February 2016 SWEEPS REPORT. Karen Minton Fred Blankenship Linda Stouffer Mark Arum Channel 2 Action News This Morning 4:30-7AM
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1 February 216 SWEEPS REPORT Karen Minton Fred Blankenship Linda Stouffer Mark Arum Channel 2 Action News This Morning 4:3-7AM
2 February 216 SWEEPS REPORT ATLANTA March 8, 216 Channel 2 Action News attracted 53% of the news audience and ranked #1 once again as Nielsen reported the February final results. The station won every weekday head-to-head newscast. Channel 2 Action News This Morning from 4:3-7 a.m. out-delivered #2 WAGA by 121%. The station attracted 32% more audience than the local news competitors combined. At Noon, WSB-TV delivered more than the competition combined by 46% and delivered 111% more viewers than WAGA. At 5 p.m., Channel 2 out delivered WAGA by 31% more viewers. The difference grew to 53% more viewers at 6 p.m. WSB-TV s late local news delivered 35% more viewers than #2 WAGA. Channel 2 Action News broadcasts were watched by 39% more viewers than WAGA in head-to-head competition. All ratings data quoted from Nielsen Atlanta DMA Final Report Live Plus Same Day, February 216, weekday average of Adults 25-54
3 February 216 SWEEPS REPORT ATLANTA March 8, 216 Channel 2 ranked #1 in Atlanta for 22 out of 24 hours in the day, Monday through Friday. The following network and syndicated programs ranked #1: Good Morning America, Live with Kelly & Michael, The Doctors, The View, The Chew, General Hospital, ABC s World News Tonight with David Muir, Entertainment Tonight, Jimmy Kimmel Live and Nightline. The ABC Affiliate won Prime Time Monday-Sunday average. Monday-Sunday excluding the one time Super Bowl broadcast. All ratings data quoted from Nielsen Atlanta DMA Final Report Live Plus Same Day, February 216, weekday average of Adults 25-54
4 February 216 SWEEPS REPORT WSB-TV DIGITAL On February 17 th, WSB-TV s Facebook station page received its 1 millionth Like. The Station s Social by the numbers: 1.7M The number of Facebook fans combining WSB-TV s main account page with the rest of the station s pages. 945,75 The Twitter footprint of Channel 2 s main Twitter account combined with all of station staff equals just under 1 million. 2.6 Million - The station s staff teams up to manage over 14 social media accounts with a combined audience of 2.6 million. The station is active on Instagram, Periscope, Snapchat, YouTube and LinkedIn. Likes for Channel 2 s Facebook page grew to 1,9,364, up 8% over the last year. Twitter followers grew to 317, which is up 64%.
5 February 216 SWEEPS REPORT Percentage of Overall News Viewers, Monday Sunday, Adults % 7% 11% S 53% A X 29% G ATL Due to rounding percentages total more than 1%.
6 Channel 2 Action News Owns 57% Morning News Audience! SHARE OF M-F AM NEWS VIEWING 4:3-7AM - ADULTS % 7% WSB-TV WAGA 26% 57% WXIA WGCL*
7 Channel 2 Action News This Morning Beats WAGA by 121% COMBINED AUDIENCES, M-F 4:3-7AM NEWS - ADULTS , 25, 2, 272,168 WSB-TV Attracts 32% More Viewers than Combined Competition 15, 125,616 1, 5, 47,16 36,638 WSB-TV WAGA WXIA WGCL 6-7 AM 14,68 52,34 2,936 2,936 5:3 AM 75,893 34,21 13,85 7,851 5 AM 52,34 23,553 7,851 5,234 4:3 AM 39,255 15,72 5,234 2,617
8 Channel 2 Action News at 6 AM 11% More than Combined Competition M-F 6 AM NEWS VIEWERS - ADULTS , 1, 8, 14,68 WSB-TV Attracts 1% More Viewers than its Closest Competitor 6, 52,34 4, 2, 2,936 2,936 WSB-TV WAGA WXIA WGCL
9 Channel 2 Action News at Noon Out-Delivers the Competition Combined by 46% M-F NOON NEWS VIEWERS - ADULTS , 5, 4, 49,723 Mo WSB-TV Delivers 111% More Viewers than Second Place WAGA 3, 2, 1, 23,553 1,468 WSB-TV WAGA WGCL WXIA does not air a noon newscast.
10 Channel 2 Action News THE 4 PM NEWSCAST by 225%! M-F 4 PM NEWS VIEWERS - ADULTS , 35, 34,21 3, 25, 2, 15, 1, Channel 2 Action News at 4 PM Outdelivers WGCL by 25,553 Viewers 1,468 5, WSB-TV WGCL WAGA and WXIA do not air local news at 4 p.m.
11 Channel 2 Action News at 5 PM Atlanta s #1 Newscast M-F 5 PM NEWS VIEWERS - ADULTS , 5, 4, 54,957 Channel 2 Action News at 5 PM Outdelivers WAGA by 31% More Viewers 41,872 3, 2, 1, 2,936 1,468 WSB-TV WAGA WXIA WGCL
12 Channel 2 Action News at 6 PM Draws 53% More than #2 WAGA M-F 6 PM NEWS VIEWERS - ADULTS , 7, 6, 68,42 Channel 2 Action News at 6 PM Outdelivers WAGA by 23,553 More Viewers 5, 4, 3, 44,489 26,17 2, 1, 1,468 WSB-TV WAGA WXIA WGCL
13 Channel 2 Action News Nightbeat Ranks #1 at 11 p.m. M-Su 11 PM NEWS VIEWERS - ADULTS , 7, 7,659 52,34 WSB-TV Delivers 35% More Viewers than #2 WAGA 5, 3, 31,44 26,17 1, WSB-TV WAGA WXIA WGCL WSB, WXIA and WGCL air from 11-11:35 p.m. WAGA airs from 11-Midnight.
14 Channel 2 Action News Atlanta s #1 News Source All Day Long COMBINED AUDIENCES, M-F NEWS - ADULTS ,57 6, 5, 4, 3, 2, 1, WSB-TV Delivers 39% More Viewers than WAGA 363, ,616 WSB-TV WAGA WXIA WGCL 11: PM 7,659 52,34 31,44 26,17 1: PM - 75, ,68 6: PM 68,42 44,489 26,17 1,468 5: PM 54,957 41,872 2,936 1,468 4: PM 34, ,468 Noon 49,723 23,553-1,468 6: AM 14,68 52,34 2,936 2,936 5:3 AM 75,893 34,21 13,85 7,851 5: AM 52,34 23,553 7,851 5,234 4:3 AM 39,255 15,72 5,234 2,617 WSB, WXIA and WGCL air from 11-11:35 p.m. WAGA airs from 11-Midnight.
15 CHANNEL 2 ACTION NEWS DOMINATES Saturday Mornings! SATURDAY 6-9 AM AVERAGE HOURLY VIEWERS - ADULTS , 5, 4, 3, 49,723 WSB-TV Delivers 36% More Viewers than WAGA 36,638 2, 1, 13,85 WSB-TV WAGA WXIA
16 CHANNEL 2 ACTION NEWS #1 Sunday Morning Newscast 18% More Audience than Combined Competition SUNDAY 6-8 & 9-11 AM AVERAGE HOURLY VIEWERS - ADULTS , 5, 4, 52,34 WSB-TV Reaches 15% More Viewers than WAGA 3, 2, 1, 2,936 1,468 13,85 WSB-TV WAGA WXIA WGCL
17 Good Morning America Outshines Good Day Atlanta by 68% M-F 7-9 AM AVERAGE HOURLY VIEWERS - ADULTS , 8, 7, 6, 5, 4, 3, 2, 1, 83,744 Good Morning America GMA Reaches almost 22% More Viewers than Today Show 49,723 Good Day Atlanta 26,17 Today Show 2,936 CBS This Morning WSB-TV WAGA WXIA WGCL
18 World News Tonight Atlanta s #1 National Newscast M-F 7-7:3 PM VIEWERS - ADULTS , 9, 8, 7, 6, 5, 4, 3, 2, 1, 94,212 World News Tonight WSB-TV Delivers 125% More Viewers than WAGA 41,872 41,872 Dish Nation Wheel of Fortune 15,72 Insider WSB-TV WAGA WXIA WGCL
19 Entertainment Tonight The STAR of Prime Access M-F 7:3-8 PM VIEWERS - ADULTS , 7, 6, 5, 4, 3, 2, 1, 68,42 Entertainment Tonight 52,34 44,489 TMZ Jeopardy 1,468 Inside Edition WSB-TV WAGA WXIA WGCL*
20 ABC PRIME #1 23% Higher than #2 FOX M-F PRIME TIME VIEWERS - ADULTS , 9, 8, 7, 6, 5, 4, 3, 2, 1, 91,595 6,191 36,638 52,34 WSB-TV WAGA WXIA WGCL ABC, NBC and CBS Prime Time airs from 8-11p.m. FOX Prime Time airs from 8-1 p.m. excluding Super Bowl on CBS.
21 Jimmy Kimmel Live Wins Late Night Laughter by 79% M-F 11:35 PM-12:35 AM VIEWERS - ADULTS , 4, 35, 3, 25, 2, 15, 1, 5, 41,872 Jimmy Kimmel Live WSB-TV Delivers 34% More than Comedy Competition Combined News/TMZ 23,436 The Tonight Show Tonight Show 7,812 The Late Show WSB-TV WXIA WGCL
22 ABC s Nightline Ends the Day in First Place M-F 12:35-1:5 AM VIEWERS - ADULTS , 35, 34,21 3, 25, 2, 15, 1, 5, ABC Nightline 23,553 News Repeat 15,72 Late Night 5,234 Late Late Show WSB-TV WAGA WXIA WGCL
23 February 216 SWEEPS REPORT
24 WSB-TV DIGITAL SUITE Growing Social Engagement #1 Social Media Metrics February 215 vs. February 216 Facebook Likes - 1,9,364 Up 8% Twitter Followers 328,782 Up % 64%
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