IL QUOTIDIANO RADIO KISSKISS
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1 RADIO KISSKISS
2 IL QUOTIDIANO RADIO KISSKISS A digital, interactive and dynamic radio. A constantly evolving product, closer and closer to the sensitivity and needs of the contemporary listener. Radio Kiss Kiss is cross-media: FM, DAB, WEB, SOCIAL, MOBILE, VIDEO. Looking at the new communication tools, it is the first national radio for engagement level! Radio Kiss Kiss is digital: record of contemporaneity on the website, hashtag top trend on Twitter, 1 million likes on Facebook! Radio Kiss Kiss is contemporary: it is the most interactive, it is the most dynamic, it is the most attentive to today s listener! Radio Kiss Kiss: Play Everywhere!
3 HIGHLIGHTS A young and dynamic radio, listened by the most active part of the population A double-figure growth of listeners 78% of its public listen to Radio Kiss Kiss during car trips The web & social generation radio: a constantly growing community, a strong presence on social media
4 LISTENERS PROFILE SEX 47% 53% 53% of listeners are years old the target who mostly cares about new styles and trends. MEN WOMEN AGE ETÀ Compared to other national radios, Kiss Kiss has a high percentage of female listeners. 8% 3% YEARS 11% YEARS 18% 20% YEARS YEARS YEARS 19% 22% YEARS OVER 64 YEARS DAILY LISTENERS COMPOSITION % 4 Source: RadioTer semester
5 A RECORD GROWTH The double-figure growth of Radio Kiss Kiss listeners on both the average day and the average quarter-hour (2018 1st semester vs st semester) demonstrates how the particular characteristics and editorial value of the radio have been rewarded by the reference audience: AVERAGE DAILY LISTENERS +21.7% vs % vs ,991,000 2,424,000 2,917,000 Sources: RadioTer / Radiomonitor
6 THE REASONS OF SUCCESS MORE PEOPLE REACHED MORE TIME SPENT LISTENING DAILY MORE QUARTER HOURS DURING THE DAY MORE LISTENING FIDELITY MORE DAYS DURING THE WEEK The number and the loyalty of Radio Kiss Kiss listeners have grown considerably: the audience appreciates its schedule, listens to it for more time during the day and more days in the week. Source: RadioTer semester
7 MORE PEOPLE REACHED Average quarter-hour listeners Average daily listeners Average weekly listeners* Source: RadioTer semester vs semester
8 MORE TIME SPENT LISTENING TIME SPENT LISTENING DAILY 99 MINS (+43%) sem. 99 mins = 6,6 quarter-hours mins = 4,6 quarter-hours Source: RadioTer semester vs 2017 year
9 MORE LISTENING FIDELITY sem sem WEEK 9,282,000 8,846,000 DAY 2,917,000 2,424, sem: 3.8 days spent listening weekly sem : 3.4 days spent listening weekly Source: RadioTer semester vs semester
10 ENGAGEMENT WEEKLY LISTENERS 9,282,000 (1) RADIO/ PROGRAMME FANS RADIO/ PROGRAMME FOLLOWERS 586,000 (2) VIEWS ON YOUTUBE Over 35,000,000 (2) 1,027,536 (2) ¹Source: RadioTER semester ²Source: Facebook, Twitter, Youtube, updated to
11 A SCHEDULE ENRICHED WITH ENTERTAINMENT, INFOTAINMENT AND MUSIC BECAUSE THE GREATEST MUSIC PLAYS ONLY ON RADIO KISS KISS!
12 PROGRAMMES Il Sole 24 ORE DRIVE TIME INFOTAINMENT I mattinieri Pippo Pelo Show Good Morning Kiss Kiss Mi piace Stefano Piccirillo Portami a casa Kiss Kiss ENTERTAINMENT Dedikiss I corrieri di Kiss Kiss Facciamolo adesso THE WEEKEND Kiss Kiss Weekend Siamo italiani Aperikiss Kiss Kiss Playchart
13 COMMUNICATION OPPORTUNITIES Get a modern PowerPoint Presentation that is beautifully designed. COMMERCIAL OFFER Single Positions Standard Modules Editorial Modules EXTRA-COMMERCIAL OFFER Programmes Sponsorship Quotes in programmes AD HOC PROJECTS Editorial Initiatives Live Events
14 LIVE EVENTS One of Radio Kiss Kiss programmes will be realized live from the Client's location. During the event will be created content aimed at enhancing the location. Case history «Aperikiss» live from Caffè Pedrocchi in Padova during the Open Innovation Days, sponsored by SEAT (27 October 2018)
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