December 2017 SWEEPS REPORT

Transcription

1 December 217 SWEEPS REPORT

2 December 217 SWEEPS REPORT Percentage of Overall News Viewers, Monday Sunday, Adults % 6% 1% S A 27% 56% X G H Other

3 More Atlanta Viewers Wake Up To Channel 2 Action News This Morning SHARE OF M-F AM NEWS VIEWING 4:3-7AM - ADULTS % 8% WSB-TV 55% WAGA 27% WXIA WGCL*

4 Channel 2 Action News This Morning Draws 2% More Viewers than the Competition Combined! COMBINED AUDIENCES, M-F 4:3-7AM NEWS - ADULTS , 193,377 WSB-TV Attracts 13% More Viewers Than Distant #2 WAGA 15, 1, 95,364 5, 37,86 29, AM 71,523 42,384 1,596 7,947 5:3 AM 58,278 23,841 1,596 7,947 5 AM 39,735 15,894 7,947 5,298 4:3 AM 23,841 13,245 7,947 7,947

5 Channel 2 Action News at 6AM Draws 17% More Viewers than the Competition Combined! M-F 6 AM NEWS VIEWERS - ADULTS , 8, 7, 6, 5, 4, 3, 2, 1, 71,523 WSB-TV Delivers 69% More Viewers of #2 WAGA 42,384 1,596 7,947

6 Channel 2 Action News at Noon Out-Delivers the Competition Combined by 67% M-F NOON NEWS VIEWERS - ADULTS , 45, 4, 35, 3, 25, 2, 15, 1, 5, 39,735 WXIA does not air a noon newscast. WSB-TV Delivers 2% More Viewers Than #2 WAGA 13,245 1,596 WSB-TV WAGA WGCL

7 Channel 2 Action News Atlanta s #1 Newscast at 4PM! M-F 4 PM NEWS VIEWERS - ADULTS , 25, 2, 26,49 Delivers 4% More Viewers Than WGCL! 15, 1, 5, 5,298 WSB-TV WGCL WAGA and WXIA do not air local news at 4 p.m.

8 Channel 2 Action News Atlanta s #1 Newscast at 5PM! M-F 5 PM NEWS VIEWERS - ADULTS , 4, 52,98 Delivers 82% More Viewers than #2 WAGA! 3, 29,139 2, 1, 13,245 7,947

9 Channel 2 Action News Atlanta s #1 Newscast at 6PM M-F 6 PM NEWS VIEWERS - ADULTS , 7, 74,172 6, 5, 4, Delivers more than Competition Combined! Attracts 1% More Viewers than #2 WAGA! 37,86 3, 2, 1, 15,894 13,245

10 Channel 2 Action News - Atlanta s #1 Early Evening News! COMBINED AUDIENCES, M-F 5-7 PM NEWS - ADULTS , 1, 8, 6, 127,152 Channel 2 Action News from 5-7PM Beats #2 WAGA by 92%! 66,225 4, 2, 29,139 21,192 6PM 74,172 37,86 15,894 13,245 5PM 52,98 29,139 13,245 7,947

11 Channel 2 Action News Nightbeat, Atlanta s Source for News at 11PM! 11 PM NEWS VIEWERS, M-F - ADULTS , 6, 66,225 Channel 2 Action News Nightbeat Beats Second Place WAGA by 67%! 5, 4, 39,735 3, 2, 1, 23,841 13,245 WSB, WXIA and WGCL air from 11-11:35 p.m. WAGA airs from 11 p.m.-12 a.m.

12 Channel 2 Action News Atlanta s #1 News Source COMBINED AUDIENCES, M-F NEWS - ADULTS , 43, 35, 27, 19, 11, 3, 452,979 WSB-TV Delivers 69% More Viewers than #2 WAGA 267,549 95,364 11: PM 66,225 39,735 29,139 15,894 1: PM - 52, : PM 74,172 37,86 15,894 13,245 5: PM 52,98 29,139 13,245 7,947 4: PM 26, ,298 Noon 39,735 13,245-1,596 6: AM 71,523 42,384 1,596 7,947 5:3 AM 58,278 23,841 1,596 7,947 5: AM 39,735 15,894 7,947 5,298 4:3 AM 23,841 13,245 7,947 7,947 WSB, WXIA and WGCL air from 11-11:35 p.m. WAGA airs from 11PM-12AM. 82,119

13 Channel 2 Action News Saturday AM Delivers 4% More Viewers than the Competition Combined! SATURDAY 6-9 AM AVERAGE HOURLY VIEWERS - ADULTS , 55,629 5, 4, WSB-TV Delivers 133% More Viewers than #2 WAGA! 3, 2, 1, 23,841 1,596 5,298

14 Channel 2 Action News More then Competition Combined SUNDAY 6-8 & 9-11 AM AVERAGE HOURLY VIEWERS - ADULTS , 41, 47,682 WSB-TV Reaches 125% More Viewers Than #2 WAGA! 31, 21, 11, 21,192 13,245 1,596 1,

15 GMA Outshines The Competition Combined! M-F 7-9 AM AVERAGE HOURLY VIEWERS - ADULTS , 7, 6, 5, 4, 3, 2, 1, 68,874 Good Morning America 63% More Viewers Than Good Day Atlanta! Four Times More Viewers than The Today Show! 42,384 Good Day Atlanta 15,894 Today Show 5,298 CBS This Morning

16 World News Tonight Atlanta s #1 National News Source Highest Rated Weekday Show on TV M-F 7-7:3 PM VIEWERS - ADULTS , 1,662 8, 6, 4, 2, ABC World News Tonight 138% More Viewers than the Combined Competition! Dish Nation 26,49 NBC Nightly News Wheel of Fortune 15,894 CBS Evening News WSB-TV WXIA WGCL NBC & CBS national news air at 6:3 p.m.

17 Entertainment Tonight Rules Atlanta Prime Access M-F 7:3-8 PM VIEWERS - ADULTS , 6, 66,225 67% More Viewers Than TMZ! 79% More Viewers of Jeopardy! 5, 4, 3, 2, 1, Entertainment Tonight 39,735 37,86 26,49 TMZ Jeopardy * Big Bang Theory

18 ABC #1 PRIME TIME NETWORK IN ATLANTA M-F PRIME TIME VIEWERS - ADULTS , 58,278 5, 47,682 47,682 4, 3, 26,49 2, 1, 22% Higher than #2 NBC 22% Higher than #3 FOX 12% Higher than #4 CBS ABC, NBC and CBS Prime Time airs from 8-11p.m. FOX Prime Time airs from 8-1 p.m.

19 Jimmy Kimmel Live Is The Talk of Late Night! Beats the Competition Combined by 5% M-F 11:35 PM-12:35 AM VIEWERS - ADULTS , 39,735 35, 3, 15% More viewers than Tonight Show 275% More viewers than The Late Show 25, 2, 15, 1, 5, Jimmy Kimmel Live News/TMZ 15,894 The Tonight Show Tonight Show 1,596 The Late Show WSB-TV WXIA WGCL

20 ABC s Nightline Ends the Day in First Place M-F 12:35-1:5 AM VIEWERS - ADULTS , 3, 31,788 25, 2, 15, 1, 5, ABC Nightline 21,192 News Repeat 1,596 Late Night 5,298 Late Late Show

21 WSB-TV DIGITAL SUITE Continues To Grow On Multiple Platforms Digital Media Metrics December 217 vs. December 216 Digital #1Page views: Up 32% Digital Visits: Up 1%

22 WSB-TV #1 Social Engagement December 217 vs. December 216 #1 Likes Up 24% Followers Up 48%