DELHI DYNAMOS FC SPONSORSHIP PROPOSAL 2017

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1 DELHI DYNAMOS FC SPONSORSHIP PROPOSAL 2017

ISL 2016 - HIGHLIGHTS Stadium Attendance - Total

5% Increase) Average 24,000 - Stadium Fill Percentage: 86%

the world - Reach: 216,000,000 (cumulative) - TV rating: 2.

higher than the opening game rating Television Viewership

2 ISL HIGHLIGHTS Stadium Attendance - Total Attendance: 1.3 million (7.5% Increase) Average 24,000 - Stadium Fill Percentage: 86% (8% growth from isl 2015) - 3 rd most attended league in the world - Reach: 216,000,000 (cumulative) - TV rating: 2.1 tvr (male 15+ SEC AB target) - Rating for the final 250% higher than the opening game rating Television Viewership Followers: 308,000 (74% growth) Likes: 3,600,000 (33% growth) Social Media Followers: 235,000 (130% growth)

Delhi Dynamo FC - HIGHLIGHTS Home Base Jawahar Lal Nehru Stadium Total Stadium Attendance :

Catchment Area : North India The Only ISL club and the Biggest Football club in Entire

Delhi Dynamos 2014 Launch : Delhi Dynamos is launched 2016 Ownership: GMS Group owned by Dr.

with its position as the Capital Club 3 2017 Technical Partnership: Tie-up with ASPIRE a

3 Delhi Dynamo FC - HIGHLIGHTS Home Base Jawahar Lal Nehru Stadium Total Stadium Attendance : 160,000 I Avg : 19,802 DDFC Team 2016 League Performance 2015 & 2016 : Semifinalists Catchment Area : North India The Only ISL club and the Biggest Football club in Entire Northern Belt of India Social Media : FB 650K I Twitter 87k I Insta : 33k Short History of Delhi Dynamos 2014 Launch : Delhi Dynamos is launched 2016 Ownership: GMS Group owned by Dr. Anil Sharma acquires majority stake 2015 Revamp: Delhi Dynamos gets a new identity in line with its position as the Capital Club Technical Partnership: Tie-up with ASPIRE a Qatar based international football entity DDFC coach (Miguel Angel Portugal) for 2017 Season announced

4 In a cricket crazy country, football is touching a new level of popularity. Becoming the 2nd most popular sport amongst the Indian youth With a total reach of 216 million* for ISL season 3 & 155 million* for the previously concluded FIFA world cup viewership, it is a testament to this rising football phenomenon. *Source:: TAM Sony Report

5 The key growth drivers are the youngsters who have taken to the game in a big way DDFC has built a robust Grassroots program which ensures a path way for the kids to become professional footballers through DDFC youth guidance system

DDFC - Grassroots Structure Soccer Schools & Catchment Area Football

Dehradun TYPE: DDFC SOCCER SCHOOLS LOCATION: DELHI NCR- FARIDABAD,

TYPE: DDFC FOOTBALL CLINICS LOCATION: DEHRADUN, ROHTAK, ALWAR

UTTAR PRADESH I JAMMU AND KASHMIR I UTTARAKHAND I HIMACHAL PRADESH I

festivals conducted 226 football coaches mentored Reliance young champs

NGOs/ Footballers outreach till date Created an in Delhi league : Delhi

u8,9,11,13,15,19 DDFC youth team- u-16 and plans to field different age

6 DDFC - Grassroots Structure Soccer Schools & Catchment Area Football Clinics Youth Tournaments & Associations Srinagar Shimla Chandigarh Dehradun TYPE: DDFC SOCCER SCHOOLS LOCATION: DELHI NCR- FARIDABAD, LODHI ROAD, GREATER NOIDA LAUNCHED: 2016 Jaipur Delhi Lucknow Bhopal TYPE: DDFC FOOTBALL CLINICS LOCATION: DEHRADUN, ROHTAK, ALWAR CONDUCTED: 2016 KEY CATCHMENT AREAS DELHI NCR I PUNJAB I RAJASTHAN I UTTAR PRADESH I JAMMU AND KASHMIR I UTTARAKHAND I HIMACHAL PRADESH I MADHYA PRADESH Conducted 75+ clinics & 4 summer camps 120+ grassroots festivals conducted 226 football coaches mentored Reliance young champs grassroots carnival Junior dynamos championship Total 130,000 CHILDREN/ NGOs/ Footballers outreach till date Created an in Delhi league : Delhi dynamos youth league (DDYL)- 56 teams participated in age categories u8,9,11,13,15,19 DDFC youth team- u-16 and plans to field different age bracket teams DDFC youth team participation in prestigious tournaments across the country and the globe

7 And the Delhi Dynamos FC story unfolds with the ISL Season 4

8 SPONSORSHIP DETAILS ISL 2017

9 JERSEY SPOTS BACK SPONSOR: 200 SQ CM SLEEVE SPONSOR: 120 SQ CM TITLE SPONSOR: 200 SQ CM SHORTS SPONSOR: 64 SQ CM FRONT OF THE JERSEY BACK OF THE JERSEY

10 A) ISL- Sponsor Rights Delivery ISL Season Players Jersey Branding For The Season Logo on t-shirts (as per the category of the sponsor). Visible on TV for all DDFC Matches (18+ Matches through the season) In-stadia Rights Space for in-stadia branding and kiosks in side the stadium. Logo presence in all DDFC branding and marketing collaterals in all In-Stadia branding LED Perimeter Boards LED Perimeter board branding secondages (TV visible branding) Player Meet & Greets Player Meet & Greets

11 ISL Season Match Tickets Match Tickets for the DDFC home games Rights To Players Day For Tvc & Photoshoots Photo shoot with the players for TV/ print ads of the brands Image rights usage of the team players Image Rights Access To Training Ground Access to the Players training ground for branding & contest promotions

B) Global Forays - Sponsor Rights Delivery DDFC Pre -

jersey during the pre-season - Mention as the category

communications PR Plug-ins & Social Media Promotions -

sponsor mention in all posts - PR plug-ins for all

mention as club sponsor Events & Press Conferences -

announce club associations and friendly venues -

12 B) Global Forays - Sponsor Rights Delivery DDFC Pre - Season Jersey Rights - Sponsor logo on the players jersey during the pre-season - Mention as the category sponsor in all official press releases and communications PR Plug-ins & Social Media Promotions - Social media updates and promotions of the team with sponsor mention in all posts - PR plug-ins for all official press releases and communications with brand mention as club sponsor Events & Press Conferences - Rights to hold promotion events, press conference to announce club associations and friendly venues - Sponsor presence in special events such as jersey launch, players related events etc.

C) Grassroots - Sponsor Rights Delivery DDFC

U-15, U-18 - On-Ground branding at the soccer

employee connect : special soccer clinics

the existing CSR initiatives of the sponsor with

Events & Other Rights - Rights to conduct events

13 C) Grassroots - Sponsor Rights Delivery DDFC Football Development Jersey & Merchandizing DELHI DYNAMOS FC Elite Youth Teams - Logo on all official jerseys of the DDFC Youth Teams U-13, U-15, U-18 - On-Ground branding at the soccer clinics/ soccer schools - Rights to special brand merchandize distribution to the kids Off-season Grassroots Initiatives - Sponsor employee connect : special soccer clinics programs for sponsor employee - Integration with the existing CSR initiatives of the sponsor with on-ground & social media promotions Rights To Events & Other Rights - Rights to conduct events with the DDFC grassroots activity eg : talent hunt programs - Brand representative presence during the launch with PR plugins for all such special and important announcements

14 Annexures Logo on Back of Jersey Logo on Front of Jersey LED Boards Branding

15 Dugout Branding Marketing Collaterals with Sponsor branding Social Media Integration

16 Man of the Match Award (with cheque branding)

17 LETS DISCUSS!

18 FOR FURTHER INFORMATION CONTACT:

His Majesty s Cup Corporate Sponsor Packages

His Majesty s Cup Corporate Sponsor Packages Index v Introduction v Why Sponsor the HM Cup Finals v Tournament Facts v Packages v Gold v Silver v Bronze v Team Kit Sponsors v Referee Kit Sponsor v On Pitch