Minneapolis-St. Paul, MN (DMA Rank #15)

Transcription

1 2015/16 Season Week 48 (8/15-8/21/16) 14.3 Tuesday, 8/16 HH Rating NBC s Primetime Viewership in Millions 8/17 NBC Sports Cable, 1.17 Online, 0.23 National Salt Lake Denver Austin Sunday, 8/21 HH Rating Gubernatorial Races Toss Up NBC Network, Part 1 9/18 Part 2 9/19 Part 3 9/25 IN NC VT MO NH WV National West Palm Richmond San Diego Market of the Week Minneapolis-St. Paul, MN (DMA Rank #15) Auto Purchasers Weekday Primetime Ratings (comscore) Chrysler Chevrolet Local Broadcast Ford Cable News TV Viewing Area (DMA) Star Tribune (Minneapolis, MN) Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media Jul 15-Jun 16 Dols (000) XFinity $6,148.4 CenturyLink $5,676.2 Ford Dealer Assn $5,543.2 Menards Building $5,418.1 Toyota Dealer Assn $4,158.8

2 2015/16 Season Week 48 (8/15-8/21/16) Top 25 Broadcast S/O-S/O (8/15-8/21/16) Top 25 Syndication (8/8-8/14/16) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 SUM OLYM MON PRIME SUM OLYM TUE PRIME SUM OLYM THU PRIME SUM OLYM WED PRIME SUM OLYM FRI PRIME SUM OLYM CLOSE CEREM SUM OLYM SAT PRIME SUPERSTORE 8/ RIO GOLD VOICE 8/ SUM OLYM SUNDAY PM NBC NIGHTLY NEWS SUM OLYM SAT PM BIG BROTHER-SUN BIG BROTHER-WED NBC NIGHTLY NEWS-SUN BIG BROTHER-THU SUM OLYM FRIDAY LN SUM OLYM SAT AM SUM OLYM WED LN SUM OLYM MONDAY LN NBC NIGHTLY NEWS-SAT SUM OLYM TUE LN SUM OLYM SUN AM TODAY SHOW WEEKEND ADVENTURE BIG BANG-SYN (AT) FAMILY FEUD (AT) JUDGE JUDY (AT) LAW & ORDER:SVU-WKL (AT) BIG BANG WKND (AT) WHEEL OF FORTUNE MODERN FAMILY-MF-SYN (AT) JEOPARDY (AT) FAMILY FEUD-WK (AT) FAMILY GUY-WK-SYN (AT) BOBS BURGERS-SYN (AT) TWO-HALF MEN-SYN (AT) FAMILY GUY-MF-SYN (AT) MODERN FAMILY-WK-SYN (AT) BROKE GIRLS-SYN (AT) ENTERTAINMENT TONIGHT MIKE AND MOLLY (AT) SEINFELD (AT) HOW I MET-MTHR-MF-SYN(AT) CLOSER (AT) ACCESS HOLLYWOOD (AT) SEINFELD-WKND (AT) INSIDE EDITION (AT) BROKE GIRLS WKND (AT) 0.8 M-F Evening News (8/15-8/19/16) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS CBS EVENING NEWS NOTICIERO UNIVISION 0.6 Sunday Political (8/21/16) A35+ Rank Program Name Live+SD US AA% 1 FACE THE NATION THIS WEEK FACE THE NATION MEET THE PRESS DNR Top 10 Time Shifted S/O-S/O Programs (8/15/16-8/21/16) A25-54 Live+SD (000) BIG BROTHER-WED BIG BROTHER-SUN SUM OLYM TUE PRIME 2 BIG BROTHER-THU SUM OLYM MON PRIME 2 SUM OLYM FRI PRIME 2 SUM OLYM THU PRIME 2 BACHELOR IN PARADISE-TUE BACHELOR IN PARADISE SUM OLYM WED PRIME 2 Time-Shifted LIVE

3 2015/16 Season Week 48 (8/15-8/21/16) 2016 Summer Olympics (Prime) HH Rating Tuesday, 8/16/ National Salt Lake Denver Austin Columbus, OH Richmond Minneapolis Ft. Myers DC San Diego Summer Olympics Mon Pr. NBC 8/15/16 8:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) Summer Olympics Thurs Pr. NBC 8/18/16 8:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) Summer Olympics Closing Ceremony NBC 8/21/16 8:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) Market HH Rtg Market HH Rtg Market HH Rtg National 14.1 Salt Lake City 20.6 Austin 19.9 Denver 19.6 St. Louis 19.4 Minneapolis 18.3 Indianapolis 18.2 Columbus, OH 18.2 Norfolk 17.6 Milwaukee 17.0 Richmond 16.8 National 12.8 Salt Lake City 17.3 Denver 16.3 West Palm 16.1 Columbus, OH 15.8 Dayton 15.4 Austin 15.4 St. Louis 15.3 Ft. Myers 15.0 Indianapolis 14.9 Minneapolis 14.9 National 9.8 West Palm 15.0 Richmond 14.5 San Diego 14.5 Los Angeles 14.0 Sacramento, CA 13.7 Miami 13.5 New York 13.3 Denver 13.3 DC 13.1 Ft. Myers 13.1

4 2015/16 Season Week 48 (8/15-8/21/16) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, MundoFox, Telemundo, UniMas and Univision) attracted 14% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Minneapolis-St. Paul, MN Spanish Language programs on Spanish broadcast stations attracted 0% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Minneapolis-St. Paul, MN Spanish Stations Hispanic Households 8/15-8/21/16 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 SRA ACERO 3: COYOTE - M SRA ACERO 3: COYOTE - W SRA ACERO 3: COYOTE - R SRA ACERO 3: COYOTE - T SUM OLYM TUE PRIME RANK SRA ACERO 3: COYOTE PROGRAMS - F 3.8 NET 6 SUM OLYM "P25-54L+SD MON PRIME 2 AA%" SUM OLYM MON PRIME SUM OLYM THU PRIME PORQUE EL AMOR MANDA THU UNI SUM OLYM THU PRIME SRA ACERO 3: COYOTE - F SIN SENOS SI HAY PARA - W SIN SENOS SI HAY PARA - R SIN SENOS SI HAY PARA - R SIN SENOS SI HAY PARA - W SIN SENOS SI HAY PARA - T TRES VECES ANA MON TRES VECES ANA THU SIN SENOS SI HAY PARA - M TRES VECES ANA TUE TRES VECES ANA WED SUM OLYM FRI PRIME SUM OLYM WED PRIME TRES VECES ANA FRI CAMINO HACIA DESTINO WED SRA ACERO 3: COYOTE - M SRA ACERO 3: COYOTE - W SUM OLYM TUE PRIME SRA ACERO 3: COYOTE - R SRA ACERO 3: COYOTE - T TRES VECES ANA MON SUM OLYM FRI PRIME SIN SENOS SI HAY PARA - M SUM OLYM WED PRIME TRES VECES ANA THU TRES VECES ANA WED TRES VECES ANA TUE SIN SENOS SI HAY PARA - T SUM OLYM CLOSE CEREM CAMINO HACIA DESTINO WED 3.6

5 Market Close-Up: Minneapolis-St. Paul, MN As of 2015, Minneapolis is the largest city in the state of Minnesota and 46th-largest in the United States with a population of 410,939. The Minneapolis St. Paul area is the second largest economic center in the Midwest, behind Chicago. Industry produces metal and automotive products, chemical and agricultural products, electronics, computers, precision medical instruments and devices, plastics, and machinery. Five Fortune 500 corporations make their headquarters within the city limits of Minneapolis: Target, U.S. Bancorp, Xcel Energy, Ameriprise Financial and Thrivent Financial. The Federal Reserve Bank of Minneapolis, serves Minnesota, Montana, North and South Dakota, and parts of Wisconsin and Michigan. The community's diverse population also continues to manage a long tradition of charitable support through progressive public social programs, VOLAGs and volunteering, as well as through private and corporate philanthropy. At-A-Glance DMA Rank TV Households Population ,723,210 4,211,680 Median Income Minneapolis-St. Paul, MN - $48,881 SMSA Total Retail Sales Minneapolis-St. Paul, MN - $84,066,975 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration TV stations serving the area of Minneapolis-St. Paul, MN include KARE (NBC), KSTC (IND), KSAX (ABC),KRWF (ABC), WCCO (CBS),& KSTP (ABC). TVB Member Stations Reliance on Media to Stay Informed % Agree 64% 55% Social Media platform Reach 49% 26% TV Newspaper Radio Magazines Minneapolis-St. Paul, MN Interesting Facts The Mars Inc. candy company was founded in Minneapolis as Mar-O-Bar co in They gave the US favorite treats like Milky Way and Snickers. Several streets in the North East region of Minneapolis are named after US Presidents in the order that they served. This was done to help immigrants prepare for their citizenship tests. Prince was born and raised in Minneapolis, and remains a proud local to this day. In the late 1970s, he pioneered what music magazines would soon dub the Minneapolis sound which was a hybrid of R&B, funk, rock, pop, and new wave. Minneapolis-St. Paul, MN Demographic Overview Age Hispanic 65+ <18 12% 4% 25% % 9% % Social 42% Media platform Reach % loyal to vehicle brand

6 2015/16 Season Local Market Close-Up: Minneapolis- St. Paul, MN Market: Minneapolis, MN Series Ranker (Week of 08/01/16 08/07/16) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 S OLYM PRIME KARE (NBC) 1 U 6:00 PM S OLYM O/C KARE (NBC) 1 F 7:00 PM The Olympic Zone KARE (NBC) 1 F 6:30 PM S OLYM PRIME KARE (NBC) 1 S 7:30 PM The Olympic Zone KARE (NBC) 1 S 7:00 PM The Bachelorette KSTP+ (ABC) 1 M 7:00 PM America's Got Talent KARE (NBC) 1 T 7:00 PM The Bachelorette KSTP+ (ABC) 1 M 9:01 PM KARE 11 News at 10 KARE (NBC) 1 U 11:02 PM America's Got Talent KARE (NBC) 1 W 7:00 PM Wheel of Fortune WCCO+ (CBS) 6 M T W R F S 6:30 PM The Big Bang Theory WCCO+ (CBS) 1 R 7:00 PM KARE 11 News at 5 KARE (NBC) 2 S U 5:00 PM WCCO 4 News at Six WCCO+ (CBS) 6 M T W R F S 6:00 PM WCCO 4 News at Ten WCCO+ (CBS) 7 M T W R F S U 10:00 PM KARE 11 News at 10 KARE (NBC) 1 S 11:11 PM Minutes WCCO+ (CBS) 1 U 6:00 PM S OLYM LT NITE KARE (NBC) 1 U 11:37 PM Bachelor in Paradise KSTP+ (ABC) 1 T 7:00 PM KARE 11 News at 10 KARE (NBC) 4 M T W R 10:00 PM Purchasers by Auto Make (comscore) Primetime HH Ratings June 16 Weekday Prime (7p-10p) Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating How does Minneapolis-St. Paul watch TV? Avg. Local Broadcast News 0.5 Average Cable Network News Channels 2.6 Social 32.7% Media platform Other cable 43.0% Reach 20.1% Comcast Broadcast Only Satellite

7 Top 100 Programs P /08/ /14/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 SUM OLYM WED DAYTIME 1 NBC ,093 2 BIG BANG WKND (AT) WARNER BROS. TV ,987 3 SUM OLYM THU DAYTIME 1 NBC ,957 4 BACHELOR IN PARADISE ABC ,938 5 BIG BANG THEORY, THE-ENC CBS ,860 6 WHEEL OF FORTUNE CBS TV DISTRIBUTION ,781 7 MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION ,768 8 ESPN NFL PRE SEASON SAT ESPN (Syn) ,752 9 ABC WORLD NEWS TONIGHT ABC , BACHELOR IN PARADISE-TUE ABC , CELEBRITY FAMILY FEUD ABC , JEOPARDY (AT) CBS TV DISTRIBUTION , FAMILY FEUD-WK (AT) 20TH TELEVISION , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , SUM OLYM TUE P RPLY 1 NBC , SATURDAY TODAY NBC , NFL PRE-SEASON FOOTBALL L ESPN , BOBS BURGERS-SYN (AT) 20TH TELEVISION , SUM OLYM MON P RPLY 1 NBC , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , CBS EVENING NEWS CBS , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , SUM OLYM THU P RPLY 1 NBC , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , SUM OLYM SAT P RPLY 2 NBC , SUM OLYM FRI P RPLY 1 NBC , GOOD MORNING, AMERICA ABC , BROKE GIRLS-SYN (AT) WARNER BROS. TV , SUM OLYM SUN P RPLY 2 NBC , LIFE IN PIECES CBS , WWE ENTERTAINMENT USA NETWORK , ENTERTAINMENT TONIGHT CBS TV DISTRIBUTION , SUM OLYM WED P RPLY 1 NBC , $100,000 PYRAMID, THE ABC , MINUTES CBS , NCIS-ENC CBS , PRICE IS RIGHT 2 CBS , MIKE AND MOLLY (AT) WARNER BROS. TV , MATCH GAME ABC , YOUNG AND THE RESTLESS CBS , MOM 9PM CBS , SUNDAY MORNING CBS , /20-FRI ABC , SHARK TANK-FRI 8PM ABC , SRA ACERO 3: COYOTE - M TEL , SRA ACERO 3: COYOTE - W TEL , ABC WRLD NEWS TONIGHT-SUN ABC , MOM CBS , GOOD MORNING, AMERICA-SUN ABC , WWE SMACKDOWN USA NETWORK ,083

8 Top 100 Programs P /08/ /14/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 CBS THIS MORNING-1 CBS , GOOD MORNING, AMERICA-SAT ABC , SRA ACERO 3: COYOTE - T TEL , SEINFELD (AT) SONY PICTURES TV , ZOO CBS , HOW I MET-MTHR-MF-SYN(AT) 20TH TELEVISION , PRICE IS RIGHT 1 CBS , BROKE GIRLS CBS , SRA ACERO 3: COYOTE - R TEL , CLOSER (AT) WARNER BROS. TV , WHAT WOULD YOU DO? ABC , BOLD AND THE BEAUTIFUL CBS , ODD COUPLE, THE CBS ACCESS HOLLYWOOD (AT) NBC UNIVERSAL SEINFELD-WKND (AT) SONY PICTURES TV INSIDE EDITION (AT) CBS TV DISTRIBUTION BROKE GIRLS WKND (AT) WARNER BROS. TV WHEEL OF FORTUNE WKND CBS TV DISTRIBUTION SRA ACERO 3: COYOTE - F TEL TODAY SHOW II 8/12 NBC CRIMINAL MINDS CBS AMER FUNN HOME VIDEOS ABC MASTERCHEF-WED 9P FOX THIS WEEK ABC TRES VECES ANA MON UNI FRESH OFF THE BOAT SP-1 ABC ABC WRLD NEWS TONIGHT-SAT ABC FRESH OFF THE BOAT SP-2 ABC MAURY (AT) NBC UNIVERSAL HOT BENCH (AT) CBS TV DISTRIBUTION SCORPION CBS TRES VECES ANA WED UNI TMZ (AT) WARNER BROS. TV CLEVELAND SHOW-SYN (AT) 20TH TELEVISION CBS THIS MORNING-2 CBS SIN SENOS SI HAY PARA - M TEL TRES VECES ANA TUE UNI CAMINO HACIA DESTINO WED UNI SIN SENOS SI HAY PARA - R TEL NCIS: LOS ANGELES CBS SIN SENOS SI HAY PARA - W TEL BLUE BLOODS CBS LIVE WITH KELLY 2016 OLYM DISNEY ABC DOMEST TV FRESH OFF THE BOAT SP-3 ABC MODERN FAMILY-WED 10PM ABC TRES VECES ANA THU UNI MASTERCHEF FOX BACHELOR:AFTER PARADISE ABC CAMINO HACIA DESTINO THU UNI CAMINO HACIA DESTINO MON UNI

9 Top 100 Programs P25-54 July 2016 (06/27/ /31/2016) P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 AMERICA'S GOT TALENT-TUE NBC ,853 2 OLYMPIC TRIALS 8:30P 7/10 NBC ,452 3 AMERICA'S GOT TALENT-WED NBC ,334 4 FOX MLB ALL-STAR GAME FOX ,246 5 FAMILY FEUD (AT) 20TH TELEVISION ,220 6 BIG BANG-SYN (AT) WARNER BROS. TV ,217 7 WEEKEND ADVENTURE DADT/LITTON ,867 8 BIG BROTHER-THU CBS ,734 9 AMERICAN NINJA WARRIOR NBC , BACHELORETTE, THE ABC , BIG BROTHER-WED CBS , BIG BROTHER-SUN CBS , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , JUDGE JUDY (AT) CBS TV DISTRIBUTION , BIG BANG THEORY, THE-ENC CBS , ESPY AWARDS ABC , MACY'S 4TH JULY FIREWORKS NBC , CELEBRITY FAMILY FEUD ABC , BIG BROTHER-FRI 7/22 SP CBS , $100,000 PYRAMID, THE ABC , NASCAR SPRINT CUP RACE NBC , BIG BANG WKND (AT) WARNER BROS. TV , OLYMPIC TRIALS 9P 7/8 NBC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , BACHELORETTE:MEN TELL ALL ABC , OLYMPIC TRIALS 8P 6/28 NBC , MATCH GAME ABC , FOX MLB ALL-STAR POST FOX , OLYMPIC TRIALS 8P 6/29 NBC , DECISION '16 DEM CONV TUE NBC , OLYMPIC TRIALS 8P 6/27 NBC , LIFE IN PIECES CBS , NBC NIGHTLY NEWS NBC , OLYMPIC TRIALS 8P 6/30 NBC , WHEEL OF FORTUNE CBS TV DISTRIBUTION , DECISION '16 REP CONV WED NBC , DECISION '16 REP CONV THU NBC , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , MASTERCHEF FOX , DECISION '16 DEM CONV MON NBC , OLYMPIC TRIALS 7P 7/10 NBC , MINUTES CBS , DECISION '16 DEM CONV THU NBC , CELEBRITY FAM FEUD-7/12 ABC , TO TELL THE TRUTH ABC , JEOPARDY (AT) CBS TV DISTRIBUTION , OLYMPIC TRIALS 9P 7/1 NBC , DECISION '16 REP CONV MON NBC , SPARTAN 10P 7/11 NBC , ABC WORLD NEWS TONIGHT ABC ,628

10 Top 100 Programs P25-54 July 2016 (06/27/ /31/2016) P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 NIGHT SHIFT NBC , MAYA & MARTY NBC , OLYMPIC TRIALS 8P 7/1 NBC , BOBS BURGERS-SYN (AT) 20TH TELEVISION , NASCAR SPRINT CUP START NBC , OPEN CHAMPIONSHP GOLF-SUN NBC , NBC NIGHTLY NEWS 7/4 NBC , DECISION '16 REP CONV TUE NBC , $100,000 PYRAMID SP-7/12 ABC , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , UNCLE BUCK ABC , TODAY SHOW NBC , FAMILY FEUD-WK (AT) 20TH TELEVISION , UFC FIGHT NIGHT FOX , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , PGA CHAMPIONSHIPS-SUN CBS , DECISION '16 DEM CONV WED NBC , MACY'S 4TH JULY FIRWK 10P NBC , CBS EVENING NEWS CBS , NASCAR SPRINT CUP RACE L NBC SPORTS NETWORK , SENOR CIELOS IV 7/18 9P TEL , SPARTAN:TEAM CHALLENGE NBC , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , PREMIOS JUVENTUD 16 7/14 UNI , REPUBLIC CONV-THU ABC , MOM CBS , MATCH GAME SP-6/30 ABC , BROKE GIRLS-SYN (AT) WARNER BROS. TV , FOX MLB ALL-STAR PRE FOX , MODERN FAMILY ABC , /20-FRI ABC , SATURDAY NIGHT NBC , OLYMPIC TRIALS 8P 7/8 NBC , NCIS-ENC CBS , WWE ENTERTAINMENT USA NETWORK , GREATEST HITS ABC , DEMOCRATIC CONV-THU ABC , BROKE GIRLS CBS , /20 SP EDITION-7/8 ABC , AMERICAS CHOICE 2016 CNN , GOOD MORNING, AMERICA ABC , ZOO CBS , DEMOCRATIC CONV-MON ABC , MIDDLE, THE ABC , CELEBRITY FAM FEUD-7/17 ABC , SENOR DE LOS CIELO IV - M TEL , ABC WRLD NEWS TONIGHT-7/4 ABC , SUNDAY MORNING CBS , MATCH GAME SP-7/14 ABC , BOSTON POPS FIREWORKS CBS ,303

11 Top 100 Programs P18-49 July 2016 (06/27/ /31/2016) P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 OLYMPIC TRIALS 8:30P 7/10 NBC ,171 2 AMERICA'S GOT TALENT-TUE NBC ,085 3 FOX MLB ALL-STAR GAME FOX ,799 4 FAMILY FEUD (AT) 20TH TELEVISION ,731 5 AMERICA'S GOT TALENT-WED NBC ,663 6 BIG BANG-SYN (AT) WARNER BROS. TV ,588 7 BACHELORETTE, THE ABC ,442 8 BIG BROTHER-THU CBS ,344 9 BIG BROTHER-WED CBS , AMERICAN NINJA WARRIOR NBC , WEEKEND ADVENTURE DADT/LITTON , BIG BROTHER-SUN CBS , ESPY AWARDS ABC , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , BIG BROTHER-FRI 7/22 SP CBS , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , BOBS BURGERS-SYN (AT) 20TH TELEVISION , MACY'S 4TH JULY FIREWORKS NBC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , CELEBRITY FAMILY FEUD ABC , OLYMPIC TRIALS 9P 7/8 NBC , BACHELORETTE:MEN TELL ALL ABC , BIG BANG WKND (AT) WARNER BROS. TV , BIG BANG THEORY, THE-ENC CBS , $100,000 PYRAMID, THE ABC , FOX MLB ALL-STAR POST FOX , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , OLYMPIC TRIALS 8P 6/28 NBC , OLYMPIC TRIALS 8P 6/27 NBC , OLYMPIC TRIALS 8P 6/29 NBC , DECISION '16 DEM CONV TUE NBC , NASCAR SPRINT CUP RACE NBC , PREMIOS JUVENTUD 16 7/14 UNI , OLYMPIC TRIALS 7P 7/10 NBC , SENOR CIELOS IV 7/18 9P TEL , OLYMPIC TRIALS 8P 6/30 NBC , MASTERCHEF FOX , DECISION '16 DEM CONV MON NBC , MATCH GAME ABC , DECISION '16 REP CONV WED NBC , UFC FIGHT NIGHT FOX , WWE ENTERTAINMENT USA NETWORK , LIFE IN PIECES CBS , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , DECISION '16 REP CONV THU NBC , WHEEL OF FORTUNE CBS TV DISTRIBUTION , SPARTAN 10P 7/11 NBC , SENOR DE LOS CIELO IV - M TEL , MAJOR LEAGUE BASEBALL SPC ESPN ,336

12 Top 100 Programs P18-49 July 2016 (06/27/ /31/2016) P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 DECISION '16 DEM CONV THU NBC , DECISION '16 REP CONV MON NBC , CLEVELAND SHOW-SYN (AT) 20TH TELEVISION , CELEBRITY FAM FEUD-7/12 ABC , OLYMPIC TRIALS 9P 7/1 NBC , NBC NIGHTLY NEWS NBC , FAMILY FEUD-WK (AT) 20TH TELEVISION , JEOPARDY (AT) CBS TV DISTRIBUTION , UNCLE BUCK ABC , TO TELL THE TRUTH ABC , OLYMPIC TRIALS 8P 7/1 NBC , MAYA & MARTY NBC , NIGHT SHIFT NBC , SENOR CIELOS IV 7/18 8P TEL , DECISION '16 REP CONV TUE NBC , PGA CHAMPIONSHIPS-SUN CBS , FOX MLB ALL-STAR PRE FOX , SENOR DE LOS CIELO IV - R TEL , DATING NAKED 3 TRLR VH , BROKE GIRLS-SYN (AT) WARNER BROS. TV , MACY'S 4TH JULY FIRWK 10P NBC , SPARTAN:TEAM CHALLENGE NBC , $100,000 PYRAMID SP-7/12 ABC , ABC WORLD NEWS TONIGHT ABC , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , POR SIEMPRE SEBASTIAN WED UNI , MINUTES CBS , OPEN CHAMPIONSHP GOLF-SUN NBC , EUROPEAN CHAMP FOOTBALL L ESPN , MODERN FAMILY ABC , HOME RUN DERBY PRELUDE L ESPN , OLYMPIC TRIALS 8P 7/8 NBC , DECISION '16 DEM CONV WED NBC , AMERICAS CHOICE 2016 CNN , SRA ACERO 3: COYOTE - R TEL , TODAY SHOW NBC , HOW I MET-MTHR-WK-SYN(AT) 20TH TELEVISION , POR SIEMPRE SEBASTIAN MON UNI , SENOR DE LOS CIELO IV - W TEL , NASCAR SPRINT CUP START NBC , DEMOCRATIC CONV-THU ABC , SENOR DE LOS CIELO IV - T TEL , DEMOCRATIC CONV-MON ABC , SRA ACERO 3: COYOTE - W TEL , NASCAR SPRINT CUP RACE L NBC SPORTS NETWORK , MATCH GAME SP-6/30 ABC , POR SIEMPRE SEBASTIAN TUE UNI , UFC PPV PRELIMS L FOX SPORTS , POR SIEMPRE SEBASTIAN THU UNI , SENOR DE LOS CIELO IV - F TEL ,072

13 Data Sources: 2016 Presidential Race: Cook Political (8/15/16) Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2016, 2011 & 2006 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates. Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, MundoFox, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me-TV, Bounce TV & Cozi TV. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.