TV Viewing Area (DMA) Southern Illinoisan (Carbondale, IL) Newspaper Daily Penetration

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1 2017/18 Season Week 18 (1/22-1/28/18) The Grammy Awards Top A25-54 Programs 6.9 (Excluding Sports) RA How likely are you to buy Valentine s gift(s) for the following Significant Other Family Friends 44% 21% 78% National Baltimore New York HH L+SD Ratings Grammy Awards This Is Us Saturday Night Grey's Anatomy NCIS Teacher Community Member 8% 7% 2018 Senate Races Likely DEM Leaning DEM Toss Up MI, MT, NJ, PA, WI FL, ME, ND, OH AZ, IN, MN, MO, NV, TN, WV 13 Solid DEM, 5 Solid REP Sunday, 2/18/18 Top Syndicated Game Shows 8/28/17-1/21/18 L+SD Ratings Family Feud Wheel of Fortune RW25-54 RA25-54 Jeopardy Market of the Week: Paducah, KY-Cape Girardeau, MO-Harrisburg, IL (Rank# 82) Auto Purchasers Weekday Primetime Ratings (comscore) Chrysler Chevrolet Dodge Local Broadcast Cable News TV Viewing Area (DMA) Southern Illinoisan (Carbondale, IL) Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media Dec 16 Nov 17 Dols (000) Ford $797.3 POL Governor $775.2 Sonic Restaurant $765.6 Toyota Dealer Assn $763.6 Hardees Restaurant $660.6

2 2017/18 Season Week 18 (1/22-1/28/18) Top 25 Broadcast S/O-S/O (1/22-1/28/18) Top 25 Syndication (1/15-1/21/18) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 GRAMMY AWARDS THIS IS US SATURDAY NIGHT GREY'S ANATOMY NCIS ELLENS GAME OF GAMES GOOD DOCTOR, THE GOLDBERGS, THE BULL BACHELOR, THE KEVIN CAN WAIT AMERICAN HOUSEWIFE-1/ MAN WITH A PLAN BIG BANG THEORY, THE-SPC GRAMMY AWARDS RED CARPET AFC/NFC PRO BOWL-ABC ABC WRLD NEWS TONIGHT-SUN NBC NIGHTLY NEWS CHICAGO MED NCIS: NEW ORLEANS YOUNG SHELDON - SPECIAL NBA SAT PRIMETIME ON ABC ABC WORLD NEWS TONIGHT AMAZING RACE BIG BANG-SYN (AT) FAMILY FEUD (AT) WEEKEND ADVENTURE JUDGE JUDY (AT) WHEEL OF FORTUNE LAW & ORDER:SVU-WKL (AT) JEOPARDY (AT) MODERN FAMILY-WK-SYN (AT) BIG BANG WKND (AT) MODERN FAMILY-MF-SYN (AT) DATELINE WKLY (AT) FAMILY FEUD-WK (AT) BOBS BURGERS-SYN (AT) FAMILY GUY-WK-SYN (AT) ENTERTAINMENT TONIGHT(AT) INSIDE EDITION (AT) FAMILY GUY-MF-SYN (AT) GOLDBERGS (AT) DR. PHIL SHOW (AT) LAST MAN STNDG-MF-SYN(AT) ELLEN DEGENERES SHOW LAW & ORDER:CI-WKL (AT) ACCESS HOLLYWD LV-WKD TMZ (AT) LIVE WITH KELLY AND RYAN 0.9 M-F Evening News (1/22-1/26/18) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS CBS EVENING NEWS 1.2 M-F Late Night (1/22-1/26/18) A25-54 Rank Program Name Live+SD US AA% 1 TONIGHT SHOW LATE SHOW-S COLBERT JIMMY KIMMEL 0.6 Top 10 Time Shifted S/O-S/O Programs (1/22-1/28/2018) A25-54 Live+SD (000) GRAMMY AWARDS THIS IS US GREY'S ANATOMY THE BACHELOR SATURDAY NIGHT THE GOLDBERGS NCIS THE GOOD DOCTOR 911 AMAZING RACE Time-Shifted LIVE

3 Household Live+SD Ratings on Local Broadcast Stations NFL Pro Bowl Sunday, 1/28/18 2:45p (E) on ABC National New Orleans Richmond Nashville Seattle Kansas City NHL Allstar Game Sunday, 1/28/18 3:45p (E) on NBC National Buffalo Pittsburgh Tampa Las Vegas Minneapolis The 60 th Annual Grammy Awards Sunday, 1/28/18 7:30p (E) on CBS National New York Baltimore Miami New Orleans Chicago Source: Nielsen Overnights, 1/28/18

4 2017/18 Season Week 18 (1/22-1/28/18) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 16% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of St. Louis, Spanish- Language programs on Spanish broadcast stations attracted 0% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD St. Louis, MO Spanish Stations Hispanic Households 1/22-1/28/18 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 GRAMMY AWARDS PAPA A TODA MADRE THU ROSA DE GUADALUPE MON PAPA A TODA MADRE FRI SRA ACERO 4: COYOTE - W RANK ROSA DE GUADALUPE PROGRAMS WED 3.0 NET 6 RICO Y LAZARO "P25-54L+SD WED AA%" SRA ACERO 4: COYOTE - R PAPA A TODA MADRE FRI RICO Y LAZARO MON PORQUE EL AMOR 2.9 MANDA 8 PAPA THU A TODA MADRE WEDUNI PAPA A TODA MADRE WED RICO Y LAZARO MON SRA ACERO 4: COYOTE - T SRA 0.5 ACERO 4: COYOTE - M SRA ACERO 4: COYOTE - M SRA ACERO 4: COYOTE - F PAPA A TODA MADRE MON RICO Y LAZARO THU RICO Y LAZARO WED NOTICIERO UNIVISION RICO Y LAZARO FRI RICO Y LAZARO TUE ROSA DE GUADALUPE TUE CAER EN TENTACION THU GRAMMY AWARDS ROSA DE GUADALUPE MON ROSA DE GUADALUPE WED PAPA A TODA MADRE THU SRA ACERO 4: COYOTE - R SRA ACERO 4: COYOTE - W PAPA A TODA MADRE MON NOTICIERO UNIVISION SRA ACERO 4: COYOTE - F RICO Y LAZARO THU SRA ACERO 4: COYOTE - T RICO Y LAZARO FRI ROSA DE GUADALUPE TUE RICO Y LAZARO TUE PAPA A TODA MADRE TUE 3.1

5 Metered Market Close-Up: Paducah, KY-Cape Girardeau, MO-Harrisburg, IL Paducah, KY-Cape Girardeau, MO-Harrisburg, IL is a region comprised of 44 counties, including 14 in Missouri, 15 in Illinois, 12 in Kentucky and 3 in Tennessee. Paducah region comprises a 15-county region encompassing 4,396 square miles. Cape Girardeau is the largest city in McCracken County, and Paducah is is located in western Kentucky and situated at the convergence of the Ohio and Tennessee Rivers. Cape Girardeau is a city located in Cape Girardeau and Scott counties in Southeast Missouri in the U.S and is part of the Cape Girardeau-Jackson, MO-IL Metropolitan Statistical Area Paducah has an easy access to ports on the two rivers and rail service that connects to several major rail lines. Consequently, trade, transportation, and utilities are an important sector of the local economy. At-A-Glance DMA Rank TV Households Population , ,044 Median Income Paducah-Cape Girardeau-Harrisburg - $43,119 SMSA Total Retail Sales Paducah-Cape Girardeau-Harrisburg $15,824,928 African American HH Rank Hispanic HH Rank Asian HH Rank TV stations serving the area of Paducah, KY-Cape Girardeau, MO-Harrisburg, IL: KBSI KFVS KPOB/ WSIL WDKA WPSD WQTV/ WQWQ Fox, WDKA, Comet CBS, WQTV/WQWQ, Grit ABC, Heroes & Icons, Weather MyNetworkTV, Charge!, TBD, Stadium NBC, This TV, Antenna TV The CW TVB Member Stations 65% Social Media platform Reach Reliance on Media to Stay Informed % Agree 51% 43% 21% TV Newspaper Radio Magazines Paducah, KY-Cape Girardeau, MO Harrisburg, IL Interesting Facts Paducah is one of two cities named in the famous song "Hooray for Hollywood," which has been the opening number for the Academy of Motion Picture Arts and Sciences Awards (the Oscars). On April 25, 1991, the National Quilt Museum opened in downtown Paducah. The museum is a cultural destination that annually attracts an international array of more than 40,000 quilters and art enthusiasts to the Paducah area. The voice of Norman Bates mother in Psycho, Virginia Gregg, was born in Harrisburg on March 6, Paducah, KY-Cape Girardeau, MO- Harrisburg, IL Demographic Overview % 13% Age 21% < % Hispanic 2% 98% Social 36% Media platform Reach 45% loyal to vehicle brand

6 2017/18 Season Local Market Close-Up: Madison, WI Market: Paducah, KY Series Ranker (Week of 1/8/18 1/14/18) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 FOX NFC PLAYOFF-SUN KBSI (FOX) 1 U 3:41 PM NBC NFL PLAYOFF GAME-DAY WPSD (NBC) 1 S 3:35 PM AFC DIV-PLF-PRE-KICK-SA KFVS (CBS) 1 S 7:12 PM FOX NFC PLAYOFF-GUN-SUN KBSI (FOX) 1 U 7:17 PM AFC DIVISIONAL PLAYOFF-SA KFVS (CBS) 1 S 7:16 PM FOX NFC PLAYOFF-KICK-SUN KBSI (FOX) 1 U 3:34 PM AFC DIVISIONAL PLAYOFF-SU KFVS (CBS) 1 U 12:05 PM Wheel of Fortune WPSD (NBC) 5 M T W R F 6:30 PM This Is Us WPSD (NBC) 1 T 8:00 PM NBC NFL PLAYOFF-POST WPSD (NBC) 1 S 6:47 PM Heartland 5 KFVS (CBS) 5 M T W R F 5:00 PM NCIS KFVS (CBS) 1 T 7:00 PM Chicago Med WPSD (NBC) 1 T 9:01 PM FOX NFC PLAYOFF-PST-SUN KBSI (FOX) 1 U 7:21 PM AFC DIV-PLF-POST-GUN-SU KFVS (CBS) 1 U 3:27 PM Heartland 6 KFVS (CBS) 5 M T W R F 6:00 PM Heartland 10 Sun KFVS (CBS) 1 U 10:00 PM CBS Evening News with Jeff Glor KFVS (CBS) 5 M T W R F 5:30 PM Heartland 6 Sat KFVS (CBS) 1 S 6:00 PM Young Sheldon KFVS (CBS) 1 R 7:31 PM Purchasers by Auto Make (comscore) Primetime HH Ratings Nov 17 Weekday Prime (8p-11p) Chevrolet Chrysler Dodge Ford GMC Honda Hyundai Jeep Nissan Toyota Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News Average Cable Network News Channels

7 TOP 100 PROGRAMS ADULTS Dates: 1/15/2018-1/21/2018 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 1 FOX FOX NFC CHAMPIONSHIP ,222 2 CBS AFC CHAMPIONSHIP ON CBS ,731 3 CBS AFC CHAMP POST GUN ON CBS ,975 4 FOX FOX NFC CHAMPIONSHIP-KICK ,647 5 FOX FOX NFC CHAMPIONSHIP-GUN ,464 6 CBS AFC CHAMP PRE KICK ON CBS ,182 7 FOX FOX NFC CHAMPIONSHIP-POST ,823 8 CBS AFC CHMP POST GAME ON CBS ,751 9 FOX FOX NFC CHAMPIONSHIP-PRE , CBS BIG BANG THEORY, THE , CBS AFC CHAMPIONSHIP PRE-GAME , CBS YOUNG SHELDON , WARNER BROS. TV BIG BANG-SYN (AT) , NBC THIS IS US , FOX RESIDENT, THE , NBC ELLENS GAME OF GAMES , TH TELEVISION FAMILY FEUD (AT) , ABC GREY'S ANATOMY , DADT/LITTON WEEKEND ADVENTURE , CBS MOM , CBS TV DISTRIBUTION JUDGE JUDY (AT) , ABC MODERN FAMILY , ABC GOLDBERGS, THE , NBC SATURDAY NIGHT , ABC GOOD DOCTOR, THE , FOX , CBS TV DISTRIBUTION WHEEL OF FORTUNE , NBC UNIVERSAL LAW & ORDER:SVU-WKL (AT) , ABC BACHELOR, THE , CBS TV DISTRIBUTION JEOPARDY (AT) , ABC MIDDLE, THE , CBS KEVIN CAN WAIT , NBC CHICAGO MED , NBC NBC NIGHTLY NEWS , CBS AMAZING RACE , TH TELEVISION MODERN FAMILY-WK-SYN (AT) , WARNER BROS. TV BIG BANG WKND (AT) , CBS LIFE IN PIECES , ABC ABC WORLD NEWS TONIGHT , CBS MAN WITH A PLAN , NBC CHICAGO PD , NBC LAW AND ORDER:SVU , ABC AMERICAN HOUSEWIFE , ABC SPEECHLESS , NBC WILL & GRACE , CBS SUPERIOR DONUTS , CBS HAWAII FIVE , NBC BLACKLIST , ABC SCANDAL , CBS 60 MINUTES PRESENTS ,924

8 TOP 100 PROGRAMS ADULTS Dates: 1/15/2018-1/21/2018 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 51 NBC WALL , TH TELEVISION MODERN FAMILY-MF-SYN (AT) , CBS S.W.A.T , FOX LETHAL WEAPON , ABC NBA SAT PRIMETIME ON ABC , CBS NCIS-ENC , CBS SEAL TEAM , CBS 9JKL , NBC UNIVERSAL DATELINE WKLY (AT) , CBS BLUE BLOODS , CBS MACGYVER , CBS NCIS: NEW ORLEANS 9P-SP , CBS CRIMINAL MINDS , FOX FOUR, THE , NBC BETTER LATE THAN NEVER , ABC FRESH OFF THE BOAT , NBC CHICAGO FIRE , NBC TODAY SHOW , FOX X-FILES , TH TELEVISION FAMILY FEUD-WK (AT) , CBS CBS EVENING NEWS , ABC SHARK TANK , ABC BLACK-ISH , FOX GIFTED, THE , CBS SCORPION , TH TELEVISION BOBS BURGERS-SYN (AT) , FOX GIFTED, THE SP 1/15 8P , NBC SUPERSTORE , TH TELEVISION FAMILY GUY-WK-SYN (AT) , NBC ELLENS GAME OF GM1/21 10P , ABC SHARK TANK-SUN 10PM , CBS TV DISTRIBUTION ENTERTAINMENT TONIGHT(AT) , ABC HOW TO GET AWAY W/MURDER , CBS CBS SPORTS SPECTACULR SU , ABC 20/20-FRI , CBS 60 MINUTES SPECIAL , ABC GOOD MORNING, AMERICA , ABC AMER FUNN HOME VIDEOS , NBC GOOD PLACE , FOX HELL'S KITCHEN , USA NETWORK WWE ENTERTAINMENT , NBC TODAY SHOW 1/ , CBS PRICE IS RIGHT , CBS TV DISTRIBUTION INSIDE EDITION (AT) , FOX LA TO VEGAS , TH TELEVISION FAMILY GUY-MF-SYN (AT) , SONY PICTURES TV GOLDBERGS (AT) , CBS TV DISTRIBUTION DR. PHIL SHOW (AT) , ABC GOOD MORNING, AMER-1/ , ABC MATCH GAME ,320

9 TOP 100 PROGRAMS ADULTS Dates: 11/27/ /31/2017 P18-49 P18-49 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 1 ABC NEW YEAR'S ROCKIN EVEPT ,457 2 FOX FOX NFL SUNDAY-NATIONAL ,944 3 NBC NBC SUNDAY NIGHT FOOTBALL ,626 4 CBS CBS NFL NATIONAL ,497 5 FOX FOX NFL SUNDAY-SINGLE ,467 6 ABC PRIMETIME NYRE '18 PT ,408 7 CBS CBS NFL NATL POST GUN ,064 8 NBC NBC+NFLN TNF FOOTBALL SP ,963 9 FOX FOX NFL SUNDAY-PST GN-NAT , FOX FOX NFL GAME BREAK , NBC NBC+NFLN TNF POST-GAME SP , NBC NBC SAT NIGHT FOOTBALL , CBS CBS NFL SINGLE , NBC SUNDAY NIGHT NFL PRE-KICK , NBC NBC+NFLN THU NT FOOTBALL , CBS SEC CHAMP-CBS: DR PEPPER , FOX FOX NFL SUNDAY-REGIONAL , NBC NBC NFL SUNDAY POST , FOX BIG TEN FOOTBALL CH GAME , ESPN ESPN NFL REGULAR SEASON , CBS CBS NFL TODAY UPDATE , CBS CBS NFL REG POST GUN , FOX OT, THE , ESPN NFL REGULAR SEASON L , ESPN ORANGE BOWL L , CBS CBS NFL SINGLE POST GUN , ABC PRIMETIME NYRE '18 PT , ABC NEW YEAR'S ROCKIN EVEPT , ESPN ORANGE BOWL SUST L , ABC NBA CHRISTMAS SPECIAL , FOX BIG 10 FTBL CHAMP GM -GUN , FOX STEVE HARVEY-LIVE TM SQ , CBS CBS NFL REGIONAL , NBC NBC NFL SAT POST , NBC FOOTBALL NT AMERICA PT , NBC THIS IS US , CBS CBS NFL NATL POST GAME , CBS BIG BANG THEORY, THE , NBC SAT NIGHT NFL PRE-KICK , ESPN COTTON BOWL L , NBC NBC+NFLN THU NT POST-GAME , ESPN FIESTA BOWL L , FOX BIG 10 FTBL CHAMP GM-KICK , FOX FOX NFL SUNDAY-POST , NFL NETWORK 2017 REG SSN SAT , NFL NETWORK 2017 REG SSN SAT 2 BRIDGE , ABC NBA CHRISTMAS SPECIAL , NBC NBC+NFLN TNF SP PRE-KICK , NFL NETWORK TNF SUSTAINER , ESPN COTTON BOWL SUST L ,657

10 TOP 100 PROGRAMS ADULTS Dates: 11/27/ /31/2017 P18-49 P18-49 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 51 FOX NFL ON FOX PREKICK , WARNER BROS. TV BIG BANG-SYN (AT) , FOX SIMPSONS , CBS YOUNG SHELDON , NBC NBC+NFLN THU NT PRE-KICK , NFL NETWORK 2017 REG SSN SAT POSTGUN , CBS SEC CHAMP POST GAME , ESPN COLL FTBL BOWL STUDIO L , NBC VOICE , NBC VOICE-TUE , CBS RUDOLPH RED-NOSE REINDEER , NBC FOOTBALL NT AMER PT , TH TELEVISION FAMILY FEUD (AT) , NFL NETWORK 2017 REG SSN SAT 2 POSTGU , ABC NBA CHRISTMAS SPECIAL , CBS SURVIVOR , FOX STEVE HARVEY-LIVE TM SQ , NBC WILL & GRACE 12/ , FOX BIG 10 FTBL CHAMP GM-POST , FOX BIG 12 FOOTBALL CHAMP GM , NFL NETWORK 2017 REG SSN SAT , NFL NETWORK THURSDAY NIGHT FOOTBALL , NBC CHRISTMAS-ROCKEFELLER CEN , CBS CLLG FOOTBLL-USAA , NBC ELLENS GAME OF GAMES , FOX SIMPSONS-XMAS EVE 8P , CBS CBS NFL SINGLE PRE-KICK , NFL NETWORK TNF POST-GUN , ABC GOOD DOCTOR, THE , NBC HOW GRINCH-XMAS 12/ , CBS CBS NFL PRE-KICK , ABC SATURDAY NIGHT FOOTBALL , ABC CHARLIE BROWN CHRISTMAS , CBS 60 MINUTES , FOX CHRISTMAS STORY LIVE!, A , NBC SATURDAY NIGHT , TH TELEVISION MODERN FAMILY-WK-SYN (AT) , CBS CBS NFL SINGLE POST GAME , CBS VICTORIA'S SECRET FASHION , CBS BIG BANG THEORY, THE-SPCL , ABC DISNEY PARKS XMAS CELEBRT , NFL NETWORK 2017 REG SSN SAT 2 PREKIC , DADT/LITTON WEEKEND ADVENTURE , CBS CAROL BURNETT 50TH SPCL , FOX EMPIRE , CBS TV DISTRIBUTION JUDGE JUDY (AT) , NBC NBC+NFLN THU NT PRE-GM , CBS NCIS , CBS YOUNG SHELDON-ENC , NBC LAW AND ORDER:SVU ,808

11 TOP 100 PROGRAMS ADULTS Dates: 11/27/ /31/2017 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 1 ABC NEW YEAR'S ROCKIN EVEPT ,291 2 FOX FOX NFL SUNDAY-NATIONAL ,152 3 CBS CBS NFL NATIONAL ,617 4 NBC NBC SUNDAY NIGHT FOOTBALL ,504 5 FOX FOX NFL SUNDAY-SINGLE ,504 6 ABC PRIMETIME NYRE '18 PT ,050 7 CBS CBS NFL NATL POST GUN ,029 8 FOX FOX NFL SUNDAY-PST GN-NAT ,741 9 NBC NBC+NFLN TNF FOOTBALL SP , FOX FOX NFL GAME BREAK , NBC NBC SAT NIGHT FOOTBALL , CBS CBS NFL SINGLE , NBC SUNDAY NIGHT NFL PRE-KICK , NBC NBC+NFLN THU NT FOOTBALL , NBC NBC+NFLN TNF POST-GAME SP , FOX FOX NFL SUNDAY-REGIONAL , CBS SEC CHAMP-CBS: DR PEPPER , FOX BIG TEN FOOTBALL CH GAME , NBC NBC NFL SUNDAY POST , CBS CBS NFL TODAY UPDATE , CBS CBS NFL REG POST GUN , ESPN-SYN ESPN NFL REGULAR SEASON , FOX OT, THE , CBS BIG BANG THEORY, THE , ESPN ORANGE BOWL L , ESPN NFL REGULAR SEASON L , CBS CBS NFL SINGLE POST GUN , ESPN ORANGE BOWL SUST L , ABC PRIMETIME NYRE '18 PT , CBS CBS NFL REGIONAL , NBC NBC NFL SAT POST , NBC THIS IS US , ABC NEW YEAR'S ROCKIN EVEPT , NBC SAT NIGHT NFL PRE-KICK , NBC FOOTBALL NT AMERICA PT , CBS CBS NFL NATL POST GAME , FOX BIG 10 FTBL CHAMP GM -GUN , FOX STEVE HARVEY-LIVE TM SQ , NBC NBC+NFLN THU NT POST-GAME , ESPN FIESTA BOWL L , ESPN COTTON BOWL L , ABC NBA CHRISTMAS SPECIAL , CBS YOUNG SHELDON , FOX FOX NFL SUNDAY-POST , FOX BIG 10 FTBL CHAMP GM-KICK , WARNER BROS. TV BIG BANG-SYN (AT) , NFL NETWORK-SYN 2017 REG SSN SAT , NBC VOICE , NFL NETWORK-SYN 2017 REG SSN SAT 2 BRIDGE , NBC VOICE-TUE ,168

12 TOP 100 PROGRAMS ADULTS Dates: 11/27/ /31/2017 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 51 FOX NFL ON FOX PREKICK , NBC NBC+NFLN TNF SP PRE-KICK , CBS RUDOLPH RED-NOSE REINDEER , NBC NBC+NFLN THU NT PRE-KICK , CBS CAROL BURNETT 50TH SPCL , TH TELEVISION FAMILY FEUD (AT) , ESPN COTTON BOWL SUST L , NBC FOOTBALL NT AMER PT , CBS SURVIVOR , NBC WILL & GRACE 12/ , NFL NETWORK TNF SUSTAINER , NFL NETWORK-SYN 2017 REG SSN SAT POSTGUN , ESPN COLL FTBL BOWL STUDIO L , CBS SEC CHAMP POST GAME , FOX SIMPSONS , ABC NBA CHRISTMAS SPECIAL , NBC CHRISTMAS-ROCKEFELLER CEN , CBS BIG BANG THEORY, THE-SPCL , FOX STEVE HARVEY-LIVE TM SQ , DADT/LITTON WEEKEND ADVENTURE , CBS 60 MINUTES , CBS CLLG FOOTBLL-USAA , CBS MOM , NBC ELLENS GAME OF GAMES , CBS NCIS , CBS YOUNG SHELDON-ENC , ABC GOOD DOCTOR, THE , CBS BIG BANG THEORY, THE-ENC , NFL NETWORK-SYN 2017 REG SSN SAT , CBS CBS NFL PRE-KICK , CBS CBS NFL SINGLE PRE-KICK , ABC CHARLIE BROWN CHRISTMAS , NFL NETWORK-SYN 2017 REG SSN SAT 2 POSTGU , NFL NETWORK THURSDAY NIGHT FOOTBALL , CBS TV DISTRIBUTION JUDGE JUDY (AT) , NBC SATURDAY NIGHT , FOX BIG 10 FTBL CHAMP GM-POST , FOX BIG 12 FOOTBALL CHAMP GM , CBS BULL , NFL NETWORK TNF POST-GUN , CBS BIG BANG THEORY,THE 8P-SP , FOX SIMPSONS-XMAS EVE 8P , CBS CBS NFL SINGLE POST GAME , NBC VOICE 8P 12/ , TH TELEVISION MODERN FAMILY-WK-SYN (AT) , NBC HOW GRINCH-XMAS 12/ , ABC NBA CHRISTMAS SPECIAL , NBC NBC+NFLN THU NT PRE-GM , NBC LAW AND ORDER:SVU , NBC ELLENS GAME OF GMS-ENC , FOX EMPIRE ,156

13 Data Sources: Valentine s Day: AYTM.com Market Pulse Research: Valentine s Day: A Difference In Celebration, January How likely are you to purchase gift(s) for the following? (Extremely likely, Likely) Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2008, 2013 & 2018 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me TV, Bounce TV, Cozi TV, Escape, Grit & Laff. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.