Introducing the 2015 New Jersey Auto Show

Transcription

1 Introducing the 2015 New Jersey Auto Show

2 NJ Advance Media presents: New Jersey s 1 st Auto Show Set between the Philadelphia and New York DMA s, New Jersey represents one of the most densely populated regions in the country without an auto show. NJ Advance Media, representing the largest local media audience in New Jersey, presents New Jersey car aficionados with the inaugural New Jersey Auto Show. New Jersey Auto Show October 9 11, 2015 New Jersey Convention and Exposition Center 2

3 Market Potential

4 The Market: New Jersey The most densely populated state in the U.S. Houses most of its residents in the North and Central parts of the state 5.4 million residents live within a 40 mile radius of the NJ Expo Center in Edison Auto Show Market Area 40 mile radius from the NJ Expo Center excluding Passaic, Bergen, Hudson and any NY zip codes other than Staten Island Middlesex County, NJ 808,468 Essex County, NJ 789,983 Monmouth County, NJ 639,036 Union County, NJ 570,155 Morris County, NJ 490,015 Richmond County, NY 470,957 Ocean County, NJ 421,064 Mercer County, NJ 382,126 Somerset County, NJ 311,410 Bucks County, PA Hunterdon County, NJ 124,630 Burlington County, NJ 56,657 Sussex County, NJ 55,490 Warren County, NJ 55,014 Grand Total 5,386,616 Source: Nielsen, Consumer Concentration

5 Demographic profile of the Auto Show market area Reach educated consumers with discretionary income who plan to buy a vehicle 15% of households plan to purchase/lease a new vehicle in the next 12 months Race/Origin 65% White 15% 12% Black/ 6% Other Hispanic African American Asian Source: 2014 NY/Philadelphia study, Base = 40 mile radius from Edison, NJ (excluding Bergen, Passaic, Hudson and NY counties other than Richmond)t 5

6 New Jersey Consumer Buying Power for Autos Ranks #3 among the top DMAs in the country with over $20 Billion to be spent in 2014 Rank DMA Spent at Auto Dealer 1 New York $43,305,753,112 2 Los Angeles $36,152,094,274 3 New Jersey (if NJ were a DMA) $20,515,860,252 4 Chicago $20,025,056,588 5 San Francisco $18,457,578,324 6 Washington, DC-MD $17,989,025,298 7 Philadelphia $17,757,783,665 8 Boston et al, MA-N $15,978,840,301 9 Dallas-Ft. Worth $15,499,328, Atlanta $13,460,939,743 Source: Nielsen, Consumer Buying Power NY/Philadelphia study, Base = 40 mile radius from Edison, NJ (excluding Bergen, Passaic, Hudson and NY counties other than Richmond)t 6

7 IHS Polk reports on NJ Auto Market Nearly Half a Million cars were bought in New Jersey in % of them were purchased in the 40-mile Auto show market area HONDA TOYOTA FORD NISSAN HYUNDAI CHEVROLET BMW Top 10 Autos registered in NJ in ,180 44,937 39,759 30,843 25,599 22,317 68,702 JEEP 20,071 MERCEDES-BENZ 19,783 SUBARU 15,968 Source: IHS Automotive Polk, 2013 and 2014 YTD (Jan-Aug) 7

8 Auto Show Opportunity in New Jersey 20 If the designated NJ Auto Show market was it s own DMA, it would be the only sizeable market without an auto auto show show- 15 Population In Millions 10 THIS PRESENTS A HUGE OPPORTUNITY 5 0 New York Los Angeles Chicago Philadelphia Dallas-Ft. Worth San Francisco Washington, DC-MD Houston Atlanta Source: Nielsen, Consumer Concentration 2014 North Central includes: Burlington, Essex, Hunterdon, Mercer, Middlesex, Monmouth, Morris, Ocean, Somerset, Sussex, Union, Warren counties in NJ, Richmond in NY and Bucks in PA. Boston, MA-NH Designated NJ Auto Show Market Phoenix Seattle-Tacoma Detroit Minneapolis-St. Paul Miami-Ft. Lauderdale Tampa Denver Sacramento Orlando DMA 8

9 New Jersey s #1 showplace: New Jersey Convention and Expo Center Be seen in New Jersey s #1 showplace Situated in Edison, NJ, in the heart of one of the nation s fastest growing and most affluent geographic regions Largest venue in Northern New Jersey, offers 150,000 square feet of exhibit space plus ground level accessibility including fourteen loading docks and two drive-in doors Located at the hub of major NJ roadways including: I-95 (The NJ Turnpike) I-287 The Garden State Parkway, and US Route 1,9, and 35 Just 15 minutes south of Newark Liberty Airport 9

10 NJ Advance Media

11 NJ Advance Media is part of one of the nation s leading publishing companies Part of Advance Publications and other global brands World-class reputation Nationwide presence Best in-class digital marketing solutions 12 local news and information websites ranking #1 in their markets, including NJ.com* Newspapers in 25+ cities Premier magazines Source: Scarborough 2013, comscore September

12 Combining print and digital for powerful reach of the New Jersey region SUSSEX PASSAIC 15 % use BOTH print & digital million lion digital reach WARREN HUNTERDON MORRIS On behalf of the media we represent ESSEX NJ Advance Media provides reach of SOMERSET MERCER UNION MIDDLESEX BERGEN HUDSON million people MONMOUTH in the NJ market Monthly BURLINGTON OCEAN desktop mobile print AGE under 35 28% 37% 25% % 16% 54% GENDER male 53% 52% 49% female 47% 48% 51% HHI+ 100K+ 43% 51% 31% view nj.com on a desktop computer million 4 % view nj.com on BOTH million view nj.com on a mobile device SALEM GLOUCESTER CUMBERLAND CAMDEN CAPE MAY ATLANTIC Additional affiliated publications: NJ.com The Express-Times Hunterdon County Democrat Hunterdon Observer Inside Jersey The Jersey Journal Ledger Local Ledger Somerset Observer South Jersey Times The Star Ledger Suburban News Sunday Democrat The Times of Trenton The Warren Reporter Sources: Digital: comscore Key Measures & Key Measures Local Market, 6 month average unique visitors (June-November 2014), NY/Philadelphia DMAs; Desktop/Mobile: ratio calculated based on national NJ.com comscore data; Print: 2014 Release 2, Nielsen Scarborough New York & Philadelphia Mix study, Cume of daily, weekly, sunday papers plus Inside Jersey, NJ.com Mobile: comscore April 2015, Desktop: March 2015; Other: Unduplicated digital plus print calculated based on Scarborough reported print/digital duplication applied to comscore reported digital reach 12

13 No other local print + digital combination has reach that comes close to covering the Auto Show market area than NJ.com and Star Ledger 35.0% 32.0% 30.0% 25.0% 20.0% 15.0% 13.6% 12.7% 10.0% 5.0% 10.1% 10.0% 5.6% 4.1% 4.1% 4.0% 3.7% 0.0% Star-Ledger INA New York Times INA Asbury Park Press INA New York Post INA New York Daily News INA Home News Tribune INA Courier News INA Trentonian INA Daily Record INA Greater Philadelphia Newspapers (GPN) INA Source: 2014 NY/Philadelphia study, Base = 40 mile radius from Edison, NJ (excluding Bergen, Passaic, Hudson and NY counties other than Richmond) INA: Integrated Newspaper Audience Read one or more of the past 5 weekdays, read last Sunday or visited website in past 7 days. 13

14 NJ Advance Media Promotional Support: More than $1 Million A minimum 6 week promotional schedule including: More than $550,000 digital marketing on NJ.com, social media and additional network websites More than $400,000 newspaper advertising in the Star-Ledger and 12 affiliated New Jersey newspapers $75,000 out-of-home billboards Dedicated event website at njautoshow.com Press release to be distributed to local media 14

15 Seasoned Auto Show Production Team President Kent Coules began producing events while serving as Director of National/Automotive/ Sales Development Advertising at The Star-Ledger Coul Productions has produced large-scale events in cooperation with The Star-Ledger and NJ.com for more than 8 years Team has over 40 years of combined experience in marketing, promotion and events Produced the Delaware Auto Show on behalf of The Wilmington News-Journal for the last two years in addition to many other events BOSTON

16 2015 NJ Auto Show: an opportunity not to be missed Powerful Event Know-How NJ Advance Media: Representing New Jersey s most prominent media outlets including NJ.com and The Star-Ledger Event promotional schedule valued at more than $1,000,000 Coul Productions : 40+ years of marketing and event experience including successful auto show two years in-a -row Exceptional Market 5.4 Million Adults within a 40 mile radius of Auto Show venue A population that ranks 11 th among all DMAs- all of which have auto shows Outstanding Marketing Opportunity Real-time connection to a broad audience of auto consumers Extended presence throughout event promotional period Ideally timed for the 2016 model year launch 16

17 Be a part of New Jersey s inaugural Auto Show October 9-11, 2015 NJ Exposition Center, Edison NJ Contact: Kent Coules, Consultant to NJ Advance Media kcoules@gmail.com