Orlando-Daytona Beach-Melbourne, FL (DMA Rank #18)

Transcription

1 2015/16 Season Week 51 (9/5-9/11/16) NBC Thursday Night Football Denver Charlotte National Commander-in-Chief Forum HH Rating HH Rating National Ft. Myers Richmond Indianapolis Top NFL Local HH Deliveries 46.9 Denver 43.6 New Orleans Seattle Milwaukee Boston Game Date Game Date 1 10/ / / /1 3 10/ /2 4 10/29 If Needed The NFL Over-Indexes with Independent Voters Political Affiliation: Independent FOX NFL Reg Season Games Football Night in America CBS NFL Reg Season Ftbl NBC NFL Sun Night Ftbl FOX NFL Sun Pre-Game CBS The NFL Today Index A25-54 Ratings in Hispanic Households 9/4-9/ SELECCIN MEXICANA 18 9/6 100 FOX NFL SUNDAY HASTA QUE TE CONOCI Market of the Week Orlando-Daytona Beach-Melbourne, FL (DMA Rank #18) Auto Purchasers Weekday Primetime Ratings (comscore) Chrysler Chevrolet Local Broadcast Nissan Cable News TV Viewing Area (DMA) Orlando Sentinel Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media Aug 15-Jul 16 Dols (000) Xfinity $19,225.8 Rooms To Go $12,014.2 Publix $10,164.4 Lexus $9,088 AT&T $8,254

2 2015/16 Season Week 51 (9/5-9/11/16) Top 25 Broadcast S/O-S/O (9/5-9/11/16) Top 25 Syndication (8/29-9/4/16) A25-54 Rank Program Name Live+SD US AA% 1 FOX NFL SUNDAY-NATIONAL NBC NFL TH SPECIAL NBC SUNDAY NIGHT FOOTBALL FOX NFL SUNDAY-PST GN-NAT NBC NFL TH PRE-KICK SUNDAY NIGHT NFL PRE-KICK NBC NFL TH POST FOX NFL SUNDAY-REGIONAL OT, THE NBC NFL SUNDAY POST FOX NFL GAME BREAK CBS NFL SINGLE FOOTBALL NT AMERICA PT CBS NFL SINGLE POST GUN NFL OPENING KICK-OFF SHOW NFL ON FOX PREKICK CBS NFL SINGLE PRE-KICK COMMANDER-CHIEF NBC&MSNBC AMERICA'S GOT TALENT-TUE SON OF ZORN AMERICA'S GOT TALENT-WED BIG BROTHER-WED BIG BROTHER-SUN FOX NFL SUNDAY-PRE BIG BROTHER-THU 2.1 M-F Evening News (9/5-9/9/16) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS (Tu,W,F) ABC WORLD NEWS (Tu,W,Th,F) CBS EVENING NEWS (Tu,W,Th,F) NOTICIERO UNIVISION 0.7 A25-54 Rank Program Name Live+SD US AA% 1 BIG BANG-SYN (AT) FAMILY FEUD (AT) WEEKEND ADVENTURE JUDGE JUDY (AT) MODERN FAMILY-MF-SYN (AT) LAW & ORDER:SVU-WKL (AT) BIG BANG WKND (AT) WHEEL OF FORTUNE FAMILY GUY-WK-SYN (AT) JEOPARDY (AT) FAMILY GUY-MF-SYN (AT) TWO-HALF MEN-SYN (AT) BOBS BURGERS-SYN (AT) FAMILY FEUD-WK (AT) BROKE GIRLS-SYN (AT) MODERN FAMILY-WK-SYN (AT) ENTERTAINMENT TONIGHT CLOSER (AT) MIKE AND MOLLY (AT) HOW I MET-MTHR-MF-SYN(AT) SEINFELD (AT) SEINFELD-WKND (AT) INSIDE EDITION (AT) HOW I MET-MTHR-WK-SYN(AT) TMZ (AT) 0.9 Sunday Political (9/11/16) A35+ Rank Program Name Live+SD US AA% 1 MEET THE PRESS-MTP FACE THE NATION THIS WEEK FACE THE NATION Top 10 Time Shifted S/O-S/O Programs (9/5-9/11/16) A25-54 Live+SD (000) BIG BROTHER-WED BIG BROTHER-SUN BIG BROTHER-THU BACHELOR IN PARADISE-TUE NBC NFL TH SPECIAL BACHELOR IN PARADISE FOX NFL SUNDAY-NATIONAL AMERICA'S GOT TALENT-TUE NBC SUNDAY NIGHT FOOTBALL COMMANDER-CHIEF NBC&MSNBC Time-Shifted LIVE

3 2015/16 Season Week 51 (9/5-9/11/16) NBC Thursday Night Football (9/8): Broncos (21) vs. Panthers (20) HH Live+SD Rating 10.5 National Denver Charlotte Greensboro New Orleans Raleigh-Durham Fox National Game (9/11): Giants (20) vs. Cowboys (19) HH Live+SD Rating 10.8 National Dallas New Orleans San Antonio Norfolk Austin HH Live+SD Rating NBC Sunday Night Football (9/11): Patriots (23) vs. Cardinals (21) National Boston Phoenix Providence Denver New Orleans Source: Nielsen Live+SD HH Ratings, 9/8/16 & 9/11/16 Note: The Fox National Game between the NY Giants & the Dallas Cowboys did not air in the following markets Dayton, Detroit, Indianapolis, Louisville, Minneapolis and Seattle

4 2015/16 Season Week 51 (9/5-9/11/16) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, MundoFox, Telemundo, UniMas and Univision) attracted 12% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Orlando- Daytona Beach-Melbourne, FL Spanish Language programs on Spanish broadcast stations attracted 24% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Orlando-Daytona Beach-Melbourne, FL Spanish Stations Hispanic Households 9/5-9/11/16 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 SELECCIN MEXICANA 18 9/ FOX NFL SUNDAY-NATIONAL NBC NFL TH SPECIAL NBC SUNDAY NIGHT FOOTBALL HASTA QUE TE CONOCI RANK SRA ACERO 3: COYOTE PROGRAMS - W 4.6 NET 6 SRA ACERO "P25-54L+SD 3: COYOTE - W AA%" SRA ACERO 3: COYOTE - R SRA ACERO 3: COYOTE - R PORQUE EL AMOR MANDA THU UNI SRA ACERO 3: COYOTE - T JUAN G NO NEC PRESENTA NBC NFL TH POST SRA ACERO 3: COYOTE - T JUAN G NO NEC PRESENTA SRA ACERO 3: COYOTE 9/ SRA ACERO 3: COYOTE 9/ SRA ACERO 3: COYOTE - F FOX NFL SUNDAY-REGIONAL SIN SENOS SI HAY PARA - R SIN SENOS SI HAY PARA - T FOX NFL SUNDAY-PST GN-NAT SIN SENOS SI HAY PARA - W NBC NFL SUNDAY POST SUNDAY NIGHT NFL PRE-KICK TRES VECES ANA WED SELECCIN MEXICANA 18 9/ FOX NFL SUNDAY-NATIONAL HASTA QUE TE CONOCI NBC NFL TH SPECIAL NBC SUNDAY NIGHT FOOTBALL NBC NFL TH POST SRA ACERO 3: COYOTE - F FOX NFL SUNDAY-PST GN-NAT FOX NFL SUNDAY-REGIONAL SIN SENOS SI HAY PARA - W SIN SENOS SI HAY PARA - R SIN SENOS SI HAY PARA - T TRES VECES ANA WED TRES VECES ANA THU GORDO Y FLACA 9/5 3.9

5 Market Close-Up: Orlando-Daytona Beach-Melbourne, FL The City of Orlando is nicknamed "The City Beautiful" and its symbol is the fountain at Lake Eola. Orlando is also known as "The Theme Park Capital of the World" and in 2014 its tourist attractions and events drew more than 62 million visitors. Orlando is a major industrial and hitech center. Orlando has the 7th largest research park in the country, Central Florida Research Park, with over 1,025 acres. It is home to over 120 companies, employs more than 8,500 people. Lockheed Martin has a large manufacturing facility for missile systems, aeronautical craft and related high tech research. Another important sector is the film, television, and electronic gaming industries, aided by the presence of Universal Studios, Disney's Hollywood Studios, Full Sail University, UCF College of Arts and Humanities, the Florida Interactive Entertainment Academy, and other entertainment companies and schools. One of the main driving forces in Orlando's economy is its tourism. Nicknamed the 'Theme Park Capital of the World', the At-A-Glance Orlando area is home to Walt Disney World Resort, Universal Orlando Resort, and SeaWorld Orlando. Median Income Orlando-Daytona Beach-Melbourne, FL Avg. - $37,866 SMSA Total Retail Sales Orlando-Daytona Beach-Melbourne, FL - $64,747,798 DMA Rank TV Households Population ,489,710 3,672,710 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration TV stations serving the area of Orlando-Daytona Beach-Melbourne, FL include WESH (NBC), WRDQ (IND), WKCF (CW), WFTV (ABC), WVEN (UNI), & WKMG (CBS). TVB Member Stations Reliance on Media to Stay Informed % Agree 68% 51% Social Media platform Reach 41% 22% TV Newspaper Radio Magazines Orlando-Daytona Beach-Melbourne, FL Interesting Facts The Walt Disney World Resort is so big that two of New York City's Manhattans could fit in it. All of California's city of San Francisco can fit right in the resort as well. Orlando isn't just known for hurricanes. Thanks to spring storms in the region, Orlando has experienced its fair share of tornadoes, two of the worst in its history being in 1998 and Orlando was the birthplace of the first pilot to make a trip across the Atlantic Ocean via hot air balloon, back in year-old Joseph Kittinger II. Orlando-Daytona Beach-Melbourne, FL Demographic Overview Age Hispanic 65+ <18 17% 21% 18% % 10% % Social 39% Media platform Reach % loyal to vehicle brand

6 2015/16 Season Local Market Close-Up: Orlando-Daytona Beach-Melbourne, FL Market: Orlando, FL Series Ranker (Week of 08/29/16 09/04/16) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 ABC PRIMETIME CFTBL WFTV (ABC) 1 U 7:35 PM ABC Afternoon College Football WFTV (ABC) 1 S 3:35 PM America's Got Talent WESH (NBC) 1 W 9:00 PM ABC World News Tonight with David Muir WFTV (ABC) 5 M T W R F 6:30 PM ABC World News Tonight WFTV (ABC) 1 U 6:30 PM Jeopardy! WFTV (ABC) 5 M T W R F 7:00 PM ABC Saturday Night Football WFTV (ABC) 1 S 8:07 PM NBC Nightly News WESH (NBC) 6 M T W R F S 6:30 PM Eyewitness News at 6:00 WFTV (ABC) 5 M T W R F 6:00 PM ABC Afternoon College Football WFTV (ABC) 1 S ##### Eyewitness News at 7pm WFTV (ABC) 1 S 7:07 PM Wheel of Fortune WFTV (ABC) 6 M T W R F S 7:30 PM Minutes WKMG (CBS) 1 U 7:00 PM SNFTBL NISSAN PRE-GAME WFTV (ABC) 1 S 8:00 PM Eyewitness News Sunday at 6pm WFTV (ABC) 1 U 6:00 PM Nissan Pregame Rush WFTV (ABC) 1 U 7:30 PM WESH 2 News at 6pm WESH (NBC) 6 M T W R F S 6:00 PM America's Got Talent WESH (NBC) 2 T F 8:00 PM Eyewitness News at 5:30 WFTV (ABC) 5 M T W R F 5:30 PM Big Brother WKMG (CBS) 1 R 9:00 PM Purchasers by Auto Make (comscore) Primetime HH Ratings June 16 Weekday Prime (8p-11p) Chevrolet Chrysler Dodge Ford GMC Honda Hyundai Jeep Lincoln Nissan Toyota Volkswagen Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News Average Cable Network News Channels How does Orlando-Daytona Beach- Melbourne, FL watch TV? Social 23.5% Media platform Other cable Reach Broadcast Only 5.8% 10.2% 60.5% Central Florida IC Satellite

7 Top 100 Programs P /29/ /04/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 ABC PRIMETIME CFTBL-9/4 ABC ,602 2 AMERICA'S GOT TALENT-TUE NBC ,160 3 ABC AFTERNOON CFTBL-3:30P ABC ,550 4 SATURDAY NIGHT FOOTBALL ABC ,442 5 AMERICA'S GOT TALENT-WED NBC ,370 6 BIG BANG-SYN (AT) WARNER BROS. TV ,336 7 AMERICAN NINJA WARRIOR NBC ,060 8 FAMILY FEUD (AT) 20TH TELEVISION ,959 9 WEEKEND ADVENTURE DADT/LITTON , JUDGE JUDY (AT) CBS TV DISTRIBUTION , BIG BROTHER-WED CBS , ABC AFTRNOON CFTBL-12:01P ABC , BETTER LATE THAN NEVER NBC , SNFTBL NISSAN PRE-GAME ABC , BACHELOR IN PARADISE ABC , BIG BROTHER-THU CBS , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , RUNNING WILD: B. GRYLLS NBC , BACHELOR IN PARADISE-TUE ABC , AMERICA GOT TALENT-WED 8P NBC , MASTERCHEF-WED 9P FOX , BIG BANG WKND (AT) WARNER BROS. TV , NBC NIGHTLY NEWS NBC , BIG BROTHER-SUN CBS , MASTERCHEF FOX , NISSAN PREGAME RUSH-9/4 ABC , BIG BANG THEORY, THE-ENC CBS , WHEEL OF FORTUNE CBS TV DISTRIBUTION , NBC-NITELY-NEWS NBC , TODAY SHOW NBC , ABC WORLD NEWS TONIGHT ABC , NIGHT SHIFT NBC , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , JEOPARDY (AT) CBS TV DISTRIBUTION , NASCAR SPRINT CUP RACE NBC , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , WWE ENTERTAINMENT USA NETWORK , MOM CBS , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , MOM 9PM CBS , BOBS BURGERS-SYN (AT) 20TH TELEVISION , GOOD MORNING, AMERICA ABC , FAMILY FEUD-WK (AT) 20TH TELEVISION , NCIS-ENC CBS , CBS EVENING NEWS CBS , RUM-MUND-TEL-UNVSO-9/02 TEL , MODERN FAMILY ABC , BROKE GIRLS-SYN (AT) WARNER BROS. TV , BROKE GIRLS CBS ,408

8 Top 100 Programs P /29/ /04/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , GOLDBERGS, THE ABC , DATELINE CLASSIC-FRI NBC , LIFE IN PIECES CBS , COLLEGE FOOTBALL PRIME L ESPN , GOLDBERGS-WED 8PM, THE ABC , YOUNG AND THE RESTLESS CBS , WHAT WOULD YOU DO? ABC , TONIGHT SHOW NBC , SUNDAY-MRN CBS , ENTERTAINMENT TONIGHT CBS TV DISTRIBUTION , BACHELOR:AFTER PARADISE ABC , CLOSER (AT) WARNER BROS. TV , ABC FALL PREVIEW SP ABC , ZOO CBS , CBS THIS MORNING-1 CBS , /20-FRI ABC , ODD COUPLE, THE CBS , MIKE AND MOLLY (AT) WARNER BROS. TV , SHARK TANK-FRI 8PM ABC , MINUTES CBS , PRICE IS RIGHT 2 CBS , WWE SMACKDOWN USA NETWORK , HOW I MET-MTHR-MF-SYN(AT) 20TH TELEVISION , HOME DEPOT CLLG FOOTBALL2 CBS , MODERN FAMILY-WED 10PM ABC , SCORPION CBS , BLACK-ISH ABC , SEINFELD (AT) SONY PICTURES TV , CBS COLLEGE FOOTBALL POST CBS , SATURDAY NIGHT NBC , AMERICAN NINJA WARR 9/1 NBC , CAMINO HACIA DESTINO MON UNI , COLLEGE GAMEDAY L ESPN , SEINFELD-WKND (AT) SONY PICTURES TV , SRA ACERO 3: COYOTE - T TEL , INSIDE EDITION (AT) CBS TV DISTRIBUTION , HAWAII FIVE-0 CBS , PRICE IS RIGHT 1 CBS , HOURS PRESENTS CBS , COLLEGE FOOTBALL AFT L ESPN , SRA ACERO 3: COYOTE - W TEL , HOW I MET-MTHR-WK-SYN(AT) 20TH TELEVISION , NASCAR SC COUNTDOWN GREEN NBC , SRA ACERO 3: COYOTE - M TEL , TMZ (AT) WARNER BROS. TV , AMERICA'S GOT TALENT-FRI NBC , GOOD MORNING, AMERICA-SAT ABC , BOLD AND THE BEAUTIFUL CBS , CRIMINAL MINDS CBS ,062

9 Top 100 Programs P25-54 August 2016 (08/01/ /28/2016) P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 SUM OLYM TUE PRIME 1 NBC ,193 2 SUM OLYM THU PRIME 1 NBC ,179 3 SUM OLYM SUN PRIME 1 NBC ,909 4 SUM OLYM MON PRIME 1 NBC ,275 5 SUM OLYM SUN PRIME 2 NBC ,328 6 SUM OLYM WED PRIME 1 NBC ,163 7 SUM OLYM OPEN CEREM NBC ,685 8 SUM OLYM MON PRIME 2 NBC ,218 9 SUM OLYM TUE PRIME 2 NBC , SUM OLYM SAT PRIME 2 NBC , SUM OLYM FRI PRIME 1 NBC , SUM OLYM THU PRIME 2 NBC , SUM OLYM WED PRIME 2 NBC , SUM OLYM SAT PRIME 1 NBC , SUM OLYM FRI PRIME 2 NBC , SUM OLYM CLOSE CEREM NBC , SUM OLYM SAT PRIME 3 NBC , SUM OLYM SUNDAY PM 1 NBC , SUM OLYM SAT PM 1 NBC , SUPERSTORE 8/19 NBC , RIO GOLD NBC , VOICE 8/21 NBC , SUM OLYM SAT PM 2 NBC , AMERICA'S GOT TALENT-TUE NBC , SUM OLYM SUNDAY PM 2 NBC , BACHELORETTE, THE ABC , SUM OLYM SUNDAY PM 3 NBC , BACHELORETTE:AFTER ROSE ABC , BIG BANG-SYN (AT) WARNER BROS. TV , AMERICA'S GOT TALENT-WED NBC , SUM OLYM SUN AM 1 NBC , SUM OLYM SAT AM 2 NBC , NBC NIGHTLY NEWS-SUN NBC , NFL ON FOX PRESEASON 2 FOX , SUM OLYM MONDAY LN 1 NBC , FAMILY FEUD (AT) 20TH TELEVISION , SUM OLYM SAT LN 2 NBC , AMERICAN NINJA WARRIOR NBC , WEEKEND ADVENTURE DADT/LITTON , SUM OLYM TUE LN 1 NBC , SUM OLYM WED LN 1 NBC , SUM OLYM SAT AM 1 NBC , SUM OLYM SUNDAY LN 1 NBC , BIG BROTHER-WED CBS , NBC NFL PRE-SEASON GM8/28 NBC , SUM OLYM SAT PM 3 NBC , SUM OLYM SAT LN 1 NBC , SUM OLYM THUR LN 1 NBC , NBC NFL PRE-SEASON GM8/25 NBC , BETTER LATE THAN NEVER NBC ,625

10 Top 100 Programs P25-54 August 2016 (08/01/ /28/2016) P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 BIG BROTHER-SUN CBS , BIG BROTHER-THU CBS , NFL ON FOX PRESN PST GUN1 FOX , SUM OLYM FRIDAY LN 1 NBC , NFL ON FOX PRESN PST GUN2 FOX , NFL ON FOX PRESN PRE-KIC2 FOX , JUDGE JUDY (AT) CBS TV DISTRIBUTION , SUM OLYM SUN AM 2 NBC , SUM OLYM FRIDAY LN 2 NBC , NBC NIGHTLY NEWS NBC , SUM OLYM SUNDAY LN 2 NBC , AMERICA GOT TALENT-WED 8P NBC , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , BIG BANG WKND (AT) WARNER BROS. TV , SUM OLYM MON DAYTIME 1 NBC , NFL ON FOX PRESEASON 1 FOX , SUM OLYM SAT AM 3 NBC , SUM OLYM WED LN 2 NBC , SUM OLYM FRI DAYTIME 1 NBC , BIG BANG THEORY, THE-ENC CBS , SUM OLYM MONDAY LN 2 NBC , SUM OLYM TUE DAYTIME 1 NBC , RUNNING WILD:GRYLLS 8/2 NBC , SUM OLYM WED DAYTIME 1 NBC , SUM OLYM TUE LN 2 NBC , SUM OLYM SUN AM 3 NBC , BACHELOR IN PARADISE ABC , NBC NIGHTLY NEWS-SAT. NBC , NBC NFL PR-SSN PR-KCK8/25 NBC , CMA MUSIC FESTIVAL ABC , SUM OLYM THU DAYTIME 1 NBC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , SUM OLYM THUR LN 2 NBC , NBC PBC BOXING 8/21 NBC , SUM OLYM THU DAYTIME 2 NBC , TODAY SHOW NBC , SUM OLYM MON DAYTIME 2 NBC , BIG BROTHER-FRI 8/19 SP CBS , BACHELOR IN PARADISE-TUE ABC , SUM OLYM SAT LN 3 NBC , NBC-NITELY-NEWS NBC , SUM OLYM TUE DAYTIME 2 NBC , WHEEL OF FORTUNE CBS TV DISTRIBUTION , RUNNING WILD: B. GRYLLS NBC , ESPN NFL PRE SEASON SAT ESPN , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , RIO OLYMPICS PREVIEW SP NBC , NBC NFL PR-SSN PR-KCK8/28 NBC , ABC WORLD NEWS TONIGHT ABC , SUM OLYM FRI P RPLY 2 NBC ,651

11 Top 100 Programs P18-49 August 2016 (08/01/ /28/2016) P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 SUM OLYM TUE PRIME 1 NBC ,624 2 SUM OLYM SUN PRIME 1 NBC ,541 3 SUM OLYM THU PRIME 1 NBC ,534 4 SUM OLYM MON PRIME 1 NBC ,920 5 SUM OLYM SUN PRIME 2 NBC ,958 6 SUM OLYM WED PRIME 1 NBC ,822 7 SUM OLYM OPEN CEREM NBC ,542 8 SUM OLYM MON PRIME 2 NBC ,846 9 SUM OLYM TUE PRIME 2 NBC , SUM OLYM SAT PRIME 2 NBC , SUM OLYM FRI PRIME 1 NBC , SUM OLYM THU PRIME 2 NBC , SUM OLYM SAT PRIME 1 NBC , SUM OLYM WED PRIME 2 NBC , SUM OLYM FRI PRIME 2 NBC , SUM OLYM CLOSE CEREM NBC , SUM OLYM SAT PRIME 3 NBC , SUM OLYM SUNDAY PM 1 NBC , SUM OLYM SAT PM 1 NBC , SUPERSTORE 8/19 NBC , VOICE 8/21 NBC , SUM OLYM SAT PM 2 NBC , RIO GOLD NBC , BACHELORETTE, THE ABC , AMERICA'S GOT TALENT-TUE NBC , SUM OLYM SUNDAY PM 2 NBC , BACHELORETTE:AFTER ROSE ABC , SUM OLYM SUNDAY PM 3 NBC , SUM OLYM SUN AM 1 NBC , SUM OLYM SAT AM 2 NBC , NFL ON FOX PRESEASON 2 FOX , BIG BANG-SYN (AT) WARNER BROS. TV , SUM OLYM MONDAY LN 1 NBC , AMERICA'S GOT TALENT-WED NBC , NBC NIGHTLY NEWS-SUN NBC , FAMILY FEUD (AT) 20TH TELEVISION , BIG BROTHER-WED CBS , SUM OLYM TUE LN 1 NBC , SUM OLYM SAT LN 2 NBC , SUM OLYM SAT AM 1 NBC , BIG BROTHER-SUN CBS , SUM OLYM WED LN 1 NBC , NBC NFL PRE-SEASON GM8/28 NBC , SUM OLYM SUNDAY LN 1 NBC , BIG BROTHER-THU CBS , SUM OLYM THUR LN 1 NBC , SUM OLYM SAT PM 3 NBC , AMERICAN NINJA WARRIOR NBC , SUM OLYM FRIDAY LN 1 NBC , NBC NFL PRE-SEASON GM8/25 NBC ,228

12 Top 100 Programs P18-49 August 2016 (08/01/ /28/2016) P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 SUM OLYM SAT LN 1 NBC , NFL ON FOX PRESN PST GUN2 FOX , NFL ON FOX PRESN PRE-KIC2 FOX , NFL ON FOX PRESN PST GUN1 FOX , SUM OLYM MON DAYTIME 1 NBC , SUM OLYM FRIDAY LN 2 NBC , SUM OLYM SUN AM 2 NBC , BETTER LATE THAN NEVER NBC , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , SUM OLYM SUNDAY LN 2 NBC , SUM OLYM FRI DAYTIME 1 NBC , WEEKEND ADVENTURE DADT/LITTON , SUM OLYM TUE DAYTIME 1 NBC , SUM OLYM WED DAYTIME 1 NBC , NFL ON FOX PRESEASON 1 FOX , BIG BANG WKND (AT) WARNER BROS. TV , SUM OLYM WED LN 2 NBC , SUM OLYM MONDAY LN 2 NBC , SUM OLYM SAT AM 3 NBC , BOBS BURGERS-SYN (AT) 20TH TELEVISION , NBC NIGHTLY NEWS NBC , BACHELOR IN PARADISE ABC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , SUM OLYM TUE LN 2 NBC , SUM OLYM THU DAYTIME 1 NBC , RUNNING WILD:GRYLLS 8/2 NBC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , AMERICA GOT TALENT-WED 8P NBC , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , SUM OLYM THU DAYTIME 2 NBC , BACHELOR IN PARADISE-TUE ABC , SUM OLYM SUN AM 3 NBC , SUM OLYM MON DAYTIME 2 NBC , SUM OLYM TUE DAYTIME 2 NBC , ESPN NFL PRE SEASON SAT ESPN , BIG BROTHER-FRI 8/19 SP CBS , SUM OLYM THUR LN 2 NBC , NBC NIGHTLY NEWS-SAT. NBC , NBC PBC BOXING 8/21 NBC , NBC NFL PR-SSN PR-KCK8/25 NBC , BIG BANG THEORY, THE-ENC CBS , RUNNING WILD: B. GRYLLS NBC , SUM OLYM SAT LN 3 NBC , CMA MUSIC FESTIVAL ABC , SUM OLYM WED DAYTIME 2 NBC , SUM OLYM FRI P RPLY 2 NBC , SUM OLYM FRI DAYTIME 2 NBC , NBC NFL PR-SSN PR-KCK8/28 NBC , TODAY SHOW NBC ,420

13 Data Sources: Ratings: Nielsen NPower, NNTV, Arianna, WRAP NFL / Independent Voters: 2015 Doublebase GfK MRI (Party affiliation: Independent/No party affiliation) Newspaper TV Viewing Area: SRDS Circulation, 2016, 2011 & 2006 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates. Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, MundoFox, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me-TV, Bounce TV & Cozi TV. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.