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Roderick Patterson
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(2/13-2/19/17) HH Ratings The Good Fight

0 The Mainstream Appeal of Black Content Black vs.

Viewers This Is Us 88.95% 11.05% black-ish 79.98% 20.

72% AA = African-American Year-to-Year, Broadcast

Broadband Only 3.9% Wired Cable (No Telco) 45.

1 Top 5: RA25-54 2/13-2/19/17 3.1 2.8 2.7 2.

The Bachelor February 27 at 9/7c March 1 at 9/7c

Pierce, FL (DMA Rank #37) Auto Purchasers Weekday

2 Dodge Jeep Nissan Local Broadcast Cable News TV

1 Nat l Ft. Myers Minneapolis 2016/17 Season Week 22 (2/13-2/19/17) HH Ratings The Good Fight (Premiere/Preview) The Mainstream Appeal of Black Content Black vs. Non-Black Viewership Show % Non-AA Viewers % AA Viewers This Is Us 88.95% 11.05% black-ish 79.98% 20.02% HTGAWM 69.34% 30.66% Rosewood 62.28% 37.72% AA = African-American Year-to-Year, Broadcast Only Homes Grew +12% in Q3 16 HH Distribution Broadband Only 3.9% Wired Cable (No Telco) 45.0% Bdcst Only 12.2% Satellite 29.8% Telco 9.2% 4.1 Top 5: RA /13-2/19/ Syndication: RW /6-2/12/17 Big Bang Family Feud Judge Judy 3.2 The Big Bang Theory This Is Us NCIS Modern Family The Bachelor February 27 at 9/7c March 1 at 9/7c March 2 at 9/7c March 3 at 9/7c Wknd Adventure Law&Order:SVU Modern Family Market of the Week West Palm Beach-Ft. Pierce, FL (DMA Rank #37) Auto Purchasers Weekday Primetime Ratings (comscore) Dodge Jeep Nissan Local Broadcast Cable News TV Viewing Area (DMA) Palm Beach Post Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media Jan-Dec 16 Dols (000) POL-Congress $5,649.8 Clinton for Pres $4,843.2 Xfinity $3,607.3 Priorities USA $2,385.4 Schumacher Local $2,093.4

2016/17 Season Week 22 (2/13-2/19/17) Top 25 Broadcast S/O-S/O (2/13-2/19/17) Top 25 Syndication (2/6-2/12/17) A25-54 Rank Program Name Live+SD US AA%

5 7 GOLDBERGS, THE 2.4 8 GREAT INDOORS, THE 2.4 9 KEVIN CAN WAIT 2.4 10 MOM 2.3 11 MAN WITH A PLAN 2.2 12 SUPERIOR DONUTS 2.2 13 MIDDLE, THE 2.

9 22 NCIS: NEW ORLEANS 1.9 23 LIFE IN PIECES 1.9 24 CHICAGO PD 1.9 25 2 BROKE GIRLS 1.9 1 BIG BANG-SYN (AT) 3.5 2 FAMILY FEUD (AT) 3.

1 8 WHEEL OF FORTUNE 2.1 9 JEOPARDY (AT) 1.9 10 MODERN FAMILY-WK-SYN (AT) 1.9 11 FAMILY FEUD-WK (AT) 1.6 12 FAMILY GUY-WK-SYN (AT) 1.

3 18 HOW I MET-MTHR-WK-SYN(AT) 1.2 19 BOBS BURGERS-SYN (AT) 1.2 20 2 BROKE GIRLS-SYN (AT) 1.2 21 LAST MAN STNDG-MF-SYN(AT) 1.1 22 INSIDE EDITION (AT) 1.

9 M-F Evening News (2/13-2/17/17) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS 1.7 2 ABC WORLD NEWS 1.5 3 CBS EVENING NEWS 1.

2 2016/17 Season Week 22 (2/13-2/19/17) Top 25 Broadcast S/O-S/O (2/13-2/19/17) Top 25 Syndication (2/6-2/12/17) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 BIG BANG THEORY, THE THIS IS US NCIS MODERN FAMILY BACHELOR, THE GREY'S ANATOMY GOLDBERGS, THE GREAT INDOORS, THE KEVIN CAN WAIT MOM MAN WITH A PLAN SUPERIOR DONUTS MIDDLE, THE SPEECHLESS BULL SCANDAL AMERICAN HOUSEWIFE BLACK-ISH CHICAGO FIRE LETHAL WEAPON LAW AND ORDER:SVU NCIS: NEW ORLEANS LIFE IN PIECES CHICAGO PD BROKE GIRLS BIG BANG-SYN (AT) FAMILY FEUD (AT) WEEKEND ADVENTURE JUDGE JUDY (AT) MODERN FAMILY-MF-SYN (AT) LAW & ORDER:SVU-WKL (AT) BIG BANG WKND (AT) WHEEL OF FORTUNE JEOPARDY (AT) MODERN FAMILY-WK-SYN (AT) FAMILY FEUD-WK (AT) FAMILY GUY-WK-SYN (AT) FAMILY GUY-MF-SYN (AT) TWO-HALF MEN-SYN (AT) DR. PHIL SHOW (AT) ACCESS HOLLYWD LV-WKD ENTERTAINMENT TONIGHT HOW I MET-MTHR-WK-SYN(AT) BOBS BURGERS-SYN (AT) BROKE GIRLS-SYN (AT) LAST MAN STNDG-MF-SYN(AT) INSIDE EDITION (AT) MIKE AND MOLLY (AT) TMZ (AT) LAST MAN STNDG-WK-SYN(AT) 0.9 M-F Evening News (2/13-2/17/17) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS CBS EVENING NEWS 1.3 M-F Late Night (2/13-2/17/17) A25-54 Rank Program Name Live+SD US AA% 1 TONIGHT SHOW LATE SHOW-S. COLBERT JIMMY KIMMEL LIVE! 0.6 Top 10 Time Shifted S/O-S/O Programs (2/13-2/19/17) A25-54 Live+SD (000) THE BIG BANG THEORY THIS IS US GREY'S ANATOMY THE BACHELOR MODERN FAMILY NCIS THE MIDDLE SCANDAL 24: LEGACY THE GOLDBERGS Time-Shifted LIVE

Week 22 (2/13-2/19/17) 8.7 8.0 The Good Fight (Premiere/Preview) CBS 2/19/17 8:00p (ET) Household Rating (Live+SD) 7.1 7.0 6.8 6.8 6.7 6.6 6.5 6.5 4.5 National Ft.

(Live+SD) NHL: Pittsburgh/Detroit NBC 2/19/17 3:15p (ET) Top 10 Metered Markets Household Rating (Live+SD) NBC 90 th Anniversary NBC 2/19/17 8:00p (ET) Top 10 Metered Markets

Myers 6.1 Charlotte 6.0 National 0.8 Pittsburgh 8.0 Detroit 4.6 Buffalo 2.4 West Palm 1.6 Las Vegas 1.6 Norfolk 1.6 Albuquerque 1.6 Austin 1.2 National 2.7 St. Louis 6.

3 Week 22 (2/13-2/19/17) The Good Fight (Premiere/Preview) CBS 2/19/17 8:00p (ET) Household Rating (Live+SD) National Ft. Myers Minneapolis Richmond Kansas City Pittsburgh West Palm Cincinnati Orlando Nashville Memphis The Goldbergs ABC 2/15/17 8:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) NHL: Pittsburgh/Detroit NBC 2/19/17 3:15p (ET) Top 10 Metered Markets Household Rating (Live+SD) NBC 90 th Anniversary NBC 2/19/17 8:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) Market HH Rtg Market HH Rtg Market HH Rtg National 4.0 Pittsburgh 7.0 Chicago 6.9 Kansas City 6.9 Philadelphia 6.8 West Palm 6.3 Nashville 6.2 Ft. Myers 6.1 Charlotte 6.0 National 0.8 Pittsburgh 8.0 Detroit 4.6 Buffalo 2.4 West Palm 1.6 Las Vegas 1.6 Norfolk 1.6 Albuquerque 1.6 Austin 1.2 National 2.7 St. Louis 6.0 Richmond 5.2 West Palm 4.9 Austin 4.8 Cleveland 4.7 Providence 4.5 Ft. Myers 4.5 Minneapolis 4.4 Tie: Columbus, OH / Milwaukee / Tulsa 5.9 Providence 1.2 Philadelphia 1.1 Buffalo 4.1 Chicago 4.0

2016/17 Season Week 22 (2/13-2/19/17) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision)

Lauderdale, FL, Spanish-Language programs on Spanish broadcast stations attracted 57% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Miami Ft.

1 2 CHEMA, EL - R 4.7 3 CHEMA, EL - T 4.6 4 CHEMA, EL - W 4.5 5 COLOR DE LA PASION FRI 4.0 1 LIGA MX 2 SAT 6.0 2 CHEMA, EL - W 5.1 3 CHEMA, EL - R 5.1 4 CHEMA, EL - T 4.

9 8 COLOR DE LA PASION THU 4.5 1 PORQUE EL AMOR MANDA THU UNI 1.7 9 COLOR DE LA PASION WED 3.9 9 COLOR DE LA PASION FRI 4.5 10 NOTICIERO UNIVISION 3.9 10 ROSA DE GUADALUPE THU 4.

5 17 VINO EL AMOR WED 3.3 18 ROSA DE GUADALUPE WED 3.3 19 VINO EL AMOR TUE 3.3 20 ROSA DE GUADALUPE MON 3.3 11 CHEMA, EL - M 4.5 12 COLOR DE LA PASION WED 4.4 13 VINO EL AMOR MON 4.

4 2016/17 Season Week 22 (2/13-2/19/17) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 17% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Miami-Ft. Lauderdale, FL, Spanish-Language programs on Spanish broadcast stations attracted 57% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Miami Ft. Lauderdale, FL Spanish Stations Hispanic Households 2/13-2/19/17 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 LIGA MX 2 SAT CHEMA, EL - R CHEMA, EL - T CHEMA, EL - W COLOR DE LA PASION FRI LIGA MX 2 SAT CHEMA, EL - W CHEMA, EL - R CHEMA, EL - T NOTICIERO UNIVISION RANK CHEMA, EL - M PROGRAMS 4.0 NET 6 CHEMA, EL "P25-54L+SD - F AA%" CHEMA, EL - F COLOR DE LA PASION MON ROSA DE GUADALUPE THU COLOR DE LA PASION THU PORQUE EL AMOR MANDA THU UNI COLOR DE LA PASION WED COLOR DE LA PASION FRI NOTICIERO UNIVISION ROSA DE GUADALUPE THU COLOR DE LA PASION MON COLOR DE LA PASION THU COLOR DE LA PASION TUE VINO EL AMOR MON VINO EL AMOR FRI VINO EL AMOR THU VINO EL AMOR WED ROSA DE GUADALUPE WED VINO EL AMOR TUE ROSA DE GUADALUPE MON CHEMA, EL - M COLOR DE LA PASION WED VINO EL AMOR MON COLOR DE LA PASION TUE VINO EL AMOR THU ROSA DE GUADALUPE WED VINO EL AMOR WED VINO EL AMOR FRI VINO EL AMOR TUE C. CERRADO-ED. ESTELAR R 3.6

coast. Companies based in West Palm Beach include Florida Public Utilities, ION Media Networks, Ocwen, and The Palm Beach Post.

Norton Museum of Art: is the largest art museum in Florida and also organizes traveling exhibits.

SunFest: an annual music, art, and waterfront festival in Florida, founded in 1982 to draw visitors to the area during the "shoulder season" of April and May.

- $33,708 DMA Rank TV Households Population 2+ 38 791,090 1,892,590 SMSA Total Retail Sales West Palm Beach-Ft.

4 TV stations serving the area of West Palm Beach-Ft. Pierce, FL include WGGS (REL), WLOS (ABC), WMYA (MYTV), WYCW (CW),WPBF (ABC), WFLX (FOX) & WPTV (NBC).

Pierce, FL Interesting Facts West Palm Beach is west of Palm Beach, south of Palm Beach Gardens and North Palm Beach, southwest of Palm Beach Shores, and east of

5 Market Close-Up: West Palm Beach-Ft. Pierce, FL The towns of Fort Pierce are among several that make up the south end of the so-called Treasure Coast, named for old Spanish shipwrecks lying off the coast. Companies based in West Palm Beach include Florida Public Utilities, ION Media Networks, Ocwen, and The Palm Beach Post. Other major employers are Pratt & Whitney Rocketdyne, Sikorsky Aircraft, General Dynamics, Cemex, and CSC. Norton Museum of Art: is the largest art museum in Florida and also organizes traveling exhibits. The permanent collection features 19th and 20th century European and American art, Chinese, contemporary art and photography. SunFest: an annual music, art, and waterfront festival in Florida, founded in 1982 to draw visitors to the area during the "shoulder season" of April and May. SunFest has an annual attendance of more than 275,000 people. At-A-Glance Median Income West Palm Beach-Ft. Pierce, FL Avg. - $33,708 DMA Rank TV Households Population ,090 1,892,590 SMSA Total Retail Sales West Palm Beach-Ft. Pierce, FL - $36,900,352 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration TV stations serving the area of West Palm Beach-Ft. Pierce, FL include WGGS (REL), WLOS (ABC), WMYA (MYTV), WYCW (CW),WPBF (ABC), WFLX (FOX) & WPTV (NBC). TVB Member Stations Reliance on Media to Stay Informed % Agree 68% 51% Social Media platform Reach 42% 23% TV Newspaper Radio Magazines West Palm Beach-Ft. Pierce, FL Interesting Facts West Palm Beach is west of Palm Beach, south of Palm Beach Gardens and North Palm Beach, southwest of Palm Beach Shores, and east of Royal Palm Beach. This group of cities and the vicinity is known as the Palm Beaches. There is a thing called Drift Diving in West Palm Beach. Basically, when you go scuba diving in the waters, you don t swim. You actually ride around the Gulf Stream. So all you need to do is remain still and breathe while the stream carries you with it. Palm Beach County does leads the nation in sugar production. Eighteen percent of the sweet stuff is grown on 400,000 acres of cane fields. West Palm Beach-Ft. Pierce, FL Demographic Overview Age Hispanic 65+ <18 22% 20% 15% % 13% Social 37% 85% Media platform Reach % loyal to vehicle brand

2016/17 Season Local Market Close-Up: West Palm Beach-Ft.

2 2 FOX SUPER BOWL POST-GUN WFLX (FOX) 1 U 10:31 PM 4 90.7 3 FOX SUPER BOWL POST-GAME WFLX (FOX) 1 U 10:35 PM 25 71.2 4 FOX SUPERBOWL LI KICK WFLX (FOX) 1 U 6:00 PM 38 57.

WPBF (ABC) 6 M T W R F S 7:30 PM 30 15.5 9 Wheel of Fortune WPBF (ABC) 6 M T W R F S 7:00 PM 30 14.8 10 FOX SUPER BOWL PRE - 4:30 WFLX (FOX) 1 U 4:30 PM 30 14.

6 14 NBC Nightly News WPTV (NBC) 7 M T W R F S U 6:30 PM 30 11.6 15 FOX SUPER BOWL PRE - 4:00 WFLX (FOX) 1 U 4:00 PM 30 11.0 16 Last Man Standing WPBF (ABC) 1 F 8:00 PM 31 10.

6 2016/17 Season Local Market Close-Up: West Palm Beach-Ft. Pierce, FL Market: West Palm Beach, FL Series Ranker (Week of 01/30/17 02/05/16) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 FOX SUPER BOWL LI WFLX (FOX) 1 U 6:38 PM FOX SUPER BOWL POST-GUN WFLX (FOX) 1 U 10:31 PM FOX SUPER BOWL POST-GAME WFLX (FOX) 1 U 10:35 PM FOX SUPERBOWL LI KICK WFLX (FOX) 1 U 6:00 PM FOX SUPER BOWL PRE - 5:30 WFLX (FOX) 1 U 5:30 PM : Legacy WFLX (FOX) 1 U 11:00 PM FOX SUPER BOWL PRE - 5:00 WFLX (FOX) 1 U 5:00 PM Jeopardy! WPBF (ABC) 6 M T W R F S 7:30 PM Wheel of Fortune WPBF (ABC) 6 M T W R F S 7:00 PM FOX SUPER BOWL PRE - 4:30 WFLX (FOX) 1 U 4:30 PM FOX 29 Ten O'Clock News WFLX (FOX) 1 U 12:01 AM ABC World News Tonight with David Muir WPBF (ABC) 5 M T W R F 6:30 PM Grey's Anatomy WPBF (ABC) 1 R 8:00 PM NBC Nightly News WPTV (NBC) 7 M T W R F S U 6:30 PM FOX SUPER BOWL PRE - 4:00 WFLX (FOX) 1 U 4:00 PM Last Man Standing WPBF (ABC) 1 F 8:00 PM ABC News Special WPBF (ABC) 1 T 8:00 PM The Bachelor WPBF (ABC) 1 M 8:00 PM Saturday Today WPTV (NBC) 1 S 8:00 AM Today (1) WPTV (NBC) 5 M T W R F 7:00 AM Purchasers by Auto Make (comscore) Primetime HH Ratings Dec 16 Weekday Prime (8p-11p) Chevrolet Dodge Ford GMC Honda Hyundai Jeep Nissan Toyota Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News 0.6 Average Cable Network News Channels % How does West Palm Beach-Ft. Pierce, FL watch TV? Social Media platform 23.0% Comcast Reach Other cable 4.2% 70.0% Broadcast Only Satellite

7 Top 100 Programs P /06/2017-2/12/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 GRAMMY AWARDS CBS ,897 2 BIG BANG THEORY, THE CBS ,258 3 SATURDAY NIGHT NBC ,909 4 BIG BANG-SYN (AT) WARNER BROS. TV ,149 5 THIS IS US NBC ,001 6 FAMILY FEUD (AT) 20TH TELEVISION ,606 7 MODERN FAMILY ABC ,418 8 WEEKEND ADVENTURE DADT/LITTON ,309 9 NCIS CBS , GRAMMY AWARDS RED CARPET CBS , GREY'S ANATOMY ABC , BACHELOR, THE ABC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , KEVIN CAN WAIT CBS , MOM CBS , GREAT INDOORS, THE CBS , GOLDBERGS, THE ABC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , MAN WITH A PLAN CBS , NBA SAT PRIMETIME ON ABC ABC , SUPERIOR DONUTS CBS , MIDDLE, THE ABC , BIG BANG WKND (AT) WARNER BROS. TV , LAW AND ORDER:SVU NBC , WHEEL OF FORTUNE CBS TV DISTRIBUTION , SPEECHLESS ABC , BULL CBS , BLACK-ISH ABC , SCANDAL ABC , HAWAII FIVE-0 CBS , AMERICAN HOUSEWIFE ABC , CHICAGO FIRE NBC , : LEGACY FOX , APB FOX , WALL NBC , BROKE GIRLS CBS , JEOPARDY (AT) CBS TV DISTRIBUTION , LIFE IN PIECES CBS , BLUE BLOODS CBS , SCORPION CBS , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , WALKING DEAD AMC , MINUTES PRESENTS CBS , NBC NIGHTLY NEWS NBC , SHARK TANK ABC , LETHAL WEAPON FOX , MACGYVER CBS , CRIMINAL MINDS CBS , CHICAGO PD NBC ,074

8 Top 100 Programs P /06/2017-2/12/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 HUNTED CBS , NCIS: NEW ORLEANS CBS , HOW TO GET AWAY W/MURDER ABC , ABC WORLD NEWS TONIGHT ABC , FAMILY FEUD-WK (AT) 20TH TELEVISION , MASTERCHEF JUNIOR FOX , STAR FOX , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , AMER FUNN HOME VIDEOS ABC , CHICAGO MED NBC , FRESH OFF THE BOAT ABC , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , TODAY SHOW NBC , CBS EVENING NEWS CBS , CODE BLACK CBS , BLINDSPOT NBC , DR. PHIL SHOW (AT) CBS TV DISTRIBUTION , ABC WRLD NEWS TONIGHT-SUN ABC , SUPERSTORE NBC , NBC NIGHTLY NEWS-SUN NBC , ACCESS HOLLYWD LV-WKD NBC UNIVERSAL , /20-FRI ABC , MATCH GAME ABC , ENTERTAINMENT TONIGHT CBS TV DISTRIBUTION , BE MY VALENTINE/CB VALENT ABC , GOOD MORNING, AMERICA ABC , BLACKLIST NBC , WWE ENTERTAINMENT USA NETWORK , HOW I MET-MTHR-WK-SYN(AT) 20TH TELEVISION , TRAINING DAY CBS , BOBS BURGERS-SYN (AT) 20TH TELEVISION , FLASH CW , APPRENTICE NBC , SUNDAY MORNING CBS , SIMPSONS FOX , BLIND SIDE, THE ABC , BROKE GIRLS-SYN (AT) WARNER BROS. TV , DATELINE CLASSIC NBC , LAST MAN STNDG-MF-SYN(AT) 20TH TELEVISION , SNL PRIME-SAT NBC , CBS THIS MORNING-1 CBS , MICK, THE FOX , REAL O'NEALS, THE ABC , GRIMM NBC , NBA SUNDAY SHOWCASE ABC , PRICE IS RIGHT 2 CBS , NBA COUNTDOWN-SAT ABC , MY KITCHEN RULES FOX , NEW GIRL FOX ,290

9 Top 100 Programs P /26/2016-1/29/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 AFC CHAMPIONSHIP ON CBS CBS ,830 2 FOX NFC PLAYOFF-SUN FOX ,356 3 FOX NFC CHAMPIONSHIP FOX ,335 4 FOX NFC PLAYOFF-SU PST GN FOX ,306 5 FOX NFC WILDCARD GAME FOX ,427 6 NBC NFL PLAYOFF GAME 1/15 NBC ,130 7 AFC CHAMP POST GUN ON CBS CBS ,376 8 FOX NFC CHAMPIONSHIP-GUN FOX ,713 9 FOX NFC PLAYOFF-PST-SUN FOX , FOX NFC WILDCARD POST GUN FOX , AFC DIVISIONAL PLAYOFF-SA CBS , AFC CHAMP PRE KICK ON CBS CBS , AFC WILDCARD PLAYOFF CBS , FOX NFC PLAYOFF-SAT FOX , NBC NFL PLAYOFF GAME 1/7 NBC , FOX NFC PLAYOFF-KICK-SUN FOX , CFP CHAMPIONSHIP L ESPN , NBC NFL PLAYOFF POST 1/15 NBC , AFC CHMP POST GAME ON CBS CBS , NFL WILD CARD PO-ABC/ESPN ABC , AFC WILDCARD POST GUN CBS , NBC SUNDAY NIGHT FOOTBALL NBC , FOX NFC WILDCARD POST GME FOX , NBC NFL PLYOFF PR-KCK1/15 NBC , FOX NFC WILDCARD PRE KICK FOX , FOX NFC CHAMPIONSHIP-KICK FOX , AFC DIV-PLF-POST-GUN-SA CBS , FOX NFC PLAYOFF-SA PST GN FOX , AFC DIV-PLF-PRE-KICK-SA CBS , FOX NFL SUNDAY-NATIONAL FOX , NEW YEAR'S ROCKIN EVEPT1 ABC , ESPN NFL REGULAR SEASON ESPN-Syn , NFL REGULAR SEASON L ESPN , GOLDEN GLOBE AWARDS NBC , CFP SEMIFINAL SUST L ESPN , AFC DIV-PLF-POST-GAME-SA CBS , NBC NFL PLAYOFF POST 1/7 NBC , CFP SEMIFINAL L ESPN , NBC NFL PLYOFF PR-KCK1/7 NBC , AFC WILDCARD PRE-KICK CBS , FOX NFL SUNDAY-REGIONAL FOX , FOX NFL GAME BREAK FOX , FOX NFC CHAMPIONSHIP-POST FOX , SUNDAY NIGHT NFL PRE-KICK NBC , FOX NFC PLAYOFF-KICK-SAT FOX , FOX NFC PLAYOFF-SA PST GM FOX , AFC WILDCARD POST GAME CBS , CBS NFL NATIONAL CBS , CBS NFL NATL POST GUN CBS , FOX NFC PLAYOFF-PRE-SUN FOX ,364

10 Top 100 Programs P /26/2016-1/29/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 FOX NFL SUNDAY-PST GN-NAT FOX , BIG BANG THEORY, THE CBS , ROSE BOWL L ESPN , NBC NFL SUNDAY POST NBC , FOOTBALL NT AMERICA PT 3 NBC , OT, THE FOX , PRIMETIME NYRE '17 PT 2 ABC , CBS NFL REGIONAL CBS , FOX NFC CHAMPIONSHIP-PRE FOX , ORANGE BOWL L ESPN , AFC CHAMPIONSHIP PRE-GAME CBS , BIG BANG-SYN (AT) WARNER BROS. TV , SIMPSONS FOX , SUGAR BOWL L ESPN , NFL ON FOX PREKICK FOX , FOX NFC WILDCARD PRE FOX , NEW YR EVE-C DALY-LN NBC , CBS NFL TODAY-SAT-DIV-PLF CBS , NFL PRO BOWL L ESPN , NCIS CBS , FAMILY FEUD (AT) 20TH TELEVISION , THIS IS US NBC , COLL FTBL BOWL STUDIO L ESPN , NEW YEAR'S ROCKIN EVEPT2 ABC , HUNTED CBS , CBS NFL PRE-KICK 1 CBS , WEEKEND ADVENTURE DADT/LITTON , BIG BANG THEORY, THE-ENC CBS , FOX NFC PLAYOFF-PRE-SAT FOX , CBS NFL REG POST GUN CBS , BIG BANG THEORY, THE - SP CBS , GREAT INDOORS, THE CBS , MOM CBS , AFC WILDCARD PRE GAME CBS , KEVIN CAN WAIT CBS , JUDGE JUDY (AT) CBS TV DISTRIBUTION , MINUTES - SP 1/1 CBS , BACHELOR, THE ABC , SATURDAY NIGHT NBC , BIG BANG THEORY, THE-SPC CBS , PS NFL COUNTDOWN-ABC/ESPN ABC , NFL WILDCARD L ESPN , BIG BANG WKND (AT) WARNER BROS. TV , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , PRES TRUMP-W. HOUSE INTVW ABC , CHICAGO PD 1/3 NBC , PRIMETIME NYRE '17 PT 1 ABC , BULL CBS , TRUTH & LIES:MENENDEZ BRO ABC , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL ,624

11 Top 100 Programs P /26/2016-1/29/2017 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 AFC CHAMPIONSHIP ON CBS CBS ,798 2 FOX NFC PLAYOFF-SUN FOX ,920 3 FOX NFC CHAMPIONSHIP FOX ,069 4 FOX NFC PLAYOFF-SU PST GN FOX ,853 5 NBC NFL PLAYOFF GAME 1/15 NBC ,347 6 FOX NFC WILDCARD GAME FOX ,261 7 AFC CHAMP POST GUN ON CBS CBS ,915 8 FOX NFC CHAMPIONSHIP-GUN FOX ,351 9 FOX NFC PLAYOFF-PST-SUN FOX , FOX NFC WILDCARD POST GUN FOX , AFC DIVISIONAL PLAYOFF-SA CBS , AFC CHAMP PRE KICK ON CBS CBS , AFC WILDCARD PLAYOFF CBS , FOX NFC PLAYOFF-SAT FOX , NBC NFL PLAYOFF GAME 1/7 NBC , CFP CHAMPIONSHIP L ESPN , FOX NFC PLAYOFF-KICK-SUN FOX , NBC NFL PLAYOFF POST 1/15 NBC , AFC CHMP POST GAME ON CBS CBS , FOX NFC WILDCARD POST GME FOX , NFL WILD CARD PO-ABC/ESPN ABC , NBC SUNDAY NIGHT FOOTBALL NBC , AFC DIV-PLF-POST-GUN-SA CBS , AFC WILDCARD POST GUN CBS , NBC NFL PLYOFF PR-KCK1/15 NBC , FOX NFC PLAYOFF-SA PST GN FOX , FOX NFC CHAMPIONSHIP-KICK FOX , FOX NFC WILDCARD PRE KICK FOX , NEW YEAR'S ROCKIN EVEPT1 ABC , FOX NFL SUNDAY-NATIONAL FOX , AFC DIV-PLF-PRE-KICK-SA CBS , ESPN NFL REGULAR SEASON ESPN-Syn , NFL REGULAR SEASON L ESPN , AFC DIV-PLF-POST-GAME-SA CBS , CFP SEMIFINAL SUST L ESPN , GOLDEN GLOBE AWARDS NBC , CFP SEMIFINAL L ESPN , NBC NFL PLAYOFF POST 1/7 NBC , NBC NFL PLYOFF PR-KCK1/7 NBC , FOX NFC CHAMPIONSHIP-POST FOX , FOX NFL SUNDAY-REGIONAL FOX , FOX NFL GAME BREAK FOX , SUNDAY NIGHT NFL PRE-KICK NBC , AFC WILDCARD PRE-KICK CBS , FOX NFC PLAYOFF-SA PST GM FOX , AFC WILDCARD POST GAME CBS , CBS NFL NATL POST GUN CBS , CBS NFL NATIONAL CBS , FOX NFC PLAYOFF-KICK-SAT FOX , FOX NFL SUNDAY-PST GN-NAT FOX ,429

12 Top 100 Programs P /26/2016-1/29/2017 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 ROSE BOWL L ESPN , FOX NFC PLAYOFF-PRE-SUN FOX , NBC NFL SUNDAY POST NBC , FOOTBALL NT AMERICA PT 3 NBC , PRIMETIME NYRE '17 PT 2 ABC , OT, THE FOX , BIG BANG THEORY, THE CBS , ORANGE BOWL L ESPN , CBS NFL REGIONAL CBS , FOX NFC CHAMPIONSHIP-PRE FOX , SIMPSONS FOX , AFC CHAMPIONSHIP PRE-GAME CBS , SUGAR BOWL L ESPN , NEW YR EVE-C DALY-LN NBC , NFL ON FOX PREKICK FOX , BIG BANG-SYN (AT) WARNER BROS. TV , NFL PRO BOWL L ESPN , CBS NFL TODAY-SAT-DIV-PLF CBS , FOX NFC WILDCARD PRE FOX , NEW YEAR'S ROCKIN EVEPT2 ABC , COLL FTBL BOWL STUDIO L ESPN , THIS IS US NBC , FAMILY FEUD (AT) 20TH TELEVISION , BACHELOR, THE ABC , HUNTED CBS , CBS NFL PRE-KICK 1 CBS , FOX NFC PLAYOFF-PRE-SAT FOX , NFL WILDCARD L ESPN , CBS NFL REG POST GUN CBS , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , PRIMETIME NYRE '17 PT 1 ABC , WEEKEND ADVENTURE DADT/LITTON , PS NFL COUNTDOWN-ABC/ESPN ABC , NCIS CBS , AFC WILDCARD PRE GAME CBS , SATURDAY NIGHT NBC , BIG BANG WKND (AT) WARNER BROS. TV , CHICAGO PD 1/3 NBC , WALL 1/3 NBC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , BIG BANG THEORY, THE-ENC CBS , PRES TRUMP-W. HOUSE INTVW ABC , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , SPORTSCENTER: L ESPN , FAMILY GUY FOX , GREAT INDOORS, THE CBS , GOLDBERGS, THE ABC , BIG BANG THEORY, THE-ENC CBS , SPEECHLESS ABC , BULL CBS ,875

13 Data Sources: Broadcast Only households: Nielsen s Total Activity Report, Q3 16 Black vs. Non-Black Viewership: 2/8/17 Nielsen Insights Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2017, 2012 & 2007 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me-TV, Bounce TV & Cozi TV. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.

TV Viewing Area (DMA) Times (Shreveport, LA) Newspaper Daily Penetration

TV Viewing Area (DMA) Times (Shreveport, LA) Newspaper Daily Penetration 2017/18 Season Week 19 (1/29-2/4/18) 43.1 Super Bowl LII 55.9 56.2 56.4 New Orleans Sacramento 22.6 21.9 Local TV Advertising Forecast $22.9 2022 Seattle 20.4 $20.8 National Boston Philadelphia Buffalo