2018 Local TV Ad Revenue:

Transcription

1 2017/18 Season Week 10 (11/27-12/3/17) How Marketers are Stepping Up to Address Brand Safety in Digital Increased spending on proven safe channels Reviewed agency relationships 54.8% 57.7% % of respondents (US CMOs) 2018 Local TV Ad Revenue: NFL Week 13 HH Live+SD Ratings Seattle 45.6 New Orleans 43.9 Buffalo 38.2 Big Ten Championship ABC s NBA 2018 Prime Schedule Christmas in Rockefeller Center HH Live+SD Ratings 48.2 HH Live+SD Ratings Dayton Nat l National Dayton Columbus, OH National Providence New York 13.2 Auto Purchasers Weekday Primetime Ratings (comscore) Chrysler Chevrolet Dodge Local Broadcast Cable News Market of the Week: Columbia, SC (Rank# 77) TV Viewing Area (DMA) State (Columbia, SC) Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media Sept 16 - Aug 17 Dols (000) Jim Hudson Local Dlr $1,629.7 George Sink Attorney $1,454.5 JTs Local Dealer $1,069.7 Akim Anastopoulo Attorney $1,033.9 McWhirter Bellinger & Assoc Attorneys $832.1

2 2017/18 Season Week 10 (11/27-12/3/17) Top 25 Broadcast S/O-S/O (11/27-12/3/17) Top 25 Syndication (11/20-11/26/17) A25-54 Rank Program Name Live+SD US AA% 1 NBC SUNDAY NIGHT FOOTBALL FOX NFL SUNDAY-NATIONAL NBC+NFLN THU NT FOOTBALL FOX NFL SUNDAY-PST GN-NAT SUNDAY NIGHT NFL PRE-KICK CBS NFL SINGLE SEC CHAMP-CBS: DR PEPPER BIG TEN FOOTBALL CH GAME NBC NFL SUNDAY POST FOX NFL SUNDAY-REGIONAL OT, THE FOX NFL GAME BREAK CBS NFL SINGLE POST GUN BIG BANG THEORY, THE FOOTBALL NT AMERICA PT NBC+NFLN THU NT POST-GAME THIS IS US BIG 10 FTBL CHAMP GM -GUN YOUNG SHELDON NBC+NFLN THU NT PRE-KICK BIG 10 FTBL CHAMP GM-KICK VOICE RUDOLPH RED-NOSE REINDEER VOICE-TUE CAROL BURNETT 50TH SPCL 2.5 A25-54 Rank Program Name Live+SD US AA% 1 ESPN NFL REGULAR SEASON BIG BANG-SYN (AT) FAMILY FEUD (AT) WEEKEND ADVENTURE JUDGE JUDY (AT) MODERN FAMILY-WK-SYN (AT) BIG BANG WKND (AT) WHEEL OF FORTUNE JEOPARDY (AT) LAW & ORDER:SVU-WKL (AT) DATELINE WKLY (AT) MODERN FAMILY-MF-SYN (AT) FAMILY FEUD-WK (AT) FAMILY GUY-WK-SYN (AT) BOBS BURGERS-SYN (AT) FAMILY GUY-MF-SYN (AT) TWO-HALF MEN-SYN (AT) ENTERTAINMENT TONIGHT GOLDBERGS (AT) DR. PHIL SHOW (AT) HOW I MET-MTHR-WK-SYN(AT) LIVE DAY AFTER THANK ACCESS HOLLYWD LV-WKD LIVE WITH KELLY AND RYAN INSIDE EDITION (AT) 0.8 M-F Evening News (11/27-12/1/17) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS (M, Tu, W, F) ABC WORLD NEWS CBS EVENING NEWS 1.2 M-F Late Night (11/27-12/1/17) A25-54 Rank Program Name Live+SD US AA% 1 TONIGHT SHOW LATE SHOW-S. COLBERT JIMMY KIMMEL 0.6 Top 10 Time Shifted S/O-S/O Programs (11/27/ /3/2017) A25-54 Live+SD (000) THIS IS US THE BIG BANG THEORY SURVIVOR YOUNG SHELDON MODERN FAMILY THE GOLDBERGS THE GOOD DOCTOR EMPIRE LAW AND ORDER:SVU NBC SUNDAY NIGHT Time-Shifted LIVE

3 Week 10 (11/27-12/3/17) Household Live+SD Ratings NBC s Christmas in Rockefeller Center Wednesday, November 29 th, 8:00p (E) National New York Providence Buffalo Ft. Myers West Palm 48.2 Big Ten Championship on Fox Saturday, December 2 nd, 8:15p (E) National Columbus, OH Dayton Milwaukee Cleveland Birmingham 18.1 CBS Carol Burnett 50 th Anniversary Special Sunday, December 3 rd, 8:00p (E) National Ft. Myers Dayton St. Louis Pittsburgh Kansas City

4 NFL Week 13 Household Live+SD Ratings on Local Broadcast Stations DMA Local HH Rating Team (Score) (Score) Team Local HH Rating DMA 17.6 Redskins (14) (38) Cowboys Minneapolis 36.2 Vikings (14) (9) Falcons 19.2 Atlanta Houston 16.0 Texans (13) (24) Titans 18.0 Nashville Kansas City 32.5 Chiefs (31) (38) Jets 12.0 New York Denver 23.1 Broncos (9) (35) Dolphins 11.0 Miami Indianapolis 17.1 Colts (10) (30) Jaguars 22.3 Jacksonville Tampa Bay 18.8 Buccaneers (20) (26) Packers 36.0 Milwaukee Detroit 20.9 Lions (20) (44) Ravens 22.2 Baltimore Boston 34.3 Patriots (23) (3) Bills 38.2 Buffalo S.F.-Oakland ers (15) (14) Bears 19.6 Chicago Cleveland 20.9 Browns (10) (19) Chargers 4.5 L.A. New York 13.4 Giants (17) (24) Raiders 13.8 S.F.-Oakland Charlotte 26.5 Panthers (21) (31) Saints 43.9 New Orleans L.A. 7.8 Rams (32) (16) Cardinals 17.9 Phoenix Philadelphia 35.3 Eagles (10) (24) Seahawks 45.6 Seattle Pittsburgh 28.2 Steelers (23) (10) Bengals 21.7 Cincinnati Source: Nielsen Overnights, 11/30/17, 12/3/17 & NBC / NFLN game (NBC delivery only) ^ ESPN game simulcast on broadcast station in each market OVERTIME

5 2017/18 Season Week 10 (11/27-12/3/17) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 10% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Charlotte, Spanish- Language programs on Spanish broadcast stations attracted 3% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Charlotte, NC Spanish Stations Hispanic Households 11/27-12/3/17 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 LIGA MX 11/ NBC SUNDAY NIGHT FOOTBALL SIN SENOS SI HAY P II - T NBC+NFLN THU NT FOOTBALL LIGA MX SAT 3.3 6RANK FOX NFL SUNDAY -NATIONAL PROGRAMS 3.3 NET 6 SIN SENOS "P25-54L+SD SI HAY P II - M AA%" MI MARIDO TIE FAMILIA THU ROSA DE GUADALUPE THU SIN SENOS SI HAY P II - M FOX NFL SUNDAY -NATIONAL PORQUE EL AMOR MANDA THU UNI ROSA DE GUADALUPE THU LIGA MX SAT SRA ACERO 4: COYOTE - T SRA ACERO 4: COYOTE - T MI MARIDO TIE FAMILIA TUE MI MARIDO 0.5 TIE FAMILIA TUE SRA ACERO 4: COYOTE - M SRA ACERO 4: COYOTE - R MI MARIDO TIE FAMILIA MON ROSA DE GUADALUPE TUE MI MARIDO TIE FAMILIA WED MI MARIDO TIE FAMILIA FRI FOX NFL SUNDAY -PST GN-NAT ROSA DE GUADALUPE MON ENAMORANDOME DE RAMON THU LIGA MX 11/ NBC SUNDAY NIGHT FOOTBALL SIN SENOS SI HAY P II - T NBC+NFLN THU NT FOOTBALL MI MARIDO TIE FAMILIA THU SRA ACERO 4: COYOTE - M MI MARIDO TIE FAMILIA MON ROSA DE GUADALUPE TUE MI MARIDO TIE FAMILIA WED MI MARIDO TIE FAMILIA FRI ROSA DE GUADALUPE MON NOTICIERO UNIVISION ENAMORANDOME DE RAMON THU SRA ACERO 4: COYOTE - R 3.2

6 Market Close-Up: Columbia, SC Columbia is the capital, the largest city, and the commercial, industrial and educational hub for the state. The city is laid out in a traditional grid along the Congaree River with a number of historic buildings. Columbia is home to the University of South Carolina, whose attractive and historic campus is in the south part of the downtown area adds a dose of college town feel. Columbia enjoys a diversified economy, with the major employers in the area being South Carolina state government, the Palmetto Health hospital system, Blue Cross Blue Shield of South Carolina, Palmetto GBA, and the University of South Carolina. The corporate headquarters of Fortune 1000 energy company, SCANA, are located in the Columbia suburb of Cayce. Median HH Income Columbia, SC $48,071 SMSA Total Retail Sales Columbia, SC - $16,206,810 At-A-Glance DMA Rank TV Households Population , ,811 African American HH Rank Hispanic HH Rank Asian HH Rank WACH WIS WKTC WLTX WOLO TV stations serving the area of Columbia, SC: FOX, Stadium, Comet TV, TBD NBC, Bounce TV, Grit The CW/MyNetworkTV, Telemundo, Cozi, Laff, Escape CBS, Justice Network, Antenna TV ABC, This TV, QVC, MeTV 65% Social Media platform Reach Reliance on Media to Stay Informed % Agree 46% 40% 23% TVB Member Stations Columbia, SC Interesting Facts Columbia s 575,000-pounbd fire hydrant is said to be the world s largest. Who cares if it s only decorative. South Carolina is the birthplace of barbecue. This can be debated, but the Indians were pit-cooking hogs centuries ago off the coast - or so the story goes. Washington Street was once paved with wooden blocks. This was a source of amusement for local residents because every time it rained the blocks would float away % 15% TV Newspaper Radio Magazines Columbia, SC Demographic Overview Age <18 23% % Hispanic 4% 96% Social 38% Media platform Reach 49% loyal to vehicle brand

7 2017/18 Season Local Market Close-Up: Columbia, SC Market: Columbia, SC Series Ranker (W eek of 11/13/17 11/19/17) Rtg Rnk Series Station # Eps Day Loc al Time Run Time Live+SD Rtg 1 NBC NFL SUNDAY NT FOOTBALL WIS (NBC) 1 U 8:31 PM NBC NFL SUNDAY NT PRE-KICK WIS (NBC) 1 U 8:22 PM NBC Nightly News WIS (NBC) 5 M T W R F 6:30 PM CBS NFL National WLTX (CBS) 1 U 4:31 PM NBC NFL SUNDAY NT FTBL-SUS LN WIS (NBC) 1 U 11:17 PM FOOTBALL NT IN AMERICA 3 WIS (NBC) 1 U 7:56 PM CBS NFL National Post-Gun WLTX (CBS) 1 U 7:31 PM WIS News 10 at 6:00pm WIS (NBC) 5 M T W R F 6:00 PM The Voice WIS (NBC) 1 T 8:00 PM WIS News 10 at 7:00pm WIS (NBC) 5 M T W R F 7:00 PM The Voice WIS (NBC) 1 M 8:00 PM NBC NFL SUNDAY NT POST WIS (NBC) 1 U 11:31 PM NCIS WLTX (CBS) 1 T 8:00 PM Minutes WLTX (CBS) 1 U 7:35 PM The Voice WIS (NBC) 1 W 9:00 PM The Big Bang Theory WLTX (CBS) 1 R 8:00 PM This Is Us WIS (NBC) 1 T 9:00 PM FOOTBALL NT IN AMERICA 2 WIS (NBC) 1 U 7:30 PM Today (1) WIS (NBC) 5 M T W R F 7:00 AM NFL on FOX Single WACH (FOX) 1 U 1:03 PM Purchasers by Auto Make (comscore) Primetime HH Ratings Oct 17 Weekday Prime (8p-11p) Chevrolet Chrysler Dodge Ford GMC Honda Hyundai Jeep Nissan Toyota Volkswagen Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News Average Cable Network News Channels

8 TOP 100 PROGRAMS ADULTS Dates: 11/20/ /26/2017 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 1 CBS CBS NFL SINGLE-THU ,976 2 FOX FOX NFL-THU ,508 3 FOX FOX NFL-THU POST GUN ,320 4 NBC MACYS THANKSGIVING PARADE ,048 5 CBS CBS NFL-THU POST GUN ,779 6 NBC NBC SUNDAY NIGHT FOOTBALL ,609 7 CBS CBS NFL NATIONAL ,374 8 NBC NBC NFL TH SPECIAL ,222 9 FOX FOX NFL-THU POST GAME , CBS CBS NFL-THU PRE-KICK , CBS CBS NFL NATL POST GUN , FOX FOX NFL SUNDAY-SINGLE , CBS CBS NFL-THU POST GAME , NBC SUNDAY NIGHT NFL PRE-KICK , CBS HOME DEPOT CLLG FOOTBALL , ESPN-SYN ESPN NFL REGULAR SEASON , FOX FOX NFL-THU PRE KICK , NBC NBC NFL SUNDAY POST , ESPN NFL REGULAR SEASON L , CBS CBS NFL REG POST GUN , CBS CBS NFL TODAY UPDATE , NBC NBC NFL TH PRE-KICK , CBS CBS NFL REGIONAL , FOX FOX NFL SUNDAY-PST GN-NAT , NBC NBC NFL TH POST , CBS BIG BANG THEORY, THE-SP , NBC FOOTBALL NT AMERICA PT , FOX FOX CFB - BIG10 DAY , CBS YOUNG SHELDON - SP , NBC NATIONAL DOG SHOW , NBC NBC NFL TH PRE-GAME , NBC THIS IS US , CBS CBS NFL TODAY-THU , CBS CBS COLLEGE FOOTBALL POST , FOX FOX NFL SUNDAY-POST , CBS 60 MINUTES , NBC VOICE , WARNER BROS. TV BIG BANG-SYN (AT) , FOX NFL ON FOX PREKICK , NBC VOICE-TUE , CBS MOM - SPECIAL , ABC GOOD DOCTOR, THE , ABC CHARLIE BROWN THANKSGVING , CBS NCIS , FOX FOX COLLEGE FOOTBALL-GUN , TH TELEVISION FAMILY FEUD (AT) , DADT/LITTON WEEKEND ADVENTURE , CBS CBS NFL PRE-KICK , CBS THANKSGIVING DAY PARADE , ABC DANCING WITH THE STARS ,336

9 TOP 100 PROGRAMS ADULTS Dates: 11/20/ /26/2017 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 51 CBS SURVIVOR - SPECIAL , ABC DANCING W/STARS SP-11/ , FOX FOX NFL PRE-THU , CBS TV DISTRIBUTION JUDGE JUDY (AT) , ABC MIDDLE, THE , CBS BULL , CBS KEVIN CAN WAIT , TH TELEVISION MODERN FAMILY-WK-SYN (AT) , NBC NBC NIGHTLY NEWS , NBC TROLLS HOLIDAY , NBC HOW GRINCH STOLE XMAS , CBS LIFE IN PIECES - SPECIAL , NBC CHICAGO MED , ABC SATURDAY NIGHT FOOTBALL , ABC AMER FUNN HOME VIDEOS , FOX FOX COLLEGE SAT-KICK , ABC MODERN FAMILY SP-11/ , NBC NBC NIGHTLY NEWS 11/ , WARNER BROS. TV BIG BANG WKND (AT) , NBC FOOTBALL NT AMERICA PT , CBS NCIS: NEW ORLEANS , CBS SEAL TEAM - SPECIAL , CBS MAN WITH A PLAN , ABC ABC WORLD NEWS TONIGHT , CBS S.W.A.T. - SPECIAL , CBS SUPERIOR DONUTS , FOX 2017 US OPEN , ABC ABC COLLEGE FTBL SP-FRI , CBS TV DISTRIBUTION WHEEL OF FORTUNE , ABC ABC COLLEGE FTBL SP-FRI , CBS CRIMINAL MINDS - SPECIAL , FOX FOX NFL SUNDAY-PRE , CBS TV DISTRIBUTION JEOPARDY (AT) , CBS NCIS: LOS ANGELES , ABC FRESH OFF THE BOAT , NBC SNL THANKSGIVING , FOX MISS UNIVERSE PAGEANT , ABC SHARK TANK , ABC ABC W NEWS TONIGHT-11/ , CBS WISDOM OF THE CROWD , NBC UNIVERSAL LAW & ORDER:SVU-WKL (AT) , NBC SATURDAY NIGHT , NBC UNIVERSAL DATELINE WKLY (AT) , NBC TODAY SHOW 11/ , CBS CBS EVENING NEWS , CBS SCORPION , ABC AMER FUNN HM VIDEOS-7PM , FOX FOX COLLGE FOOTBLL EXTR , NBC BRAVE , CBS 9JKL , NBC TODAY SHOW ,496

10 TOP 100 PROGRAMS ADULTS Dates: 10/30/ /26/2017 P18-49 P18-49 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 1 FOX FOX WORLD SERIES GAME ,535 2 CBS CBS NFL SINGLE-THU ,120 3 FOX FOX NFL-THU POST GUN ,615 4 FOX FOX NFL-THU ,587 5 FOX FOX NFL SUNDAY-NATIONAL ,624 6 NBC MACYS THANKSGIVING PARADE ,267 7 CBS CBS NFL-THU POST GUN ,045 8 FOX FOX WORLD SERIES GAME ,785 9 CBS CBS NFL NATIONAL , NBC NBC SUNDAY NIGHT FOOTBALL , NBC NBC NFL TH SPECIAL , FOX FOX NFL-THU POST GAME , CBS CBS NFL-THU PRE-KICK , CBS CBS NFL NATL POST GUN , FOX FOX NFL SUNDAY-SINGLE , NBC SUNDAY NIGHT NFL PRE-KICK , CBS CBS NFL-THU POST GAME , NBC NBC+NFLN THU NT FOOTBALL , FOX FOX NFL GAME BREAK , FOX FOX WRLD SERIES GM7-POST , FOX FOX NFL SUNDAY-PST GN-NAT , ESPN-SYN ESPN NFL REGULAR SEASON , FOX FOX NFL SUNDAY-REGIONAL , FOX OT, THE , FOX FOX NFL-THU PRE KICK , CBS CBS NFL REG POST GUN , ESPN NFL REGULAR SEASON L , CBS CBS NFL SINGLE , CBS CBS NFL TODAY UPDATE , ABC CMA AWARDS , NBC NBC NFL TH PRE-KICK , NBC FOOTBALL NT AMERICA PT , CBS CBS NFL REGIONAL , NBC NBC NFL SUNDAY POST , NBC NBC NFL TH POST , NBC NATIONAL DOG SHOW , CBS BIG BANG THEORY, THE-SP , CBS BIG BANG THEORY, THE , NBC NBC NFL TH PRE-GAME , CBS YOUNG SHELDON - SP , CBS CBS NFL SINGLE POST GUN , CBS CBS NFL TODAY-THU , ABC AMERICAN MUSIC AWARDS , FOX FOX NFL SUNDAY-POST , NBC THIS IS US , NBC NBC+NFLN THU NT POST-GAME , NBC NBC+NFLN THU NT PRE-KICK , NFL NETWORK-SYN 2017 REG SSN , CBS YOUNG SHELDON , CBS HOME DEPOT CLLG FOOTBALL ,590

11 TOP 100 PROGRAMS ADULTS Dates: 10/30/ /26/2017 P18-49 P18-49 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 51 NFL NETWORK THURSDAY NIGHT FOOTBALL , WARNER BROS. TV BIG BANG-SYN (AT) , FOX NFL ON FOX PREKICK , FOX EMPIRE , CBS HOME DEPOT PRIME CLG FTBL , NBC VOICE , NBC FOOTBALL NT AMERICA PT , ABC GOOD DOCTOR, THE , ABC GREY'S ANATOMY , CBS 60 MINUTES , CBS MOM - SPECIAL , CBS CBS NFL PRE-KICK , CBS THANKSGIVING DAY PARADE , TH TELEVISION FAMILY FEUD (AT) , ABC CHARLIE BROWN THANKSGVING , NBC VOICE-TUE , CBS SURVIVOR , NBC SATURDAY NIGHT , ABC MODERN FAMILY , NBC NBC+NFLN THU NT PRE-GM , FOX NFL ON FOX BONUS , NBC WILL & GRACE , NFL NETWORK NFLN THU NT FBALL-SUS , FOX FOX CFB - BIG10 DAY , FOX FOX NFL PRE-THU , CBS CBS NFL SINGLE PRE-KICK , CBS CBS NFL SINGLE POST GAME , CBS TV DISTRIBUTION JUDGE JUDY (AT) , NBC TROLLS HOLIDAY , CBS MOM , FOX SIMPSONS , FOX FOX WORLD SERIES GM6-PRE , CBS SURVIVOR - SPECIAL , CBS NCIS , ABC DANCING WITH THE STARS , DADT/LITTON WEEKEND ADVENTURE , ABC GOLDBERGS, THE , NBC VOICE 11/ , TH TELEVISION MODERN FAMILY-WK-SYN (AT) , FOX FOX WORLD SERIES GM7-PRE , CBS CBS COLLEGE FOOTBALL POST , ABC SATURDAY NIGHT FOOTBALL , ABC DANCING W/STARS SP-11/ , NBC HOW GRINCH STOLE XMAS , ABC MIDDLE, THE , WARNER BROS. TV BIG BANG WKND (AT) , CBS LIFE IN PIECES - SPECIAL , NBC CHICAGO MED , TH TELEVISION BOBS BURGERS-SYN (AT) , ABC AMERICAN HOUSEWIFE ,616

12 TOP 100 PROGRAMS ADULTS Dates: 10/30/ /26/2017 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 1 FOX FOX WORLD SERIES GAME ,516 2 CBS CBS NFL SINGLE-THU ,976 3 FOX FOX NFL-THU ,508 4 FOX FOX NFL-THU POST GUN ,320 5 FOX FOX NFL SUNDAY-NATIONAL ,819 6 NBC MACYS THANKSGIVING PARADE ,048 7 CBS CBS NFL-THU POST GUN ,779 8 FOX FOX WORLD SERIES GAME ,748 9 CBS CBS NFL NATIONAL , NBC NBC SUNDAY NIGHT FOOTBALL , NBC NBC NFL TH SPECIAL , FOX FOX NFL-THU POST GAME , CBS CBS NFL NATL POST GUN , CBS CBS NFL-THU PRE-KICK , FOX FOX NFL SUNDAY-SINGLE , NBC SUNDAY NIGHT NFL PRE-KICK , FOX FOX NFL GAME BREAK , CBS CBS NFL-THU POST GAME , NBC NBC+NFLN THU NT FOOTBALL , FOX FOX NFL SUNDAY-REGIONAL , FOX FOX NFL SUNDAY-PST GN-NAT , FOX FOX WRLD SERIES GM7-POST , FOX FOX NFL-THU PRE KICK , ABC CMA AWARDS , CBS CBS NFL REG POST GUN , FOX OT, THE , ESPN-SYN ESPN NFL REGULAR SEASON , CBS CBS NFL SINGLE , CBS CBS NFL TODAY UPDATE , CBS BIG BANG THEORY, THE , ESPN NFL REGULAR SEASON L , CBS CBS NFL REGIONAL , NBC FOOTBALL NT AMERICA PT , NBC NBC NFL TH PRE-KICK , NBC NBC NFL TH POST , CBS BIG BANG THEORY, THE-SP , NBC NBC NFL SUNDAY POST , CBS YOUNG SHELDON - SP , CBS YOUNG SHELDON , NBC NATIONAL DOG SHOW , NBC NBC NFL TH PRE-GAME , CBS CBS NFL SINGLE POST GUN , NBC THIS IS US , ABC AMERICAN MUSIC AWARDS , CBS CBS NFL TODAY-THU , FOX FOX NFL SUNDAY-POST , NBC NBC+NFLN THU NT POST-GAME , NBC NBC+NFLN THU NT PRE-KICK , WARNER BROS. TV BIG BANG-SYN (AT) , NBC VOICE ,218

13 TOP 100 PROGRAMS ADULTS Dates: 10/30/ /26/2017 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 51 NFL NETWORK-SYN 2017 REG SSN , CBS 60 MINUTES , NFL NETWORK THURSDAY NIGHT FOOTBALL , ABC GOOD DOCTOR, THE , FOX NFL ON FOX PREKICK , CBS HOME DEPOT CLLG FOOTBALL , CBS MOM - SPECIAL , CBS SURVIVOR , NBC VOICE-TUE , CBS MOM , ABC GREY'S ANATOMY , FOX EMPIRE , NBC FOOTBALL NT AMERICA PT , TH TELEVISION FAMILY FEUD (AT) , CBS CBS NFL PRE-KICK , CBS NCIS , CBS HOME DEPOT PRIME CLG FTBL , ABC MODERN FAMILY , ABC CHARLIE BROWN THANKSGVING , NBC WILL & GRACE , CBS TV DISTRIBUTION JUDGE JUDY (AT) , NBC SATURDAY NIGHT , NBC VOICE 11/ , DADT/LITTON WEEKEND ADVENTURE , CBS THANKSGIVING DAY PARADE , NBC NBC+NFLN THU NT PRE-GM , CBS SURVIVOR - SPECIAL , ABC DANCING WITH THE STARS , FOX NFL ON FOX BONUS , ABC GOLDBERGS, THE , FOX FOX CFB - BIG10 DAY , CBS CBS NFL SINGLE PRE-KICK , ABC DANCING W/STARS SP-11/ , FOX FOX NFL PRE-THU , CBS BULL , NFL NETWORK NFLN THU NT FBALL-SUS , ABC MIDDLE, THE , CBS LIFE IN PIECES , CBS KEVIN CAN WAIT , FOX FOX WORLD SERIES GM6-PRE , CBS CBS NFL SINGLE POST GAME , WARNER BROS. TV BIG BANG WKND (AT) , NBC TROLLS HOLIDAY , NBC HOW GRINCH STOLE XMAS , ABC AMERICAN HOUSEWIFE , FOX FOX WORLD SERIES GM7-PRE , CBS LIFE IN PIECES - SPECIAL , CBS BIG BANG THEORY, THE - SP , TH TELEVISION MODERN FAMILY-WK-SYN (AT) , CBS TV DISTRIBUTION WHEEL OF FORTUNE ,997

14 Data Sources: Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2008, 2013 & 2018 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me TV, Bounce TV, Cozi TV, Escape, Grit & Laff. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.