Cleveland-Akron (Canton), OH (DMA Rank #19)

Transcription

1 2015/16 Season Week 52 (9/12-9/18/16) America s Got Talent Season Finale Dancing With the Stars Season Premiere Week 2 HH Rating CBS-National 8.3 Tuesday 14.6 Wednesday San Antonio Kansas City Oklahoma City National Ft. Myers National Knoxville HH Rating National HH Rating 8.0 National Indianapolis Denver And the Emmy goes to Presidential States to Watch (Electoral Votes) Week 2 HH Rating NBC Sunday Night New York West Palm Nat l 7.2 HH Rating Lean Dem MI (16) NH(4) PA (20) WI (10) Toss Up FL (29) IA (6) NC (15) NV (6) OH (18) ME-02 (1) NE-02 (1) Lean Rep AZ (11) GA (16) Maine & Nebraska split their electoral votes National Milwaukee Minneapolis Market of the Week Cleveland-Akron (Canton), OH (DMA Rank #19) Auto Purchasers Weekday Primetime Ratings (comscore) Lincoln Local Broadcast Chevrolet Hyundai Cable News TV Viewing Area (DMA) Plain Dealer (Cleveland, OH) Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media Aug 15-Jul 16 Dols (000) T. Warner Cable $7,191.7 Ford Dealer $6,328.5 Toyota Dealer $5,834.7 GMV $4,056.5 McDonalds $3,593.1

2 2015/16 Season Week 52 (9/12-9/18/16) Top 25 Broadcast S/O-S/O (9/12-9/18/16) Top 25 Syndication (9/5-9/11/16) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 NBC SUNDAY NIGHT FOOTBALL CBS NFL NATIONAL FOX NFL SUNDAY-SINGLE CBS NFL NATL POST GUN SUNDAY NIGHT NFL PRE-KICK CBS+NFLN THU NT FOOTBALL CBS NFL TODAY UPDATE CBS NFL REG POST GUN CBS NFL REGIONAL FOX NFL SUNDAY-PST GN-NAT NBC NFL SUNDAY POST FOOTBALL NT AMERICA PT CBS+NFLN THU NT POST-GUN FOX NFL SUNDAY-POST AMERICA'S GOT TALENT-WED AMERICA'S GOT TALENT-TUE CBS NFL PRE-KICK CBS+NFLN THU NT PRE-KICK PRIMETIME EMMY AWARDS MINUTES CBS THU NT POST-GAME NFL ON FOX PREKICK HOME DEPOT CLLG FOOTBALL JONBENET RAMSEY: PART DANCING WITH THE STARS 2.8 M-F Evening News (9/12-9/16/16) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS CBS EVENING NEWS (M,Tu,W,F) NOTICIERO UNIVISION BIG BANG-SYN (AT) FAMILY FEUD (AT) JUDGE JUDY (AT) WEEKEND ADVENTURE BIG BANG WKND (AT) MODERN FAMILY-MF-SYN (AT) LAW & ORDER:SVU-WKL (AT) WHEEL OF FORTUNE FAMILY GUY-WK-SYN (AT) JEOPARDY (AT) BOBS BURGERS-SYN (AT) TWO-HALF MEN-SYN (AT) FAMILY GUY-MF-SYN (AT) BROKE GIRLS-SYN (AT) ENTERTAINMENT TONIGHT MODERN FAMILY-WK-SYN (AT) ACCESS HOLLYWD LV-WKD SEINFELD (AT) HOW I MET-MTHR-WK-SYN(AT) MIKE AND MOLLY (AT) FAMILY FEUD-WK (AT) LIVE WITH KELLY SEINFELD-WKND (AT) INSIDE EDITION (AT) HOW I MET-MTHR-MF-SYN(AT) 0.9 Sunday Political (9/18/16) A35+ Rank Program Name Live+SD US AA% 1 FACE THE NATION MEET THE PRESS THIS WEEK FACE THE NATION Top 10 Time Shifted S/O-S/O Programs (9/12-9/18/16) A25-54 Live+SD (000) BIG BROTHER-WED BIG BROTHER-TUE 9/13 SP AMERICA'S GOT TALENT-TUE AMERICA'S GOT TALENT-WED DANCING WITH THE STARS BIG BROTHER-FRI 9/16 SP PRIMETIME EMMY AWARDS JONBENET RAMSEY: PART 1 NBC SUNDAY NIGHT FOOTBALL MASTERCHEF Time-Shifted LIVE

3 2015/16 Season Week 52 (9/12-9/18/16) DWTS - ABC 9/12/16 8:00P (ET) Top Metered Markets Household Rating (Live+SD) Amer. Got Talent - NBC 9/14/16 8:00P (ET) Top Metered Markets Household Rating (Live+SD) Emmy Awards - ABC 9/18/16 8:00P (ET) Top Metered Markets Household Rating (Live+SD) Market HH Rtg Market HH Rtg Market HH Rtg National 8.0 San Antonio 11.8 Kansas City 11.8 Ok. City 11.8 Indianapolis 11.2 Atlanta 10.9 Cincinnati 10.9 Philadelphia 10.6 Knoxville 10.5 Orlando 10.4 Dayton 10.4 National 8.5 Knoxville 16.2 Ft. Myers 15.6 Buffalo 14.8 Louisville 14.5 Greenville-SAA 12.2 Nashville 11.7 Ok. City 11.7 Philadelphia 11.6 Indianapolis 11.6 St. Louis 11.2 National 7.2 New York 14.5 West Palm 13.6 Miami 10.8 Philadelphia 10.5 Chicago 10.3 Detroit 10.1 San Fran. 9.9 Pittsburgh 9.6 Los Angeles 9.5 Boston NBC Sunday Night Football (9/18): Vikings (17) vs. Packers (14) HH Live+SD Rating National Minneapolis Milwaukee Denver New Orleans Phoenix

4 2015/16 Season Week 52 (9/12-9/18/16) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, MundoFox, Telemundo, UniMas and Univision) attracted 12% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Cleveland-Akron (Canton), OH Spanish Language programs on Spanish broadcast stations attracted 0% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Cleveland-Akron (Canton), OH Spanish Stations Hispanic Households 9/12-9/18/16 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 FOX NFL SUNDAY-SINGLE SRA ACERO 3: COYOTE - T HASTA QUE TE CONOCI SRA ACERO 3: COYOTE - W SRA ACERO 3: COYOTE - M HASTA QUE TE CONOCI FOX NFL SUNDAY-SINGLE SRA ACERO 3: COYOTE - T SRA ACERO 3: COYOTE - W SRA ACERO 3: COYOTE - M RANK SRA ACERO 3: COYOTE PROGRAMS - F 4.4 NET 6 SRA ACERO "P25-54L+SD 3: COYOTE - F AA%" NBC SUNDAY NIGHT FOOTBALL NBC SUNDAY NIGHT FOOTBALL SRA ACERO 3: COYOTE - R PORQUE EL AMOR MANDA 8 CBS THU NFL NATIONAL UNI CBS NFL NATIONAL SRA ACERO 3: COYOTE - R SIN SENOS SI HAY PARA - T JUAN G NO NEC PRESENTA JUAN G NO NEC PRESENTA FOX NFL SUNDAY-PST GN-NAT SIN SENOS SI HAY PARA - W SIN SENOS SI HAY PARA - M SIN SENOS SI HAY PARA - R TRES VECES ANA MON TRES VECES ANA FRI SIN SENOS SI HAY PARA - F CBS NFL NATL POST GUN CBS+NFLN THU NT FOOTBALL SIN SENOS SI HAY PARA - T FOX NFL SUNDAY-PST GN-NAT SIN SENOS SI HAY PARA - W SIN SENOS SI HAY PARA - R SIN SENOS SI HAY PARA - M TRES VECES ANA MON TRES VECES ANA FRI SIN SENOS SI HAY PARA - F CBS NFL NATL POST GUN CBS+NFLN THU NT FOOTBALL 3.6

5 Market Close-Up: Cleveland-Akron (Canton), OH Cleveland's geographic location on the Cuyahoga River and Lake Erie has been key to its growth. The Ohio and Erie Canal coupled with rail links helped establish the city as an important business center. Steel and many other manufactured goods emerged as leading industries. The city diversified its economy in addition to its manufacturing sector. Cleveland is home to the corporate headquarters of many large companies such as Applied Industrial Technologies, Cliffs Natural Resources, Forest City Enterprises, NACCO Industries, Sherwin-Williams Company and KeyCorp. NASA maintains a facility in Cleveland, the Glenn Research Center. Jones Day, one of the largest law firms in the US, began in Cleveland. The Cleveland Clinic is the city's largest private employer. Cleveland is home to Playhouse Square Center, the second largest performing arts center in the United States behind New York City's Lincoln Center. Median Income Cleveland-Akron (Canton), OH Avg. - $30,077 SMSA Total Retail Sales Cleveland-Akron (Canton), OH - $63,054,871 At-A-Glance DMA Rank TV Households Population ,493,160 3,520,530 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration TV stations serving the area of Cleveland-Akron (Canton), OH include WKYC (NBC), WJW (FOX), WUAB (MYTV), WEWS (ABC), & WOIO (CBS). TVB Member Stations Reliance on Media to Stay Informed % Agree 67% 54% Social Media platform Reach 46% 25% TV Newspaper Radio Magazines Cleveland-Akron (Canton), OH Interesting Facts Dorothy Dandridge, the first black actress to be nominated for an Academy Award for Best Actress, was from Cleveland. Cleveland was the first city in the world to be fully lit by electricity. Superman was created by two Cleveland high school students, Jerry Siegel and Joe Shuster. The Cleveland Spiders hold the record for worst season in the history of Major League Baseball. Cleveland-Akron (Canton), OH Demographic Overview Age Hispanic 65+ <18 15% 23% 3% % 9% % Social 40% Media platform Reach % loyal to vehicle brand

6 2015/16 Season Local Market Close-Up: Cleveland-Akron (Canton), OH Market: Cleveland, OH Series Ranker (Week of 08/29/16 09/04/16) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 NFL Preseason Football WEWS (ABC) 1 R 8:00 PM America's Got Talent WKYC (NBC) 1 T 8:00 PM ABC PRIMETIME CFTBL WEWS (ABC) 1 U 7:35 PM America's Got Talent WKYC (NBC) 1 W 9:00 PM FOX 8 News at 10PM WJW (FOX) 7 M T W R F S U 10:00 PM NBC Nightly News WKYC (NBC) 6 M T W R F S 6:30 PM FOX 8 News in the Morning WJW (FOX) 5 M T W R F 6:00 AM FOX 8 News at 8AM WJW (FOX) 5 M T W R F 8:00 AM CH 3 NWS AT 6 WKYC (NBC) 5 M T W R F 6:00 PM ABC Afternoon College Football WEWS (ABC) 1 S 3:35 PM CH3 NWS@11 WKND WKYC (NBC) 2 S U 11:00 PM The Big Bang Theory WOIO (CBS) 1 R 8:00 PM NewsChannel 5 Post Game Show WEWS (ABC) 1 R 11:00 PM Browns Countdown WEWS (ABC) 1 R 7:30 PM Jeopardy! WOIO (CBS) 5 M T W R F 7:30 PM CH 3 NWS AT 11 WKYC (NBC) 5 M T W R F 11:00 PM FOX 8 Saturday Morning News WJW (FOX) 1 S 8:00 AM CH 3 NWS AT 7 WKYC (NBC) 4 M T W R 7:00 PM Wheel of Fortune WOIO (CBS) 5 M T W R F 7:00 PM ABC Saturday Night Football WEWS (ABC) 1 S 8:07 PM Purchasers by Auto Make (comscore) Primetime HH Ratings July 16 Weekday Prime (8p-11p) Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News 0.7 Average Cable Network News Channels 2.7 How does Cleveland-Akron (Canton), OH watch TV? Social Media platform 28.3% Other cable 56.5% Reach Broadcast Only 11.3% Time Warner Cable Satellite 3.9%

7 Top 100 Programs P /05/ /11/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 FOX NFL SUNDAY-NATIONAL FOX ,036 2 NBC NFL TH SPECIAL NBC ,662 3 NBC SUNDAY NIGHT FOOTBALL NBC ,433 4 FOX NFL SUNDAY-PST GN-NAT FOX ,018 5 NBC NFL TH PRE-KICK NBC ,722 6 SUNDAY NIGHT NFL PRE-KICK NBC ,409 7 NBC NFL TH POST NBC ,148 8 FOX NFL SUNDAY-REGIONAL FOX ,581 9 OT, THE FOX , NBC NFL SUNDAY POST NBC , FOX NFL GAME BREAK FOX , CBS NFL SINGLE CBS , FOOTBALL NT AMERICA PT 3 NBC , CBS NFL SINGLE POST GUN CBS , NFL OPENING KICK-OFF SHOW NBC , NFL ON FOX PREKICK FOX , CBS NFL SINGLE PRE-KICK CBS , COMMANDER-CHIEF NBC&MSNBC NBC , AMERICA'S GOT TALENT-TUE NBC , SON OF ZORN FOX , BIG BANG-SYN (AT) WARNER BROS. TV , AMERICA'S GOT TALENT-WED NBC , FAMILY FEUD (AT) 20TH TELEVISION , COLL FTBL REG SSN SUST L ESPN , BIG BROTHER-WED CBS , BIG BROTHER-SUN CBS , JUDGE JUDY (AT) CBS TV DISTRIBUTION , FOX NFL SUNDAY-PRE FOX , BIG BROTHER-THU CBS , SATURDAY NIGHT FOOTBALL ABC , AMERICAN NINJA WARRIOR NBC , WEEKEND ADVENTURE DADT/LITTON , CBS NFL SINGLE BONUS CBS , BACHELOR IN PARADISE-TUE ABC , BETTER LATE THAN NEVER NBC , BIG BANG THEORY, THE-ENC CBS , FOOTBALL NT AMERICA PT 2 NBC , MASTERCHEF-WED 9P FOX , CELEBRITY FAMILY FEUD ABC , BIG BANG WKND (AT) WARNER BROS. TV , DATELINE FRI NBC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , BACHELOR IN PARADISE ABC , MASTERCHEF FOX , COLLEGE FOOTBALL PRIME L ESPN , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , CBS NFL SINGLE POST GAME CBS , MISS AMERICA COMPETITION ABC , NBC NIGHTLY NEWS NBC , SIMPSONS-SP 9/11 8:30P FOX ,927

8 Top 100 Programs P /05/ /11/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 BIG BANG THEORY, THE - SP CBS , RUNNING WILD:B GRYLLS 9/7 NBC , WHEEL OF FORTUNE CBS TV DISTRIBUTION , MINUTES CBS , TODAY SHOW NBC , SELECCIN MEXICANA 18 9/6 UNI , NBC-NITELY-NEWS NBC , BIG BANG THEORY,THE 9P-SP CBS , FAMILY GUY-ENCORE FOX , NCIS-ENC CBS , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , ABC WORLD NEWS TONIGHT ABC , ABC AFTERNOON CFTBL-3:30P ABC , BACHELOR:AFTER PARADISE ABC , ABC WRLD NEWS TONIGHT-9/5 ABC , JEOPARDY (AT) CBS TV DISTRIBUTION , CBS NFL TODAY CBS , NBC NIGHTLY NEWS 9/5 NBC , BOBS BURGERS-SYN (AT) 20TH TELEVISION , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , ABC CFTBL WEATHER FILL ABC , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , MODERN FAMILY ABC , RUNNING WILD: B. GRYLLS NBC , TONIGHT SHOW NBC , GOOD MORNING, AMERICA ABC , BROKE GIRLS-SPECIAL CBS , HASTA QUE TE CONOCI TEL , LIFE IN PIECES CBS , WWE ENTERTAINMENT USA NETWORK , GOLDBERGS-WED 8PM, THE ABC , BROKE GIRLS-SYN (AT) WARNER BROS. TV , ODD COUPLE, THE - SPECIAL CBS , CBS EVENING NEWS CBS , GOLDBERGS, THE ABC , /20-FRI ABC , PRICE IS RIGHT 2 CBS , CBS EVENING NWS-LABOR DAY CBS , YOUNG & RESTLESS-SP 9/5 CBS , ENTERTAINMENT TONIGHT CBS TV DISTRIBUTION , SATURDAY NIGHT NBC , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , SUNDAY-MRN CBS , ACCESS HOLLYWD LV-WKD NBC UNIVERSAL , ABC AFTRNOON CFTBL-12:01P ABC , $100,000 PYRAMID SP-9/8 ABC , BLACK-ISH ABC , MODERN FAMILY-WED 10PM ABC , SEINFELD (AT) SONY PICTURES TV , YOUNG AND THE RESTLESS CBS ,227

9 Top 100 Programs P25-54 August 2016 (08/01/ /28/2016) P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 SUM OLYM TUE PRIME 1 NBC ,193 2 SUM OLYM THU PRIME 1 NBC ,179 3 SUM OLYM SUN PRIME 1 NBC ,909 4 SUM OLYM MON PRIME 1 NBC ,275 5 SUM OLYM SUN PRIME 2 NBC ,328 6 SUM OLYM WED PRIME 1 NBC ,163 7 SUM OLYM OPEN CEREM NBC ,685 8 SUM OLYM MON PRIME 2 NBC ,218 9 SUM OLYM TUE PRIME 2 NBC , SUM OLYM SAT PRIME 2 NBC , SUM OLYM FRI PRIME 1 NBC , SUM OLYM THU PRIME 2 NBC , SUM OLYM WED PRIME 2 NBC , SUM OLYM SAT PRIME 1 NBC , SUM OLYM FRI PRIME 2 NBC , SUM OLYM CLOSE CEREM NBC , SUM OLYM SAT PRIME 3 NBC , SUM OLYM SUNDAY PM 1 NBC , SUM OLYM SAT PM 1 NBC , SUPERSTORE 8/19 NBC , RIO GOLD NBC , VOICE 8/21 NBC , SUM OLYM SAT PM 2 NBC , AMERICA'S GOT TALENT-TUE NBC , SUM OLYM SUNDAY PM 2 NBC , BACHELORETTE, THE ABC , SUM OLYM SUNDAY PM 3 NBC , BACHELORETTE:AFTER ROSE ABC , BIG BANG-SYN (AT) WARNER BROS. TV , AMERICA'S GOT TALENT-WED NBC , SUM OLYM SUN AM 1 NBC , SUM OLYM SAT AM 2 NBC , NBC NIGHTLY NEWS-SUN NBC , NFL ON FOX PRESEASON 2 FOX , SUM OLYM MONDAY LN 1 NBC , FAMILY FEUD (AT) 20TH TELEVISION , SUM OLYM SAT LN 2 NBC , AMERICAN NINJA WARRIOR NBC , WEEKEND ADVENTURE DADT/LITTON , SUM OLYM TUE LN 1 NBC , SUM OLYM WED LN 1 NBC , SUM OLYM SAT AM 1 NBC , SUM OLYM SUNDAY LN 1 NBC , BIG BROTHER-WED CBS , NBC NFL PRE-SEASON GM8/28 NBC , SUM OLYM SAT PM 3 NBC , SUM OLYM SAT LN 1 NBC , SUM OLYM THUR LN 1 NBC , NBC NFL PRE-SEASON GM8/25 NBC , BETTER LATE THAN NEVER NBC ,625

10 Top 100 Programs P25-54 August 2016 (08/01/ /28/2016) P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 BIG BROTHER-SUN CBS , BIG BROTHER-THU CBS , NFL ON FOX PRESN PST GUN1 FOX , SUM OLYM FRIDAY LN 1 NBC , NFL ON FOX PRESN PST GUN2 FOX , NFL ON FOX PRESN PRE-KIC2 FOX , JUDGE JUDY (AT) CBS TV DISTRIBUTION , SUM OLYM SUN AM 2 NBC , SUM OLYM FRIDAY LN 2 NBC , NBC NIGHTLY NEWS NBC , SUM OLYM SUNDAY LN 2 NBC , AMERICA GOT TALENT-WED 8P NBC , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , BIG BANG WKND (AT) WARNER BROS. TV , SUM OLYM MON DAYTIME 1 NBC , NFL ON FOX PRESEASON 1 FOX , SUM OLYM SAT AM 3 NBC , SUM OLYM WED LN 2 NBC , SUM OLYM FRI DAYTIME 1 NBC , BIG BANG THEORY, THE-ENC CBS , SUM OLYM MONDAY LN 2 NBC , SUM OLYM TUE DAYTIME 1 NBC , RUNNING WILD:GRYLLS 8/2 NBC , SUM OLYM WED DAYTIME 1 NBC , SUM OLYM TUE LN 2 NBC , SUM OLYM SUN AM 3 NBC , BACHELOR IN PARADISE ABC , NBC NIGHTLY NEWS-SAT. NBC , NBC NFL PR-SSN PR-KCK8/25 NBC , CMA MUSIC FESTIVAL ABC , SUM OLYM THU DAYTIME 1 NBC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , SUM OLYM THUR LN 2 NBC , NBC PBC BOXING 8/21 NBC , SUM OLYM THU DAYTIME 2 NBC , TODAY SHOW NBC , SUM OLYM MON DAYTIME 2 NBC , BIG BROTHER-FRI 8/19 SP CBS , BACHELOR IN PARADISE-TUE ABC , SUM OLYM SAT LN 3 NBC , NBC-NITELY-NEWS NBC , SUM OLYM TUE DAYTIME 2 NBC , WHEEL OF FORTUNE CBS TV DISTRIBUTION , RUNNING WILD: B. GRYLLS NBC , ESPN NFL PRE SEASON SAT ESPN , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , RIO OLYMPICS PREVIEW SP NBC , NBC NFL PR-SSN PR-KCK8/28 NBC , ABC WORLD NEWS TONIGHT ABC , SUM OLYM FRI P RPLY 2 NBC ,651

11 Top 100 Programs P18-49 August 2016 (08/01/ /28/2016) P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 SUM OLYM TUE PRIME 1 NBC ,624 2 SUM OLYM SUN PRIME 1 NBC ,541 3 SUM OLYM THU PRIME 1 NBC ,534 4 SUM OLYM MON PRIME 1 NBC ,920 5 SUM OLYM SUN PRIME 2 NBC ,958 6 SUM OLYM WED PRIME 1 NBC ,822 7 SUM OLYM OPEN CEREM NBC ,542 8 SUM OLYM MON PRIME 2 NBC ,846 9 SUM OLYM TUE PRIME 2 NBC , SUM OLYM SAT PRIME 2 NBC , SUM OLYM FRI PRIME 1 NBC , SUM OLYM THU PRIME 2 NBC , SUM OLYM SAT PRIME 1 NBC , SUM OLYM WED PRIME 2 NBC , SUM OLYM FRI PRIME 2 NBC , SUM OLYM CLOSE CEREM NBC , SUM OLYM SAT PRIME 3 NBC , SUM OLYM SUNDAY PM 1 NBC , SUM OLYM SAT PM 1 NBC , SUPERSTORE 8/19 NBC , VOICE 8/21 NBC , SUM OLYM SAT PM 2 NBC , RIO GOLD NBC , BACHELORETTE, THE ABC , AMERICA'S GOT TALENT-TUE NBC , SUM OLYM SUNDAY PM 2 NBC , BACHELORETTE:AFTER ROSE ABC , SUM OLYM SUNDAY PM 3 NBC , SUM OLYM SUN AM 1 NBC , SUM OLYM SAT AM 2 NBC , NFL ON FOX PRESEASON 2 FOX , BIG BANG-SYN (AT) WARNER BROS. TV , SUM OLYM MONDAY LN 1 NBC , AMERICA'S GOT TALENT-WED NBC , NBC NIGHTLY NEWS-SUN NBC , FAMILY FEUD (AT) 20TH TELEVISION , BIG BROTHER-WED CBS , SUM OLYM TUE LN 1 NBC , SUM OLYM SAT LN 2 NBC , SUM OLYM SAT AM 1 NBC , BIG BROTHER-SUN CBS , SUM OLYM WED LN 1 NBC , NBC NFL PRE-SEASON GM8/28 NBC , SUM OLYM SUNDAY LN 1 NBC , BIG BROTHER-THU CBS , SUM OLYM THUR LN 1 NBC , SUM OLYM SAT PM 3 NBC , AMERICAN NINJA WARRIOR NBC , SUM OLYM FRIDAY LN 1 NBC , NBC NFL PRE-SEASON GM8/25 NBC ,228

12 Top 100 Programs P18-49 August 2016 (08/01/ /28/2016) P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 SUM OLYM SAT LN 1 NBC , NFL ON FOX PRESN PST GUN2 FOX , NFL ON FOX PRESN PRE-KIC2 FOX , NFL ON FOX PRESN PST GUN1 FOX , SUM OLYM MON DAYTIME 1 NBC , SUM OLYM FRIDAY LN 2 NBC , SUM OLYM SUN AM 2 NBC , BETTER LATE THAN NEVER NBC , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , SUM OLYM SUNDAY LN 2 NBC , SUM OLYM FRI DAYTIME 1 NBC , WEEKEND ADVENTURE DADT/LITTON , SUM OLYM TUE DAYTIME 1 NBC , SUM OLYM WED DAYTIME 1 NBC , NFL ON FOX PRESEASON 1 FOX , BIG BANG WKND (AT) WARNER BROS. TV , SUM OLYM WED LN 2 NBC , SUM OLYM MONDAY LN 2 NBC , SUM OLYM SAT AM 3 NBC , BOBS BURGERS-SYN (AT) 20TH TELEVISION , NBC NIGHTLY NEWS NBC , BACHELOR IN PARADISE ABC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , SUM OLYM TUE LN 2 NBC , SUM OLYM THU DAYTIME 1 NBC , RUNNING WILD:GRYLLS 8/2 NBC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , AMERICA GOT TALENT-WED 8P NBC , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , SUM OLYM THU DAYTIME 2 NBC , BACHELOR IN PARADISE-TUE ABC , SUM OLYM SUN AM 3 NBC , SUM OLYM MON DAYTIME 2 NBC , SUM OLYM TUE DAYTIME 2 NBC , ESPN NFL PRE SEASON SAT ESPN , BIG BROTHER-FRI 8/19 SP CBS , SUM OLYM THUR LN 2 NBC , NBC NIGHTLY NEWS-SAT. NBC , NBC PBC BOXING 8/21 NBC , NBC NFL PR-SSN PR-KCK8/25 NBC , BIG BANG THEORY, THE-ENC CBS , RUNNING WILD: B. GRYLLS NBC , SUM OLYM SAT LN 3 NBC , CMA MUSIC FESTIVAL ABC , SUM OLYM WED DAYTIME 2 NBC , SUM OLYM FRI P RPLY 2 NBC , SUM OLYM FRI DAYTIME 2 NBC , NBC NFL PR-SSN PR-KCK8/28 NBC , TODAY SHOW NBC ,420

13 Data Sources: Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2016, 2011 & 2006 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates. Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, MundoFox, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me-TV, Bounce TV & Cozi TV. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.