Kansas City, MO (DMA Rank #33)

Transcription

1 2016/17 Season Week 17 (1/9-1/15/17) How to Reach Million Unduplicated Viewers December 2016 # of channels # of days Broadcast TV 6 4 YouTube 3, of U.S. Broadband Households have Antenna-Only TV Service Top Non-Sport Programs: 1/9-1/15/ RA Source: Parks Associates This Is Us The Simpsons Modern Family NFC Divisional Game HH Ratings AFC Divisional Game HH Ratings NFC & AFC Championship Games National Dallas Milwaukee National Kansas City Pittsburgh Sunday, 1/22/17 Market of the Week Kansas City, MO (DMA Rank #33) Auto Purchasers Weekday Primetime Ratings (comscore) Chrysler GMC Lincoln Local Broadcast Cable News TV Viewing Area (DMA) Kansas City Star (MO) Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media Dec 15-Nov 16 Dols (000) POL- Governor $8,673.5 Nebraska Furniture Mart $5,268.3 POL- US Senate $3,609.5 POL- Attorney General $3,052.2 Time Warner Cable $2,574.0

2 2016/17 Season Week 17 (1/9-1/15/17) Top 25 Broadcast S/O-S/O (1/9-1/15/17) Top 25 Syndication (1/2-1/8/17) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 FOX NFC PLAYOFF-SUN FOX NFC PLAYOFF-SU PST GN NBC NFL PLAYOFF GAME 1/ FOX NFC PLAYOFF-PST-SUN AFC DIVISIONAL PLAYOFF-SA FOX NFC PLAYOFF-SAT FOX NFC PLAYOFF-KICK-SUN NBC NFL PLAYOFF POST 1/ NBC NFL PLYOFF PR-KCK1/ AFC DIV-PLF-POST-GUN-SA FOX NFC PLAYOFF-SA PST GN AFC DIV-PLF-PRE-KICK-SA AFC DIV-PLF-POST-GAME-SA FOX NFC PLAYOFF-KICK-SAT FOX NFC PLAYOFF-SA PST GM FOX NFC PLAYOFF-PRE-SUN THIS IS US CBS NFL TODAY-SAT-DIV-PLF SIMPSONS MODERN FAMILY BIG BANG THEORY, THE-ENC FOX NFC PLAYOFF-PRE-SAT GOLDBERGS, THE BIG BANG THEORY, THE - SP SATURDAY NIGHT BIG BANG-SYN (AT) WEEKEND ADVENTURE FAMILY FEUD (AT) JUDGE JUDY (AT) MODERN FAMILY-WK-SYN (AT) WHEEL OF FORTUNE FAMILY GUY-MF-SYN (AT) BIG BANG WKND (AT) LAW & ORDER:SVU-WKL (AT) MODERN FAMILY-MF-SYN (AT) JEOPARDY (AT) FAMILY GUY-WK-SYN (AT) BROKE GIRLS-SYN (AT) ENTERTAINMENT TONIGHT TWO-HALF MEN-SYN (AT) BOBS BURGERS-SYN (AT) MIKE AND MOLLY (AT) FAMILY FEUD-WK (AT) ACCESS HOLLYWD LV-WKD INSIDE EDITION (AT) LAST MAN STNDG-MF-SYN(AT) DR. PHIL SHOW (AT) AMERICAN NINJA-SYN (AT) TMZ (AT) BROKE GIRLS WKND (AT) 1.0 M-F Evening News (1/9-1/13/17) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS CBS EVENING NEWS 1.4 M-F Late Night (1/9-1/13/17) A25-54 Rank Program Name Live+SD US AA% 1 TONIGHT SHOW (Tu, W, Th, F) JIMMY KIMMEL LIVE! (Tu, W, Th, F) LATE SHOW-S. COLBERT (M, W, Th, F) 0.6 Top 10 Time Shifted S/O-S/O Programs (1/9-1/15/17) A25-54 Live+SD (000) FOX NFC PLAYOFF-SUN THIS IS US CFP CHAMPIONSHIP L MODERN FAMILY THE BACHELOR FOX NFC PLAYOFF-SU PST GN NBC NFL PLAYOFF GAME 1/15 FOX NFC PLAYOFF-SAT AFC DIVISIONAL PLAYOFF-SA MIDDLE, THE Time-Shifted LIVE

3 Week 17 (1/9-1/15/17) NFL Playoff: Pittsburgh/Kansas City NBC 1/15/17 8:15p (ET) Household Rating (Live+SD) National Pittsburgh Kansas City Denver Norfolk Richmond Dayton New Orleans Baltimore Phoenix NFL Playoff: Seattle/Atlanta Fox 1/14/17 4:30p (ET) Top 10 Metered Markets Household Rating (Live+SD) NFL Playoff: Houston/Boston CBS 1/14/17 8:15p (ET) Top 10 Metered Markets Household Rating (Live+SD) NFL Playoff: G. Bay/Dallas Fox 1/15/17 4:45p (ET) Top 10 Metered Markets Household Rating (Live+SD) Market HH Rtg Market HH Rtg Market HH Rtg National 16.2 Seattle 43.7 Atlanta 35.0 Portland, OR 25.4 Richmond 24.3 Norfolk 24.1 Kansas City 23.7 Phoenix 21.4 Milwaukee 21.4 Las Vegas 21.4 Dallas 21.2 National 16.0 Boston 42.2 Providence 36.1 Houston 33.3 Kansas City 25.9 Richmond 24.4 Denver 24.0 Norfolk 23.8 San Antonio 23.2 Hartford 23.0 Dayton 22.3 National 26.1 Milwaukee 55.0 Dallas 46.6 San Antonio 37.6 Norfolk 36.7 Richmond 35.0 Kansas City 34.4 Austin 34.4 Atlanta 32.9 Minneapolis 32.8 New Orleans 32.8

4 2016/17 Season Week 17 (1/9/-1/15/17) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 10% of all primetime HH viewers (not just Spanish-Speaking) this week. In the market of St. Louis, MO Language programs on Spanish broadcast stations attracted 0% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs HH Live+SD St. Louis, MO Spanish Stations A18-49 Rank Program Name Live+SD US AA% 1 FOX NFC PLAYOFF-SUN FOX NFC PLAYOFF-SU PST GN NBC NFL PLAYOFF GAME 1/ AFC DIVISIONAL PLAYOFF-SA FOX NFC PLAYOFF-PST-SUN 5.9 Hispanic Households 1/9-1/15/17 6 FOX NFC PLAYOFF-KICK-SUN FOX NFC PLAYOFF-KICK-SUN 6.6 RANK PROGRAMS NET "P25-54L+SD AA%" 7 FOX NFC PLAYOFF-SAT FOX NFC PLAYOFF-SAT AFC DIV-PLF-POST-GUN-SA AFC DIV-PLF-POST-GUN-SA NBC NFL PLAYOFF PORQUE POST 1/15 EL AMOR 4.8 MANDA 9 NBC THU NFL PLAYOFF POST 1/15 UNI CHEMA, EL - T CHEMA, EL - T CHEMA, EL - M CHEMA, EL - R CHEMA, EL - W COLOR DE LA PASION TUE VINO EL AMOR TUE COLOR DE LA PASION THU COLOR DE LA PASION WED CHEMA, EL - F FOX NFC PLAYOFF-SA PST GN VINO EL AMOR WED 3.9 A25-54 Rank Program Name Live+SD US AA% 1 FOX NFC PLAYOFF-SUN FOX NFC PLAYOFF-SU PST GN NBC NFL PLAYOFF GAME 1/ AFC DIVISIONAL PLAYOFF-SA FOX NFC PLAYOFF-PST-SUN COLOR DE LA PASION THU CHEMA, EL - R CHEMA, EL - M CHEMA, EL - W COLOR DE LA PASION WED COLOR DE LA PASION TUE AFC DIV-PLF-PRE-KICK-SA VINO EL AMOR TUE FOX NFC PLAYOFF-SA PST GN VINO EL AMOR WED 4.5

5 Market Close-Up: Kansas City, MO Kansas City is a large, prosperous, self-sufficient and culturally rich city located astride the Missouri River. The federal government is the largest employer in the Kansas City metro area. More than 146 federal agencies maintain a presence there. Kansas City is one of ten regional office cities for the US government. The IRS has approximately 2,700 full-time employees in Kansas City, growing to 4,000 during tax season. The General Services Administration has more than 800 employees. Most are located at the Bannister Federal Complex in South Kansas City. Ford Motor Company operates a large manufacturing facility in Claycomo at the Ford Kansas City Assembly Plant, which currently builds the Ford F-150. One of the largest US drug manufacturing plants is the Sanofi-Aventis plant located in south Kansas City on a campus developed by Ewing Kauffman's Marion Laboratories. The Kansas City Federal Reserve Bank built a new building that opened in 2008 near Union Station. Missouri is the only state to have two of the 12 Federal Reserve Bank headquarters. Median Income Kansas City, MO - $45,150 SMSA Total Retail Sales Kansas City, MO - $45,315,114 At-A-Glance DMA Rank TV Households Population ,020 2,204,890 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration TV stations serving the area of Kansas City, MO include KCTV (CBS), KCWE (CW), KMBC (ABC), KMCI (IND), KSMO (MYTV), KPXE (ION), WDAF (FOX) & KSHB (NBC). TVB Member Stations Reliance on Media to Stay Informed % Agree 67% 53% Social Media platform Reach 46% 24% TV Newspaper Radio Magazines Kansas City, MO Interesting Facts Before the Brooklyn Dodgers signed Jackie Robinson as the first African-American major leaguer, he was a star shortstop with the Negro Leagues Kansas City Monarchs. Kansas City's Municipal Auditorium has played host to more NCAA Final Four Championships than any other venue. Mickey Mouse was actually created, not by Walt Disney, but by his friend and sometime partner, Kansas City native Ub Iwerks. Before Harry S. Truman went into politics, he owned a Kansas City haberdashery. Kansas City, MO Demographic Overview Age Hispanic 65+ <18 12% 6% 25% % 10% Social 42% 94% Media platform Reach % loyal to vehicle brand

6 2016/17 Season Local Market Close-Up: Kansas City, MO Market: Kansas City Series Ranker (Week of 1/09/17 1/15/17) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 NFL Playoffs KSHB (NBC) 1 U 7:20 PM The OT WDAF (FOX) 1 U 6:30 PM NFL Playoffs WDAF (FOX) 1 U 3:30 PM AFC DIVISIONAL PLAYOFF-SA KCTV (CBS) 1 S 7:16 PM AFC DIV-PLF-PRE-KICK-SA KCTV (CBS) 1 S 7:12 PM FOX NFC PLAYOFF-SAT WDAF (FOX) 1 S 3:36 PM AFC DIV PLYOFF-SA-SUS KCTV (CBS) 1 S 10:24 PM AFC DIV-PLF-POST-GUN-SA KCTV (CBS) 1 S 10:26 PM FOX NFC PLAYOFF-KICK-SAT WDAF (FOX) 1 S 3:27 PM FOX NFC PLAYOFF-GUN-SAT WDAF (FOX) 1 S 6:51 PM AFC DIV-PLF-POST-GAME-SA KCTV (CBS) 1 S 10:30 PM FOX NFL Sunday WDAF (FOX) 1 U 3:00 PM Football Night in America KSHB (NBC) 1 U 6:30 PM Action News at 5 PM Sunday KSHB (NBC) 1 U 10:30 PM KCTV 5 News at 10PM KCTV (CBS) 1 S 10:37 PM KCTV 5 News This Morning KCTV (CBS) 1 U 9:30 AM CBS News Sunday Morning KCTV (CBS) 1 U 8:00 AM FOX NFC PLAYOFF-PST-SAT WDAF (FOX) 1 S 6:55 PM CBS NFL TODAY-SAT-DIV-PLF KCTV (CBS) 1 S 6:30 PM The Simpsons WDAF (FOX) 1 U 7:00 PM Purchasers by Auto Make (comscore) Primetime HH Ratings Nov 16 Weekday Prime (7p-10p) Chevrolet Chrysler Dodge Ford GMC Honda Hyundai Jeep Lincoln Nissan Toyota Volkswagen Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating How does Kansas City, MO watch TV? Avg. Local Broadcast News 0.4 Average Cable Network News Channels 3.7 Social 29.3% Media 33.0% platform Other cable Reach Broadcast Only 21.7% 16.0% Time Warner Media Satellite

7 Top 100 Programs P /2/2017-1/8/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 FOX NFC WILDCARD GAME FOX ,427 2 FOX NFC WILDCARD POST GUN FOX ,531 3 AFC WILDCARD PLAYOFF CBS ,939 4 NBC NFL PLAYOFF GAME 1/7 NBC ,196 5 NFL WILD CARD PO-ABC/ESPN ABC ,870 6 AFC WILDCARD POST GUN CBS ,729 7 FOX NFC WILDCARD POST GME FOX ,584 8 FOX NFC WILDCARD PRE KICK FOX ,140 9 GOLDEN GLOBE AWARDS NBC , NBC NFL PLAYOFF POST 1/7 NBC , NBC NFL PLYOFF PR-KCK1/7 NBC , AFC WILDCARD PRE-KICK CBS , AFC WILDCARD POST GAME CBS , BIG BANG THEORY, THE CBS , ROSE BOWL L ESPN , BIG BANG-SYN (AT) WARNER BROS. TV , SIMPSONS FOX , SUGAR BOWL L ESPN , FOX NFC WILDCARD PRE FOX , WEEKEND ADVENTURE DADT/LITTON , FAMILY FEUD (AT) 20TH TELEVISION , MODERN FAMILY ABC , GREAT INDOORS, THE CBS , NCIS CBS , MOM CBS , JUDGE JUDY (AT) CBS TV DISTRIBUTION , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , GOLDBERGS, THE ABC , AFC WILDCARD PRE GAME CBS , SATURDAY NIGHT NBC , PS NFL COUNTDOWN-ABC/ESPN ABC , NFL WILDCARD L ESPN , BACHELOR, THE ABC , CHICAGO PD 1/3 NBC , BULL CBS , WHEEL OF FORTUNE CBS TV DISTRIBUTION , MIDDLE, THE ABC , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , BIG BANG WKND (AT) WARNER BROS. TV , BLACK-ISH ABC , TRUTH & LIES:MENENDEZ BRO ABC , LAST MAN STANDING ABC , WALL 1/3 NBC , SPEECHLESS ABC , LIFE IN PIECES CBS , SON OF ZORN FOX , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , CHICAGO FIRE NBC , FAMILY GUY FOX , AMERICAN HOUSEWIFE ABC ,492

8 Top 100 Programs P /2/2017-1/8/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 NBC NIGHTLY NEWS NBC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , KEVIN CAN WAIT CBS , NCIS: LOS ANGELES CBS , JEOPARDY (AT) CBS TV DISTRIBUTION , FOOTBALL NT AMER-PRE 1/7 NBC , BLUE BLOODS CBS , COLL FTBL BOWL STUDIO L ESPN , /20-FRI ABC , LETHAL WEAPON FOX , ABC WORLD NEWS TONIGHT ABC , CRIMINAL MINDS CBS , CHICAGO PD NBC , NCIS: NEW ORLEANS CBS , HAWAII FIVE-0 CBS , BROKE GIRLS CBS , SUGAR BOWL SUST L ESPN , STAR FOX , SHARK TANK ABC , NBC NIGHTLY NEWS 1/2 NBC , LAW AND ORDER:SVU NBC , MAN WITH A PLAN CBS , TO TELL THE TRUTH SP-1/7 ABC , MATCH GAME ABC , BOB'S BURGERS FOX , COTTON BOWL L ESPN , OUTBACK BOWL ABC , APPRENTICE NBC , SCORPION CBS , MACGYVER CBS , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , UNDERCOVER BOSS CBS , FRESH OFF THE BOAT ABC , CHICAGO MED NBC , ABC W NEWS TONIGHT-1/2 ABC , DR. KEN ABC , GOLDEN GLOBE ARRIVALS NBC , TOURNAMENT-ROSES PARADE NBC , SUPERSTORE NBC , BROKE GIRLS-SYN (AT) WARNER BROS. TV , MINUTES CBS , MICK, THE FOX , CBS EVENING NEWS CBS , HELL'S KITCHEN FOX , WALL NBC , ODD COUPLE, THE CBS , TODAY SHOW NBC , MADAM SECRETARY CBS , HELL'S KITCHEN-SP 1/5 9P FOX , ENTERTAINMENT TONIGHT CBS TV DISTRIBUTION ,716

9 Top 100 Programs P /28/ /25/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 FOX NFL SUNDAY-NATIONAL FOX ,029 2 NBC SUNDAY NIGHT FOOTBALL NBC ,389 3 CBS NFL NATIONAL CBS ,322 4 NBC+NFLN THU NT FOOTBALL NBC ,958 5 CBS NFL NATL POST GUN CBS ,868 6 CBS NFL SINGLE CBS ,842 7 FOX NFL SUNDAY-SINGLE FOX , REG SSN SUN POSTGUN NFL NETWORK-Syn ,510 9 FOX NFL SAT-NATIONAL FOX , SUNDAY NIGHT NFL PRE-KICK NBC , FOX NFL SAT PST-GN-NAT FOX , CBS NFL REG POST GUN CBS , FOX NFL GAME BREAK FOX , FOX NFL SUNDAY-PST GN-NAT FOX , CBS NFL SINGLE POST GUN CBS , REG SSN SUN NFL NETWORK-Syn , CBS NFL TODAY UPDATE CBS , FOX NFL SAT-REGIONAL FOX , NBC NFL SUNDAY POST NBC , OT-SAT, THE FOX , FOX NFL GAME BREAK-SAT FOX , CBS NFL REGIONAL CBS , OT, THE FOX , NBC+NFLN THU NT POST-GAME NBC , CBS NFL SINGLE-SPC CBS , BIG BANG THEORY, THE CBS , ESPN NFL REGULAR SEASON ESPN-Syn , FOOTBALL NT AMERICA PT 3 NBC , FOX NFL SUNDAY-REGIONAL FOX , CBS NFL SINGLE POST-GUN-S CBS , NFL REGULAR SEASON L ESPN , FOX NFL SUNDAY-POST FOX , SEC CHAMP-CBS: DR PEPPER CBS , THIS IS US NBC , NBA CHRISTMAS SPECIAL-1 ABC , NBC+NFLN THU NT PRE-KICK NBC , TNF POST-GUN NFL NETWORK , BIG BANG-SYN (AT) WARNER BROS. TV , RUDOLPH RED-NOSE REINDEER CBS , VOICE-TUE NBC , EMPIRE FOX , THURSDAY NIGHT FOOTBALL NFL NETWORK , BIG TEN FOOTBALL CH GAME FOX , VOICE NBC , CBS NFL SINGLE PRE-KICK CBS , CBS NFL PRE-KICK 1 CBS , FAMILY FEUD (AT) 20TH TELEVISION , NCIS CBS , SURVIVOR CBS , NFL ON FOX PREKICK FOX ,228

10 Top 100 Programs P /28/ /25/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 SIMPSONS FOX , BIG 10 FTBL CHAMP GM -GUN FOX , SATURDAY NIGHT NBC , NBC+NFLN THU NT PRE-GM2 NBC , WEEKEND ADVENTURE DADT/LITTON , HAIRSPRAY LIVE! NBC , NBC MOVIE SP 11/30 NBC , CBS NFL SINGLE POST GAME CBS , VOICE-8P 12/13 NBC , MINUTES CBS , AMERICA'S GOT TALENT:HLDY NBC , BIG BANG THEORY, THE:SP CBS , FOX NFL SAT-PREKICK FOX , CHRISTMAS-ROCKEFELLER CEN NBC , BIG BANG THEORY, THE-ENC CBS , CHICAGO FIRE NBC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , REG SSN SAT NFL NETWORK-Syn , GREAT INDOORS, THE CBS , REG SSN SAT POSTGUN NFL NETWORK-Syn , FOOTBALL NT AMERICA PT 2 NBC , BIG 10 FTBL CHAMP GM-KICK FOX , VICTORIA'S SECRET FASHION CBS , CBS NFL SINGLE BONUS CBS , MOM CBS , SEC CHAMP POST GAME CBS , BULL CBS , WONDFL WRLD DISNEY:FROZEN ABC , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , KEVIN CAN WAIT CBS , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , MIDDLE, THE ABC , CHARLIE BROWN CHRISTMAS ABC , MODERN FAMILY ABC , CLLG FOOTBLL-USAA CBS , PAC-12 FOOTBALL CHAMP GM FOX , BIG BANG THEORY, THE-SPCL CBS , NCIS: LOS ANGELES CBS , FROSTY THE SNOWMAN-12/10 CBS , CRIMINAL MINDS CBS , BLACK-ISH ABC , WALL NBC , LIFE IN PIECES CBS , OPRAH WINFREY SPECIAL CBS , SNL CHRISTMAS 2016 NBC , GOLDBERGS, THE ABC , NBA CHRISTMAS SPECIAL-2 ABC , AMERICAN HOUSEWIFE ABC , CBS NFL SINGLE POST-SPC CBS , SPEECHLESS ABC ,293

11 Top 100 Programs P /28/ /25/2016 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 FOX NFL SUNDAY-NATIONAL FOX ,726 2 NBC SUNDAY NIGHT FOOTBALL NBC ,386 3 CBS NFL NATIONAL CBS , REG SSN SUN POSTGUN NFL NETWORK-Syn ,019 5 NBC+NFLN THU NT FOOTBALL NBC ,011 6 CBS NFL NATL POST GUN CBS ,979 7 CBS NFL SINGLE CBS ,910 8 FOX NFL SUNDAY-SINGLE FOX ,719 9 FOX NFL SAT PST-GN-NAT FOX , FOX NFL SAT-NATIONAL FOX , SUNDAY NIGHT NFL PRE-KICK NBC , CBS NFL REG POST GUN CBS , FOX NFL SUNDAY-PST GN-NAT FOX , REG SSN SUN NFL NETWORK-Syn , FOX NFL GAME BREAK FOX , CBS NFL SINGLE POST GUN CBS , OT-SAT, THE FOX , FOX NFL SAT-REGIONAL FOX , NBC NFL SUNDAY POST NBC , CBS NFL TODAY UPDATE CBS , FOX NFL GAME BREAK-SAT FOX , CBS NFL REGIONAL CBS , OT, THE FOX , NBC+NFLN THU NT POST-GAME NBC , ESPN NFL REGULAR SEASON ESPN-Syn , CBS NFL SINGLE-SPC CBS , FOOTBALL NT AMERICA PT 3 NBC , NFL REGULAR SEASON L ESPN , FOX NFL SUNDAY-REGIONAL FOX , CBS NFL SINGLE POST-GUN-S CBS , NBA CHRISTMAS SPECIAL-1 ABC , BIG BANG THEORY, THE CBS , SEC CHAMP-CBS: DR PEPPER CBS , FOX NFL SUNDAY-POST FOX , TNF POST-GUN NFL NETWORK , NBC+NFLN THU NT PRE-KICK NBC , THIS IS US NBC , EMPIRE FOX , BIG TEN FOOTBALL CH GAME FOX , THURSDAY NIGHT FOOTBALL NFL NETWORK , BIG BANG-SYN (AT) WARNER BROS. TV , CBS NFL SINGLE PRE-KICK CBS , SIMPSONS FOX , HAIRSPRAY LIVE! NBC , RUDOLPH RED-NOSE REINDEER CBS , BIG 10 FTBL CHAMP GM -GUN FOX , CBS NFL PRE-KICK 1 CBS , VOICE-TUE NBC , NFL ON FOX PREKICK FOX , VICTORIA'S SECRET FASHION CBS ,734

12 Top 100 Programs P /28/ /25/2016 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 FAMILY FEUD (AT) 20TH TELEVISION , VOICE NBC , CBS NFL SINGLE POST GAME CBS , NBC+NFLN THU NT PRE-GM2 NBC , SATURDAY NIGHT NBC , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , REG SSN SAT NFL NETWORK-Syn , SURVIVOR CBS , REG SSN SAT POSTGUN NFL NETWORK-Syn , SEC CHAMP POST GAME CBS , NBA CHRISTMAS SPECIAL-2 ABC , FOX NFL SAT-PREKICK FOX , FOOTBALL NT AMERICA PT 2 NBC , AMERICA'S GOT TALENT:HLDY NBC , BIG 10 FTBL CHAMP GM-KICK FOX , CBS NFL SINGLE BONUS CBS , WEEKEND ADVENTURE DADT/LITTON , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , NCIS CBS , NBC MOVIE SP 11/30 NBC , CHRISTMAS-ROCKEFELLER CEN NBC , VOICE-8P 12/13 NBC , PAC-12 FOOTBALL CHAMP GM FOX , WONDFL WRLD DISNEY:FROZEN ABC , CHICAGO FIRE NBC , MINUTES CBS , UFC 206 SPECIAL PRES FOX , TNF POST-GAME NFL NETWORK , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , REG SSN SUN PREKICK NFL NETWORK-Syn , WALL NBC , MODERN FAMILY ABC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , CLLG FOOTBLL-USAA CBS , MIDDLE, THE ABC , SNL CHRISTMAS 2016 NBC , SATURDAY NIGHT FOOTBALL ABC , CBS NFL SINGLE POST-SPC CBS , CHARLIE BROWN CHRISTMAS ABC , CBS NFL SINGLE PRE-KICK-S CBS , BLACK-ISH ABC , DISNEY PARKS XMAS CELEBRT ABC , BIG BANG THEORY, THE:SP CBS , FAMILY GUY FOX , GREAT INDOORS, THE CBS , GOLDBERGS, THE ABC , BIG BANG THEORY, THE-ENC CBS , SPEECHLESS ABC , BULL CBS ,875

13 Data Sources: Unduplicated Viewers: Dec 16 Nielsen, comscore, P2+ Antenna-Only: 1/18/17 Parks Associates Ratings: Nielsen NPower, NNTV, Arianna, WRAP The Nielsen Total Audience Report: Q Newspaper TV Viewing Area: SRDS Circulation, 2017, 2012 & 2007 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates. Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me-TV, Bounce TV & Cozi TV. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.