traditions, and as a sponsor you will receive exposure throughout the event. Banner and signage placement is available in multiple prominent areas of Island Grove Regional Park along with recognition by park attractions and event announcers all potential benefits which ensure prominent exposure throughout the 12-day event. Your presence is reinforced through your ID (logo and/or name) on all respective collateral materials, including event guides, pocket schedules, promotional brochures and other media. Your recognition may extend online through a year-round ID and link on the newly designed Greeley Stampede website. Also, the Stampede is one of the few live entertainment opportunities in Northern Colorado that brings the entire family together as the majority of Stampede visitors come with parents, siblings and other relatives. You have the opportunity to provide firsthand experience with your product or service by connecting with our guests where they are open to an introduction at an event they consider an old friend. All of our partners receive an extensive and exclusive package of premium event tickets, admission, parking and hospitality passes. Use your admission and parking passes at our exclusive Spur Club Hospitality Area or VIP Patio to entertain key customers or executives on site. Take advantage of our Partner Concierge Service to purchase additional admission, parking or rodeo tickets at a special reduced rate. Whether your target market consists of twenty-something music lovers, budget conscious mothers, discerning art lovers, passionate rodeo fans or anyone in between, the Greeley Stampede can connect your brand, product or service with the right people in a meaningful way. When you support something they care about, they will support you. Stampede fully customizable partnership packages start at $7,500. The dedicated promotional staff at the Greeley Stampede can develop meaningful and effective activation programs to promote your business or brand there are truly no limits. I look forward to discussing with you how we can work together to create a successful partnership. Justin Watada Justin Watada General Manager Greeley Stampede Table of Contents Welcome Message page 1 Stampede Committee page 2 Event History page 3 Past Event Photos page Event Partners page 6 Event Map page Event Schedule page 8 Sponsorship Opportunities page 10 Sponsorship Benefits page 11 An Award-Winning Event page 12 By the Numbers page 13

STAMPEDE COMMITTEE The Greeley Stampede is governed by the a

Members volunteer on the committee for 4 years and are each

Patty Gates James Herman Carl Moore John DeWitt General Chairman

Vice-Chair Rodeo Chair North Colorado Medical Center Medical

Secretary Night Shows Chair RE/MAX Alliance Realtor Ryan Scallon

Auctioneer and Ranch Broker Grounds Chair Atmos Energy Field

District 6 Nutrition Warehouse 2 Chad Sanger Jackie Lyman Mic

Vice-President Donor Program Chair Cache Bank & Trust Vice

4 STAMPEDE COMMITTEE The Greeley Stampede is governed by the a board of directors known as the Stampede Committee. Members volunteer on the committee for 4 years and are each responsible for certain operational areas of the event. Patty Gates James Herman Carl Moore John DeWitt General Chairman Group Sales Chair FMS Bank Senior Vice President/ Market Manager Vice-Chair Rodeo Chair North Colorado Medical Center Medical Imaging Manager Treasurer Parades Chair WM Moore Jewelers Owner Secretary Night Shows Chair RE/MAX Alliance Realtor Ryan Scallon Guy Burke Robert Arizmendi Hospitality Chair RE/MAX Eagle Rock Auctioneer and Ranch Broker Grounds Chair Atmos Energy Field Construction Supervisor Beverages Chair Greeley-Evans School District 6 Nutrition Warehouse 2 Chad Sanger Jackie Lyman Mic Harvey Parking & Admissions Chair TurnKey Builders Vice-President Donor Program Chair Cache Bank & Trust Vice President/Investment Officer 2 Greeley Stampede Sponsorship Information Book Security Chair Nutreetion LandCare, LLC Managing Partner

5 EVENT HISTORY The Greeley Stampede, located in Greeley, Colorado, is rich in tradition and heritage dating back to the late 1800's. It began as a community celebration to honor local potato farmers and has since grown into an internationally acclaimed festival attracting over 200,000 people annually from all parts of the United States and many foreign countries. Officially named the Greeley Spud Rodeo in 1922, the event featured bucking bronc riding, fancy roping, a pie eating contest, a horse race, motorcycle and bicycle races, and a two-mile Model T Ford "free for all" race. Estimated attendance in that first official festival was 2,500 people. In an effort to give the event some national recognition, the Greeley Spud Rodeo era ended and, thus, began the age of the "Go West with Greeley" Rodeo. The name was taken from the famous phrase by the city's name sake, Horace Greeley, who said "Go west young man. Go west." The Greeley Independence Stampede name came in 1972 by means of a community contest and featured professional rodeos, country concerts, July 4th parade, and carnival midway, mixed with food and fun galore! In the early 90's it expanded again to include a kids rodeo, classic rock concerts, a telecast 4th of July parade, a western art show, and a free entertainment stage. It become one of the biggest rodeos during the Fourth of July run known as Cowboy Christmas, earning coverage on national network television, and has been widely honored for the excellence of its production. Today, the event is Colorado s premier summer western celebration. The 2016 event marks the 95th Greeley Stampede and will feature six rodeo performances, five Stampede Arena concerts, a popular carnival, over 100 commercial and food vendors, a western art show, a free entertainment stage, and plenty of affordable family fun. PAST NIGHT SHOW PERFORMERS Loretta Lynn Buck Owens George Jones Johnny Cash Alabama Chris LeDoux Faith Hill Toby Keith Martina McBride Jeff Foxworthy Tim McGraw Brooks & Dunn Steve Miller Band Clint Black REO Speedwagon Kenny Chesney The Beach Boys Def Leppard Rascal Flatts Reba McEntire Alan Jackson ZZ Top Dierks Bentley Blake Shelton Sugarland Taylor Swift Brad Paisley Kid Rock Keith Urban Luke Bryan Trace Adkins Lynyrd Skynyrd Jake Owen Big & Rich The Band Perry RECENT EVENT GRAND MARSHALS 2015 Bob & Ann Ghent 2014 Mike & Nomie Ketterling 2013 Bill & Sharon Farr 2012 Bill & Sylvia Webster 2011 Harold & Carol Evans 2010 Norm & Bonnie Dean 2009 Pete & Jean Morrell 2008 Kay Norton Greeley Stampede Sponsorship Information Book 3

8 2016 EVENT PARTNERS C PA s COL CHEVY D Oil Changes & More 2016 MEDIA PARTNERS 6 Greeley Stampede Sponsorship Information Book

9 EVENT MAP The Greeley Stampede is held at Island Grove Regional Park- 600 North 14th Avenue Greeley, Colorado Park Entrance Group Parties: reservations required Bunkhouse Stampede Office VIP Patio (pass required) Group Parties: reservations required Livestock Building 4H Building Stampede Saloon Beer Garden Stampede Arena Exhibition Building New Buckle Club Food Court Carnival Americana VIP Parking: Lot L Indoor Shopping Events Center Free Entertainment Stage Western Art Show Kids Korral D Street 11th Avenue Spur Club Hospitality Area Sheep Stampede Pavilion Park Entrance Centennial Village Entrance 14th Avenue Park Entrance NORTH GREELEY STAMPEDE MAP SUBJECT TO CHANGE Greeley Stampede Sponsorship Information Book 7

10 2016 GREELEY STAMPEDE Free Entertainment Stage Centrally located in the middle of the park, this stage has become a main attraction that showcases free music and entertainment every day during the event. Past Free Stage entertainers include Lady Antebellum, Blake Shelton, LoCash Cowboys, and Jake Owen. Sheep Stampede Located in the Pavilion, little cowboys and cowgirls ages 5-7 compete to ride a sheep for 8 seconds in style. The free event takes place several times every day and offers tons of entertainment and smiles from the kids. Carnival Americana As one of America s leading producers of carnival midways, Carnival Americana offers the best in amusement rides, games, and food concessions. Guests can purchase individual ride tickets, one-day unlimited ride wristbands and entire-event unlimited ride wristbands. Shopping Guests can visit more than 80 commercial shopping vendors located on 14th Avenue, near the Stampede Arena and the Events Center. The 2nd year indoor shopping area in the Events Center features higher-end merchandise and is air-cooled. Stampede Western Art Show Located in the Events Center, the annual Art Show features more than 200 western paintings, photographs, and sculptures from over 50 artists around the country. Not only is this a fantastic cultural and programming addition, but it serves a purpose as well; all the revenue from artwork purchased goes directly to scholarships in Weld County for high school seniors. Daily Parade in the Park Everyday at 6pm, Texas Longhorns are led around the park along with event dignitaries, rodeo royalty and other community organizations. Guests enjoy standing by as these docile animals lumber right down 14th Avenue. Independence Day Parade The popular July 4th parade starts at the University of Northern Colorado and runs north on 10th Avenue. The parade steps off at 9am, led by the traditional Texas Longhorns, and annually showcases over 100 community and regional entries. Guests are known to stake out their viewing spots more than a week before the parade to get a front-row seat to the biggest Independence Day Parade around. Kids Korral Located south of the food court, this family oriented area features a petting zoo and two to three free specialty acts. Past acts include sharks, tigers, bears, BMX daredevils, a high-dive show, and lumberjacks. Food Court More than 40 commercial food vendors provide food for all tastes including Rocky Mountain oysters, chicken on a stick, funnel cakes, cowboy burgers and--of course--turkey legs. Food Court guests can enjoy their tasty treats while watching the Free Stage. Centennial Village This eight acre living history museum allows visitors to experience Northeastern Colorado as it was over 100 years ago. Over two dozen historic structures, heirloom animals, and lush historic gardens await your exploration. 8 Greeley Stampede Sponsorship Information Book

11 STAMPEDE ARENA SCHEDULE PRCA Xtreme Bulls Lady Antebellum with TBA Kids Rodeo Chris Young with TBA Thursday, June 23 7pm Friday, June 24 8pm Saturday, June 25 11am Saturday, June 25 8pm American Bullfighting Luis Coronel with TBA PRCA Pro Rodeo Tough Enough to Wear Pink PRCA Pro Rodeo Sunday, June 26 1pm Sunday, June 26 7pm Monday, June 27 7pm Tuesday, June 28 7pm PRCA Pro Rodeo PRCA Pro Rodeo Military Appreciation Thomas Rhett with TBA PRCA Pro Rodeo Wednesday, June 29 7pm Thursday, June 30 7pm Friday, July 1 8pm Saturday, July 2 1pm Vince Neil with Vixen PRCA Pro Rodeo Stampede Finals Chris Janson with Granger Smith Demolition Derby Saturday, July 2 8pm Sunday, July 3 1pm Sunday, July 3 8pm Monday, July 4 4pm Greeley Stampede Sponsorship Information Book 9

SPONSORSHIP OPPORTUNITIES Title Partnerships Investment Level: $35,000-$50,000 Beer Provider Beverage Provider Carnival Concert Series Event Center Free Entertainment Stage PRCA Rodeo Series Stampede

12 SPONSORSHIP OPPORTUNITIES Title Partnerships Investment Level: $35,000-$50,000 Beer Provider Beverage Provider Carnival Concert Series Event Center Free Entertainment Stage PRCA Rodeo Series Stampede Saloon: Main Tent Bar Televised Independence Day Parade Presenting Partnerships Investment Level: $20,000+ Energy Drink Food Court Kids Korral Keystone Parade Longhorns PRCA Rodeo Finals Performance Week Day of Choice (6) Weekend Day of Choice (4) Proprietary Partnerships Investment Level: $7,500-$15,000+ Demolition Derby Performance Hospitality Discounted Park Admission Outlets (3) Night at the Spur Club (11) Lanyards Safe Ride Program Ticket backs Kids Rodeo Performance Park Attractions Centennial Village Kids Korral Attraction of Choice (3) Sheep Stampede Western Art Show Park Events Crowd Sampling Daily Parade in the Park Independence Day Fireworks Parking Lot Entrances Parking Lot Shuttles Pro Rodeo Arena Rodeo Bucking Chute (6) Arena Rodeo Crash Pads Arena Rodeo Return Gate PRCA Rodeo Event of Choice (7) PRCA Rodeo Mutton Bustin PRCA Rodeo Finals Telecast PRCA Rodeo Performance of Choice (5) Rodeo Autograph Tent Pre-Event Big Buckle Ball Downtown Greeley Kickoff Concert Golf Tournament Onsite Signage Stampede Arena East (2) Organizations Stampede Riders Stampede Wranglers 10 Greeley Stampede Sponsorship Information Book

SPONSORSHIP BENEFITS (exact benefits depend on level of participation) Promotional Rights Title, Presenting, Official and Proprietary opportunities Integrated Branding Use of the Official Greeley

13 SPONSORSHIP BENEFITS (exact benefits depend on level of participation) Promotional Rights Title, Presenting, Official and Proprietary opportunities Integrated Branding Use of the Official Greeley Stampede Logo Complimentary entry in the Independence Day Parade Recognized as a sponsor in the event brochure (distribution 60,000) and the event program (distribution 30,000) Complimentary advertisement space in the event program Sponsor name and/or logo with link to Sponsor s website on On-Site Promotion Display banners in prominent locations for the duration of the event Recognized by the announcer prior, during or after appropriate events Featured sponsor logo and/or a 30-second advertisement spot on the Stampede Arena LED Scoreboard Sponsor logo on Stampede Arena wall Sponsor flag displayed during Independence Day Parade, Sponsor Circle and PRCA Rodeo performances Complimentary exhibit/vendor space Activation Customized promotion using tickets and passes for employee appreciation and/or client promotions VIP Event Experience Hospitality event passes to the Spur Club that offers complimentary beverages and light meals before every Stampede Arena event Hospitality passes to the VIP Patio, an exclusive area for sponsors that offers complimentary beverages and light snacks during Stampede Arena events Hospitality passes to the Independence Day Parade VIP Viewing Tent Sponsor lot season parking passes Park admission passes Tickets to all Stampede Arena events including concerts, rodeos, demolition derby, bull riding and bullfighting Greeley Stampede Sponsorship Information Book 11

AN AWARD-WINNING FESTIVAL Recognized as the 2015 PRCA Mountain States Circuit Large Rodeo of

The Stampede also won the Best Ground Award for having the safest and most consistent ground

The prestigious recognition is awarded to the top rodeos in the world including the Calgary

the 2014 Mountain States Justin Best Footing Award for putting forth extra effort to ensure

14 AN AWARD-WINNING FESTIVAL Recognized as the 2015 PRCA Mountain States Circuit Large Rodeo of the Year. The PRCA Mountain States Circuit includes 71 rodeos in Colorado and Wyoming. The Stampede also won the Best Ground Award for having the safest and most consistent ground condition. Inducted in the Pro Rodeo Hall in Fame in The prestigious recognition is awarded to the top rodeos in the world including the Calgary Stampede, Cheyenne Frontier Days, San Antonio Stock Show & Rodeo and the National Western Stock Show. Ranked in the Top 25 rodeos in the world by Professional Rodeo Cowboy Association Recipient of the 2014 Mountain States Justin Best Footing Award for putting forth extra effort to ensure rodeos had the safest, most consistent ground conditions throughout the entire rodeo. Winner of the International Festivals and Events Association 2006 and 1999 Grand Pinnacle Awards 12 Greeley Stampede Sponsorship Information Book

15 GUEST DEMOGRAPHICS Where do you live? Greeley/Evans area 35.91% 1-15 miles outside of area 11.41% miles outside of area 16.11% miles outside of area 14.09% 45+ miles outside of area 16.11% In another state or country 6.38% What is your marital status? Single, never married 22.82% Married or domestic partnership 63.09% Divorced or Separated 11.41% Widowed 2.68% What is your age? years old 11.07% years old 14.77% years old 24.50% years old 24.50% years old 17.11% years old 6.04% 75 years or older 2.01% Ethnicity origin White 88.26% Hispanic or Latino 11.74% Black or African American 0.34% Native American 2.35% Asian / Pacific Islander 1.68% Other 0.67% Number of days attended 1-2 days 58.16% 3-4 days 21.28% 5-6 days 10.64% 7-8 days 3.19% 9-10 days 1.42% All 11 days 4.96% What is your gender? Female 65.77% Male 33.56% Prefer not to answer 0.67% What is your household income? under $50, % $50,000-$74, % $75,000-$99, % $100,000-$199, % $200,000-$499, % $500, % Highest level of education completed High school or equivalent 13.42% Voc./tech. school (2 year) 4.36% Some college credit, no degree 20.13% Associated degree 14.09% Bachelor s degree 34.90% Master s degree 9.73% Professional or Doctorate degree 3.36% SOURCE: post event online survey Ticket Buyers (top 10 zip codes of purchased tickets) 1. Greeley (80634) 20.46% 2. Greeley (80631) 8.65% 3. Windsor (80550) 4.70% 4. Eaton (80615) 3.87% 5. Evans (80620) 3.70% 6. Loveland (80538) 2.39% 7. Johnstown (80534) 2.38% 8. Loveland (80537) 2.24% 9. Fort Collins (80525) 2.11% 10. Kersey (80644) 2.01% How Guests Buy Tickets Box Office 80.45% Internet 15.68% King Soopers 3.67% TicketsWest Phone 0.20% SOURCE: TicketsWest Greeley Stampede Sponsorship Information Book 13

16 Greeley Independence Stampede, a 501c4 organization Mission Statement: To Celebrate Our Nation s Independence And Preserve Our Western Tradition Event Dates: Thursday, June 23 - Monday, July 4, 2016 Address: Island Grove Regional Park 600 North 14th Avenue Greeley, Colorado Phone: Fax: Contact: Justin Watada, General Manager justin@greeleystampede.org STAY IN THE LOOP Sign up for the Stampede e-newsletter online at the Greeley Stampede website Facebook.com/TheGreeleyStampede Twitter.com/GreeleyStampede YouTube.com/TheGreeleyStampede Instagram/GreeleyStampede PRINTING PROVIDED BY:

Your ticket to nonstop fun!

- 2015 - Your ticket to nonstop fun! Event Sponsorship Information June 25-July 5, 2015 NOTES: WELCOME TO THE GREELEY STAMPEDE We invite you to tap the branding and marketing power of Colorado s premier