Back to School Big Opportunities! (In billions) Back to School

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Blaise Newton
5 years ago
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2015/16 Season Week 44 (7/18-7/24/16) Q1 Average

Smartphone 16% 10/20/16 Radio 17% TV Enabled Devices

Time Warp Again! Back to School Big Opportunities!

s Day Syndication 7/11-7/15/16 3.3 2.7 2.

1 Family Feud RA25-54 Big Bang Theory $19.7 $21.

to top choice 100 Local Broadcast News) 63 Local

Newspaper 21 Radio of self-identified Independents

Weekday Primetime Ratings (comscore) 9.2 9.0 8.9 2.

4 Chrysler Ford Chevrolet Local Broadcast Cable News

1 2015/16 Season Week 44 (7/18-7/24/16) Q1 Average Audience Composition: P18+ TV 47% Tablet 5% Smartphone 16% 10/20/16 Radio 17% TV Enabled Devices 6% PC 9% The Rocky Horror Picture Show: Let s Do The Time Warp Again! Back to School Big Opportunities! (In billions) Back to School Mother s Day Valentine s Day Syndication 7/11-7/15/ Family Feud RA25-54 Big Bang Theory $19.7 $21.4 Source: NRF Consumer Survey 2016 Judge Judy RW25-54 $27.3 Primary Source of News for Independents (Indexed to top choice 100 Local Broadcast News) 63 Local Social Broadcast Media News 53 Cable News 42 Newspaper 21 Radio of self-identified Independents say they always vote in presidential elections. Market of the Week Tampa-St. Petersburg (Sarasota) (DMA Rank #11) Auto Purchasers Weekday Primetime Ratings (comscore) Chrysler Ford Chevrolet Local Broadcast Cable News TV Viewing Area (DMA) Tampa Bay Times Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media May 2016 Dols (000) Ford Dealer Assn Rooms To Go Toyota Priorities USA Bright House Net 347.8

2015/16 Season Week 44 (7/18-7/24/16) Top 25 Broadcast S/O-S/O (7/18-7/24/16) Top 25 Syndication (7/11-7/17/16) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program

2 7 BIG BROTHER-WED 2.1 8 CELEBRITY FAMILY FEUD 2.0 9 BIG BROTHER-FRI 7/22 SP 1.9 10 THE BIG BANG THEORY - ENC 1.9 11 THE $100,000 PYRAMID 1.9 12 NBC NIGHTLY NEWS 1.

4 19 ABC WORLD NEWS TONIGHT 1.4 20 SENOR DE LOS CIELO IV - M 1.4 21 60 MINUTES 1.3 22 DECISION '16 REP CONV TUE 1.3 23 TODAY SHOW 1.3 24 UFC FIGHT NIGHT 1.

1 4 NOTICIERO UNIVISION 0.6 1 FAMILY FEUD (AT) 2.7 2 BIG BANG-SYN (AT) 2.6 3 JUDGE JUDY (AT) 2.1 4 WEEKEND ADVENTURE 2.0 5 LAW & ORDER:SVU-WKL (AT) 1.9 6 BIG BANG WKND (AT) 1.

4 13 BOBS BURGERS-SYN (AT) 1.4 14 FAMILY GUY-MF-SYN (AT) 1.3 15 2 BROKE GIRLS-SYN (AT) 1.2 16 TWI-HALF MEN-SYN (AT) 1.2 17 ENTERTAINMENT TONIGHT 1.1 18 MIKE AND MOLLY (AT) 1.

PHIL SHOW (AT) 0.8 Sunday Political (7/24/16) A35+ Rank Program Name Live+SD US AA% 1 FACE THE NATION 2.0 2 MEET THE PRESS 1.9 3 THIS WEEK 1.7 4 FACE THE NATION 2 1.

2 2015/16 Season Week 44 (7/18-7/24/16) Top 25 Broadcast S/O-S/O (7/18-7/24/16) Top 25 Syndication (7/11-7/17/16) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 AMERICA'S GOT TALENT-TUE AMERICA'S GOT TALENT-WED BIG BROTHER-SUN THE BACHELORETTE AMERICAN NINJA WARRIOR BIG BROTHER-THU BIG BROTHER-WED CELEBRITY FAMILY FEUD BIG BROTHER-FRI 7/22 SP THE BIG BANG THEORY - ENC THE $100,000 PYRAMID NBC NIGHTLY NEWS MATCH GAME LIFE IN PIECES DECISION '16 REP CONV WED MASTERCHEF DECISION '16 REP CONV THU DECISION '16 REP CONV MON ABC WORLD NEWS TONIGHT SENOR DE LOS CIELO IV - M MINUTES DECISION '16 REP CONV TUE TODAY SHOW UFC FIGHT NIGHT SPARTAN: TEAM CHALLENGE 1.2 M-F Evening News (7/18-7/22/16) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS CBS EVENING NEWS NOTICIERO UNIVISION FAMILY FEUD (AT) BIG BANG-SYN (AT) JUDGE JUDY (AT) WEEKEND ADVENTURE LAW & ORDER:SVU-WKL (AT) BIG BANG WKND (AT) MODERN FAMILY-MF-SYN (AT) WHEEL OF FORTUNE FAMILY GUY-WK-SYN (AT) JEOPARDY (AT) MODERN FAMILY-WK-SYN (AT) FAMILY FEUD -WK (AT) BOBS BURGERS-SYN (AT) FAMILY GUY-MF-SYN (AT) BROKE GIRLS-SYN (AT) TWI-HALF MEN-SYN (AT) ENTERTAINMENT TONIGHT MIKE AND MOLLY (AT) HOW I MET-MTHR-MF-SYN (AT) INSIDE EDITION (AT) CLOSER (AT) SEINFELD (AT) CLEVELAND SHOW-SYN (AT) LIVE WITH KELLY DR. PHIL SHOW (AT) 0.8 Sunday Political (7/24/16) A35+ Rank Program Name Live+SD US AA% 1 FACE THE NATION MEET THE PRESS THIS WEEK FACE THE NATION Top 10 Time Shifted Prime Programs (7/18/16-7/24/16) A25-54 Live+SD (000) BIG BROTHER-SUN BIG BROTHER-WED THE BACHELORETTE BIG BROTHER-FRI 7/22 SP BIG BROTHER-THU AMERICA'S GOT TALENT-TUE AMERICA'S GOT TALENT-WED MASTERCHEF CELEBRITY FAMILY FEUD BONES Time-Shifted LIVE

2015/16 Season Week 44 (7/18-7/24/16) 2016 Republican Convention ABC 7/21/16 10:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) Campaign 2016 Rep. Conv. CBS 7/21/16 10:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) Decision 16 Rep.

5 San Antonio 4.5 Pittsburgh 4.4 Philadelphia 4.1 Raleigh 4.0 Cleveland 3.7 National 2.5 Dayton 8.5 Columbus, OH 6.1 Memphis 5.1 New Orleans 4.9 Cincinnati 4.8 San Diego 4.7 Nashville 4.

3 2015/16 Season Week 44 (7/18-7/24/16) 2016 Republican Convention ABC 7/21/16 10:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) Campaign 2016 Rep. Conv. CBS 7/21/16 10:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) Decision 16 Rep. Conv. NBC 7/21/16 10:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) Market HH Rtg Market HH Rtg Market HH Rtg National 2.5 Kansas City 6.0 Atlanta 5.0 Richmond 4.7 Chicago 4.6 Nashville 4.5 San Antonio 4.5 Pittsburgh 4.4 Philadelphia 4.1 Raleigh 4.0 Cleveland 3.7 National 2.5 Dayton 8.5 Columbus, OH 6.1 Memphis 5.1 New Orleans 4.9 Cincinnati 4.8 San Diego 4.7 Nashville 4.7 Pittsburgh 4.4 Tulsa 4.4 Louisville 4.2 National 3.0 Sacramento 6.0 Indianapolis 5.9 Richmond 5.6 Greenville-SAA 5.4 Denver 5.2 St. Louis 5.2 Cleveland 5.0 Norfolk 4.9 Providence 4.9 Memphis 4.7

2015/16 Season Week 44 (7/18-7/24/16) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, MundoFox, Telemundo, UniMas and Univision) attracted

Pete, FL Spanish Language programs on Spanish broadcast stations attracted 19% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Tampa-St.

4 2015/16 Season Week 44 (7/18-7/24/16) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, MundoFox, Telemundo, UniMas and Univision) attracted 20% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Tampa-St. Pete, FL Spanish Language programs on Spanish broadcast stations attracted 19% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Tampa-St. Pete, FL Spanish Stations Hispanic Households 7/18-7/24/16 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 SENOR DE LOS CIELO IV - R POR SIEMPRE SEBASTIAN WED SENOR DE LOS CIELO IV - W SENOR DE LOS CIELO IV - T SENOR DE LOS CIELO IV - F SENOR DE LOS CIELO IV - M SENOR CIELOS IV 7/18 9P SENOR CIELOS IV 7/18 8P POR SIEMPRE SEBASTIAN WED SRA ACERO 3: COYOTE - R RANK POR SIEMPRE SEBASTIAN PROGRAMS THU 3.9 NET 6 POR SIEMPRE "P25-54L+SD SEBASTIAN TUE AA%" POR SIEMPRE SEBASTIAN TUE SRA ACERO 3: COYOTE - T PORQUE EL AMOR MANDA THU UNI TRES VECES ANA WED POR SIEMPRE SEBASTIAN MON POR SIEMPRE SEBASTIAN FRI POR SIEMPRE SEBASTIAN FRI VOZ KIDS 4 SUN SRA 0.5 ACERO 3: COYOTE - W TRES VECES ANA THU CAMINO HACIA DESTINO FRI TRES VECES ANA TUE CAMINO HACIA DESTINO WED TRES VECES ANA FRI CAMINO HACIA DESTINO THU CAMINO HACIA DESTINO TUE SENOR DE LOS CIELO IV 7/ NOTICIERO UNIVISION ESCLAVA BLANCA - R SRA ACERO 3: COYOTE - F TRES VECES ANA WED TRES VECES ANA THU CAMINO HACIA DESTINO THU TRES VECES ANA M ON SIN SENOS SI HAY PARA - R SIN SENOS SI HAY PARA - T TRES VECES ANA FRI TRES VECES ANA TUE SILVANA SIN LANA - T 3.5

Several large corporations, such as banks and telecommunications companies, maintain regional offices in Tampa.

Tampa currently ranks second in the state behind Miami in terms of cruise ship travel.

5 Market Close-Up: Tampa-St. Petersburg (Sarasota), FL Finance, retail, healthcare, insurance, shipping by air and sea, national defense, professional sports, tourism, and real estate all play a vital role in Tampa s economy. Several large corporations, such as banks and telecommunications companies, maintain regional offices in Tampa. Tampa's port is now the seventh largest in the nation and Florida's largest tonnage port, handling nearly half of all seaborne commerce that passes through the state. Tampa currently ranks second in the state behind Miami in terms of cruise ship travel. MacDill Air Force Base remains a major employer as the parent installation for over 15,000 active uniformed military, Department of Defense (DoD) civil service and DoD contractor personnel in the Tampa Bay area. The largest employers in Tampa are BayCare Health System, Publix Super Market and HCA West Florida. At-A-Glance Median Income Tampa-St. Petersburg (Sarasota), FL - $43,514 SMSA Total Retail Sales Tampa-St. Petersburg (Sarasota), FL - $74,570,885 DMA Rank TV Households Population ,859,820 4,386,880 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration TV stations serving the area of Tampa-St. Petersburg (Sarasota), FL include WTSP (CBS), WFLA (NBC), WFTS (ABC), WTTA (MYTV), WMOR (IND), WVEA (UNIV), WWSB (ABC) & WTOG (CW). TVB Member Stations Reliance on Media to Stay Informed % Agree 67% 51% Social Media platform Reach 42% 23% TV Newspaper Radio Magazines Tampa-St. Petersburg (Sarasota), FL Interesting Facts During the prohibition, Tampa was one of the top illegal sellers of alcohol in the United States. Tampa s MacDill Air Force Base may be the second most important government building outside of the Pentagon. It s home to U.S. Central Command, which oversees U.S. action in the Middle East. Babe Ruth hit his longest home run during an exhibition game in Tampa it sailed 587 feet. The Bay area gets hit with the most lightning in the United States, and therefore their hockey team is conveniently named the Lightning. Tampa-St. Petersburg (Sarasota), FL Demographic Overview Age Hispanic 65+ <18 20% 21% 14% % 8% % Social 38% Media platform Reach % loyal to vehicle brand

2015/16 Season Local Market Close-Up: Tampa-St.

5 2 Macy's 4th of July Fireworks Spectacular WFLA (NBC) 1 M 8:00 PM 120 6.2 3 OLYMPIC TRIALS 8:30P 7/10 WFLA (NBC) 1 U 8:33 PM 162 5.3 4 NBC Nightly News WFLA (NBC) 7 M T W R F S U 6:30 PM 30 5.

5 9 OLYMPIC TRIALS 9P 7/8 WFLA (NBC) 1 F 9:02 PM 124 4.5 10 Jeopardy! WTSP (CBS) 6 M T W R F S 7:30 PM 30 4.4 11 The Night Shift WFLA (NBC) 1 W 10:00 PM 60 4.

6 2015/16 Season Local Market Close-Up: Tampa-St. Pete, FL Market: Tampa, FL Series Ranker (W eek of 07/04/16 07/10/16) Rtg Rnk Series Station # Eps Day Loc al Time Run Time Live+SD Rtg 1 America's Got Talent WFLA (NBC) 2 T W 8:00 PM Macy's 4th of July Fireworks Spectacular WFLA (NBC) 1 M 8:00 PM OLYMPIC TRIALS 8:30P 7/10 WFLA (NBC) 1 U 8:33 PM NBC Nightly News WFLA (NBC) 7 M T W R F S U 6:30 PM Big Brother WTSP (CBS) 2 W U 8:00 PM The Big Bang Theory WTSP (CBS) 1 R 8:00 PM Big Brother WTSP (CBS) 1 R 9:00 PM Minutes WTSP (CBS) 1 U 7:00 PM OLYMPIC TRIALS 9P 7/8 WFLA (NBC) 1 F 9:02 PM Jeopardy! WTSP (CBS) 6 M T W R F S 7:30 PM The Night Shift WFLA (NBC) 1 W 10:00 PM OLYMPIC TRIALS 7P 7/10 WFLA (NBC) 1 U 7:00 PM Wheel of Fortune WTSP (CBS) 6 M T W R F S 7:00 PM Macy's 4th of July Fireworks Spectacular WFLA (NBC) 1 M 10:00 PM NewsChannel 8 at 6:00 WFLA (NBC) 7 M T W R F S U 6:00 PM MasterChef WTVT (FOX) 1 W 8:00 PM GD DAY-BAY 7AM WTVT (FOX) 5 M T W R F 7:00 AM NewsChannel 8 at 11:00 WFLA (NBC) 1 F 11:06 PM OLYMPIC TRIALS 8P 7/8 WFLA (NBC) 1 F 8:00 PM NCIS WTSP (CBS) 1 T 8:00 PM Purchasers by Auto Make (comscore) Primetime HH Ratings May 16 Weekday Prime (8p-11p) Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating How does Tampa watch TV? Avg. Local Broadcast News Average Cable Network News Channels Social Media platform Other cable 0.5% Reach 8.2% 14.6% Bright House Media 76.7% Broadcast Only Satellite

7 Top 100 Programs P /11/ /17/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 AMERICA'S GOT TALENT-TUE NBC ,824 2 AMERICA'S GOT TALENT-WED NBC ,694 3 FOX MLB ALL-STAR GAME FOX ,246 4 FAMILY FEUD (AT) 20TH TELEVISION ,237 5 BIG BANG-SYN (AT) WARNER BROS. TV ,107 6 BIG BROTHER-THU CBS ,801 7 AMERICAN NINJA WARRIOR NBC ,687 8 BIG BROTHER-SUN CBS ,671 9 BACHELORETTE, THE ABC , BIG BROTHER-WED CBS , CELEBRITY FAMILY FEUD ABC , BIG BANG THEORY, THE-ENC CBS , JUDGE JUDY (AT) CBS TV DISTRIBUTION , $100,000 PYRAMID, THE ABC , ESPY AWARDS ABC , WEEKEND ADVENTURE DADT/LITTON , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , BIG BANG WKND (AT) WARNER BROS. TV , MATCH GAME ABC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , NIGHT SHIFT NBC , FOX MLB ALL-STAR POST FOX , WHEEL OF FORTUNE CBS TV DISTRIBUTION , LIFE IN PIECES CBS , NBC NIGHTLY NEWS NBC , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , TO TELL THE TRUTH ABC , JEOPARDY (AT) CBS TV DISTRIBUTION , M ASTERCHEF FOX , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , FAMILY FEUD-WK (AT) 20TH TELEVISION , ABC WORLD NEWS TONIGHT ABC , CELEBRITY FAM FEUD-7/12 ABC , GREATEST HITS ABC , SPARTAN 10P 7/11 NBC , MINUTES CBS , BOBS BURGERS-SYN (AT) 20TH TELEVISION , CBS EVENING NEWS CBS , OPEN CHAMPIONSHP GOLF-SUN NBC , $100,000 PYRAMID SP-7/12 ABC , MAYA & MARTY NBC , TODAY SHOW NBC , MOM CBS , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , NBC NIGHTLY NEWS-SUN NBC , BROKE GIRLS-SYN (AT) WARNER BROS. TV , BROKE GIRLS CBS , PREMIOS JUVENTUD 16 7/14 UNI , SPARTAN:TEAM CHALLENGE NBC , FOX MLB ALL-STAR PRE FOX ,423

8 Top 100 Programs P /11/ /17/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 BONES FOX , GOOD MORNING, AMERICA ABC , WWE ENTERTAINMENT USA NETWORK , TWO-HALF M EN-SYN (AT) WARNER BROS. TV , SUNDAY MORNING CBS , /20-FRI ABC , SENOR DE LOS CIELO IV - R TEL , ZOO CBS , SATURDAY NIGHT NBC , CELEBRITY FAM FEUD-7/17 ABC , ENTERTAINMENT TONIGHT CBS TV DISTRIBUTION , MATCH GAME SP-7/14 ABC , TONIGHT SHOW NBC , MAJOR LEAGUE BASEBALL SPC ESPN , NCIS-ENC CBS , NCIS: NEW ORLEANS CBS , SPARTAN 8P 7/14 NBC , BLUE BLOODS CBS , CODE BLACK CBS , POR SIEMPRE SEBASTIAN MON UNI , DATELINE CLASSIC NBC , YOUNG AND THE RESTLESS CBS , PRICE IS RIGHT 2 CBS , M IKE AND M OLLY (AT) WARNER BROS. TV , HOW I MET-MTHR-MF-SYN(AT) 20TH TELEVISION , POR SIEMPRE SEBASTIAN WED UNI , HOME RUN DERBY PRELUDE L ESPN , GOOD MORNING, AMERICA-SAT ABC , AMERICA'S GOT TALENT-FRI NBC , AMERICAN NINJA WARR-SUN NBC , ABC WRLD NEWS TONIGHT-SUN ABC , CRIMINAL MINDS CBS , INSIDE EDITION (AT) CBS TV DISTRIBUTION , SENOR DE LOS CIELO IV - M TEL , NASCAR SPRINT CUP RACE L NBC SPORTS NETWORK , SCORPION CBS , POR SIEMPRE SEBASTIAN TUE UNI , CLOSER (AT) WARNER BROS. TV , DATELINE FRI NBC , GOOD MORNING, AMERICA-SUN ABC , SEINFELD (AT) SONY PICTURES TV , CBS THIS MORNING-1 CBS , PRICE IS RIGHT 1 CBS , SENOR DE LOS CIELO IV - T TEL , SENOR DE LOS CIELO IV - W TEL , CLEVELAND SHOW-SYN (AT) 20TH TELEVISION , BOLD AND THE BEAUTIFUL CBS , MISTRESSES ABC , WAYWARD PINES FOX , HAWAII FIVE-0 CBS ,036

9 Top 100 Programs P25-54 June 2016 (05/30/ /26/2016) P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 NBA FINALS ON ABC-GM 7 ABC ,047 2 NBA TROPHY PRESENTATION ABC ,069 3 NBA FINALS ON ABC-GM 6 ABC ,593 4 NBA FINALS ON ABC-GM 5 ABC ,531 5 NBA FINALS ON ABC-GM 1 ABC ,041 6 NBA FINALS ON ABC-GM 2 ABC ,305 7 NBA PLAYOFFS- CONF FNLS L TURNER NETWORK TELEVISION ,981 8 NBA FINALS ON ABC-GM 4 ABC ,824 9 NBA FINALS ON ABC-GM 3 ABC , NBA FINALS: POST 2 ABC , AMERICA'S GOT TALENT-TUE NBC , INSIDE THE NBA PLAYOFFS TURNER NETWORK TELEVISION , BIG BANG-SYN (AT) WARNER BROS. TV , FAMILY FEUD (AT) 20TH TELEVISION , COPA AMERICA UNI UNI , WEEKEND ADVENTURE DADT/LITTON , COPA AMERICA UNI UNI , COPA AMERICA UNI UNI , $100,000 PYRAMID, THE ABC , BACHELORETTE SP-6/7, THE ABC , NBA COUNTDOWN-GM 1 ABC , BIG BROTHER-WED CBS , COPA AMERICA UNI UNI , NBA COUNTDOWN-GM 6 ABC , NBA COUNTDOWN-GM 7 ABC , AMERICAN NINJA WARRIOR NBC , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , BACHELORETTE, THE ABC , NBC NHL STANLEY CUP FNL#6 NBC , CELEBRITY FAMILY FEUD ABC , BIG BROTHER-THU CBS , MATCH GAME ABC , COPA AMERICA UNI UNI , BIG BANG WKND (AT) WARNER BROS. TV , NBA COUNTDOWN-GM 5 ABC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , BIG BANG THEORY, THE-ENC CBS , TONY AWARDS CBS , BIG BROTHER-SUN CBS , NBC NHL STANLEY CUP FNL#5 NBC , COPA AMERICA UNI UNI , CONTACTO DEPORTVO CAC6/26 UNI , NBA COUNTDOWN-GM 3 ABC , BOBBY BROWN STORY, THE ABC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , SPARTAN:TEAM CHALLENGE NBC , NBA COUNTDOWN-GM 4 ABC , NBA COUNTDOWN-GM 2 ABC , NBC NHL STANLEY CUP FNL#4 NBC , MAYA & MARTY NBC ,059

10 Top 100 Programs P25-54 June 2016 (05/30/ /26/2016) P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 NBC NHL STANLEY CUP FNL#1 NBC , US GYMNASTICS CHAMPS-9P NBC , RAIN DELAY CA 30 UNI UNI , COPA AMERICA UNI UNI , /20 SP EDITION-6/12 ABC , COPA AMERICA UNI UNI , DATELINE FRI NBC , CELEBRITY FAMILY FEUD SP1 ABC , NBC NIGHTLY NEWS NBC , WHEEL OF FORTUNE CBS TV DISTRIBUTION , FUTBOL CENTRAL 2 6/18 UNI , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , UNCLE BUCK ABC , LIFE IN PIECES CBS , M ASTERCHEF FOX , J. KIMMEL LV! GM NIGHT 6 ABC , J. KIMMEL LV! GM NIGHT 5 ABC , FOX US OPEN GOLF - SUN FOX , COPA AMERICA UMA UniMas , PERSON OF INTEREST CBS , BOBS BURGERS-SYN (AT) 20TH TELEVISION , MOM - SPCL CBS , JEOPARDY (AT) CBS TV DISTRIBUTION , AMERICAN NINJA WARR 6/15 NBC , ABC WORLD NEWS TONIGHT ABC , COPA AMERICA UNI UNI , CELEBRITY FAM FEUD-6/23 ABC , DATELINE NBC 6/16 NBC , J. KIMMEL LV! GM NIGHT 1 ABC , NBC-NITELY-NEWS NBC , TO TELL THE TRUTH SP-6/14 ABC , MOM CBS , TO TELL THE TRUTH ABC , TODAY SHOW NBC , COPA AMERICA UNI UNI , COPA AMERICA UMA UniMas , MOM - SPECIAL CBS , COPA AMERICA UNI UNI , J. KIMMEL LV! GM NIGHT 3 ABC , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , ABC WLD NEWS TONIGHT-5/30 ABC , AMER FUNN HM VIDEOS-6/12 ABC , SATURDAY NIGHT NBC , FAMILY FEUD-WK (AT) 20TH TELEVISION , NBC NIGHTLY NEWS 5/30 NBC , TWO-HALF M EN-SYN (AT) WARNER BROS. TV , J. KIMMEL LV! GM NIGHT 7 ABC , ODD COUPLE, THE CBS , J. KIMMEL LV! GM NIGHT 4 ABC , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION ,553

11 Top 100 Programs P18-49 June 2016 (05/30/ /26/2016) P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 NBA FINALS ON ABC-GM 7 ABC ,317 2 NBA TROPHY PRESENTATION ABC ,484 3 NBA FINALS ON ABC-GM 6 ABC ,778 4 NBA FINALS ON ABC-GM 5 ABC ,626 5 NBA FINALS ON ABC-GM 1 ABC ,256 6 NBA FINALS ON ABC-GM 2 ABC ,280 7 NBA PLAYOFFS- CONF FNLS L TURNER NETWORK TELEVISION ,120 8 NBA FINALS ON ABC-GM 3 ABC ,789 9 NBA FINALS ON ABC-GM 4 ABC , NBA FINALS: POST 2 ABC , INSIDE THE NBA PLAYOFFS TURNER NETWORK TELEVISION , COPA AMERICA UNI UNI , COPA AMERICA UNI UNI , AMERICA'S GOT TALENT-TUE NBC , COPA AMERICA UNI UNI , FAMILY FEUD (AT) 20TH TELEVISION , COPA AMERICA UNI UNI , BIG BANG-SYN (AT) WARNER BROS. TV , NBA COUNTDOWN-GM 1 ABC , NBA COUNTDOWN-GM 7 ABC , COPA AMERICA UNI UNI , NBA COUNTDOWN-GM 6 ABC , BACHELORETTE SP-6/7, THE ABC , CONTACTO DEPORTVO CAC6/26 UNI , BACHELORETTE, THE ABC , BIG BROTHER-WED CBS , WEEKEND ADVENTURE DADT/LITTON , NBC NHL STANLEY CUP FNL#6 NBC , COPA AMERICA UNI UNI , NBA COUNTDOWN-GM 5 ABC , AMERICAN NINJA WARRIOR NBC , BIG BROTHER-THU CBS , NBC NHL STANLEY CUP FNL#5 NBC , $100,000 PYRAMID, THE ABC , BOBS BURGERS-SYN (AT) 20TH TELEVISION , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , NBA COUNTDOWN-GM 2 ABC , BIG BANG WKND (AT) WARNER BROS. TV , CELEBRITY FAMILY FEUD ABC , BIG BROTHER-SUN CBS , RAIN DELAY CA 30 UNI UNI , TONY AWARDS CBS , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , NBA COUNTDOWN-GM 3 ABC , FUTBOL CENTRAL 2 6/18 UNI , NBA COUNTDOWN-GM 4 ABC , COPA AMERICA UNI UNI , COPA AMERICA UNI UNI , NBC NHL STANLEY CUP FNL#4 NBC ,866

12 Top 100 Programs P18-49 June 2016 (05/30/ /26/2016) P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 MATCH GAME ABC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , SPARTAN:TEAM CHALLENGE NBC , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , NBC NHL STANLEY CUP FNL#1 NBC , COPA AMERICA UMA UniMas , BIG BANG THEORY, THE-ENC CBS , BOBBY BROWN STORY, THE ABC , COPA AMERICA UNI UNI , US GYMNASTICS CHAMPS-9P NBC , COPA AMERICA UNI UNI , COPA AMERICA UMA UniMas , MAYA & MARTY NBC , J. KIMMEL LV! GM NIGHT 6 ABC , COPA AMERICA UNI UNI , COPA AMERICA UNI UNI , J. KIMMEL LV! GM NIGHT 1 ABC , UNCLE BUCK ABC , /20 SP EDITION-6/12 ABC , J. KIMMEL LV! GM NIGHT 5 ABC , NBA DRAFT L ESPN , COPA AMERICA UNI UNI , COPA AMERICA UNI UNI , M ASTERCHEF FOX , FAMILY FEUD-WK (AT) 20TH TELEVISION , AMERICAN NINJA WARR 6/15 NBC , CELEBRITY FAMILY FEUD SP1 ABC , MISS USA 2016 FOX , FOX US OPEN GOLF - SUN FOX , NBA PLAYOFFS PRE-GAME TURNER NETWORK TELEVISION , COPA AM ERICA CENT FIN L FOX SPORTS , J. KIMMEL LV! GM NIGHT 7 ABC , WHEEL OF FORTUNE CBS TV DISTRIBUTION , WWE ENTERTAINMENT USA NETWORK , COPA AMERICA UNI UNI , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , CELEBRITY FAM FEUD-6/23 ABC , NATIONAL TEAM (PT) WED UniMas , TO TELL THE TRUTH ABC , CLEVELAND SHOW-SYN (AT) 20TH TELEVISION , J. KIMMEL LV! GM NIGHT 3 ABC , NBC NIGHTLY NEWS NBC , LIFE IN PIECES CBS , DATELINE FRI NBC , TO TELL THE TRUTH SP-6/14 ABC , JEOPARDY (AT) CBS TV DISTRIBUTION , BROKE GIRLS-SYN (AT) WARNER BROS. TV , COPA AMERICA UNI UNI , J. KIMMEL LV! GM NIGHT 4 ABC , TWO-HALF M EN-SYN (AT) WARNER BROS. TV ,269

13 Data Sources: Nielsen Q Comparable Metrics Report NRF Independent Voters: Nielsen Scarborough Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2016, 2011 & 2006 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates. Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, MundoFox, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me-TV, Bounce TV & Cozi TV. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: March 16 All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used.

2015/16 Season Week 43 (7/11-7/17/16) Back-to-School Shoppers. plan to spend at physical stores expect to spend more this year. Upcoming Award Shows:

2015/16 Season Week 43 (7/11-7/17/16) Adults Spend the Most Time Watching TV TV PC Video Smartphone Video Tablet Video 2016 ESPY Awards on ABC Knoxville 1:49 0:23 0:19 Kansas City A18+ Weekly Hrs:Mins