Pensacola Blue Wahoos 2012 PARTNERSHIP OPPORTUNITIES

Transcription

1 Pensacola Blue Wahoos 2012 PARTNERSHIP OPPORTUNITIES

2 DOUBLE-A AFFILIATE CINCINNATI REDS FARM SYSTEM Triple-A International League Louisville Bats Louisville, KY Joey Votto 2010 National League Most Valuable Player Double-A Southern League Pensacola Baseball Pensacola, FL Advanced-A California League Bakersfield Blaze Bakersfield, CA Class A Midwest League Dayton Dragons Dayton, OH Rookie Pioneer League Billings Mustangs Billings, MT

3 CHIPPER JONES and TIM HUDSON SOUTHERN LEAGUE ALEX RODRIGUEZ 10 Team League that Includes Major League Affiliates Like the Atlanta Braves, Tampa Bay Rays and Florida Marlins 2006 SL MVP JOEY VOTTO Once Dubbed "The Major Minor League" by the Sporting News MIGUEL CABRERA

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5 MARITIME PARK Full-Service Picnic Area 6,000 Capacity Located in Downtown Pensacola Luxury Club Seats VIP Suite Level Party Deck

6 Airgas All Pro Sound All Season Service Network Alpha Closet Andrews Institute Andrews Transmission Car Care Baptist Hospital Barnes Feed Store Baskersville Donovan Bayou Golf Shop Bennett Shuman Arch Budweiser Buffalo Rock Chevy Youth Clinic Circle K Clark Partington Hart Coastal Vascular & Interventional Covenant Hospice Cox Communication Crab Trap Creative Instinct David Bowen Sporting Goods Days Inn Historic Dell Schmidt & Associates Dlux Printing Don Alans Dr. Brian Brennan Chiropractic Dr. Robert Alphar Duh Furniture Edible Arrangements Elebash Jewelers CORPORATE SPONSORS Emerald Coast Orthopedics ESI Extended Stay Hotels Famous Dave's First American Title Company Fish House/Atlas Oyster House Florida Imaging Fortis Institute Geico Golden Corral Grace/Quenneville Financial Greenhut Construction Gulf Coast Community Bank Gulf Coast Office Gulf Coast Vision Center Gulf Power Company Gulf Winds Federal Credit Hancock Bank Haven Our Lady Peace Highpointe Hotel Corporation HIles-McLeod Insurance Hilton Pensacola Beach Little Caesars Marble Slab Creamery McGuire s Irish Pub Napa Auto Navy Federal Credit Union New World Landing New York Nicks O Sullivan Creel Panhandle Alarm and Telephone Pen-Air Federal Credit Union PEPSI Pete Moore Chevy Powerhouse Gym Republic National Company Santa Rosa Chamber of Commerce Santa Rosa Medical Center Select Physical Therapy Seville Quarter Sonny s Real BBQ Tom Thumb Uncle Bobs Storage Vanooy s tires Vince Whibbs Auto Group Western- Southern Life White Sands Electric Whitney Bank

7 FAN DEMOGRAPHICS Pensacola DMA is the 121 st largest in the United States. Families and married couples set the pace in attendance figures. Maritime Park will be the ideal destination for families and couples to spend a night out. The state-of-the-art ballpark will be provide a fun, family atmosphere where fans will have an affordable, intimate opportunity to watch potential major league players. Children are a large part of the team s fan base, as over half of families in attendance had at least one child under the age of % of Pensacola baseball fans are in the age range. Over half of fans indicated they would be more likely to frequent the establishments of Pensacola baseball sponsors. Age Marital Status 14% 13% 19& UNDER % 61% MARRIED SINGLE 37% 36%

8 FAN DEMOGRAPHICS - CONTINUED - The team s primary fan base is within a convenient minute drive from the stadium. The vast majority of Pensacola baseball fans have completed college, with many going on to graduate school. More than half of Pensacola baseball fans have an average household income of $50,000 or more. Education Level Income 33% 19% 13% 35% High School Some College Colleg Grad Grad School 33% 12% 26% 29% 25K or less

9 MiLB DEMOGRAPHICS 51% of MiLB FANS have children under the age of 17 living at home. 32% have two or more children under the age of 17 living at home. Statistically, 35% of Minor League Baseball fans have a 4- year degree or higher (compared to 26% of the general population). 80% of adult Minor League Baseball fans are homeowners. More than half of MiLB fans have a household income of $75,000. Hispanics make up more than 10% of MiLB fans nationally.

10 FIELD SIGNAGE For exposure to a captive audience at the ballpark, field signage is the most visible way to put your company name in front several hundred thousand potential customers at Maritime Park. This image-building form of marketing is always in highdemand and provides value and prestige for your business. All signage will remain up for the entire year, not just for the team s season.

11 FIELD SIGNAGE - CONTINUED - Possibilities Include: Box Seat Dasher Banners On-Deck Circles Foul Poles Illuminated Scoreboard Panel Outfield Billboard Scoreboard Panel YOUR LOGO HERE 6 x25 BILLBOARD From Outfield Billboards to unique placements such as Foul Poles, there are many opportunities to increase your company s top-of-mind awareness.

12 STADIUM SIGNAGE Possibilities Include: Banners in the Seating Bowl Southern League Leader Board Restroom Signage Concourse Signage Press Box Dugout Roofs Scoreboard Signage Video Board Messages Fan Assistance Booth Ballpark Box Office Naming an area of Maritime Park after your business is a highly effective way to reach the thousands of fans who will come to the ballpark each year. The value-added package includes naming rights to the area of Maritime Park, prominent signage in selected area, marketing opportunities for your products/services, click-through link on the high-traffic team website, and public address and message board recognition during each home game.

13 SEASON TICKET PACKAGES SEASON TICKET HOLDER BENEFITS Same Great Seats for 70 Home Games Exclusive Season Ticket Gift 10% Discount Merchandise Card VIP- Invite Events Guaranteed Giveaway Item First Pitch Opportunity NEVER wasted ticket policy SEASON TICKET OPTIONS BOX SEATING $560 GA $390 VIP SUIT SEE BELOW VIP CLUB SUITE $2,500 Private Seating 2 nd Level of Stadium AYCE- Hamburgers, Hotdogs, Peanuts, Popcorn & Soda Liquor, Wine & Beer Bar Program Specialty Group Invite Rate of $50 per guest If you are looking for to enjoy a game with Family, Friends, Entertain Clients & Potential Customers or Reward Employee s & Co-works. Maritime Park is the perfect opportunity to kickback, relax and enjoy an evening of FUN!

14 COMPANY OR GROUP PARTY ENTERTAINMENT PARTY AREAS Entertaining Customers, Future Clients, Employee Appreciation, Company Outings, Birthday Parties. Maritime Park offers entertaining group areas for guest. Package includes ticket, food, beverage options along with PA and Video board recognition for only $25 per guest. GA OR BOX GROUP RESEAREVED SEATING Groups of 25+ can received reserved GROUP seating in the GENERAL ADDMISSION or BOX SEATING areas at Maritime Park. Packages can include concession coupons or PRE-PAID Stadium dollars good for Baseball Events. $5 for GA or $8 for BOX seating areas. This is your all-access pass to the Most memorable, ENTERTAINING & FUN outing that our group could Possibly Imagine. There are SEVERAL options we have for FAMILY, Friends, CLIENTS & CO-Workers. Don t miss unique experiences you can only get at Maritime Park. If there is Something you or your group would like to do, we can Make it HAPPEN!.

15 GAME SPONSORSHIP Fireworks Nights Put your business in the limelight on what is sure to be some of the busiest nights of the year. Nightly Giveaway Items Place your company s name and logo on one of the many giveaway items handed to fans throughout the baseball season. Traveling Entertainment Acts Sponsor one of the many mascots or special performers, like the Famous Chicken, that will visit Maritime Park. If you are looking for a unique and creative way to maximize the exposure your business can receive in front of the hundreds of thousands of fans who will attend Pensacola Baseball games, then reserve a single-game sponsorship. Tailor any game sponsorship to fit your company s objectives and put your business in the spotlight for the entire game, showcasing your brand to the thousands of fans in attendance that night.

16 IN-GAME PROMOTIONS SKI RACE KARAOKE BOWLING CONTEST In-game promotions provide a unique and fun way for companies to associate their names with activities that involve fan interaction during each home game, a marketing tool that you cannot get through any other media. These promotions leave fans at Maritime Park a positive image and word-of-mouth advertising for your business.

17 PRINT ADVERTISING Ticket Backs Your company s logo and/or coupon will be printed in 1-color on the back of approximately 200,000 Pensacola Baseball game tickets. This is a great opportunity to drive traffic to your business and put coupons directly into the hands potential customers. Pensacola Baseball Pocket Schedule Your company s logo will appear on 250,000 pocket schedules that will be distributed throughout Northwest Florida. The finished ad size is 2.5 x 3.5 and appears in 4-color. Pensacola Baseball Program The commemorative yearly program features player bios, informative articles, and more! For a more traditional source of marketing with equal value, Pensacola Baseball offers a variety of different print advertising options. Get in the hands of every fan that enters Maritime Park during the inaugural season by placing your company s brand on the back of each ticket or in an ad in the team s annual program.

18 MULTIMEDIA E-Newsletter Banner Ad Reach thousands of Pensacola Baseball fans through our weekly E-Newsletter. Each edition will feature your company s banner ad and clickthrough link to its website. Homepage Banner Ad In-game Broadcast Ad Pensacola Baseball offers a variety of avenues to reach potential customers and clients through electronic marketing and multimedia. The team s official website is the main source for the most up-to-date information regarding the team and gives fans the ability to purchase tickets and merchandise online without ever leaving home. The site will also be home to team s official WebCast where fans can follow the action both home and away. Missed a game? All WebCasts will be archived for On Demand listeners.

19 VALUE PACKAGE A Outfield Scoreboard Signage Full Page Program Ad Pocket Schedule Ad Webcast/Radio Spots/Game (Home /Away) :30 TV Spot (Cable) L O G O Home Page Website Ad Season Long In-Game Promotion Promotional Nights at the Ballpark Pre Game Opportunities Season Tickets (Premium & VIP Seats) Group Picnic Nights

20 VALUE PACKAGE B YOUR LOGO HERE 6 x25 BILLBOARD Outfield Billboard (6 X25 ) Full Page Program Ad Season Ticket Options Website Ad :30 Webcast /Radio Spot/Game (Home/Away) Promo Night Group Picnic

21 VALUE PACKAGE C Specialty Sign (i.e. Foul Poles, Dugouts, etc) Season Tickets Half Page Program Ad Website Ad Foul Pole Sign :30 Radio/Webcast Spot/Game (Home/Away)

22 MINOR LEAGUE BASEBALL IS A MAJOR LEAGUE VALUE! 41.4 MILLION FANS CAN T BE WRONG!