2017/18 Season Week 34 (5/14-5/20/18) If you could choose just 5 networks... Hispanics 18+ % Choose Network 28%

Transcription

1 2017/18 Season Week 34 (5/14-5/20/18) Time Spent Daily on TV the Most for All Adults HOURS:MINUTES 3:36 0:55 4:19 1:13 1:00 1:02 66% A18-34 A25-54 TV Radio Social Media If you could choose just 5 networks... Hispanics 18+ % Choose Network 39% 34% 28% Spanish Broadcast English Broadcast Cable Network 23% 23% Royal Wedding Watched by 29.2M 28% Share of P s (Sa 7-8:15a) 72% Broadcast (ABC, CBS, NBC, TEL, UNV) Cable (BBCA, CNN, CNNe, E!, Fox News, Freeform, HLN, MSNBC, TLC) Broadcast TV Upfronts 2018 Louisville 15.2 Baltimore 14.9 Natl 4.8 Nielsen Live+SD HH Ratings June 9th Click for schedule & trailers Market of the Week: Ft. Smith-Fayetteville-Springdale-Rogers, AR (Rank #98) Auto Purchasers Weekday Primetime Ratings (comscore) Chrysler Chevrolet Dodge Local Broadcast Cable News TV Viewing Area (DMA) Arkansas Democrat-Gazette Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media April 17 March 18 Dols (000) Cox $1,296.5 Toyota Dealer Assn $844.9 Sonic Restaurant $733.3 Ford $714.7 Sams Furniture Store $685.0

2 2017/18 Season Week 34 (5/14-5/20/18) Top 25 Broadcast S/O-S/O (5/14-5/20/18) Top 25 Syndication (5/7-5/13/18) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 ROSEANNE BILLBOARD MUSIC AWARDS SATURDAY NIGHT GREY'S ANATOMY VOICE SURVIVOR MIDDLE, THE NCIS EMPIRE VOICE-TUE MODERN FAMILY AMERICAN IDOL-SUN GOLDBERGS, THE BIG BANG THEORY,THE 8P-SP BIG BANG THEORY, THE-ENC BLACK-ISH YOUNG SHELDON-ENC ROYL WEDDING:SP GMA 6A-FF SATURDAY TODAY MAN WITH A PLAN PREAKNESS LIFE IN PIECES 9PM-SP AMERICAN HOUSEWIFE NCIS: NEW ORLEANS S.W.A.T. 1.4 M-F Evening News (5/14-5/18/18) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS CBS EVENING NEWS BIG BANG-SYN (AT) FAMILY FEUD (AT) JUDGE JUDY (AT) WEEKEND ADVENTURE JEOPARDY (AT) BIG BANG WKND (AT) WHEEL OF FORTUNE MODERN FAMILY-WK-SYN (AT) LAW & ORDER:SVU-WKL (AT) LAST MAN STNDG-MF-SYN(AT) MODERN FAMILY-MF-SYN (AT) DATELINE WKLY (AT) FAMILY GUY-MF-SYN (AT) FAMILY GUY-WK-SYN (AT) AMERICAN NINJA-SYN (AT) BOBS BURGERS-SYN (AT) ENTERTAINMENT TONIGHT(AT) DR. PHIL SHOW (AT) FAMILY FEUD-WK (AT) INSIDE EDITION (AT) GOLDBERGS (AT) TWO-HALF MEN-SYN (AT) HOW I MET-MTHR-WK-SYN(AT) BROKE GIRLS-SYN (AT) MIKE AND MOLLY (AT) 0.7 M-F Late Night (5/14-5/18/18) A25-54 Rank Program Name Live+SD US AA% 1 TONIGHT SHOW LATE SHOW-S COLBERT JIMMY KIMMEL 0.5 Top 10 Time Shifted S/O-S/O Programs (5/14-5/20/2018) A25-54 Live+SD (000) ROSEANNE GREY'S ANATOMY SURVIVOR NCIS EMPIRE MODERN FAMILY SATURDAY NIGHT MIDDLE, THE VOICE BILLBOARD MUSIC Time-Shifted LIVE

3 Household Live+SD Ratings on Local Broadcast Stations The Preakness Saturday, 5/19/18 6:30p (E) on NBC National Louisville Baltimore Tamoa DC Ft. Myers NHL Playoffs on NBC : 5/19/18 NHL SA Playoffs HH Rating National 1.7 Tampa 12.0 DC 7.1 NHL Playoffs on NBC : 5/20/18 NHL SU Playoffs HH Rating National 1.3 Las Vegas 17.9 Buffalo 5.8 The Billboard Music Awards Sunday, 5/20/18 8p (E) on NBC National Las Vegas West Palm Providence New York Miami New Orleans

4 2017/18 Season Week 34 (5/14-5/20/18) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 17% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Dallas-Ft. Worth, Spanish-Language programs on Spanish broadcast stations attracted 41% of all primetime A18-49 viewers (not just Spanish- Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Dallas-Ft. Worth, TX Spanish Stations Hispanic Households 5/14-5/20/18 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 LIGA MX 5/ SENOR DE LOS CIELO VI - T SENOR DE LOS CIELO VI - W SENOR DE LOS CIELO VI - M SENOR DE LOS CIELO VI - R SENOR DE LOS CIELO VI - R 4.1 RANK PROGRAMS NET "P25-54L+SD AA%" 6 SENOR DE LOS CIELO VI - F SENOR DE LOS CIELO VI - F LIGA MX 5/ LIGA MX 5/ ROSA DE GUADALUPE PORQUE THU EL AMOR 3.0 MANDA 8 ROSA THU DE GUADALUPE THU UNI ROSA DE GUADALUPE MON RICO Y LAZARO TUE ROSA DE GUADALUPE TUE ROSA 0.5 DE GUADALUPE TUE RICO Y LAZARO TUE PAPA A TODA MADRE MON BILLBOARD MUSIC AWARDS ROSA DE GUADALUPE FRI PAPA A TODA MADRE WED ROSA DE GUADALUPE W ED SIMPLEMENTE MARIA PAPA A TODA MADRE TUE RICO Y LAZARO MON NOTICIERO UNIVISION LIGA MX 5/ SENOR DE LOS CIELO VI - W SENOR DE LOS CIELO VI - M SENOR DE LOS CIELO VI - T ROSA DE GUADALUPE MON POR AMAR SIN LEY MON RICO Y LAZARO MON PAPA A TODA MADRE WED ROSA DE GUADALUPE FRI POR AMAR SIN LEY WED NOTICIERO UNIVISION POR AMAR SIN LEY TUE PAPA A TODA MADRE MON BILLBOARD MUSIC AWARDS 2.7

5 Market Close-Up: Ft. Smith-Fayetteville-Springdale-Rogers, AR Fort Smith is the second-largest city in Arkansas and has long been a regional manufacturing center, with major plants located in the city operated by Rheem, Trane, Georgia-Pacific, Gerber, Planters Peanuts, Mars Petcare, Umarex USA, Graphic Packaging, Pernod Ricard-USA, and many others. Fayetteville is the third-largest city and although much of Northwest Arkansas has grown with Walmart s ascent to the #1 corporation listed by the Fortune 500, Fayetteville has often made it clear that the city prefers to associate itself with the University of Arkansas rather than the worldwide retailer. Springdale is the fourth-largest city, and Rogers, located in Northwest Arkansas, was the location of the first Walmart Store. Median Income Ft. Smith-Fayetteville-Springdale-Rogers: Avg.- $49,235 SRDS Total Retail Sales ($000) Ft. Smith-Fayetteville-Springdale-Rogers: $1,575,797 At-A-Glance DMA Rank TV Households Population , ,546 African American HH Rank Hispanic HH Rank Asian HH Rank KFSM KFTA TV stations serving the area of Ft. Smith-Fayetteville-Springdale-Rogers, AR: KHBS / KHOG CBS / MyNetworkTV / Antenna TV FOX / NBC / Escape / Bounce TV ABC / The CW / MeTV 62% Social Media platform Reach Reliance on Media to Stay Informed % Agree 50% 42% KNWA KXUN NBC / FOX / Laff / Grit Univision 20% TV Newspaper Radio Magazines TVB Member Stations Ft. Smith-Fayetteville-Springdale- Rogers, AR Interesting Facts The first time a woman in the South voted, she voted in Fort Smith. Arkansas became the first Southern state to allow women to vote in party primaries in February On Nov. 13, 1917, Dymple Johnson cast her ballot in a special mayoral election in Fort Smith, the first held in the state after the law took effect. Springdale has been dubbed the poultry capital of the world, a homage to the multinational Tyson Foods headquarters in town. The Fayetteville, AR central square is known for its beautiful gardens and award-winning local Farmer s Market that runs three days a week from early spring to early autumn. Ft. Smith-Fayetteville-Springdale-Rogers, AR Demographic Overview % Age 15% 25% <18 10% Hispanic 89% 11% Social 39% Media platform Reach % loyal to vehicle brand

6 2017/18 Season Local Market Close-Up: Ft. Smith-Fayetteville-Springdale-Rogers, AR Market: Ft. Smith, AR Series Ranker (Week of 4/30/18 5/6/18) Rtg Rnk Series Station # Eps Day Loc al Time Run Time Live+SD Rtg 1 The Big Bang Theory KFSM (CBS) 1 R 7:00 PM NCIS KFSM (CBS) 1 T 7:00 PM Young Sheldon KFSM (CBS) 1 R 7:31 PM Wheel of Fortune KFSM (CBS) 6 M T W R F S 6:30 PM Survivor KFSM (CBS) 1 W 7:00 PM NEWS at 6 PM KFSM (CBS) 6 M T W R F S 6:00 PM KENTUCKY DERBY-NBC KNWA (NBC) 1 S 5:22 PM Bull KFSM (CBS) 1 T 8:00 PM CBS Evening News with Jeff Glor KFSM (CBS) 5 M T W R F 5:30 PM Minutes KFSM (CBS) 1 U 6:00 PM NEWS at 5 PM KFSM (CBS) 6 M T W R F S 5:00 PM American Idol KHBS+ (ABC) 1 U 7:00 PM Roseanne KHBS+ (ABC) 1 T 7:00 PM NEWS at 10 PM KFSM (CBS) 7 M T W R F S U 10:00 PM NEWS at 5:30 PM KFSM (CBS) 1 U 5:30 PM NCIS: New Orleans KFSM (CBS) 1 T 9:00 PM Mom KFSM (CBS) 1 R 8:01 PM SEAL Team KFSM (CBS) 1 W 8:01 PM Jeopardy! KFSM (CBS) 5 M T W R F 4:30 PM NCIS: Los Angeles KFSM (CBS) 1 U 8:00 PM Purchasers by Auto Make (comscore) Primetime HH Ratings March 18 Weekday Prime (8p-11p) Chevrolet Chrysler Dodge Ford GMC Honda Hyundai Jeep Nissan Subaru Toyota Volkswagen Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News Average Cable Network News Channels

7 TOP 100 PROGRAMS ADULTS Dates: 5/7/2018-5/13/2018 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 1 CBS BIG BANG THEORY, THE ,289 2 ABC ROSEANNE ,434 3 CBS YOUNG SHELDON ,991 4 ABC NBA PLAYOFFS ON ABC-SU ,307 5 CBS NCIS ,109 6 CBS MOM ,043 7 WARNER BROS. TV BIG BANG-SYN (AT) ,011 8 NBC SATURDAY NIGHT ,780 9 ABC GREY'S ANATOMY , ABC AMERICAN IDOL-SUN , CBS SURVIVOR , TH TELEVISION FAMILY FEUD (AT) , CBS MOM 9:30PM-SPECIAL , ABC MIDDLE, THE , NBC VOICE , CBS TV DISTRIBUTION JUDGE JUDY (AT) , TURNER NETWORK TELEVISION NBA PLAYOFFS- ROUND 2 L , DADT/LITTON WEEKEND ADVENTURE , CBS BULL , FOX EMPIRE , NBC VOICE-TUE , ABC MODERN FAMILY , NBC CHICAGO PD , CBS KEVIN CAN WAIT , ABC GOLDBERGS, THE , ABC BLACK-ISH , ABC ABC WRLD NEWS TONIGHT-SUN , ABC AMERICAN HOUSEWIFE , ABC AMER FUNN HM VIDEOS-7PM , NBC LAW AND ORDER:SVU , CBS TV DISTRIBUTION JEOPARDY (AT) , WARNER BROS. TV BIG BANG WKND (AT) , CBS TV DISTRIBUTION WHEEL OF FORTUNE , TH TELEVISION MODERN FAMILY-WK-SYN (AT) , CBS MAN WITH A PLAN , FOX STAR , NBC CHICAGO MED , ABC DWTS: ATHLETES , NBC PGAT PLAYERS CHP-SU , CBS NCIS: NEW ORLEANS , CBS S.W.A.T , CBS BLUE BLOODS , NBC UNIVERSAL LAW & ORDER:SVU-WKL (AT) , NBC CHICAGO FIRE , CBS SEAL TEAM , TH TELEVISION LAST MAN STNDG-MF-SYN(AT) , CBS 60 MINUTES , TH TELEVISION MODERN FAMILY-MF-SYN (AT) , ABC SPLITTING UP TOGETHER , NBC NBC NIGHTLY NEWS ,541

8 TOP 100 PROGRAMS ADULTS Dates: 5/7/2018-5/13/2018 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 51 ABC ABC WORLD NEWS TONIGHT , NBC UNIVERSAL DATELINE WKLY (AT) , CBS NCIS: LOS ANGELES , CBS SUPERIOR DONUTS , CBS HAWAII FIVE , CBS 60 MINUTES - 8PM SPECIAL , CBS BIG BANG THEORY,THE 9:30P , NBC RUNNING WILD: B. GRYLLS , ABC STATION , NBC TODAY SHOW , NBC BLACKLIST , TURNER NETWORK TELEVISION INSIDE THE NBA PLAYOFFS , TH TELEVISION FAMILY GUY-MF-SYN (AT) , CBS SUNDAY MORNING , FOX FAMILY GUY , FOX RESIDENT, THE , TH TELEVISION FAMILY GUY-WK-SYN (AT) , FOX LETHAL WEAPON , CBS UNDERCOVER BOSS , FOX SIMPSONS , NBC DATELINE FRI , NBC UNIVERSAL AMERICAN NINJA-SYN (AT) , TEL SENOR DE LOS CIELO VI - T , ABC ALEX, INC , CBS CODE BLACK , USA NETWORK WWE ENTERTAINMENT , ABC GOOD MORNING, AMERICA , TH TELEVISION BOBS BURGERS-SYN (AT) , UNI LIGA MX 5/ , TEL SENOR DE LOS CIELO VI - W , TURNER NETWORK TELEVISION NBA PLAYOFFS PRE-GAME , NBC RISE , CBS TV DISTRIBUTION ENTERTAINMENT TONIGHT(AT) , CBS CBS EVENING NEWS , FOX BOB'S BURGERS , ABC DECEPTION , FOX MEGHAN MARKLE: AMR-PRNCES , CBS ELEMENTARY , NBC SNL PRIME-SAT , FOX BROOKLYN NINE-NINE , FOX LUCIFER , NBC NBC NHL PLAYOFFS-PR 5/ , CBS MADAM SECRETARY , CBS PRICE IS RIGHT , CBS TV DISTRIBUTION DR. PHIL SHOW (AT) , FOX GOTHAM , TEL SENOR DE LOS CIELO VI - R , TH TELEVISION FAMILY FEUD-WK (AT) , NBC TIMELESS , FOX SHOWTIME AT THE APOLLO ,003

9 TOP 100 PROGRAMS ADULTS Dates: 4/2/2018-4/29/2018 P18-49 P18-49 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 1 TBS NETWORK TBS NCAA BSKBL CHAMPSHIPS ,298 2 ABC ROSEANNE ,936 3 CBS MASTERS GOLF TOURN.-SUN ,533 4 ABC NBA PLAYOFFS ON ABC-SU ,112 5 CBS BIG BANG THEORY, THE ,970 6 ABC NBA PLAYOFFS ON ABC-SU ,800 7 CBS ACM AWARDS ,695 8 ABC MIDDLE, THE ,672 9 ABC NBA PLAYOFFS ON ABC-SU , CBS YOUNG SHELDON , WARNER BROS. TV BIG BANG-SYN (AT) , ABC NBA PLAYOFFS ON ABC-SU , FOX EMPIRE , NBC VOICE , TURNER NETWORK TELEVISION NBA PLAYOFFS- ROUND 2 L , ABC COMEY-ABC NEWS EXCLU INTW , TH TELEVISION FAMILY FEUD (AT) , ABC GREY'S ANATOMY , CBS SURVIVOR , ABC AMERICAN IDOL-SUN , NBC VOICE-TUE , ABC ROSEANNE SP 3-4/ , ABC ROSEANNE SP 2-4/ , ABC NBA PLAYOFFS ON ABC-SA , NBC VOICE 4/ , TURNER NETWORK TELEVISION NBA PLAYOFFS- ROUND 1 L , ABC AMERICAN IDOL-MON , CBS MASTERS GOLF TOURN. SAT , CBS TV DISTRIBUTION JUDGE JUDY (AT) , DADT/LITTON WEEKEND ADVENTURE , CBS MOM , TBS NETWORK TBS NCAA BSKBL CHAMP-POST , ABC ROSEANNE SP 1-4/ , ESPN NBA PLAYOFFS-1ST RD L , ABC BLACK-ISH , CBS BIG BANG THEORY,THE 8P-SP , FOX STAR , ABC ALEX, INC. SP-4/ , USA NETWORK WWE ENTERTAINMENT , ABC NBA PLAYOFFS ON ABC-SU , TH TELEVISION BOBS BURGERS-SYN (AT) , WARNER BROS. TV BIG BANG WKND (AT) , CBS YOUNG SHELDON - MONDAY-SP , NBC LAW AND ORDER:SVU , CBS NCIS , ABC SPLITTING UP TOGETHER , NBC SATURDAY NIGHT , CBS BULL , CBS TV DISTRIBUTION WHEEL OF FORTUNE , TH TELEVISION MODERN FAMILY-WK-SYN (AT) ,488

10 TOP 100 PROGRAMS ADULTS Dates: 4/2/2018-4/29/2018 P18-49 P18-49 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 51 NBC UNIVERSAL LAW & ORDER:SVU-WKL (AT) , NBC CHICAGO PD , FOX NFL DRAFT ON FOX - DAY , CBS TV DISTRIBUTION JEOPARDY (AT) , CBS BIG BANG THEORY,THE 9P-SP , ABC MODERN FAMILY , NBC CHICAGO MED , CBS MASTERS GOLF SAT-POST , ABC AMER FUNN HM VIDEOS-7PM , TBS NETWORK TBS NCAA BSKBL CHMP-PRE , CBS BIG BANG THEORY,THE 9:30P , ESPN NFL DRAFT L , CBS LIFE IN PIECES , CBS 60 MINUTES , ABC SCANDAL , ABC STATION , CBS YOUNG SHELDON 830PM-SP , CBS BIG BANG THEORY,THE-8P:SP , CBS YOUNG SHELDON 9PM-SPECIAL , ABC GOLDBERGS, THE , NBC UNIVERSAL DATELINE WKLY (AT) , ABC AMERICAN HOUSEWIFE , TH TELEVISION FAMILY GUY-MF-SYN (AT) , NBC CHICAGO FIRE , TH TELEVISION MODERN FAMILY-MF-SYN (AT) , FOX SIMPSONS , TH TELEVISION FAMILY FEUD-WK (AT) , CBS CRIMINAL MINDS 9PM-SP , CBS KEVIN CAN WAIT , CBS ELTON JOHN: GRAMMY SALUTE , FOX FAMILY GUY , TH TELEVISION FAMILY GUY-WK-SYN (AT) , CBS CRIMINAL MINDS , NBC GOOD GIRLS , CBS SEAL TEAM , ABC ABC WORLD NEWS TONIGHT , NBC NBC NIGHTLY NEWS , USA NETWORK WWE SMACKDOWN , CBS HAWAII FIVE , NBC WILL & GRACE , CBS MAN WITH A PLAN , TEL BILLBOARD-18-TEL-UNVSO , CBS NCIS: NEW ORLEANS , FOX RESIDENT, THE , FOX BROOKLYN NINE-NINE , NBC BLACKLIST , SONY PICTURES TV GOLDBERGS (AT) , ABC NBA SAT PRIMETIME ON ABC , NBC LITTLE BIG SHOTS , FOX BOB'S BURGERS ,058

11 TOP 100 PROGRAMS ADULTS Dates: 4/2/2018-4/29/2018 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 1 TBS NETWORK TBS NCAA BSKBL CHAMPSHIPS ,465 2 ABC ROSEANNE ,135 3 CBS BIG BANG THEORY, THE ,305 4 CBS MASTERS GOLF TOURN.-SUN ,224 5 CBS YOUNG SHELDON ,648 6 CBS ACM AWARDS ,587 7 ABC MIDDLE, THE ,515 8 WARNER BROS. TV BIG BANG-SYN (AT) ,217 9 ABC NBA PLAYOFFS ON ABC-SU , NBC VOICE , ABC COMEY-ABC NEWS EXCLU INTW , TH TELEVISION FAMILY FEUD (AT) , ABC NBA PLAYOFFS ON ABC-SU , CBS SURVIVOR , CBS MOM , ABC NBA PLAYOFFS ON ABC-SU , NBC VOICE-TUE , ABC ROSEANNE SP 3-4/ , ABC ROSEANNE SP 2-4/ , FOX EMPIRE , DADT/LITTON WEEKEND ADVENTURE , ABC AMERICAN IDOL-SUN , CBS TV DISTRIBUTION JUDGE JUDY (AT) , NBC VOICE 4/ , ABC NBA PLAYOFFS ON ABC-SU , ABC ROSEANNE SP 1-4/ , ABC GREY'S ANATOMY , ABC AMERICAN IDOL-MON , CBS NCIS , CBS MASTERS GOLF TOURN. SAT , CBS BIG BANG THEORY,THE 8P-SP , CBS BULL , TURNER NETWORK TELEVISION NBA PLAYOFFS- ROUND 2 L , CBS YOUNG SHELDON - MONDAY-SP , ABC BLACK-ISH , ABC ALEX, INC. SP-4/ , WARNER BROS. TV BIG BANG WKND (AT) , CBS BIG BANG THEORY,THE 9P-SP , CBS TV DISTRIBUTION WHEEL OF FORTUNE , NBC SATURDAY NIGHT , CBS TV DISTRIBUTION JEOPARDY (AT) , ABC SPLITTING UP TOGETHER , CBS LIFE IN PIECES , CBS BIG BANG THEORY,THE 9:30P , CBS BIG BANG THEORY,THE-8P:SP , CBS 60 MINUTES , NBC LAW AND ORDER:SVU , CBS YOUNG SHELDON 830PM-SP , FOX STAR , CBS YOUNG SHELDON 9PM-SPECIAL ,912

12 TOP 100 PROGRAMS ADULTS Dates: 4/2/2018-4/29/2018 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 51 ABC MODERN FAMILY , ABC NBA PLAYOFFS ON ABC-SA , NBC CHICAGO PD , CBS KEVIN CAN WAIT , TURNER NETWORK TELEVISION NBA PLAYOFFS- ROUND 1 L , NBC CHICAGO MED , ABC AMER FUNN HM VIDEOS-7PM , CBS ELTON JOHN: GRAMMY SALUTE , NBC UNIVERSAL LAW & ORDER:SVU-WKL (AT) , ABC AMERICAN HOUSEWIFE , TBS NETWORK TBS NCAA BSKBL CHAMP-POST , CBS MAN WITH A PLAN , NBC UNIVERSAL DATELINE WKLY (AT) , CBS NCIS: NEW ORLEANS , TH TELEVISION MODERN FAMILY-WK-SYN (AT) , ABC GOLDBERGS, THE , NBC NBC NIGHTLY NEWS , ABC ABC WORLD NEWS TONIGHT , CBS MASTERS GOLF SAT-POST , FOX NFL DRAFT ON FOX - DAY , ABC NBA PLAYOFFS ON ABC-SU , USA NETWORK WWE ENTERTAINMENT , CBS CRIMINAL MINDS 9PM-SP , CBS HAWAII FIVE , ABC SCANDAL , CBS SEAL TEAM , ESPN NBA PLAYOFFS-1ST RD L , ABC STATION , NBC CHICAGO FIRE , CBS CRIMINAL MINDS , CBS BLUE BLOODS , NBC WILL & GRACE , TH TELEVISION MODERN FAMILY-MF-SYN (AT) , NBC GOOD GIRLS , CBS SUPERIOR DONUTS , FOX MNSTR ENRGY NASCAR CUP , CBS NCIS: LOS ANGELES , TH TELEVISION FAMILY FEUD-WK (AT) , TBS NETWORK TBS NCAA BSKBL CHMP-PRE , CBS S.W.A.T , CBS NCIS 9P-SPECIAL , NBC LITTLE BIG SHOTS , FOX MNSTR ENRGY NASCAR WNR CR , CBS MACGYVER , TH TELEVISION BOBS BURGERS-SYN (AT) , NBC BLACKLIST , NBC TODAY SHOW , NBC RISE , FOX RESIDENT, THE , FOX SIMPSONS ,371

13 Data Sources: GfK TVB Media Comparisons Study 2018 Royal Wedding: B&C 5/20/18 (by Jon Lafayette) Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2008, 2013 & 2018 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me TV, Bounce TV, Cozi TV, Escape, Grit & Laff. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.