Senate Races AZ, IN, MO, ND, NV, TN, WV

Transcription

1 2017/18 Season Week 26 (3/19-3/25/18) Television Social Media 2018 Retail Purchase Funnel 9% 45% NCAA Basketball Duke vs. Kansas Stormy Daniels interview Broadcast TV web/apps 5% 5% What influenced Retail Consumers Most (Awareness) Newspaper 5% National Greensboro Kansas City Sunday Live+SD HH Rating National Boston Kansas City Sunday Live+SD HH Rating Cambridge Fallout: Facebook Users Plans 48% No change 26% Use somewhat less 19% Use significantly less 8% Will stop using 2018 Toss Up Races Senate Races AZ, IN, MO, ND, NV, TN, WV Gubernatorial Races AK, CT, FL, IL, ME, MI, MN, NV Auto Purchasers Weekday Primetime Ratings 12.9 (comscore) Market of the Week: Savannah, GA (Rank #90) TV Viewing Area (DMA) Savannah Morning News Newspaper Daily Penetration Top 5 Spot TV Advertisers from Kantar Media Jan 17 Dec 17 Dols (000) Nissan $1, Chrysler Chevrolet Dodge Local Broadcast Cable News % % % Ford $1,732.3 Morgan & Morgan Attorney $1,416.4 Rooms To Go $1,360.0 Kenneth S Nugent Attorney $1,009.2

2 2017/18 Season Week 26 (3/19-3/25/18) Top 25 Broadcast S/O-S/O (3/19-3/25/18) Top 25 Syndication (3/12-3/18/18) A25-54 Rank Program Name Live+SD US AA% 1 60 MINUTES CBS NCAA BSKBL CHMP SU CBS NCAA BSKBL-BRIDGE-SUN VOICE VOICE-TUE CBS NCAA BSKBL CHMP TH CBS NCAA BSKBL CHMP FR CBS NCAA BSKBL CHMP SU SURVIVOR CBS NCAA BK CHP-BRG-PRTH CBS NCAA BSKBL CHMP TH MODERN FAMILY GREY'S ANATOMY AMERICAN IDOL-MON AMERICAN IDOL-SUN GOOD DOCTOR, THE GOLDBERGS, THE INSTINCT MIDDLE, THE LAW AND ORDER:SVU CHICAGO PD AMERICAN HOUSEWIFE CHICAGO FIRE NBC NIGHTLY NEWS 1.7 A25-54 Rank Program Name Live+SD US AA% 1 BIG BANG-SYN (AT) FAMILY FEUD (AT) WEEKEND ADVENTURE JUDGE JUDY (AT) LAW & ORDER:SVU-WKL (AT) MODERN FAMILY-WK-SYN (AT) JEOPARDY (AT) DATELINE WKLY (AT) WHEEL OF FORTUNE MODERN FAMILY-MF-SYN (AT) BIG BANG WKND (AT) FAMILY FEUD-WK (AT) FAMILY GUY-WK-SYN (AT) FAMILY GUY-MF-SYN (AT) BOBS BURGERS-SYN (AT) GOLDBERGS (AT) LAST MAN STNDG-MF-SYN(AT) ENTERTAINMENT TONIGHT(AT) DR. PHIL SHOW (AT) AMERICAN NINJA-SYN (AT) LAW & ORDER:CI-WKL (AT) INSIDE EDITION (AT) TWO-HALF MEN-SYN (AT) LIVE WITH KELLY AND RYAN ACCESS HOLLYWD LV-WKD 0.8 M-F Evening News (3/19-3/23/18) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS CBS EVENING NEWS (M-W) 1.3 M-F Late Night (3/19-3/23/18) A25-54 Rank Program Name Live+SD US AA% 1 TONIGHT SHOW LATE SHOW-S COLBERT (M-W) JIMMY KIMMEL 0.6 Top 10 Time Shifted S/O-S/O Programs (3/19-3/25/2018) A25-54 Live+SD (000) 60 MINUTES GREY'S ANATOMY SURVIVOR VOICE MODERN FAMILY VOICE-TUE 911 THE MIDDLE THE GOLDBERGS AMERICAN IDOL-SUN Time-Shifted LIVE

3 Household Live+SD Ratings on Local Broadcast Stations 28.8 NCAA Basketball: Duke vs. Kansas Sunday, 3/25/18 5:00p (E) on CBS National Kansas City Greensboro Raleigh Louisville Indianapolis Minutes (Stormy Daniels Interview) Sunday, 3/25/18 7:30p (E) on CBS National Kansas City Boston Louisville Raleigh Columbus 6.5 Station 19 Premiere Thursday, 3/22/18 9:00p (E) on ABC National Birmingham Pittsburgh Charlotte Norfolk Knoxville Source: Nielsen Overnights, 1/28/18

4 2017/18 Season Week 26 (3/19-3/25/18) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 14% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Atlanta, Spanish- Language programs on Spanish broadcast stations attracted 17% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Atlanta, GA Spanish Stations Hispanic Households 3/19-3/25/18 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 SELECCION MEX ICANA 3/ PEQUENOS GIGANTES 3 SUN ENEMIGO INTIMO - T ENEMIGO INTIMO - W PAPA A TODA MADRE TUE ENEMIGO INTIMO - R 3.4 6RANK ENEMIGO INTIMO - RPROGRAMS 3.0 NET 6 ENEMIGO "P25-54L+SD INTIMO - M AA%" PAPA A TODA MADRE THU ROSA DE GUADALUPE WED 18 ENEMIGO INTIMO PORQUE - M EL AMOR 2.8 MANDA 8 PAPA THU A TODA MADRE THU UNI ROSA DE GUADALUPE TUE PAPA A TODA MADRE TUE ROSA DE GUADALUPE WED ROSA 0.5 DE GUADALUPE TUE RICO Y LAZARO THU PAPA A TODA MADRE MON CRONICAS SUN ROSA DE GUADALUPE MON ROSA DE GUADALUPE THU RICO Y LAZARO MON RICO Y LAZARO WED RICO Y LAZARO TUE ENEMIGO INTIMO - F POR AMAR SIN LEY THU SELECCION MEX ICANA 3/ PEQUENOS GIGANTES 3 SUN ENEMIGO INTIMO - W ENEMIGO INTIMO - T CRONICAS SUN RICO Y LAZARO TUE RICO Y LAZARO WED RICO Y LAZARO MON ENEMIGO INTIMO - F ROSA DE GUADALUPE MON PAPA A TODA MADRE MON RICO Y LAZARO THU POR AMAR SIN LEY WED NOTICIERO UNIVISION 3.0

5 Metered Market Close-Up: Savannah, GA Savannah is the oldest city in the U.S. state of Georgia and is the county seat of Chatham County. Today, the Port of Savannah, manufacturing, the military, and the tourism industry are Savannah's four major economic drivers. For years, Savannah was the home of Union Camp, which housed the world's largest paper mill. The plant is now owned by International Paper, and it remains one of Savannah's largest employers. Savannah is also home to the Gulfstream Aerospace company, maker of private jets, as well as various other large industrial interests. The coastal city is one of the most visited cities in the South, and is known for its well-preserved historic core and laid-back Southern lifestyle. Median Income Savannah, GA $50,341 SMSA Total Retail Sales Savannah, GA - $15,889,169 At-A-Glance DMA Rank TV Households Population , ,610 African American HH Rank Hispanic HH Rank Asian HH Rank WGSA WJCL WSAV TV stations serving the area of Savannah, GA: Independent, Justice Network, This TV, Telemundo ABC NBC, The CW, MyNetworkTV & MeTV, Laff 65% Social Media platform Reach Reliance on Media to Stay Informed % Agree 48% 37% WTGS Fox, Comet TV, Antenna TV, TBD 23% WTOC NBC, Bounce TV, Grit TVB Member Stations Savannah, GA Interesting Facts Parts of the movie, Forrest Gump, were filmed around Savannah, including the famous bench scene where Tom Hanks character talks about how life was like a box of chocolates. For years, Savannah has been labeled as one of the most haunted cities in the U.S. by numerous media outlets. In 1966, Savannah s Historic District was declared a National Historic Landmark. It is one of the largest historic landmarks in the country TV Newspaper Radio Magazines Age % 23% 12% Savannah, GA Demographic Overview <18 11% Hispanic 6% 94% Social 38% Media platform Reach % loyal to vehicle brand

6 2017/18 Season Local Market Close-Up: Savannah, GA Market: Savannah, GA Series Ranker (Week of 3/5/18 3/11/18) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 NCIS WTOC (CBS) 1 T 8:00 PM The Big Bang Theory WTOC (CBS) 1 R 8:00 PM Minutes WTOC (CBS) 1 U 7:00 PM PGAT VALSPAR CHP WSAV (NBC) 2 S U 3:00 PM Young Sheldon WTOC (CBS) 1 R 8:31 PM The Voice WSAV (NBC) 1 M 8:00 PM Jeopardy! WSAV (NBC) 6 M T W R F S 7:30 PM The Voice WSAV (NBC) 1 T 8:00 PM Bull WTOC (CBS) 1 T 9:00 PM Minutes WTOC (CBS) 1 U 8:00 PM Wheel of Fortune WSAV (NBC) 6 M T W R F S 7:00 PM NCIS: Los Angeles WTOC (CBS) 1 U 9:00 PM WTOC The News at 6pm WTOC (CBS) 5 M T W R F 6:00 PM American Idol WJCL (ABC) 1 U 8:00 PM CBS Evening News with Jeff Glor WTOC (CBS) 5 M T W R F 6:30 PM NBC Nightly News WSAV (NBC) 7 M T W R F S U 6:30 PM Survivor WTOC (CBS) 1 W 8:00 PM Mom WTOC (CBS) 1 R 9:01 PM Blue Bloods WTOC (CBS) 1 F 10:00 PM NCIS: New Orleans WTOC (CBS) 1 T 10:00 PM Purchasers by Auto Make (comscore) Primetime HH Ratings Jan 18 Weekday Prime (8p-11p) Chevrolet Chrysler Dodge Ford GMC Honda Hyundai Jeep Nissan Toyota Volkswagen Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News Average Cable Network News Channels

7 TOP 100 PROGRAMS ADULTS Dates: 3/12/2018-3/18/2018 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 1 NBC THIS IS US ,337 2 CBS CBS NCAA BSKBL CHMP-SU ,057 3 NBC VOICE ,886 4 NBC VOICE-TUE ,694 5 CBS CBS NCAA BSKBL CHMP-SU ,650 6 WARNER BROS. TV BIG BANG-SYN (AT) ,327 7 CBS CBS NCAA BSKBL CHMP-SA ,273 8 CBS CBS NCAA POST GUN SUN ,059 9 ABC AMERICAN IDOL-MON , CBS SURVIVOR , CBS CBS NCAA BSK CHP-BRG-DYSU , TH TELEVISION FAMILY FEUD (AT) , ABC GOOD DOCTOR, THE , ABC AMERICAN IDOL-SUN , CBS CBS NCAA BSKBL CHMP-SA , DADT/LITTON WEEKEND ADVENTURE , CBS NCIS , CBS CBS NCAA BSKBL CHMP-SA , NBC SATURDAY NIGHT , ABC GREY'S ANATOMY , CBS CBS NCAA BSK CHP-BRG-DYSA , CBS 60 MINUTES , FOX , CBS CBS NCAA BSKBL CHMP-SU , CBS TV DISTRIBUTION JUDGE JUDY (AT) , CBS CBS NCAA BSKBL CHP-PRTH , CBS CBS NCAA POST GUN SAT , CBS BULL , NBC UNIVERSAL LAW & ORDER:SVU-WKL (AT) , TRUTV TRU NCAA BSKBL CHMP-SU , TH TELEVISION MODERN FAMILY-WK-SYN (AT) , CBS BIG BANG THEORY, THE-SPCL , NBC LAW AND ORDER:SVU , CBS CBS NCAA BSK CHP-BRG-PRSA , NBC WILL & GRACE , NBC CHICAGO PD , NBC RISE , CBS MAN WITH A PLAN , CBS TV DISTRIBUTION JEOPARDY (AT) , NBC UNIVERSAL DATELINE WKLY (AT) , CBS CBS NCAA BSKBL CHMP-SA , CBS NCIS: NEW ORLEANS , CBS TV DISTRIBUTION WHEEL OF FORTUNE , CBS CBS NCAA BSKBL CHP-PRTH , CBS CBS NCAA BSK CHP-BRG-PRTH , NBC LITTLE BIG SHOTS , CBS INSTINCT , ABC MIDDLE, THE , TBS NETWORK TBS NCAA BSKBL CHMP-SA , TH TELEVISION MODERN FAMILY-MF-SYN (AT) ,810

8 TOP 100 PROGRAMS ADULTS Dates: 3/12/2018-3/18/2018 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 51 ABC ABC WORLD NEWS TONIGHT , CBS YOUNG SHELDON 9PM-SP , NBC NBC NIGHTLY NEWS , TURNER NETWORK TELEVISION TNT NCAA BSKBL CHP-PRFR , WARNER BROS. TV BIG BANG WKND (AT) , NBC GOOD GIRLS , ABC SCANDAL , CBS NCIS: LOS ANGELES , CBS CBS NCAA BSKBL CHP-PRFR , NBC SUPERSTORE , ABC AMERICAN HOUSEWIFE , TURNER NETWORK TELEVISION TNT NCAA POST GUN-FR , CBS CRIMINAL MINDS , CBS CBS NCAA BSKBL CHP-PRFR , ABC AMER FUNN HM VIDEOS-7PM , TURNER NETWORK TELEVISION TNT NCAA BSKBL CHMP-SU , TH TELEVISION FAMILY FEUD-WK (AT) , NBC BLACKLIST , ABC MODERN FAMILY , NBC GENIUS JR , USA NETWORK WWE ENTERTAINMENT , ABC SPEECHLESS SP-3/ , ABC HOW TO GET AWAY W/MURDER , FOX MASTERCHEF JUNIOR , ABC SPEECHLESS , CBS CBS NCAA BSK CHP-BRG-PRFR , CBS CBS EVENING NEWS , TH TELEVISION FAMILY GUY-WK-SYN (AT) , FOX MNSTR ENRGY NASCAR CUP , TBS NETWORK TBS NCAA POST GUN SAT , ABC FRESH OFF THE BOAT , ABC BLACK-ISH , NBC TODAY SHOW , CBS LIVING BIBLICALLY , TH TELEVISION FAMILY GUY-MF-SYN (AT) , ABC BLACK-ISH SP-3/ , FOX FAMILY GUY , NBC A.P. BIO , NBC PGAT API-SU , NBC LITTLE BIG SHOTS 3/ , CBS 48 HOURS , TH TELEVISION BOBS BURGERS-SYN (AT) , ABC GOOD MORNING, AMERICA , FOX RESIDENT, THE , ABC DECEPTION , ABC ABC WRLD NEWS TONIGHT-SUN , CBS SUNDAY MORNING , TURNER NETWORK TELEVISION TNT NCAA BSKBL CHMP-SA , TURNER NETWORK TELEVISION TNT NCAA BSKBL CHMP-SA , NBC CHAMPIONS ,239

9 TOP 100 PROGRAMS ADULTS Dates: 1/29/2018-2/25/2018 P18-49 P18-49 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 1 NBC SUPER BOWL GAME LII ,046 2 NBC SUPER BOWL POST ,424 3 NBC SUPER BOWL PRE-KICK ,243 4 NBC SUPER BOWL KICK OFF ,581 5 NBC SUPER BOWL PREGM 530P ,336 6 NBC SUPER BOWL PREGM 5P ,695 7 NBC WNTR OLYM OPEN CERE ,422 8 NBC THIS IS US ,835 9 NBC WNTR OLYM SUN PRIME , NBC WNTR OLYM TUE PRIME , NBC WNTR OLYM MON PRIME , NBC WNTR OLYM SAT PRIME , NBC SUPER BOWL PREGM 430P , NBC WNTR OLYM WED PRIME , NBC WNTR OLYM TUE PRIME , NBC WNTR OLYM THU PRIME , NBC WNTR OLYM FRI PRIME , NBC WNTR OLYM MON PRIME , NBC WNTR OLYM SUN PRIME , NBC WNTR OLYM THU PRIME , NBC SUPER BOWL PREGM 4P , NBC WNTR OLYM THU PRIME , NBC WNTR OLYM SAT PRIME , NBC WNTR OLYM WED PRIME , NBC SUPER BOWL PREGM 330P , NBC WNTR OLYM CLOSE CERE , NBC WNTR OLYM SAT PRIME PLUS , NBC WNTR OLYM FRI PRIME , CBS BIG BANG THEORY, THE , NBC TONIGHT SHOW 2/ , NBC SUPER BOWL PREGM 3P , NBC WNTR OLYM SUN PM , CBS YOUNG SHELDON , FOX FOX DAYTONA WINNERS CIRCL , NBC WNTR OLYM SAT PM , NBC WNTR OLYM SAT PRIME , ABC GREY'S ANATOMY , NBC WNTR OLYM GALA , TURNER NETWORK TELEVISION NBA ALLSTAR SAT NIGHT , NBC SUPER BOWL PREGM 230P , FOX FOX NASCAR DAYTONA , NBC WNTR OLYM THU PRIME PLUS , NBC WNTR OLYM SAT PRIME PLUS , WARNER BROS. TV BIG BANG-SYN (AT) , NBC WNTR OLYM SUN PRIME PLUS , TH TELEVISION FAMILY FEUD (AT) , CBS BIG BROTHER-WED 2/ , NBC ELLENS GAME OF GAMES , NBC SATURDAY NIGHT , NBC SUPER BOWL PREGM 2P ,233

10 TOP 100 PROGRAMS ADULTS Dates: 1/29/2018-2/25/2018 P18-49 P18-49 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 51 TURNER NETWORK TELEVISION 2018 NBA ALL-STAR GAME , NBC WNTR OLYM MON PRIME PLUS , CBS TV DISTRIBUTION JUDGE JUDY (AT) , ABC BACHELOR SP-2/19, THE , ABC BACHELOR, THE , DADT/LITTON WEEKEND ADVENTURE , FOX , FOX FOX DAYTONA 500 POST-RACE , NBC WNTR OLYM WED PRIME PLUS , NBC WNTR OLYM FRI PRIME PLUS , CBS MOM , NBC WNTR OLYM TUE PRIME PLUS , NBC WNTR OLYM TUE PRIME PLUS , CBS TV DISTRIBUTION JUDGE JUDY-OLYM (AT) , FOX FOX DAYTONA 500 PACE LAP , CBS NCIS , NBC NBC NIGHTLY NEWS-SUN , NBC CHICAGO MED , CBS TV DISTRIBUTION WHEEL OF FORTUNE , CBS BIG BROTHER-THU 2/ , CBS BIG BROTHER-WED 2/ , CBS BIG BROTHER-SUN 2/ , NBC UNIVERSAL LAW & ORDER:SVU-WKL (AT) , NBC SUPER BOWL PREGM 130P , CBS TV DISTRIBUTION JEOPARDY (AT) , NBC WNTR OLYM FRI PRIME PLUS , NBC WNTR OLYM MON PRIME PLUS , NBC WNTR OLYM SUN PM , AMC WALKING DEAD BONUS , NBC STATE-UNION ANALYSIS-NBC , CBS BIG BROTHER-MON 2/ , NBC PYEONGCHANG GOLD , NBC WNTR OLYM WED PRIME PLUS , TH TELEVISION MODERN FAMILY-MF-SYN (AT) , FOX FOUR, THE , ABC SCANDAL , CBS BIG BROTHER-WED 2/ , NBC LAW AND ORDER:SVU , NBC WALL , TH TELEVISION MODERN FAMILY-WK-SYN (AT) , CBS BIG BROTHER-MON 2/ , ABC MIDDLE, THE , NBC WNTR OLYM SAT PM , CBS BIG BROTHER-SUN 2/ , NBC CHICAGO PD , CBS LIFE IN PIECES , UNI PREMIO LO NUESTRO 18 2/ , WARNER BROS. TV BIG BANG WKND (AT) , CBS BIG BANG THEORY, THE-ENC , CBS TV DISTRIBUTION JEOPARDY-OLYM (AT) ,580

11 TOP 100 PROGRAMS ADULTS Dates: 1/29/2018-2/25/2018 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 1 NBC SUPER BOWL GAME LII ,731 2 NBC SUPER BOWL POST ,149 3 NBC SUPER BOWL PRE-KICK ,646 4 NBC SUPER BOWL KICK OFF ,935 5 NBC SUPER BOWL PREGM 530P ,859 6 NBC SUPER BOWL PREGM 5P ,982 7 NBC WNTR OLYM OPEN CERE ,941 8 NBC THIS IS US ,622 9 NBC WNTR OLYM SUN PRIME , NBC WNTR OLYM TUE PRIME , NBC WNTR OLYM MON PRIME , NBC WNTR OLYM SAT PRIME , NBC SUPER BOWL PREGM 430P , NBC WNTR OLYM TUE PRIME , NBC WNTR OLYM WED PRIME , NBC WNTR OLYM THU PRIME , NBC WNTR OLYM FRI PRIME , NBC WNTR OLYM SUN PRIME , NBC WNTR OLYM MON PRIME , NBC WNTR OLYM THU PRIME , NBC SUPER BOWL PREGM 4P , NBC WNTR OLYM SAT PRIME , NBC WNTR OLYM THU PRIME , NBC WNTR OLYM WED PRIME , CBS BIG BANG THEORY, THE , NBC WNTR OLYM CLOSE CERE , NBC WNTR OLYM FRI PRIME , NBC SUPER BOWL PREGM 330P , NBC WNTR OLYM SAT PRIME PLUS , CBS YOUNG SHELDON , NBC TONIGHT SHOW 2/ , FOX FOX DAYTONA WINNERS CIRCL , NBC SUPER BOWL PREGM 3P , NBC WNTR OLYM SAT PRIME , NBC WNTR OLYM SUN PM , FOX FOX NASCAR DAYTONA , NBC WNTR OLYM SAT PM , NBC WNTR OLYM GALA , WARNER BROS. TV BIG BANG-SYN (AT) , NBC WNTR OLYM THU PRIME PLUS , NBC SUPER BOWL PREGM 230P , NBC WNTR OLYM SAT PRIME PLUS , ABC GREY'S ANATOMY , TH TELEVISION FAMILY FEUD (AT) , DADT/LITTON WEEKEND ADVENTURE , NBC WNTR OLYM SUN PRIME PLUS , CBS MOM , NBC ELLENS GAME OF GAMES , CBS NCIS , CBS BIG BROTHER-WED 2/ ,937

12 TOP 100 PROGRAMS ADULTS Dates: 1/29/2018-2/25/2018 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 51 NBC SATURDAY NIGHT , CBS TV DISTRIBUTION JUDGE JUDY (AT) , NBC SUPER BOWL PREGM 2P , NBC WNTR OLYM MON PRIME PLUS , FOX FOX DAYTONA 500 POST-RACE , CBS TV DISTRIBUTION JUDGE JUDY-OLYM (AT) , NBC WNTR OLYM WED PRIME PLUS , FOX FOX DAYTONA 500 PACE LAP , FOX , NBC NBC NIGHTLY NEWS-SUN , NBC WNTR OLYM TUE PRIME PLUS , TURNER NETWORK TELEVISION NBA ALLSTAR SAT NIGHT , NBC WNTR OLYM FRI PRIME PLUS , NBC CHICAGO MED , NBC WNTR OLYM TUE PRIME PLUS , CBS TV DISTRIBUTION WHEEL OF FORTUNE , ABC BACHELOR, THE , CBS BIG BANG THEORY, THE-ENC , CBS KEVIN CAN WAIT , CBS BIG BROTHER-WED 2/ , CBS TV DISTRIBUTION JEOPARDY (AT) , ABC BACHELOR SP-2/19, THE , CBS BULL , CBS BIG BROTHER-THU 2/ , CBS BIG BROTHER-SUN 2/ , NBC SUPER BOWL PREGM 130P , NBC WNTR OLYM FRI PRIME PLUS , CBS LIFE IN PIECES , NBC WNTR OLYM MON PRIME PLUS , ABC MIDDLE, THE , CBS YOUNG SHELDON-ENC , NBC PYEONGCHANG GOLD , CBS BIG BROTHER-MON 2/ , NBC NBC NIGHTLY NEWS , NBC STATE-UNION ANALYSIS-NBC , CBS MAN WITH A PLAN , FOX MNSTR ENRGY NASCAR CUP , CBS BIG BANG THEORY, THE - SP , NBC WNTR OLYM SUN PM , NBC WNTR OLYM WED PRIME PLUS , NBC UNIVERSAL LAW & ORDER:SVU-WKL (AT) , CBS BIG BROTHER-MON 2/ , NBC NBC-NITELY-NEWS , NBC WALL , CBS TV DISTRIBUTION WHEEL OF FORTUNE-OLYM , AMC WALKING DEAD BONUS , WARNER BROS. TV BIG BANG WKND (AT) , CBS BIG BANG THEORY,THE-9P:SP , NBC CHICAGO PD , CBS TV DISTRIBUTION JEOPARDY-OLYM (AT) ,042

13 Data Sources: Retail Purchase Funnel 2018: GfK TVB Purchase Funnel 2018 Retail Category A18+ Cambridge Fallout: MediaPost 3/27/18 (Raymond James survey of U.S. internet users, Base =391) Toss Up Races: Cook Political Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2008, 2013 & 2018 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me TV, Bounce TV, Cozi TV, Escape, Grit & Laff. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.