WASHINGTON S FUTURE NOW 2010 PARTNERSHIP OPPORTUNITIES

Transcription

1 WASHINGTON S FUTURE NOW 2010 PARTNERSHIP OPPORTUNITIES

2 ADVANCED-A A AFFILIATE WASHINGTON NATIONALS FARM SYSTEM Triple-A International League Syracuse Chiefs Syracuse, NY Double-A Eastern League Harrisburg Senators Harrisburg, PA Advanced-A Carolina League Potomac Nationals Woodbridge, VA Low-A South Atlantic League Hagerstown Suns Hagerstown, MD Jordan Zimmermann 2008 P-NATSP Rookie Gulf Coast League Viera, FL Short Season A New York-Penn League Winooski, VT

3 TIED SECOND-MOST WINS IN FRANCHISE HISTORY (79) LED THE LEAGUE IN HOME RUNS (127) AND RUNS SCORED (674) SEASON HIGHLIGHTS: ON THE FIELD TOM MILONE LEADS LEAGUE IN WINS (12) DANNY ESPINOSA LEADS LEAGUE IN RUNS SCORED (90)

4 180,541 FANS: MOST SINCE 2002 HOSTED NIKE BASEBALL CAMP FOR UNDERPRIVELEGED YOUTH SEASON HIGHLIGHTS: OFF THE FIELD OVER $30,000 RAISED FOR NON-PROFITS UNCLE SLAM S READING PROGRAM

5 4U Associates AAA Mid-Atlantic All Star Sports Allied Systems American Disposal Services American Fireworks Co. Bank of America BB&T Ben Glass Law Bob Evans Restaurant Budweiser Courtland Home/Reid s Prospect Cropp Metcalfe Dale City Fire Dominion Eye Care Don & Sons Cleaning Service Electrical Alliance Original Steakhouse Peanut Processors, Inc. Pepsi Pest Management Services, Inc. Pete s Asphalt Pev s Paintball ANC Sports Enterprises Ashcraft & Gerel, LLP. Assurant Health Astellas Pharma US, Inc Aurora Flight Sciences Awards and Engraving of Prince William Baker Funeral Home Burke & Herbert Bank and Trust Busch Gardens Carmax Carolina Beverage Corporation Cheeseburger in Paradise Chinn Aquatics and Fitness Center Coleman Powersports Community Phone Book Coors Light Executive Moving Systems Geico Glory Days Grill Holiday Inn Express-Quantico KRAFT Singles L&L Delivery Leonard Paper Hylton Group MADD Northern Virginia Potomac Hospital Potomac Mills Mall Powerhouse Gym Prince William Chiropractic Prince William County Fair Prince William Hospital Prince William Marina Principal Financial Group PRTC Omniride PWC Department of Public Works Madigan s Waterfront Scenic America MediCorp Health Systems Sears Appliance Showroom CORPORATE SPONSORS Miller Lite Minnieland Private Day School Moe s Southwest Grill Mt. Vernon Orthopedics & Podiatric Associates LTD My Plumber News and Messenger Nike NOVEC Secret Service Servpro Six Flags Sleepy s SOAR at Home Spear Electric, Inc. SportClips Haircuts Springfield Trophies

6 FAN DEMOGRAPHICS Pfitzner Stadium remains a great place for families and married couples to spend a night out, as evidenced by attendance in 2008, and the stadium continues to be kidfriendly, as well over half the families who came out had at least one child under 18. Almost identical to 2007, 76% of our fans are between the ages of 25 and 54.

7 FAN DEMOGRAPHICS - CONTINUED - While the majority of our fans are from Prince William and Fairfax Counties, many also come from neighboring counties such as Stafford and Fauquier, while others make the convenient drive from Washington D.C. and parts of Maryland. Over two-thirds of our fans have a college or graduate degree and over two-thirds of families make more than $85,000 a year, while 82% make $60,000 or more per year, up 6% from last years' numbers.

8 FIELD SIGNAGE Illuminated Scoreboard Panel (12 7 H x 7 7 W) Double Outfield Billboard (8 H x 32 W) Premium Illuminated Scoreboard Panel (5 H x 35 W) Illuminated Tri-Vision Scoreboard Panel (5 H x 17 W) Outfield Billboard (8 H x 16 W) For exposure to a captive audience at the ballpark, field signage is the most visible way to put your company name in front several hundred thousand potential customers at Pfitzner Stadium. This image-building form of marketing is always in high-demand and provides value and prestige for your business. All signage will remain up for the entire year, not just for the Nationals season.

9 FIELD SIGNAGE - CONTINUED - Field Seat Dasher Banners (Set of 2, 3 H x 12 W each) On-Deck Circles (Set of 2, 8 diameter) Foul Poles (Set of 2, 30 H x 1 W) From Outfield Billboards to unique placements such as Foul Poles, there are many opportunities to increase your company s top-of-mind awareness.

10 CONCOURSE SIGNAGE Concourse Entrance Awning (2.5 H x 15 W, Set of 2) Concourse Board (4 H x 8 W) Illuminated Concourse Tri-Vision (4 H x 6 W) Located in the concourse across from the Main Concession Stand, these illuminated panels give your business the opportunity to target fans who are in line for concessions. Be the first to welcome our visitors to the ballpark. Fans enter and exit Pfitzner Stadium from both the first and third base gates, and pass through each concourse on the way to and from their seats. Whether it is to visit the Main Concession Stand or to make a quick trip to the restroom during a break in the action, fan traffic is constant in the concourse area during the game.

11 STADIUM SIGNAGE Family Section Banner (4 H x 12 W, No Alcohol Section) Carolina League Leader Board (8 H x 4 W) This board is located in the main concourse directly across from the Main Concession Stand. These are often the first point of interest among fans who are seeking the latest Carolina League and game information. Restroom Signage (11 H x 8.5 W, Set of 2) A popular venue for advertising due to guaranteed fan traffic. Your business will receive multiple signs in both the men s and women s restroom. Get your company noticed where the fans flock. The Potomac Nationals offer unique and inclusive sponsorship signage that gets your business brand in front of an engaged audience.

12 NAMING RIGHTS Fan Assistance Booth A popular destination, the fan assistance booth is where all fans come to enter contests, claim prizes, get general team information, and solve all lost-and-found issues. Field Box Seating Sections Put your company s name on the entire premiere seating section at Pfitzner Stadium. Potomac Nationals Ticket Office Make a first, and lasting, impression on fans at the first point of fan interaction at Pfitzner Stadium. The ticket office gives your company exposure to hundreds of thousands of fans at the only fan entry/exit point at the ballpark. Naming an area of Pfitzner Stadium after your business is a highly effective way to reach the thousands of fans who come to the ballpark each year. The value-added package includes naming rights to the area of Pfitzner Stadium, prominent signage in selected area, marketing opportunities for your products/services, click-through link on high-traffic Potomac Nationals website, public address and message board recognition during each home game.

13 GAME SPONSORSHIP Fireworks Nights Every Saturday home game at Pfitzner Stadium is a Fireworks Night! Put your business in the limelight on our busiest nights of the year. Nightly Giveaway Items Every Friday at Pfitzner Stadium is Freebee Friday. Place your company s name and logo on one of the many giveaway items handed to fans throughout the baseball season. Traveling Entertainment Acts Sponsor one of the many mascots or special performers like the Famous Chicken that visit Pfitzner Stadium throughout each season. If you are looking for a unique and creative way to maximize the exposure your business can receive in front of the hundreds of thousands of fans who will attend Potomac Nationals games, then reserve a single-game sponsorship. Tailor any game sponsorship to fit your company s objectives and put your business in the spotlight for the entire game, showcasing your brand to the thousands of fans in attendance that night.

14 IN-GAME PROMOTIONS In-game promotions provide a unique and fun way for companies to associate their names with activities that involve fan interaction during each home game, a marketing tool that you cannot get through any other media. These promotions leave fans at Pfitzner Stadium a positive image and word-of-mouth advertising for your business.

15 PRINT ADVERTISING Ticket Backs Your company s logo and/or coupon will be printed in 1-color on the back of approximately 200,000 Potomac Nationals game tickets. This is a great opportunity to drive traffic to your business and put coupons directly into the hands potential customers. Potomac Nationals Pocket Schedule Your company s logo will appear on 250,000 pocket schedules that will be distributed throughout the Northern Virginia/ Washington DC Metro area. The finished ad size is 2.5 x 3.5 and appears in 4-color. Potomac Nationals Gameday Magazine Every fan that enters the stadium will be given a 2010 program. Featuring player bios, informative articles, and more, 160,000 of our game programs will be disbursed to all fans that come to Pfitzner Stadium. For a more traditional source of marketing with equal value, the Potomac Nationals offer a variety of different print advertising options. Get in the hands of every fan that enters Pfitzner Stadium during the season by placing your company s brand on the back of each ticket or in an ad in the Potomac Nationals monthly Gameday Magazine publication given complementary to all fans.

16 MULTIMEDIA E-Newsletter Banner Ad Reach thousands of Potomac Nationals fans through our weekly E-Newsletter. Each edition will feature your company s banner ad and click-through link to its website. Homepage Banner Ad The Potomac Nationals offer a variety of avenues to reach potential customers and clients through electronic marketing and multimedia. The P-Nats official website, is the main source for the most up-to-date information regarding the team and gives fans the ability to purchase tickets and merchandise online without ever leaving home. The site is also home to team s official WebCast where fans can follow the action both home and away. Missed a game? All WebCasts are also archived for On Demand listeners.

17 VALUE PACKAGE A Illuminated Tri-Vision Scoreboard Panel Radio/Webcast :30 Spot Full Page Program Ad Two Season Tickets

18 VALUE PACKAGE B Double Outfield Billboard Full Page Program Ad Two Season Tickets

19 VALUE PACKAGE C Outfield Billboard Half Page Program Ad Two Season Tickets

20 VALUE PACKAGE D Concourse Board Half Page Program Ad Two Season Tickets

21 MINOR LEAGUE BASEBALL IS A MAJOR LEAGUE VALUE! 41.6 MILLION FANS CAN T BE WRONG!