CENTER OF KNOWLEDGE RECREATIONAL BOATING. Statistical Abstract $1,800

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1 CENTER OF KNOWLEDGE 2014 RECREATIONAL BOATING Statistical Abstract $1,800

2 2014 RECREATIONAL BOATING Statistical Abstract 2015 NATIONAL MARINE MANUFACTURERS ASSOCIATION The entire content of this report is the exclusive property of NMMA, with all rights reserved. No reproduction of any kind may be made without the express permission of NMMA.

3 The 2014 Recreational Boating Statistical Abstract is a comprehensive summary of statistics on the recreational boating industry in the United States. The data herein has been collected by the National Marine Manufacturers Association (NMMA) from a coalition of sources brought together by the NMMA Industry Statistics & Research Department. The report presents detailed data for boat registrations, sales, expenditures, participation and the retail market. Boating Population includes boating participation, ownership, usage and behavior data from boater participation and boat owner surveys conducted by Foresight Research in late The Import/Export section features an indepth look at the import/export marketplace focusing on product categories, trade partners and regional analysis. Section 19 details the results of a consumer survey conducted by Foresight Research in 2014 on boaters marine accessory spending habits. NMMA s Industry Statistics & Research Department analyzed and formatted all data in this report. The complete list of sources can be found on page 336. What s more, you ll notice that this year we split what used to be Section 1 (Population) into two separate sections: Population (Section 1) and Ownership (Section 2) to better organize this data for your use. II 2015 NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA.

4 EXECUTIVE SUMMARY The 2014 Recreational Boating Statistical Abstract is a comprehensive summary of statistics on the recreational boating industry in the United States. The data herein has been collected by the National Marine Manufacturers Association (NMMA) from a coalition of sources brought together by the NMMA Industry Statistics & Research Department. This report presents detailed data for boat registrations; boat, engine and accessory sales; expenditures; participation; and the retail market. What s more, it features an in-depth look at the import/export marketplace focusing on product categories, trade partners and regional analysis. NMMA s Industry Statistics & Research Department analyzed and formatted all data in this report. The complete list of sources can be found on page 334. Below is an executive summary of key data points from the comprehensive report. This sampling of data is shared widely across the industry and with the media to provide a snapshot of the scope of the U.S. recreational boating industry. U.S. expenditures on boats, engines, accessories, and related costs totaled $35.4 billion in Annual retail sales of new boats, engines & marine accessories in the U.S. totaled $16.4 billion in New boat sales were up 0.5% to 534,500 units in New traditional powerboat sales increased 6.4% to 171,500 units in New sailboats sold at retail increased 33.9% to 7,500 units. New personal watercraft sales increased 21.6% to 47,900 units. New boat imports totaled $2.3 billion, up 7.2% in 2014; units were up 17.7% to 794,174. New boat exports totaled $2.1 billion, down 0.6% in 2014; units were down 6.7% to 208,532. Total engine sales, including topline, outboard, inboard and sterndrive engines, were 243,200 units, up 3.4% in Outboard engines sales were up 4.5% to 218,400 units; retail sales reached $2.5 billion, up 8.6%. Aftermarket accessory sales totaled $5.6 billion in 2014, an increase of 14.7%. Americans are taking to the water: 35.7% of the U.S. adult population 87.3 million Americans participated in recreational boating at least once in Boats are uniquely made in America: 94.9% of powerboats sold in the U.S. are made in the U.S. There were an estimated 12 million registered boats in the U.S. in % of boats on the water (powerboats, personal watercraft, and sailboats) in the U.S. are less than 26 feet. An estimated 940,500 pre-owned boats (powerboats, personal watercraft, and sailboats) were sold in Boating is primarily a middle-class lifestyle as 71.5% of American boat owners have a household income less than $100,000. IV 2015 NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA.

5 METHODOLOGY The 2014 Recreational Boating Statistical Abstract is a comprehensive summary of statistics on the recreational boating industry in the United States. The data herein has been collected by the National Marine Manufacturers Association (NMMA) from a variety of sources, including primary research studies commissioned by the NMMA Industry Statistics & Research Department. Participation Study (Section 1) Internet survey of 3,100 nationally representative households to measure incidence rates of various levels of boating participation conducted annually in the Fall/Winter. The study was conducted by the Recreational Marine Research Center prior to 2010 and conducted by Foresight Research henceforth, using the Survey Sampling Inc. panel. Ownership Study (Section 2) Internet survey of 3,100 nationally representative households and an oversample of 2,000 boat owners to measure incidence rates of various levels of boat ownership conducted annually in the Fall/Winter. The study was conducted by the Recreational Marine Research Center prior to 2010 and conducted by Foresight Research henceforth using the Survey Sampling Inc. panel. Economic Impact Study (Section 3) Study conducted by the Recreational Marine Research Center in 2012 based on an input-output economic model (IMPLAN) to estimate the impact boating has state economies. NMMA plans to replicate this study every 3 5 years, with the next update slated for Pre-Owned Study (Section 5) Study conducted annually by Info-Link, estimating sales (units and dollars) of pre-owned boats based on state registrations of recreational boats. Registration/Documented Vessel (Section 7) Registrations of recreational boats are collected by the states and aggregated by the Coast Guard that uses the data to allocate funds from the Aquatic Resources Trust. Documented vessels are part of a national registration administered separately by the USCG. Export/Import (Section 8) U.S. international trade statistics are collected by the U.S. Department of Commerce and reported to the U.S. International Trade Commission. The export and import data is analyzed by harmonized tariff schedule codes specific to recreational boats and marine engines. Accessory Study (Section 19) Internet survey of 3,000 U.S. boat owning households to measure accessory buying behavior. Survey is conducted by Foresight Research annually in the Fall/Winter using a national internet panel. Retail Market (Section 4) Estimates of retail unit and dollar sales are derived from new boat registrations and average prices reported by NMMA s control group of boat manufacturers NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA. V

6 TABLE OF CONTENTS Boating Participation 1.1 Table Chart Participation Table Chart Recreational boating participation Tables Past participants Tables Non-participants Table Boating participation by gender Table Recreational boating participant demographics Table Chart Boating participation by region Tables Childhood boating experience Table Ownership of other motorized vehicles by participation Table Ownership of boats used by current participants who do not own a boat Table Participation in other outdoor activities Table Boating activities Tables Likelihood of past and current participants to go boating in the next 12 months Tables Charts Interest in purchasing a boat by participation level Table Boat show attendance Tables Reasons for attending a boat show Table Boat purchase behavior at a boat show Tables Chart Fishing participation (2011 data) Boating Ownership 2.1 Table Chart Boat ownership among recreational boating participants Table Boat owner demographics Table Boat owner demographics by boat type a 2.4c Tables Boat usage and boater behavior (2.4a); (2.4b 2.4c) 2.4d 2.4e Tables Boat usage and boater behavior: impact of economic conditions f 2.4j Tables Boat usage and boater behavior: primary boat ownership (2.4f 2.4h); (2.4i) (2.4j) 2.4k Table Boat use: average number of days operated by primary boat type and size l 2.4m Tables Boat use: participation or boating behavior n Table Boat use: ownership Tables Comparison of active to non-active boat owners Tables Charts Boat use and operation segments by type and size of boat Table Average number of days boat owners operated all their boats by number of boats owned Table Other motorized vehicles owned by boat owners Table Participation in other outdoor activities by boat ownership Tables Charts Intention to purchase a boat by boat ownership Table Boat show attendee demographics Tables Reasons for attending a boat show Table Boat purchase behavior at a boat show a Table Intent to purchase a new or pre-owned boat by boat ownership b Table Use of the Internet to research or purchase a boat by boat ownership c Table Factors that influenced boat ownership d Table Boat shopping resources e Table Use of Internet to research boats f Table Type of boat shoppers plan to purchase Economic Factoids 3.1 Tables Charts Key economic indicators Tables Charts Retail unit sales: power- and sailboats vs. recreational vehicles (RVs) c Table Chart Retail unit sales: traditional powerboats vs. light vehicles Table Chart Consumer Confidence Index b Table Chart Consumer Confidence Index : rolling 12-month index VI 2015 NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA.

7 3.4 Chart NMMA s Recreational Marine Index (RMI) a Table Chart Comparison of change in GDP to traditional powerboat retail unit sales b Table Charts Wholesale forecasts 3.5 Table Chart Fishing license sales Table Chart Recreational fishing tackle sales Table Economic impact of sportfishing in the U.S. by type of fishing (2013 data) 3.8 Table Charts National other annual boating expenditures Charts 2006 trip expenditures 3.10 Table National economic significance of recreational boating in Table Boating businesses 3.12 Table Boat, engine and accessory manufacturing by state: sales, businesses and jobs 2008, 2010 & Tables Boating-related spending: Table Chart Average boat loans a Table Chart New boat loans vs. pre-owned boat loans b Table Chart Average terms and turnover of direct marine loans in months Retail Market 4.1 Table New boats: retail market data Table New boats: traditional powerboat market Table New boats: annual retail unit sales estimates Pre-Owned Market 5.1 Table Chart Boat sales market share: new vs. pre-owned Tables New and pre-owned boat sales: unit totals and market value Table Pre-owned boat sales: unit sales by segment and length Tables Pre-owned boat sales: unit sales by hull material and length 2014 Marine Expenditures 6.1 Table Chart U.S. recreational marine retail expenditures and new boat unit sales Table Chart Retail expenditure estimates for recreational boating Table Chart Traditional powerboat sales by market segment Table Chart Seasonality of new traditional powerboat sales 6.5 Table Chart Aftermarket accessory sales estimates per total boats in use Table Distribution of new powerboat, engine, trailer and accessory purchases by state Table Top 20 states: new powerboat, engine, trailer and accessory retail sales U.S. Boat Registrations 7.1 Table Chart Total recreational boats in use Table Chart Recreational boats in use by type Table Boats retired from fleet ; projected 7.4 Table U.S. state recreational boat registrations Table Chart Top 20 states in recreational boat registrations Table Regional boat registrations by state Table Charts Regional boat registrations summary Table Ratio of boats to households by region Table Charts Inland water and tidal shoreline by region 7.10 Table Chart Recreational boat registrations: U.S. summary Table Chart Powerboat registrations by length Table Chart Powerboat registrations by hull material Table Chart Powerboat registrations by propulsion Table Chart Non-powered boat registrations by boat type NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA. VII

8 7.15 Tables Chart 2013 U.S. boat registrations by type, propulsion, length and hull material 7.16 Table Recreational documented vessel registrations: U.S. summary Table Charts Total documented recreational vessels by region and length Table New documented recreational vessels by region and length Exports/Imports 8.1 Table Charts Value of boat and engine imports and exports Table Chart Value of boat exports by category Table Chart Value of boat imports by category Table Chart Boats exported by category: unit totals Table Chart Boats imported by category: unit totals Table Chart Trade balance: boats by category Tables Chart Outboard boats: exports and imports value and volume Tables Charts Outboard boats: imports by length and hull material Tables Chart Inboard boats: exports and imports value and volume Tables Charts Inboard boats: exports by length Tables Charts Inboard boats: imports by length and type Tables Chart Sterndrive boats: exports and imports value and volume Tables Charts Sterndrive boats: exports by length Tables Charts Sterndrive boats: imports by length and type Tables Chart Sailboats: exports and imports value and volume Tables Charts Sailboats: exports by length and type Tables Charts Sailboats: imports by length and type Tables Chart Inflatable boats: exports and imports value and volume Tables Charts Inflatable boats: imports with a landed value greater than $ Tables Chart Rowboats/canoes: exports and imports value and volume Tables Charts Rowboats/canoes: imports value and volume Tables Chart Other boats: exports and imports value and volume Table Chart Value of engine exports by category Table Chart Value of engine imports by category Table Chart Volume of engine exports by category Table Chart Volume of engine imports by category Tables Chart Outboard engines: exports and imports value and volume Tables Chart Inboard engines: exports and imports value Tables Chart Sterndrive engines: exports and imports value Tables Chart Hydrojet engines: exports and imports value Table Charts Exports by trading region Table Chart Boat exports by trading region Table Chart Engine exports by trading region Table Chart Imports by trading region Table Chart Boat imports by trading region Table Chart Engine imports by trading region Table Chart U.S. dollar vs. Canadian dollar and Euro exchange rates on December Tables Charts Australia: export profile Tables Charts Australia: import profile Table Chart Australia: trade balance Tables Charts Canada: export profile Tables Charts Canada: import profile Table Chart Canada: trade balance Tables Charts Japan: export profile Tables Charts Japan: import profile Table Chart Japan: trade balance Tables Charts Mexico: export profile VIII 2015 NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA.

9 Tables Charts Mexico: import profile Table Chart Mexico: trade balance Tables Charts Western Europe: export profile Tables Charts Western Europe: import profile Table Chart Western Europe: trade balance Outboard Engines 9.1 Table Chart Outboard engine retail sales distribution by horsepower Table Chart Outboard engine retail unit sales by horsepower Table Chart Outboard engine average retail price by horsepower Table Chart Comparison of outboard engine average horsepower to total unit sales Table Chart Comparison of outboard engine average retail price to total unit sales Table Chart Comparison of outboard engine average horsepower to average retail price Table Comparison of top 20 states: outboard engine and outboard boat sales Outboard Boats 10.1 Table Chart Outboard boats: estimated sales by hull material Table Chart Fiberglass outboard boats: estimated market share by length Table Chart Aluminum outboard boats: estimated market share by length Table Outboard boats: estimated market share by type of craft Table Outboard boats: estimated retail sales aluminum vs. fiberglass Table Chart Outboard boats: average retail price by length Table Average retail price of an outboard boat package (boat, engine and trailer) Table Chart Average retail price of a 19' 20' outboard boat package (boat, engine and trailer) Table Comparison of top 20 states: outboard boat sales vs. registrations Sterndrive Boats 11.1 Table Sterndrive boats: estimated retail unit sales by hull material Table Chart Sterndrive boats: estimated retail unit market share by length Table Sterndrive boats: estimated retail unit market share by type of craft Table Sterndrive boats: estimated retail unit market share by engine installation Table Sterndrive boats: average retail price estimates by hull material Table Chart Sterndrive boats: average retail price estimates by boat length Table Comparison of top 20 states: sterndrive boat sales vs. registrations Inboard Boats 12.1 Table Chart Inboard boats: estimated retail unit sales ski boats vs. cruisers Table Chart Inboard cruisers: estimated retail market share by length Table Inboard cruisers: estimated retail market share by type of craft Table Inboard cruisers: estimated retail unit sales by engine type and length Table Inboard cruisers: estimated retail unit sales by number of engines and length Table Inboard boats: estimated average retail selling price by length (ski/wakeboard and cruisers combined) Table Comparison of top 20 states: inboard boat sales vs. registrations Activity-Specific Boats 13.1 Table Chart Cruising boats: inboard and sterndrive by length Table Chart Watersport boats (drag and pull): unit sales Table Off-shore fishing boats: estimated unit sales NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA. IX

10 Canoes/Kayaks 14.1 Table Chart Canoes: estimated retail unit sales Table Canoes: estimated average retail price by hull type Table Kayaks: estimated retail unit sales Table Kayaks: estimated average retail price by hull type Sailboats 15.1 Table Sailboats: production and sales data Tables Charts Sailboats: import and export unit sales by length Table Sailboats: estimated retail sales Table Chart Sailboats: retail sales by length Houseboats 16.1 Table Chart Houseboats: estimated retail unit sales Table Chart Houseboats: estimated unit sales by length Table Houseboats: estimated average retail price by length Inflatable Boats 17.1 Table Chart Inflatable boats: sales by type Table Inflatable boats: unit sales by length Table Inflatable boats: estimated average retail price by length Boat Trailers 18.1 Table Boat trailers: estimated sales Table Boat trailers: estimated unit sales by carrying capacity Table Boat trailers: estimated average retail price by carrying capacity Accessory Study 19.1 Buying behavior 19.1a Table Outlet where most recent boat was purchased b Table Timing of new accessory purchase in relation to boat delivery c Table Accessory purchase information resources d Table Influence of accessories on boat buyer s choice of sales outlet e Table Timing of new accessory purchases f Table Timing of add-on purchases g Table Timing of upgrade purchases h Table Timing of repair and maintenance purchases i Table Accessory installation j Table Satisfaction with installation by dealership k Table Satisfaction with installation by marina l Table Satisfaction with installation by authorized retailer Product category results 19.2a Table Accessories purchased by type b Table Safety accessories c Table Boat maintenance and repair accessories d Table Engine maintenance and repair accessories e Table Anchoring/mooring accessories f Table Covers and tops accessories g Table Navigation (electronic) accessories X 2015 NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA.

11 19.2h Table Trailering accessories i Table Bolt-on fishing accessories j Table Watersports accessories k Table Electrical/panel accessories l Table Seating accessories m Table Lighting accessories n Table Entertainment (electronic) accessories o Table Bolt-on hardware accessories p Table Dockside installation and dockside equipment accessories q Table Plumbing and water systems accessories r Table Navigation (instruments) accessories s Table Gauge accessories t Table Galley equipment accessories u Table Heating and cooling accessories Boat accessory category by retail outlet 19.3a Table Boat accessory category by retail outlet b Table Retail outlet by boat accessory category c Table Average amount spent by product category d Table Consumer perceptions regarding the best outlet to purchase boating accessories Spending estimates 19.4a Table Boating accessories expenditures (excluding labor and installation) b Table Estimated total spending on accessories (in billions of dollars) c Table Add-on accessory expenditures as a percent of total accessory expenditures d Table Spending on repair and replacement accessories as a percent of total accessory expenditures e Table Upgrade accessory expenditures f Table Accessory budget g Table Accessory budget estimates for next year Table Study demographics Glossary & Miscellaneous Boat Type Definitions List of Sources Order Form 2015 NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA. XI

12 1.1 Participation Of the million adults living in the United States in 2014, 35.7% or 87.3 million people participated in recreational boating at least once during the year, relatively unchanged from Since 2011, boating participation has ranged from 34.8% to 37.8% of the population. SOURCE: FORESIGHT RESEARCH/NMMA/RMRC TABLE 1.1 Adults 18+ who participate in recreational boating YEAR NO. OF ADULTS GOING BOATING (MILLIONS) % OF 18+ WHO WENT BOATING % % % % % % % % % % % % % % % % % % % % % % % % % CHART 1.1 Adults 18+ who participate in recreational boating % Millions of adult participants % 30% 25% 20% 15% 10% 5% Percent of adults who went boating 0 '90 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 %% OF OF WHO WHO WENT WENT BOATING NO. NO. OF OF ADULTS ADULTS GOING GOING BOATING BOATING (MILLIONS) (MILLIONS) 0% NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA. TABLE OF CONTENTS u

13 6.6 Distribution of new powerboat, engine, trailer and accessory purchases by state Consumers spent $16.4 billion on new powerboats, outboard engines, boat trailers and aftermarket accessories collectively in 2014, up 12.3% from Florida again ranked first in total expenditures for new powerboats, outboard engines, trailers and aftermarket accessories. Spending in Florida increased 22.5% in 2014 compared to SOURCE: NMMA TABLE 6.6 Distribution of new powerboat, engine, trailer and accessory purchases by state NEW OUTBOARD BOAT AFTERMARKET TOTAL TOTAL TOTAL TOTAL STATE RANK POWERBOATS ENGINES TRAILERS ACCESSORIES EXPENDITURES % CHANGE EXPENDITURES EXPENDITURES EXPENDITURES AL 11 $194,380,403 $67,853,890 $9,292,452 $186,202,999 $457,729, % $382,797,246 $415,536,981 $342,781,731 AK 34 $84,111,297 $46,231,410 $1,249,098 $27,213,011 $158,804, % $139,486,566 $130,035,786 $134,654,670 AZ 37 $63,801,276 $14,158,272 $2,542,856 $51,925,415 $132,427, % $102,020,712 $87,034,245 $80,814,207 AR 22 $106,369,661 $53,626,912 $5,981,770 $118,947,681 $284,926, % $252,573,016 $276,312,058 $197,093,427 CA 8 $278,495,427 $88,318,804 $8,419,455 $171,540,789 $546,774, % $452,107,454 $376,248,321 $309,723,300 CO 39 $56,069,710 $14,464,709 $2,661,500 $38,322,597 $111,518, % $91,102,363 $87,396,992 $75,080,872 CT 36 $78,839,501 $15,752,645 $2,426,969 $39,263,088 $136,282, % $124,449,676 $126,925,529 $117,679,328 DE 9 $470,272,572 $11,077,466 $2,235,332 $60,154,658 $543,740, % $595,527,915 $562,216,049 $457,680,756 DC 51 $1,239,986 $1,151,441 $22,585 $179,601 $2,593, % $3,378,035 $6,095,078 $3,932,212 FL 1 $1,278,164,318 $345,493,718 $33,478,965 $660,944,783 $2,318,081, % $1,892,693,930 $1,759,164,196 $1,447,364,165 GA 12 $196,347,754 $68,093,963 $8,759,954 $175,280,946 $448,482, % $402,704,324 $374,374,522 $332,623,769 HI 49 $10,721,142 $9,914,683 $281,478 $6,144,247 $27,061, % $27,120,580 $25,583,945 $24,036,275 ID 33 $109,535,575 $15,152,812 $1,897,170 $39,424,551 $166,010, % $137,051,946 $123,531,282 $102,097,214 IL 18 $143,762,424 $63,683,607 $6,054,392 $121,411,319 $334,911, % $319,523,935 $323,861,730 $261,912,714 IN 25 $91,454,435 $42,666,259 $4,747,206 $94,351,899 $233,219, % $228,640,402 $232,340,713 $186,588,909 IA 30 $72,468,342 $28,637,842 $3,494,042 $70,870,231 $175,470, % $178,201,471 $181,942,206 $141,289,536 KS 43 $34,183,623 $11,606,749 $1,315,085 $26,710,515 $73,815, % $57,536,246 $67,297,712 $58,228,022 KY 29 $70,085,203 $30,843,830 $3,706,028 $73,920,984 $178,556, % $167,657,347 $175,280,132 $142,990,713 LA 10 $194,860,695 $112,892,479 $13,390,891 $208,725,394 $529,869, % $477,416,525 $513,548,028 $456,713,515 ME 32 $93,753,315 $19,331,435 $2,530,728 $51,805,674 $167,421, % $149,220,515 $156,566,867 $119,848,975 MD 23 $152,924,491 $38,783,225 $4,068,691 $73,785,375 $269,561, % $228,426,444 $247,662,597 $209,841,658 MA 26 $126,193,467 $37,525,575 $4,641,990 $55,809,229 $224,170, % $216,852,987 $209,712,026 $175,976,649 MI 3 $322,092,668 $116,007,481 $15,319,978 $308,971,602 $762,391, % $674,152,559 $645,183,993 $460,522,408 MN 4 $211,915,394 $120,606,124 $12,874,998 $256,085,166 $601,481, % $578,683,620 $560,574,704 $423,793,735 MS 27 $74,634,111 $36,513,034 $4,819,192 $75,927,415 $191,893, % $163,515,453 $176,328,914 $138,790,013 MO 16 $147,747,450 $51,519,843 $7,027,100 $143,518,514 $349,812, % $328,749,547 $339,999,567 $274,533,497 MT 38 $71,050,688 $15,170,452 $2,076,040 $39,663,941 $127,961, % $110,772,155 $95,654,197 $69,033,078 NE 42 $36,834,378 $14,183,275 $1,853,351 $36,867,230 $89,738, % $88,281,071 $89,505,683 $71,416,012 NV 46 $29,349,729 $6,139,546 $887,831 $18,385,875 $54,762, % $41,539,259 $46,601,907 $40,041,674 NH 31 $97,015,766 $7,948,381 $3,192,774 $65,220,944 $173,377, % $148,301,929 $139,368,492 $108,042,517 NJ 20 $159,619,096 $28,423,559 $4,909,530 $99,835,402 $292,787, % $255,815,251 $260,856,406 $240,989,328 NM 50 $9,841,848 $3,321,243 $504,445 $10,002,874 $23,670, % $19,902,133 $24,435,959 $25,729,426 NY 5 $302,072,018 $85,228,551 $9,665,403 $200,808,425 $597,774, % $557,305,785 $541,746,784 $458,282,011 NC 6 $280,319,402 $84,600,609 $10,397,572 $204,883,163 $580,200, % $496,404,167 $502,689,782 $422,951,500 ND 35 $54,027,490 $30,567,826 $3,045,309 $60,296,327 $147,936, % $128,386,731 $124,229,538 $74,974,254 OH 19 $144,286,619 $56,531,455 $6,017,329 $121,489,675 $328,325, % $299,349,962 $308,141,757 $246,978,786 OK 24 $108,169,150 $31,509,153 $4,592,146 $93,581,199 $237,851, % $209,018,848 $224,908,671 $206,482,645 OR 28 $84,797,351 $46,502,467 $2,554,396 $52,264,712 $186,118, % $176,967,070 $149,901,402 $137,011,063 PA 21 $129,213,454 $51,020,149 $6,641,590 $103,625,936 $290,501, % $280,772,931 $296,672,065 $249,625,189 RI 44 $46,555,406 $6,921,799 $738,341 $13,612,274 $67,827, % $54,132,379 $64,557,041 $44,850,951 SC 14 $194,694,473 $76,601,467 $8,265,998 $166,164,800 $445,726, % $361,196,430 $359,764,889 $278,234,096 SD 40 $39,602,899 $16,710,810 $1,974,587 $39,230,244 $97,518, % $91,337,616 $95,576,228 $58,453,342 TN 15 $159,319,402 $54,245,142 $7,044,555 $140,902,504 $361,511, % $305,929,124 $329,605,226 $270,602,187 TX 2 $597,204,668 $171,547,193 $24,712,019 $493,429,014 $1,286,892, % $1,150,052,350 $1,218,443,182 $1,024,740,959 UT 41 $49,262,571 $9,946,274 $1,665,972 $33,429,370 $94,304, % $84,698,788 $77,893,382 $49,565,938 VT 48 $20,158,552 $2,976,050 $670,587 $12,802,157 $36,607, % $30,687,210 $31,470,846 $29,353,194 VA 17 $162,956,173 $53,623,512 $5,854,606 $118,116,428 $340,550, % $312,373,147 $317,966,307 $289,299,406 WA 13 $236,250,401 $94,614,321 $7,239,212 $109,207,603 $447,311, % $386,056,239 $327,678,729 $290,126,203 WV 45 $24,080,821 $10,495,123 $1,282,107 $22,594,829 $58,452, % $62,335,795 $41,216,824 $56,474,538 WI 7 $211,359,300 $103,321,043 $11,737,191 $233,858,712 $560,276, % $544,556,020 $532,963,370 $395,582,632 WY 47 $18,424,781 $5,627,287 $615,271 $12,288,678 $36,956, % $28,974,506 $36,958,511 $24,984,894 TOTAL $7,930,890,675 $2,529,684,894 $291,378,068 $5,640,000,000 $16,391,953, % $14,596,737,710 $14,419,561,350 $11,840,418,093 Sales in the state of Delaware include a disproportionate amount of large boats that are foreign owned NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA. TABLE OF CONTENTS u

14 7.1 Total recreational boats in use The total number of recreational boats in use during 2014 declined 0.6% to 15.8 million. SOURCE: USCG TABLE 7.1 Total recreational boats in use REGISTERED/DOCUMENTED NON-REGISTERED TOTAL YEAR BOATS (MILLIONS) BOATS (MILLIONS) (MILLIONS) est CHART 7.1 Total recreational boats in use Millions of boats '89 '91 '93 '95 '97 '99 '01 '03 '05 '07 '09 '11 '13 NON-REGISTERED BOATS REGISTERED/DOCUMENTED NON-REGISTERED BOATS BOATS REGISTERED/DOCUMENTED BOATS t TABLE OF CONTENTS 2015 NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA. 133

15 7.2 Recreational boats in use by type Outboard boats were the most popular for the eighteenth consecutive year. Of the 15.8 million boats on the water in 2014, 49.7% were outboard boats. SOURCE: USCG TABLE 7.2 Recreational boats in use by type OUTBOARD INBOARD STERNDRIVE PERSONAL BOATS BOATS BOATS WATERCRAFT SAILBOATS OTHER TOTAL YEAR (MILLIONS) (MILLIONS) (MILLIONS) (MILLIONS) (MILLIONS) (MILLIONS) (MILLIONS) est CHART 7.2 Recreational boats in use by type Millions of boats '97 '99 '01 '03 '05 '07 '09 '11 '13 OTHER SAILBOATS OTHER PERSONAL SAILBOATS WATERCRAFT STERNDRIVE PERSONAL BOATS WATERCRAFT STERNDRIVE BOATS INBOARD INBOARD BOATS BOATS OUTBOARD BOATS BOATS NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA. TABLE OF CONTENTS u

16 National Marine Manufacturers Association (NMMA) NMMA is the leading association representing the recreational boating industry. NMMA member companies produce more than 80 percent of the marine products used by recreational boaters in the United States. NMMA provides a wide variety of programs and services tailored to member needs technical expertise, marketing and communications, standards monitoring, government relations, industry statistics and more and is active with world marine trade organizations to promote and protect the sport of recreational boating. NMMA also produces boat shows in key North American markets to provide quality showplaces for exhibitors and consumers. t TABLE OF CONTENTS 2015 NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA. 337

17 YACHT INDUSTRY AND YACHT BROKERAGE BUSINESS STATISTICS

18 U.S. Boating Industry Forecasts Sales Momentum into Summer New data show recreational boating is a $36.7 billion industry, versatile boats leading recovery 5/20/ :00:00 AM General NMMA News CHICAGO May 20, 2014 The National Marine Manufacturers Association today announced that the recreational boating industry saw healthy growth in 2013, generating $36.7 billion in retail expenditures (new and pre-owned boats and engines, trailers, accessories and services), a 3.2% increase from An estimated 166,800 new powerboats and sailboats were sold at retail in 2013, an increase of 2.2%, coming on the heels of the industry s 2012 rebound when new powerboat and sailboat retail sales increased 10.7% - the industry s first sign of recovery. The NMMA is anticipating continued momentum with an additional 5-7% increase in retail sales of new boats in2014. The NMMA released these findings as part of its U.S. Recreational Boating Statistical Abstract, an annual collection of data and analysis on the state of the U.S. recreational boating industry being released June 1. As the nation s economic recovery matures and boating businesses prepare for summer, a peak selling season for recreational boats, accessories and services, we expect to see continued stable growth in sales, noted NMMA President Thom Dammrich. Following a year of inclement weather throughout the U.S. driving pent-up demand and Americans taking to the water in record numbers, the industry is primed for a busy selling season. Versatile boats leading recovery, driving industry innovation Ski and wakeboard boats, as well as fiberglass and aluminum outboard boats, led the industry s growth in Ski and wakeboard boats continue to grow in popularity, with an 11% increase in the number of new boats sold at retail in 2013 to 6,100 units; outboard boats (pontoons, fishing boats and small family cruisers) were the most popular type of new powerboat sold in 2013, comprising approximately 84% of the powerboat market and up 5% to 134,800 units. Additionally, the personal watercraft (PWC) category increased 2% compared to 2012 with 39,400 new craft sold at retail; and inboard cruisers leapt in retail sales 10% compared to the previous year with 2,200 new units sold in 2013.

19 What s more, 2013 was the first time since pre-recession (2009) that the ratio of preowned boat to new boat sales decreased, indicating a shift in consumer demand for new boats. In 2013, we saw more manufacturers producing innovative boats that offer an entry into the boating lifestyle at a variety of price points. A trend in boat manufacturing is the versatile boat one that can pull tubers or wake boarders, be used for fishing outings, relaxing with the family or entertaining, noted Dammrich. We re seeing manufacturers shift their manufacturing processes, becoming leaner and more efficient, to be able to offer these innovative boats at a lower cost, in turn introducing more people to boating. Across the board, the boating industry recognizes the demand of the 88.5 million Americans who go boating and want to own a boat of their own and pass their water gene on to future generations. U.S. recreational boating by the numbers Americans are taking to the water in record numbers: Of the million adults in the US in 2013, 36.6%, or 88.5 million, participated in recreational boating at least once during 2013 the second highest percentage on record. Fishing remains the most popular activity current participants engaged in while boating during Nearly 6 of 10 (57.8%) fished while boating while 19.3% canoed, followed by tubing (17.8%) and water-skiing (14.6%). Boating is uniquely American: 95% of the boats sold in the U.S. are made in the U.S. 95% of boats on the water are 26 feet or less boats that can be trailered by a vehicle to local waterways. 71% of boat owners have a household income less than $100,000. Leading the nation in sales of new powerboat, motor, trailer and accessories, the top ten boating states in 2013 are: 1. Florida: $1,957,381,303, up 16% from Texas: $1,176,972,535, down 2% from Michigan: $656,110,750, up 2% from Delaware: $574,322,347, up 19% from Minnesota: $557,268,790, up 1% from New York: $552,188,643, up 3% from Wisconsin: $518,942,061, flat compared to 2012

20 8. North Carolina: $508,241,300, up 4% from Louisiana: $477,725,606, down 5% from California: $431,696,279, up 18% from 2012 Recreational Boating is $121 Billion Economic Driver for U.S. New data show 88 million Americans expected to take to U.S. waterways this summer 6/11/ :00:00 AM General NMMA News CHICAGO June 11, 2013 The National Marine Manufacturers Association (NMMA), today announced that recreational boating in the U.S. has an annual economic value of $121.5 billion. The industry s rising tide supports 964,000 induced, direct, and indirect American jobs, 338,526 direct jobs at 34,833 businesses, and $83 billion in direct, indirect and induced spending each year. The NMMA, on behalf of the U.S. boating industry, released these findings today as part of its annual U.S. Recreational Boating Statistical Abstract, a collection of data and analysis on the state of the U.S. recreational boating industry. Additional data highlights include: New Boat Sales Trends Retail sales of new power and sailboats increased 10.7 percent in 2012 to 163,245, demonstrating a post-recession recovery for the industry. (Note that this number includes inboard, outboard, sterndrive, jet and sail boats). o New powerboat (inboard, outboard, sterndrive and jet boat) sales increased 10 percent to 157,300 in o New sailboat sales increased 29.2 percent to 5,945 in 2012 Small fiberglass and aluminum outboard boats 26 feet or less in size, continued their upward climb with an 11.3 percent increase in the number of new boats sold. Outboard boats are the most popular type of new powerboat sold, making up approximately 82 percent of the market. Ski and wakeboard boats are seeing healthy growth with an increase of 13.4 percent new boats sold in Jet boats, which are small fiberglass boats less than 26 feet in length, are a growing category. Of the 157,300 new powerboats sold in 2012, 4,500 were jet boats. New jet boat sales increased 36.4% in 2012.

21 What s Ahead Sales of new powerboats have remained steady during the first half of 2013 and continued growth is expected with the summer boating season. NMMA anticipates sales of new powerboats to grow five percent in Summer is a peak selling season for recreational boats, accessories and services throughout the U.S. as people look for ways to disconnect from the daily grind and enjoy fun times on the water, said Thom Dammrich, NMMA president. New boat sales have historically been a barometer for the U.S. economy and the steady sales increases we re seeing is being reinforced by the slow uptick in consumer confidence, housing and spending. As economic growth continues, we anticipate sustained steady growth through the remainder of Boating Participation Of the estimated million adults in the U.S. in 2012, 37.8 percent, or 88 million, participated in recreational boating at least once during the year. This is a six percent increase from 2011 and the largest number of U.S. adults participating in boating since NMMA began collecting the data in Recreational boating participation has steadily increased since Helping People Discover Boating Growing participation is a priority for the recreational boating industry as it drives new boat sales. Boat manufacturers, dealers, marinas, and other marine organizations joined together to form Discover Boating, a consumer program to grow participation and create a positive boating experience. The North American effort provides resources to help those interested in boating get started and promotes the fun of the boating lifestyle through a national marketing campaign.

22 nmma.org/statistics 231 S. LaSalle, Suite 2050, Chicago, Illinois 60604, USA Phone Fax