AVERAGE RATINGS OF 182,000 TV HH PER AIR

Transcription

1 TOM OPRE Media kit EYE OF THE HUNTER has been the most nominated outdoor TV show in the NBC Sports Outdoors 360 Excellence in Programming Awards. AVERAGE RATINGS OF 182,000 TV HH PER AIR

2 2 EYE OF THE HUNTER Outdoor Adventure Outdoor Adventure EYE OF THE HUNTER 3 STORY OF THE ADVENTURE PARTNER WITH US ON PRIME-TIME TV In the tradition of The American Sportsman; mixed with the real life adventure of programs like Man vs. Wild; Eye Of The Hunter TM entertains viewers with hard-hitting, in-your-face-action and plenty of the real stories behind the hunt. Featuring adventurer/filmmaker Tom Opre and his wife, hardcore huntress and Diana Award winner, Olivia Nalos Opre. Eye Of The Hunter TM travels the world in pursuit of real hunting and outdoor adventure. Eye Of The Hunter TM has been the most nominated outdoor TV show in the NBC Sports Outdoors 360 Excellence in Programming Awards.

3 4 EYE OF THE HUNTER Outdoor Adventure Outdoor Adventure EYE OF THE HUNTER Fact Sheet Audience Profile Launch Date: January 2012 (Formerly Versus) Subscriber Base: 81.4M Homes (July 2014) Median Age: 46 years Total Day Median Income: $73.0K Total Day 3 4 MALE FEMALE 28 % P25-54 AGE COMPOSITION 49 % 32 % P % P % MARKET BREAK NBCSN Viewers 1. Arrival to the coastal region of Alaska via bush plane to hunt bear 2. After spotting a bear feeding, Tom Opre moves into position 3. Tom Opre takes aim with a black bear in his Aimpoint sight 4. Savoring the taste of success in the coastal region of Alaska % INDEX HH Income: $75K+ 56% 141 HH Income: $100K+ 42% 159 HH Income: $125K+ 28% Years College 39% 132 Professional Managerial 32% 117 Owns Home 76% 112 Owns 2nd Home 4% 131 Internet Access in Home 88% 106 Multi-Car Owner 29% 117 A B County Size 78% - C D County Size 22% - Children in the Home 37% - Multi-Child Home 19% - Caucasian 85% - Black 8% - Hispanic 5% - Source: Nielsen 2Q13-2Q14 (4/1/13-6/29/14). Gender Skew, Age Comp, & Market Breaks based on P2+ Total Day. Highlights based on total audience unless otherwise noted. All data Live. Recent Highlights NBC Sports Network 2Q14 was NBCSN s best second quarter ever in both Prime and Total Day: In Prime (8P-11P), NBCSN averaged 722,000 viewers and 375,000 P25-54, topping the previous best 2nd Quarter by +14% and +13% respectively (2Q13 averaged 632,000 viewers and 331,000 P25-54 driven by the lockout delayed NHL Playoffs). The network averaged 191,000 viewers for Total Day (6A-6A), up +25% from 2Q13 (153,000 viewers) and 95,000 P25-54 (+14% from 2Q09, 83,000). NBCSN has seen year over year increases in its weekday Field Sports audiences averaging 55,000 viewers in 2014 to-date, up +24% from this same period in Field Sports on NBCSN is up across all key male demographics, +100% among M18-34, +42% among M18-49 and +14% among M25-54.

4 6 EYE OF THE HUNTER Outdoor Adventure Outdoor Adventure EYE OF THE HUNTER 7 AUDIENCE PROFILE NBCSN Viewers % Total US % INDEX GENDER (Base=Adults 18+) Men % 48% 139 Women % 52% 64 AGE (Base=P2+) Kids % 13% 34 Teens % 8% 53 Adults % 10% 104 Adults % 13% 98 Adults % 27% 123 Adults % 28% 122 Men % 11% 134 Men % 21% 154 Men % 20% 158 Men % 13% 167 Women % 11% 54 Women % 22% 66 Women % 21% 74 Women % 15% 84 Do you want the LARGEST AUDIENCE in Outdoor Television? HOUSEHOLD INCOME $40,000 - $60,000 18% 19% 96 $60,000 - $75,000 10% 10% 91 $75, % 39% 141 $100, % 26% 166 TERRITORY Northeast 32% 20% 161 East Central 12% 12% 105 West Central 17% 20% 112 Southeast 17% 21% 83 Southwest 7% 13% 57 Pacific 15% 20% 74 COUNTY SIZE A 47% 42% 113 B 31% 30% 105 C & D 22% 28% 77 EDUCATION HOH No College 23% 33% Years College 41% 30% 136 RACE HOH Black 5% 13% 41 Other 9% 14% 66 White 85% 73% 117

5 8 EYE OF THE HUNTER Outdoor Adventure Outdoor Adventure EYE OF THE HUNTER 9 LEADING OUTDOOR PROGRAMMING Entering our sixth broadcast season, Eye Of The Hunter TM has historically beat the average Nielsen ratings for field sport programming during the Outdoors 360 programming block. NBC SPORTS The Leader 75+ MILLION LINEAR 36 MILLION VOD COMPETITION Falling Short Outdoor Channel - 35 MM Sportsman Channel - 27 MM Pursuit Channel - 38 MM

6 10 EYE OF THE HUNTER Outdoor Adventure Outdoor Adventure 0:30sec TV SPOT EYE OF THE HUNTER Billboard AD Closing CREDIT Product USAGE Web BANNER ADS Extreme HUNTRESS Creative CONSULTING Video BLOGS Product WEB SUPER Social MEDIA FULL PARTNER Opportunity QTY. 1-0:30 sec TV spot air Billboard Ad Closing Credit Product usage on camera Revolving Banner Ad and Sponsor page on Tahoe Films Video Channel ADDITIONAL PARTNERSHIP Opportunities On Camera Product Usage Product Website Super (during show) i.e., "Tom Opre shoots Norma USA Social media and video blogging packages 11

7 12 EYE OF THE HUNTER Outdoor Adventure Outdoor Adventure EYE OF THE HUNTER 13 TOP OUTDOOR TV Ratings can be as high as 200,000 TV HH per air

8 14 EYE OF THE HUNTER Outdoor Adventure Outdoor Adventure EYE OF THE HUNTER 15 TOM OPRE Extreme Adventure Filmmaker, Producer Tom is a 2nd generation communicator, Tom Opre has traveled the world in the pursuit of the best hunting, fishing and outdoor adventure. Owner Tahoe Films, Ltd. 22 years film industry experience as a producer and director TV spot projects for: Federal Cartridge, Mathews Archery, Abu Garcia, Aimpoint, Otis Technology, Berkley, Warn Industries, Sea Doo Watercraft, Ski Doo Snowmobiles, Polaris ATV, Knight Muzzleloaders, Chevrolet and Ford Motorsports Tom is a lifetime NRA member and serves as an officer for the Professional Outdoor Media Association (POMA) Tom resides in the Flathead Valley of Montana with his wife Olivia Nalos Opre and his four children. The Human Spirit needs places where nature has not been re-arranged by the hand of man. CONTACT Tom Opre Tahoe Films Ltd. (406) thomas@tahoefilms.com

9 16 EYE OF THE HUNTER Outdoor Adventure Outdoor Adventure EYE OF THE HUNTER 17 OLIVIA NALOS OPRE Extreme Huntress, Hunting Consultant Olivia Nalos Opre s greatest passion is to educate the public about the important role hunters play as stewards of nature. Because of her sincere appreciation for wildlife, and enthusiasm to help promote conservation, she is involved in the hunting industry in many capacities. Alongside her husband Tom, Olivia is also the co-host of 'Eye Of The Hunter', she has an on-line hunting blog for NBC Sports, is a full-time hunting consultant for Jack Brittingham s World of Hunting Adventure and is an active measurer for Boone & Crockett, Pope & Young, Rowland Ward, and a Master Measurer Instructor for SCI. Through these outlets she is able to reach the masses to help preserve our great outdoor hunting heritage. As the 2003 Mrs. Nebraska, America her platform was to promote the importance of hunters as conservationists, humanitarians and stewards of renewable wildlife resources. With such a controversial platform she understood that criticism and adverse reaction would result, but remained eager to provide factual insight on a topic where the truth is often distorted. But she s more stalk than talk, she is a serious huntress, hunting big game & dangerous game in countries such as: Benin, Cameroon, Ethiopia, Mozambique, Namibia, South Africa, Tanzania, Zimbabwe, Argentina, Mongolia, France, Spain, Romania, New Zealand, Mexico, Canada, and throughout the United States. She has hunted species from red stag to Cape buffalo and many animals in between. Needless to say, she has been there and done that, yet considers herself fortunate to help others achieve their hunting ambitions. Subsequently, Safari Club International has named her the 2014 Diana Award winner -the most prestigious accomplishment bestowed upon a huntress. Wilderness holds answers to questions we have not yet learned to ask.

10 18 EYE OF THE HUNTER Outdoor Adventure Photos courtesy of Tony Bynum Photography. All Rights Reserved.