Seattle-Tacoma, WA (DMA Rank #14)

Transcription

1 2015/16 Season Week 47 (8/8-8/14/16) Tuesday, 8/9 HH Rating Sunday, 8/14 HH Rating National Salt Lake Denver Indianapolis Summer 2016-to-Date Syndication 5/26-8/7/ National Salt Lake Austin Columbus 2016 Presidential Race Leaning DEM Toss Up Leaning REP MI FL AZ NH IA GA Big Bang F. Feud Judge Judy M. Family RW25-54 RA25-54 PA WI NC NV OH Market of the Week Seattle-Tacoma, WA (DMA Rank #14) Auto Purchasers Weekday Primetime Ratings (comscore) Chrysler Lincoln Chevrolet Local Broadcast Cable News TV Viewing Area (DMA) Seattle Times (WA) Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media Jul 15-Jun 16 Dols (000) XFinity 11,578.1 Toyota Dealer 9,570.1 CenturyLink 8,272.1 Nissan 6,238.1 Ford Dealer Assn 5,681.2

2 2015/16 Season Week 47 (8/8-8/14/16) Top 25 Broadcast S/O-S/O (8/8-8/14/16) Top 25 Syndication (8/1-8/7/16) A25-54 Rank Program Name Live+SD US AA% 1 SUM OLYM TUE PRIME SUM OLYM THU PRIME SUM OLYM MON PRIME SUM OLYM SUN PRIME SUM OLYM WED PRIME SUM OLYM SAT PRIME SUM OLYM FRI PRIME NBC NIGHTLY NEWS-SUN SUM OLYM SAT PM SUM OLYM SUNDAY PM SUM OLYM SAT AM NBC NIGHTLY NEWS-SUN SUM OLYM MONDAY LN NBC NIGHTLY NEWS-SAT SUM OLYM SAT LN SUM OLYM TUE LN SUM OLYM WED LN SUM OLYM THUR LN BIG BROTHER-WED BIG BROTHER-SUN SUM OLYM FRIDAY LN SUM OLYM SUN AM BIG BROTHER-THU SUM OLYM SUNDAY LN SUM OLYM MON DAYTIME M-F Evening News (8/8-8/12/16) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS CBS EVENING NEWS NOTICIERO UNIVISION 0.6 A25-54 Rank Program Name Live+SD US AA% 1 BIG BANG-SYN (AT) FAMILY FEUD (AT) WEEKEND ADVENTURE JUDGE JUDY (AT) LAW & ORDER:SVU-WKL (AT) MODERN FAMILY-MF-SYN (AT) BIG BANG WKND (AT) FAMILY GUY-WK-SYN (AT) WHEEL OF FORTUNE JEOPARDY (AT) FAMILY GUY-MF-SYN (AT) BOBS BURGERS-SYN (AT) TWO-HALF MEN-SYN (AT) BROKE GIRLS-SYN (AT) MODERN FAMILY-WK-SYN (AT) ENTERTAINMENT TONIGHT MIKE AND MOLLY (AT) FAMILY FEUD-WK (AT) SEINFELD (AT) HOW I MET-MTHR-MF-SYN (AT) CLOSER (AT) INSIDE EDITION (AT) LIVE WITH KELLY TMZ (AT) CLEVELAND SHOW-SYN (AT) 0.8 Sunday Political (8/14/16) A35+ Rank Program Name Live+SD US AA% 1 FACE THE NATION THIS WEEK FACE THE NATION MEET THE PRESS DNR Top 10 Time Shifted S/O-S/O Programs (8/8/16-8/14/16) A25-54 Live+SD (000) SUM OLYM TUE PRIME 1 SUM OLYM THU PRIME 1 SUM OLYM MON PRIME 1 BIG BROTHER-SUN SUM OLYM SUN PRIME 2 BIG BROTHER-WED SUM OLYM WED PRIME 1 SUM OLYM FRI PRIME 1 SUM OLYM SAT PRIME 2 BIG BROTHER-THU Time-Shifted LIVE

3 2015/16 Season Week 47 (8/8-8/14/16) Summer Olympics (Prime) HH Rating Tuesday, 8/9/ National Salt Lake Denver Indianapolis Minneapolis San Diego Columbus, OH Cincinnati Kansas City DC Summer Olympics Thu Pr. NBC 8/11/16 8:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) Summer Olympics Mon Pr. NBC 8/8/16 8:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) Summer Olympics Sun Pr. NBC 8/14/16 8:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) Market HH Rtg Market HH Rtg Market HH Rtg National 17.8 Salt Lake 25.8 Indianapolis 24.7 Columbus, OH 24.6 Austin 23.7 Norfolk 23.2 Denver 22.9 Kansas City 22.6 Minneapolis 22.4 San Diego 22.4 Nashville 22.4 National 16.4 Salt Lake 23.5 Denver 22.7 Kansas City 22.1 Minneapolis 21.7 Richmond 20.8 DC 20.4 Indianapolis 20.4 Austin 20.4 Columbus, OH 19.7 West Palm 19.7 National 14.9 Salt Lake 20.5 Austin 20.2 Columbus, OH 19.9 Richmond 19.9 Denver 19.7 San Diego 19.4 Norfolk 19.4 Indianapolis 19.2 Cincinnati 19.2 West Palm 19.1

4 2015/16 Season Week 47 (8/8-8/14/16) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, MundoFox, Telemundo, UniMas and Univision) attracted 12% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Seattle- Tacoma, WA Spanish Language programs on Spanish broadcast stations attracted 3% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Seattle-Tacoma, WA Spanish Stations Hispanic Households 8/8-8/14/16 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 SUM OLYM TUE PRIME SUM OLYM THU PRIME SUM OLYM MON PRIME SUM OLYM SUN PRIME SRA ACERO 3: COYOTE - W RANK SUM OLYM WED PRIME PROGRAMS NET 6 SRA ACERO "P25-54L+SD 3: COYOTE - M AA%" SRA ACERO 3: COYOTE - M SRA ACERO 3: COYOTE - W SRA ACERO 3: COYOTE - T SRA ACERO 3: COYOTE - T PORQUE EL AMOR MANDA THU UNI SRA ACERO 3: COYOTE - R SRA ACERO 3: COYOTE - R SRA ACERO 3: COYOTE - F SUM OLYM SAT PRIME SUM OLYM SAT PRIME TRES VECES ANA MON TRES VECES ANA TUE SUM OLYM FRI PRIME SIN SENOS SI HAY PARA - M SIN SENOS SI HAY PARA - W CAMINO HACIA DESTINO MON TRES VECES ANA THU CAMINO HACIA DESTINO TUE SIN SENOS SI HAY PARA - R SUM OLYM TUE PRIME SUM OLYM THU PRIME SUM OLYM MON PRIME SUM OLYM SUN PRIME SUM OLYM WED PRIME SRA ACERO 3: COYOTE - F SUM OLYM FRI PRIME TRES VECES ANA MON TRES VECES ANA WED SIN SENOS SI HAY PARA - M TRES VECES ANA TUE CAMINO HACIA DESTINO WED SIN SENOS SI HAY PARA - W SIN SENOS SI HAY PARA - R TRES VECES ANA THU 3.7

5 Market Close-Up: Seattle-Tacoma, WA Seattle is the largest city in both the state of Washington and the Pacific Northwest region of North America. In July 2013, it was the fastest-growing major city in the United States and remained in the top five in May 2015 with an annual growth rate of 2.1%. Seattle's economy is driven by a mix of older industrial companies, and "new economy" Internet and technology companies, service, design and clean technology companies. The Port of Seattle, which also operates Seattle Tacoma International Airport, is a major gateway for trade with Asia and cruises to Alaska, and is the 8th largest port in the United States in terms of container capacity. Four companies on the 2013 Fortune 500 list of the United States' largest companies, based on total revenue, are headquartered in Seattle: Internet retailer Amazon.com, coffee chain Starbucks, At-A-Glance department store Nordstrom, and freight forwarder Expeditors International of Washington. Alaska Airlines, operating a hub at Seattle Tacoma International Airport, maintains its headquarters in the city of SeaTac, next to the airport. Median Income Seattle-Tacoma, WA - $63,470 SMSA Total Retail Sales Seattle-Tacoma, WA - $108,451,849 DMA Rank TV Households Population ,766,070 4,294,640 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration TV stations serving the area of Seattle-Tacoma, WA include KCPQ (FOX), KING (NBC), KONG (IND), KUNS (UNIV), KOMO (ABC), KIRO (CBS), KZJO (MYTV) & KSTW (CW). 56% Reliance on Media to Stay Informed % Agree 50% Social Media platform Reach 41% TVB Member Stations 23% TV Newspaper Radio Magazines Seattle-Tacoma, WA Interesting Facts The Evergreen Point Floating Bridge is the longest floating bridge in the world and the Mercer Island Floating Bridge lays claim to being the world s first. The very first Starbucks originated in Seattle, and while the Pike Place Market Starbucks isn t the first ever, it is currently the oldest. Seattle has the largest houseboat population in the country, and ranks second in the world only to Asia. Sir Mix-A-Lot is from Seattle. He actually attended high school at Roosevelt High with Pearl Jam guitarist Mike McCready and Guns N Roses bassist Duff McKagan. Seattle-Tacoma, WA Demographic Overview Age Hispanic 65+ <18 12% 8% 22% % 9% % Social 43% Media platform Reach % loyal to vehicle brand

6 2015/16 Season Local Market Close-Up: Seattle-Tacoma, WA Market: Detroit, MI Series Ranker (Week of 07/18/16 07/24/16) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 America's Got Talent KING (NBC) 1 T 8:16 PM America's Got Talent KING (NBC) 1 W 8:47 PM The Bachelorette KOMO (ABC) 1 M 8:28 PM The Bachelorette KOMO (ABC) 1 T 8:15 PM Minutes KIRO (CBS) 1 U 7:00 PM NBC Nightly News KING (NBC) 7 M T W R F S U 6:00 PM American Ninja Warrior KING (NBC) 1 M 8:25 PM Big Brother KIRO (CBS) 1 U 8:01 PM ABC World News Tonight with David Muir KOMO (ABC) 5 M T W R F 5:30 PM Wheel of Fortune KOMO (ABC) 1 M 10:28 PM The Night Shift KING (NBC) 1 W 9:47 PM Celebrity Family Feud KOMO (ABC) 1 U 8:00 PM DECISION '16 DEM CONV WED KING (NBC) 1 W 7:00 PM ABC World News Tonight KOMO (ABC) 2 S U 5:30 PM DECISION '16 DEM CONV MON KING (NBC) 1 M 7:00 PM This Week with George Stephanopoulos KOMO (ABC) 1 U 9:00 AM DEMOCRATIC CONV-MON KOMO (ABC) 1 M 7:00 PM The $100,000 Pyramid KOMO (ABC) 1 U 9:00 PM Dateline NBC KING (NBC) 1 F 10:00 PM Life in Pieces KIRO (CBS) 1 R 9:10 PM Purchasers by Auto Make (comscore) Primetime HH Ratings June 16 Weekday Prime (8p-11p) Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating How does Seattle-Tacoma watch TV? Avg. Local Broadcast News 0.6 Average Cable Network News Channels 2.2 Social 24.6% Media platform Other cable Reach 65.4% 6.7% Comcast Broadcast Only Satellite

7 Top 100 Programs P /01/ /07/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 SUM OLYM SUN PRIME 1 NBC ,909 2 SUM OLYM OPEN CEREM NBC ,685 3 SUM OLYM SAT PRIME 1 NBC ,617 4 SUM OLYM SUNDAY PM 1 NBC ,017 5 SUM OLYM SAT PM 1 NBC ,392 6 NBC NIGHTLY NEWS-SUN NBC ,107 7 AMERICA'S GOT TALENT-TUE NBC ,862 8 BACHELORETTE, THE ABC ,454 9 BIG BANG-SYN (AT) WARNER BROS. TV , BACHELORETTE:AFTER ROSE ABC , SUM OLYM SUN AM 1 NBC , FAMILY FEUD (AT) 20TH TELEVISION , AMERICA'S GOT TALENT-WED NBC , BIG BROTHER-THU CBS , NBC NIGHTLY NEWS-SAT. NBC , SUM OLYM SAT AM 1 NBC , SUM OLYM SUNDAY LN 1 NBC , SUM OLYM SAT LN 1 NBC , BIG BROTHER-WED CBS , AMERICAN NINJA WARRIOR NBC , WEEKEND ADVENTURE DADT/LITTON , JUDGE JUDY (AT) CBS TV DISTRIBUTION , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , BIG BANG THEORY, THE-ENC CBS , BIG BROTHER-SUN CBS , RUNNING WILD:GRYLLS 8/2 NBC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , BIG BANG WKND (AT) WARNER BROS. TV , CMA MUSIC FESTIVAL ABC , NBC NIGHTLY NEWS NBC , BACHELOR IN PARADISE-TUE ABC , MASTERCHEF-WED 9P FOX , LIFE IN PIECES CBS , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , WHEEL OF FORTUNE CBS TV DISTRIBUTION , RIO OLYMPICS PREVIEW SP NBC , ABC WORLD NEWS TONIGHT ABC , JEOPARDY (AT) CBS TV DISTRIBUTION , RUNNING WILD: B. GRYLLS NBC , MASTERCHEF FOX , TODAY SHOW NBC , WWE ENTERTAINMENT USA NETWORK , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , BOBS BURGERS-SYN (AT) 20TH TELEVISION , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , NIGHT SHIFT NBC , AMERICAN NINJA WARR 8/4 NBC , SUM OLYM SUN P RPLY 1 NBC , BROKE GIRLS-SYN (AT) WARNER BROS. TV , CBS EVENING NEWS CBS ,438

8 Top 100 Programs P /01/ /07/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 GREATEST HITS ABC , NCIS-ENC CBS , ZOO CBS , MOM CBS , MOM 9PM CBS , SUM OLYM SAT P RPLY 1 NBC , TONIGHT SHOW NBC , SUNDAY TODAY NBC , GOOD MORNING, AMERICA ABC , NASCAR SPRINT CUP RACE L USA NETWORK , BROKE GIRLS CBS , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , SUNDAY MORNING CBS , NCIS: NEW ORLEANS CBS , PRICE IS RIGHT 2 CBS , BATTLEBOTS ABC , ENTERTAINMENT TONIGHT CBS TV DISTRIBUTION , MIKE AND MOLLY (AT) WARNER BROS. TV , SCORPION CBS , YOUNG AND THE RESTLESS CBS , WWE SMACKDOWN USA NETWORK , MEET THE PRESS-MTP NBC , FAMILY FEUD-WK (AT) 20TH TELEVISION , /20-FRI ABC , ODD COUPLE, THE CBS , SEINFELD (AT) SONY PICTURES TV , CBS THIS MORNING-1 CBS , PRICE IS RIGHT 1 CBS , SRA ACERO 3: COYOTE - R TEL , HOW I MET-MTHR-MF-SYN(AT) 20TH TELEVISION , SRA ACERO 3: COYOTE - M TEL , MINUTES CBS , ABC WRLD NEWS TONIGHT-SUN ABC , CELEBRITY FAMILY FEUD ABC , CLOSER (AT) WARNER BROS. TV , $100,000 PYRAMID, THE ABC , INSIDE EDITION (AT) CBS TV DISTRIBUTION , TODAY SHOW II NBC , WHAT WOULD YOU DO? ABC , LIVE WITH KELLY DISNEY ABC DOMEST TV , SRA ACERO 3: COYOTE - F TEL , SRA ACERO 3: COYOTE - T TEL SRA ACERO 3: COYOTE - W TEL SO YOU THINK CN DANCE FOX SATURDAY TODAY NBC BOLD AND THE BEAUTIFUL CBS TMZ (AT) WARNER BROS. TV GOOD MORNING, AMERICA-SAT ABC SHARK TANK-FRI 8PM ABC CLEVELAND SHOW-SYN (AT) 20TH TELEVISION

9 Top 100 Programs P25-54 July 2016 (06/27/ /31/2016) P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 AMERICA'S GOT TALENT-TUE NBC ,853 2 OLYMPIC TRIALS 8:30P 7/10 NBC ,452 3 AMERICA'S GOT TALENT-WED NBC ,334 4 FOX MLB ALL-STAR GAME FOX ,246 5 FAMILY FEUD (AT) 20TH TELEVISION ,220 6 BIG BANG-SYN (AT) WARNER BROS. TV ,217 7 WEEKEND ADVENTURE DADT/LITTON ,867 8 BIG BROTHER-THU CBS ,734 9 AMERICAN NINJA WARRIOR NBC , BACHELORETTE, THE ABC , BIG BROTHER-WED CBS , BIG BROTHER-SUN CBS , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , JUDGE JUDY (AT) CBS TV DISTRIBUTION , BIG BANG THEORY, THE-ENC CBS , ESPY AWARDS ABC , MACY'S 4TH JULY FIREWORKS NBC , CELEBRITY FAMILY FEUD ABC , BIG BROTHER-FRI 7/22 SP CBS , $100,000 PYRAMID, THE ABC , NASCAR SPRINT CUP RACE NBC , BIG BANG WKND (AT) WARNER BROS. TV , OLYMPIC TRIALS 9P 7/8 NBC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , BACHELORETTE:MEN TELL ALL ABC , OLYMPIC TRIALS 8P 6/28 NBC , MATCH GAME ABC , FOX MLB ALL-STAR POST FOX , OLYMPIC TRIALS 8P 6/29 NBC , DECISION '16 DEM CONV TUE NBC , OLYMPIC TRIALS 8P 6/27 NBC , LIFE IN PIECES CBS , NBC NIGHTLY NEWS NBC , OLYMPIC TRIALS 8P 6/30 NBC , WHEEL OF FORTUNE CBS TV DISTRIBUTION , DECISION '16 REP CONV WED NBC , DECISION '16 REP CONV THU NBC , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , MASTERCHEF FOX , DECISION '16 DEM CONV MON NBC , OLYMPIC TRIALS 7P 7/10 NBC , MINUTES CBS , DECISION '16 DEM CONV THU NBC , CELEBRITY FAM FEUD-7/12 ABC , TO TELL THE TRUTH ABC , JEOPARDY (AT) CBS TV DISTRIBUTION , OLYMPIC TRIALS 9P 7/1 NBC , DECISION '16 REP CONV MON NBC , SPARTAN 10P 7/11 NBC , ABC WORLD NEWS TONIGHT ABC ,628

10 Top 100 Programs P25-54 July 2016 (06/27/ /31/2016) P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 NIGHT SHIFT NBC , MAYA & MARTY NBC , OLYMPIC TRIALS 8P 7/1 NBC , BOBS BURGERS-SYN (AT) 20TH TELEVISION , NASCAR SPRINT CUP START NBC , OPEN CHAMPIONSHP GOLF-SUN NBC , NBC NIGHTLY NEWS 7/4 NBC , DECISION '16 REP CONV TUE NBC , $100,000 PYRAMID SP-7/12 ABC , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , UNCLE BUCK ABC , TODAY SHOW NBC , FAMILY FEUD-WK (AT) 20TH TELEVISION , UFC FIGHT NIGHT FOX , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , PGA CHAMPIONSHIPS-SUN CBS , DECISION '16 DEM CONV WED NBC , MACY'S 4TH JULY FIRWK 10P NBC , CBS EVENING NEWS CBS , NASCAR SPRINT CUP RACE L NBC SPORTS NETWORK , SENOR CIELOS IV 7/18 9P TEL , SPARTAN:TEAM CHALLENGE NBC , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , PREMIOS JUVENTUD 16 7/14 UNI , REPUBLIC CONV-THU ABC , MOM CBS , MATCH GAME SP-6/30 ABC , BROKE GIRLS-SYN (AT) WARNER BROS. TV , FOX MLB ALL-STAR PRE FOX , MODERN FAMILY ABC , /20-FRI ABC , SATURDAY NIGHT NBC , OLYMPIC TRIALS 8P 7/8 NBC , NCIS-ENC CBS , WWE ENTERTAINMENT USA NETWORK , GREATEST HITS ABC , DEMOCRATIC CONV-THU ABC , BROKE GIRLS CBS , /20 SP EDITION-7/8 ABC , AMERICAS CHOICE 2016 CNN , GOOD MORNING, AMERICA ABC , ZOO CBS , DEMOCRATIC CONV-MON ABC , MIDDLE, THE ABC , CELEBRITY FAM FEUD-7/17 ABC , SENOR DE LOS CIELO IV - M TEL , ABC WRLD NEWS TONIGHT-7/4 ABC , SUNDAY MORNING CBS , MATCH GAME SP-7/14 ABC , BOSTON POPS FIREWORKS CBS ,303

11 Top 100 Programs P18-49 July 2016 (06/27/ /31/2016) P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 OLYMPIC TRIALS 8:30P 7/10 NBC ,171 2 AMERICA'S GOT TALENT-TUE NBC ,085 3 FOX MLB ALL-STAR GAME FOX ,799 4 FAMILY FEUD (AT) 20TH TELEVISION ,731 5 AMERICA'S GOT TALENT-WED NBC ,663 6 BIG BANG-SYN (AT) WARNER BROS. TV ,588 7 BACHELORETTE, THE ABC ,442 8 BIG BROTHER-THU CBS ,344 9 BIG BROTHER-WED CBS , AMERICAN NINJA WARRIOR NBC , WEEKEND ADVENTURE DADT/LITTON , BIG BROTHER-SUN CBS , ESPY AWARDS ABC , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , BIG BROTHER-FRI 7/22 SP CBS , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , BOBS BURGERS-SYN (AT) 20TH TELEVISION , MACY'S 4TH JULY FIREWORKS NBC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , CELEBRITY FAMILY FEUD ABC , OLYMPIC TRIALS 9P 7/8 NBC , BACHELORETTE:MEN TELL ALL ABC , BIG BANG WKND (AT) WARNER BROS. TV , BIG BANG THEORY, THE-ENC CBS , $100,000 PYRAMID, THE ABC , FOX MLB ALL-STAR POST FOX , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , OLYMPIC TRIALS 8P 6/28 NBC , OLYMPIC TRIALS 8P 6/27 NBC , OLYMPIC TRIALS 8P 6/29 NBC , DECISION '16 DEM CONV TUE NBC , NASCAR SPRINT CUP RACE NBC , PREMIOS JUVENTUD 16 7/14 UNI , OLYMPIC TRIALS 7P 7/10 NBC , SENOR CIELOS IV 7/18 9P TEL , OLYMPIC TRIALS 8P 6/30 NBC , MASTERCHEF FOX , DECISION '16 DEM CONV MON NBC , MATCH GAME ABC , DECISION '16 REP CONV WED NBC , UFC FIGHT NIGHT FOX , WWE ENTERTAINMENT USA NETWORK , LIFE IN PIECES CBS , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , DECISION '16 REP CONV THU NBC , WHEEL OF FORTUNE CBS TV DISTRIBUTION , SPARTAN 10P 7/11 NBC , SENOR DE LOS CIELO IV - M TEL , MAJOR LEAGUE BASEBALL SPC ESPN ,336

12 Top 100 Programs P18-49 July 2016 (06/27/ /31/2016) P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 DECISION '16 DEM CONV THU NBC , DECISION '16 REP CONV MON NBC , CLEVELAND SHOW-SYN (AT) 20TH TELEVISION , CELEBRITY FAM FEUD-7/12 ABC , OLYMPIC TRIALS 9P 7/1 NBC , NBC NIGHTLY NEWS NBC , FAMILY FEUD-WK (AT) 20TH TELEVISION , JEOPARDY (AT) CBS TV DISTRIBUTION , UNCLE BUCK ABC , TO TELL THE TRUTH ABC , OLYMPIC TRIALS 8P 7/1 NBC , MAYA & MARTY NBC , NIGHT SHIFT NBC , SENOR CIELOS IV 7/18 8P TEL , DECISION '16 REP CONV TUE NBC , PGA CHAMPIONSHIPS-SUN CBS , FOX MLB ALL-STAR PRE FOX , SENOR DE LOS CIELO IV - R TEL , DATING NAKED 3 TRLR VH , BROKE GIRLS-SYN (AT) WARNER BROS. TV , MACY'S 4TH JULY FIRWK 10P NBC , SPARTAN:TEAM CHALLENGE NBC , $100,000 PYRAMID SP-7/12 ABC , ABC WORLD NEWS TONIGHT ABC , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , POR SIEMPRE SEBASTIAN WED UNI , MINUTES CBS , OPEN CHAMPIONSHP GOLF-SUN NBC , EUROPEAN CHAMP FOOTBALL L ESPN , MODERN FAMILY ABC , HOME RUN DERBY PRELUDE L ESPN , OLYMPIC TRIALS 8P 7/8 NBC , DECISION '16 DEM CONV WED NBC , AMERICAS CHOICE 2016 CNN , SRA ACERO 3: COYOTE - R TEL , TODAY SHOW NBC , HOW I MET-MTHR-WK-SYN(AT) 20TH TELEVISION , POR SIEMPRE SEBASTIAN MON UNI , SENOR DE LOS CIELO IV - W TEL , NASCAR SPRINT CUP START NBC , DEMOCRATIC CONV-THU ABC , SENOR DE LOS CIELO IV - T TEL , DEMOCRATIC CONV-MON ABC , SRA ACERO 3: COYOTE - W TEL , NASCAR SPRINT CUP RACE L NBC SPORTS NETWORK , MATCH GAME SP-6/30 ABC , POR SIEMPRE SEBASTIAN TUE UNI , UFC PPV PRELIMS L FOX SPORTS , POR SIEMPRE SEBASTIAN THU UNI , SENOR DE LOS CIELO IV - F TEL ,072

13 Data Sources: 2016 Presidential Race: Cook Political (8/15/16) Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2016, 2011 & 2006 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates. Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, MundoFox, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me-TV, Bounce TV & Cozi TV. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.