Detroit, MI (DMA Rank #13)

Transcription

1 2015/16 Season Week 46 (8/1-8/7/16) Opening Ceremony HH Rating Primetime Sunday HH Rating DMAs have a Broadcast Only HH Percentage of 15% or Higher # of DMAs 3 National West Palm Denver D.C. San Diego National Salt Lake Denver St. Louis Kansas City 15-19% 20-29% 30%+ 3.3 Auto Purchasers Weekday Primetime Ratings 12.2 July 16 Syndication 6/30-7/27/16 Family Feud The Big Bang Theory RW RA25-54 (comscore) Judge Judy Lincoln Chrysler Chevrolet Local Broadcast Cable News The Simpsons: Treehouse of Horror XXVII (Episode #600) 10/16/16 on Fox Market of the Week Detroit, MI (DMA Rank #13) TV Viewing Area (DMA) Detroit Media Partnership Newspaper Daily Penetration % % % Clinton leads Trump among Latino voters If the election were held today, who would you vote for? Clinton Trump 66% 24% Pew Research Center Top 5 Spot TV Advertisers from Kantar Media Jul 15-Jun 16 Dols (000) Gardner-White Furn 9,451.1 Art Van Furn Store 9,120.0 Ford Dealer Assn 8,472.1 XFinity 8,018.5 Sam Bernstein Law 7,967.2

2 2015/16 Season Week 46 (8/1-8/7/16) Top 25 Broadcast S/O-S/O (8/1-8/7/16) Top 25 Syndication (7/25-7/31/16) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 SUN OLYM SUN PRIME SUM OLYM OPEN CEREM SUM OLYM SAT PRIME SUM OLYM SUNDAY PM SUM OLYM SAT PM NBC NIGHTLY NEWS-SUN AMERICA'S GOT TALENT-TUE THE BACHELORETTE BACHELORETTE: AFTER ROSE SUM OLYM SUN AM AMERICA'S GOT TALENT-WED BIG BROTHER-THU NBC NIGHTLY NEWS-SAT SUM OLYM SAT AM SUM OLYM SUNDAY LN SUM OLYM SAT LN BIG BROTHER-WED AMERICAN NINJA WARRIOR THE BIG BANG THEORY - ENC BIG BROTHER-SUN RUNNING WILD:GRYLLS 8/ CMA MUSIC FESTIVAL NBC NIGHTLY NEWS BACHELOR IN PARADISE-TUE MASTERCHEF-WED 9P 1.5 M-F Evening News (8/1-8/5/16) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS CBS EVENING NEWS NOTICIERO UNIVISION BIG BANG-SYN (AT) FAMILY FEUD (AT) WEEKEND ADVENTURE LAW & ORDER:SVU-WKL (AT) JUDGE JUDY (AT) BIG BANG WKND (AT) MODERN FAMILY-MF-SYN (AT) FAMILY GUY-WK-SYN (AT) WHEEL OF FORTUNE MODERN FAMILY-WK-SYN (AT) FAMILY FEUD-WK (AT) JEOPARDY (AT) FAMILY GUY-MF-SYN (AT) BOBS BURGERS-SYN (AT) BROKE GIRLS-SYN (AT) TWO-HALF MEN-SYN (AT) HOW I MET-MTHR-WK-SYN (AT) SEINFELD (AT) MIKE AND MOLLY (AT) ENTERTAINMENT TONIGHT CLOSER (AT) SEINFELD-WKND (AT) CLEVELAND SHOW-SYN (AT) MIKE AND MOLLY WKND (AT) INSIDE EDITION (AT) 0.9 Sunday Political (8/7/16) A35+ Rank Program Name Live+SD US AA% 1 FACE THE NATION THIS WEEK MEET THE PRESS-MTP FACE THE NATION Top 10 Time Shifted S/O-S/O Programs (8/1/16-8/7/16) A25-54 Live+SD (000) SUM OLYM SUN PRIME 1 SUM OLYM OPEN CEREM THE BACHELORETTE BIG BROTHER-WED BIG BROTHER-THU BIG BROTHER-SUN AMERICA'S GOT TALENT-TUE THE BACHELORETTE:AFTER ROSE SUM OLYM SAT PRIME 1 THE BACHELOR IN PARADISE-TUE Time-Shifted LIVE

3 2015/16 Season Week 46 (8/1-8/7/16) 2016 Olympic Opening Ceremony HH Rating Friday, 8/5/ National West Palm Denver DC San Diego Salt Lake New York Los Angeles Chicago San Francisco The Bachelorette (S.F.) ABC 8/1/16 8:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) CMA Music Festival ABC 8/3/16 8:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) Summer Olympics - Prime NBC 8/7/16 7:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) Market HH Rtg Market HH Rtg Market HH Rtg National 5.6 Kansas City 10.5 Nashville 9.7 Chicago 9.5 Minneapolis 8.6 Atlanta 8.0 Milwaukee 8.0 Portland, OR 7.9 New York 7.7 Boston 7.6 Pittsburgh 7.5 National 3.6 Charlotte 7.1 Nashville 7.0 Knoxville 6.8 Greenville-SAA 6.7 Atlanta 5.9 Kansas City 5.9 Raleigh 5.8 Milwaukee 5.6 Tulsa 5.4 Minneapolis 5.3 National 16.1 Salt Lake City 25.8 Denver 22.3 St. Louis 21.6 Kansas City 21.4 Phoenix 21.0 West Palm 20.9 Austin 20.9 Indianapolis 20.7 Sacramento 20.6 Richmond 20.6

4 2015/16 Season Week 46 (8/1-8/7/16) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, MundoFox, Telemundo, UniMas and Univision) attracted 14% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Detroit, MI Spanish Language programs on Spanish broadcast stations attracted 0% of all primetime A18-49 viewers (not just Spanish- Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Detroit, MI Spanish Stations Hispanic Households 8/1-8/7/16 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 SUM OLYM SUN PRIME SUM OLYM OPEN CEREM SRA ACERO 3: COYOTE - R SRA ACERO 3: COYOTE - M SRA ACERO 3: COYOTE - W RANK SRA ACERO 3: COYOTE PROGRAMS - T 4.0 NET 6 SRA ACERO "P25-54L+SD 3: COYOTE - F AA%" SRA ACERO 3: COYOTE - F SRA ACERO 3: COYOTE - T TRES VECES ANA TUE TRES VECES ANA TUE PORQUE EL AMOR MANDA THU UNI SIN SENOS SI HAY PARA - T SIN SENOS SI HAY PARA - T CAMINO HACIA DESTINO TUE TRES VECES ANA THU TRES VECES ANA THU SIN SENOS SI HAY PARA - F SIN SENOS SI HAY PARA - R TRES VECES ANA WED TRES VECES ANA MON SIN SENOS SI HAY PARA - M CAMINO HACIA DESTINO THU CAMINO HACIA DESTINO WED TRES VECES ANA 2 MON SUM OLYM SAT PRIME SUM OLYM SUN PRIME SUM OLYM OPEN CEREM SRA ACERO 3: COYOTE - R SRA ACERO 3: COYOTE - M SRA ACERO 3: COYOTE - W TRES VECES ANA MON SIN SENOS SI HAY PARA - F SUM OLYM SAT PRIME SIN SENOS SI HAY PARA - M TRES VECES ANA WED CAMINO HACIA DESTINO THU CAMINO HACIA DESTINO TUE TRES VECES ANA 2 WED SIN SENOS SI HAY PARA - R TRES VECES ANA 2 MON 3.5

5 Market Close-Up: Detroit, MI Detroit is home to several major corporations are based in the city, including three Fortune 500 companies. The most heavily represented sectors are manufacturing, finance, technology, and health care. The most significant companies based in Detroit include: General Motors, Quicken Loans, Ally Financial, Compuware, Shinola, American Axle, Little Caesars, DTE Energy, Lowe Campbell Ewald, Blue Cross Blue Shield of Michigan, and Rossetti Architects. About 80,500 people work in downtown Detroit, comprising one-fifth of the city's employment base. Thousands more employees work in Midtown, north of the central business district. Midtown's anchors are the city's largest single employer Detroit Medical Center, Wayne State University, and the Henry Ford Health System in New Center. Many of the area's prominent museums are located in the historic cultural center neighborhood around Wayne State University and the College for Creative Studies. At-A-Glance DMA Rank TV Households Population ,828,230 4,506,930 Median Income Detroit, MI - $26,955 SMSA Total Retail Sales Detroit, MI - $65,923,959 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration TV stations serving the area of Detroit, MI include WXYZ (ABC), WWJ (CBS), WDIV (NBC), WJBK (Fox), WKBD (CW), WMYD (My Network) and WADL (Independent). TVB Member Stations Reliance on Media to Stay Informed % Agree 67% 49% 46% Social Media platform Reach 24% TV Newspaper Radio Magazines Detroit, MI Interesting Facts 70 percent of all the illegal alcohol that entered the US during Prohibition came through Detroit. The very first news broadcast came out of Detroit on 8MK, now WWJ. Detroit was the first city where you could get someone s digits - the city assigned individual phone numbers back in Pizza deliveryman Richard Davis invented the bulletproof vest, after being attacked by three armed robbers during a delivery. Detroit, MI Demographic Overview Age Hispanic 65+ <18 13% 24% 3% % 9% % Social 41% Media platform Reach % loyal to vehicle brand

6 2015/16 Season Local Market Close-Up: Detroit, MI Market: Detroit, MI Series Ranker (Week of 07/18/16 07/24/16) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 NBC Nightly News WDIV (NBC) 7 M T W R F S U 6:30 PM Local 4 News at 6 WDIV (NBC) 5 M T W R F 6:00 PM Wheel of Fortune WDIV (NBC) 5 M T W R F 7:00 PM America's Got Talent WDIV (NBC) 3 T W F 8:00 PM Jeopardy! WDIV (NBC) 5 M T W R F 7:30 PM Celebrity Family Feud WXYZ (ABC) 1 U 8:00 PM Local 4 News at 11 WDIV (NBC) 2 S U 11:00 PM Local 4 News at 5 WDIV (NBC) 5 M T W R F 5:00 PM Local 4 News at 11 WDIV (NBC) 3 M T F 11:00 PM The Bachelorette WXYZ (ABC) 1 M 8:00 PM Dateline NBC WDIV (NBC) 1 U 7:00 PM ABC World News Tonight with David Muir WXYZ (ABC) 5 M T W R F 6:30 PM FOX 2 News 10PM WJBK (FOX) 5 M T W F U 10:00 PM The $100,000 Pyramid WXYZ (ABC) 1 U 9:00 PM Local 4 News at 6 WDIV (NBC) 2 S U 6:02 PM Inside Edition WDIV (NBC) 5 M T W R F 4:30 PM Local 4 News at 4 WDIV (NBC) 5 M T W R F 4:00 PM ABC World News Tonight WXYZ (ABC) 2 S U 6:30 PM Action News at 6pm Sunday WXYZ (ABC) 1 U 6:00 PM Local 4 News at 11 WDIV (NBC) 1 W 11:17 PM Purchasers by Auto Make (comscore) Primetime HH Ratings June 16 Weekday Prime (7p-10p) Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating How does Detroit watch TV? Avg. Local Broadcast News 0.5 Average Cable Network News Channels % Social Media platform Other cable Reach 13.3% 64.6% Comcast Broadcast Only Satellite

7 Top 100 Programs P /25/ /31/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 AMERICA'S GOT TALENT-TUE NBC ,602 2 BIG BANG-SYN (AT) WARNER BROS. TV ,228 3 FAMILY FEUD (AT) 20TH TELEVISION ,164 4 WEEKEND ADVENTURE DADT/LITTON ,120 5 AMERICA'S GOT TALENT-WED NBC ,972 6 BIG BROTHER-THU CBS ,783 7 BACHELORETTE, THE ABC ,616 8 LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL ,613 9 BIG BROTHER-SUN CBS , AMERICAN NINJA WARRIOR NBC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , BIG BROTHER-WED CBS , CELEBRITY FAMILY FEUD ABC , BIG BANG THEORY, THE-ENC CBS , BIG BANG WKND (AT) WARNER BROS. TV , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , BACHELORETTE:MEN TELL ALL ABC , MINUTES CBS , $100,000 PYRAMID, THE ABC , DECISION '16 DEM CONV TUE NBC , MATCH GAME ABC , LIFE IN PIECES CBS , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , NBC NIGHTLY NEWS NBC , DECISION '16 DEM CONV MON NBC , AMERICAS CHOICE 2016 CNN , DECISION '16 DEM CONV THU NBC , WHEEL OF FORTUNE CBS TV DISTRIBUTION , NIGHT SHIFT NBC , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , FAMILY FEUD-WK (AT) 20TH TELEVISION , ABC WORLD NEWS TONIGHT ABC , MASTERCHEF FOX , JEOPARDY (AT) CBS TV DISTRIBUTION , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , BOBS BURGERS-SYN (AT) 20TH TELEVISION , WWE ENTERTAINMENT USA NETWORK , TODAY SHOW NBC , PGA CHAMPIONSHIPS-SUN CBS , DECISION '16 DEM CONV WED NBC , DATELINE FRI NBC , BROKE GIRLS-SYN (AT) WARNER BROS. TV , MODERN FAMILY ABC , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , DEMOCRATIC CONV-THU ABC , CBS EVENING NEWS CBS , BROKE GIRLS CBS , NBC NIGHTLY NEWS-SUN NBC , DEMOCRATIC CONV-MON ABC , SATURDAY NIGHT NBC ,347

8 Top 100 Programs P /25/ /31/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 GOOD MORNING, AMERICA ABC , MOM CBS , WHAT WOULD YOU DO? ABC , HOTEL HELL FOX , SHARK TANK-FRI 8PM ABC , CAMPAIGN 2016-DEM CONV-TH CBS , DEMOCRATIC CONV-WED ABC , ZOO CBS , AMER FUNN HOME VIDEOS ABC , HOW I MET-MTHR-WK-SYN(AT) 20TH TELEVISION , PRICE IS RIGHT 2 CBS , BATTLEBOTS ABC , SEINFELD (AT) SONY PICTURES TV , YOUNG AND THE RESTLESS CBS , POR SIEMPRE SEBASTIAN MON UNI , SUNDAY-MRN CBS , NCIS-ENC CBS , AMERICA'S GOT TALENT-FRI NBC , /20-FRI ABC , MIKE AND MOLLY (AT) WARNER BROS. TV , WWE SMACKDOWN USA NETWORK , AMERICAN NINJA WARR-SUN NBC , ENTERTAINMENT TONIGHT CBS TV DISTRIBUTION , SRA ACERO 3: COYOTE - R TEL , BLACK-ISH ABC , ABC WRLD NEWS TONIGHT-SUN ABC , CLOSER (AT) WARNER BROS. TV , DEMOCRATIC CONV-TUE ABC , SRA ACERO 3: COYOTE - W TEL , GOOD MORNING, AMERICA-SAT ABC , PRICE IS RIGHT 1 CBS , SEINFELD-WKND (AT) SONY PICTURES TV , GOOD MORNING, AMERICA-SUN ABC , HOLLYWOOD GM NT 7/28 NBC , SCORPION CBS , CLEVELAND SHOW-SYN (AT) 20TH TELEVISION , CBS THIS MORNING-1 CBS , DATELINE CLASSIC NBC , RUNNING WILD:GRYLLS 7/28 NBC , CAMPAIGN 2016-DEM CONV-MO CBS , MIKE AND MOLLY WKND (AT) WARNER BROS. TV , DATELINE MYSTERY NBC , INSIDE EDITION (AT) CBS TV DISTRIBUTION , SRA ACERO 3: COYOTE - T TEL , THIS WEEK ABC , HAWAII FIVE-0 CBS , WAYWARD PINES FOX , LIVE WITH KELLY DISNEY ABC DOMEST TV , SRA ACERO 3: COYOTE - M TEL , HOW I MET-MTHR-MF-SYN(AT) 20TH TELEVISION ,022

9 Top 100 Programs P25-54 July 2016 (06/27/ /31/2016) P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 AMERICA'S GOT TALENT-TUE NBC ,853 2 OLYMPIC TRIALS 8:30P 7/10 NBC ,452 3 AMERICA'S GOT TALENT-WED NBC ,334 4 FOX MLB ALL-STAR GAME FOX ,246 5 FAMILY FEUD (AT) 20TH TELEVISION ,220 6 BIG BANG-SYN (AT) WARNER BROS. TV ,217 7 WEEKEND ADVENTURE DADT/LITTON ,867 8 BIG BROTHER-THU CBS ,734 9 AMERICAN NINJA WARRIOR NBC , BACHELORETTE, THE ABC , BIG BROTHER-WED CBS , BIG BROTHER-SUN CBS , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , JUDGE JUDY (AT) CBS TV DISTRIBUTION , BIG BANG THEORY, THE-ENC CBS , ESPY AWARDS ABC , MACY'S 4TH JULY FIREWORKS NBC , CELEBRITY FAMILY FEUD ABC , BIG BROTHER-FRI 7/22 SP CBS , $100,000 PYRAMID, THE ABC , NASCAR SPRINT CUP RACE NBC , BIG BANG WKND (AT) WARNER BROS. TV , OLYMPIC TRIALS 9P 7/8 NBC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , BACHELORETTE:MEN TELL ALL ABC , OLYMPIC TRIALS 8P 6/28 NBC , MATCH GAME ABC , FOX MLB ALL-STAR POST FOX , OLYMPIC TRIALS 8P 6/29 NBC , DECISION '16 DEM CONV TUE NBC , OLYMPIC TRIALS 8P 6/27 NBC , LIFE IN PIECES CBS , NBC NIGHTLY NEWS NBC , OLYMPIC TRIALS 8P 6/30 NBC , WHEEL OF FORTUNE CBS TV DISTRIBUTION , DECISION '16 REP CONV WED NBC , DECISION '16 REP CONV THU NBC , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , MASTERCHEF FOX , DECISION '16 DEM CONV MON NBC , OLYMPIC TRIALS 7P 7/10 NBC , MINUTES CBS , DECISION '16 DEM CONV THU NBC , CELEBRITY FAM FEUD-7/12 ABC , TO TELL THE TRUTH ABC , JEOPARDY (AT) CBS TV DISTRIBUTION , OLYMPIC TRIALS 9P 7/1 NBC , DECISION '16 REP CONV MON NBC , SPARTAN 10P 7/11 NBC , ABC WORLD NEWS TONIGHT ABC ,628

10 Top 100 Programs P25-54 July 2016 (06/27/ /31/2016) P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 NIGHT SHIFT NBC , MAYA & MARTY NBC , OLYMPIC TRIALS 8P 7/1 NBC , BOBS BURGERS-SYN (AT) 20TH TELEVISION , NASCAR SPRINT CUP START NBC , OPEN CHAMPIONSHP GOLF-SUN NBC , NBC NIGHTLY NEWS 7/4 NBC , DECISION '16 REP CONV TUE NBC , $100,000 PYRAMID SP-7/12 ABC , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , UNCLE BUCK ABC , TODAY SHOW NBC , FAMILY FEUD-WK (AT) 20TH TELEVISION , UFC FIGHT NIGHT FOX , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , PGA CHAMPIONSHIPS-SUN CBS , DECISION '16 DEM CONV WED NBC , MACY'S 4TH JULY FIRWK 10P NBC , CBS EVENING NEWS CBS , NASCAR SPRINT CUP RACE L NBC SPORTS NETWORK , SENOR CIELOS IV 7/18 9P TEL , SPARTAN:TEAM CHALLENGE NBC , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , PREMIOS JUVENTUD 16 7/14 UNI , REPUBLIC CONV-THU ABC , MOM CBS , MATCH GAME SP-6/30 ABC , BROKE GIRLS-SYN (AT) WARNER BROS. TV , FOX MLB ALL-STAR PRE FOX , MODERN FAMILY ABC , /20-FRI ABC , SATURDAY NIGHT NBC , OLYMPIC TRIALS 8P 7/8 NBC , NCIS-ENC CBS , WWE ENTERTAINMENT USA NETWORK , GREATEST HITS ABC , DEMOCRATIC CONV-THU ABC , BROKE GIRLS CBS , /20 SP EDITION-7/8 ABC , AMERICAS CHOICE 2016 CNN , GOOD MORNING, AMERICA ABC , ZOO CBS , DEMOCRATIC CONV-MON ABC , MIDDLE, THE ABC , CELEBRITY FAM FEUD-7/17 ABC , SENOR DE LOS CIELO IV - M TEL , ABC WRLD NEWS TONIGHT-7/4 ABC , SUNDAY MORNING CBS , MATCH GAME SP-7/14 ABC , BOSTON POPS FIREWORKS CBS ,303

11 Top 100 Programs P18-49 July 2016 (06/27/ /31/2016) P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 OLYMPIC TRIALS 8:30P 7/10 NBC ,171 2 AMERICA'S GOT TALENT-TUE NBC ,085 3 FOX MLB ALL-STAR GAME FOX ,799 4 FAMILY FEUD (AT) 20TH TELEVISION ,731 5 AMERICA'S GOT TALENT-WED NBC ,663 6 BIG BANG-SYN (AT) WARNER BROS. TV ,588 7 BACHELORETTE, THE ABC ,442 8 BIG BROTHER-THU CBS ,344 9 BIG BROTHER-WED CBS , AMERICAN NINJA WARRIOR NBC , WEEKEND ADVENTURE DADT/LITTON , BIG BROTHER-SUN CBS , ESPY AWARDS ABC , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , BIG BROTHER-FRI 7/22 SP CBS , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , BOBS BURGERS-SYN (AT) 20TH TELEVISION , MACY'S 4TH JULY FIREWORKS NBC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , CELEBRITY FAMILY FEUD ABC , OLYMPIC TRIALS 9P 7/8 NBC , BACHELORETTE:MEN TELL ALL ABC , BIG BANG WKND (AT) WARNER BROS. TV , BIG BANG THEORY, THE-ENC CBS , $100,000 PYRAMID, THE ABC , FOX MLB ALL-STAR POST FOX , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , OLYMPIC TRIALS 8P 6/28 NBC , OLYMPIC TRIALS 8P 6/27 NBC , OLYMPIC TRIALS 8P 6/29 NBC , DECISION '16 DEM CONV TUE NBC , NASCAR SPRINT CUP RACE NBC , PREMIOS JUVENTUD 16 7/14 UNI , OLYMPIC TRIALS 7P 7/10 NBC , SENOR CIELOS IV 7/18 9P TEL , OLYMPIC TRIALS 8P 6/30 NBC , MASTERCHEF FOX , DECISION '16 DEM CONV MON NBC , MATCH GAME ABC , DECISION '16 REP CONV WED NBC , UFC FIGHT NIGHT FOX , WWE ENTERTAINMENT USA NETWORK , LIFE IN PIECES CBS , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , DECISION '16 REP CONV THU NBC , WHEEL OF FORTUNE CBS TV DISTRIBUTION , SPARTAN 10P 7/11 NBC , SENOR DE LOS CIELO IV - M TEL , MAJOR LEAGUE BASEBALL SPC ESPN ,336

12 Top 100 Programs P18-49 July 2016 (06/27/ /31/2016) P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 DECISION '16 DEM CONV THU NBC , DECISION '16 REP CONV MON NBC , CLEVELAND SHOW-SYN (AT) 20TH TELEVISION , CELEBRITY FAM FEUD-7/12 ABC , OLYMPIC TRIALS 9P 7/1 NBC , NBC NIGHTLY NEWS NBC , FAMILY FEUD-WK (AT) 20TH TELEVISION , JEOPARDY (AT) CBS TV DISTRIBUTION , UNCLE BUCK ABC , TO TELL THE TRUTH ABC , OLYMPIC TRIALS 8P 7/1 NBC , MAYA & MARTY NBC , NIGHT SHIFT NBC , SENOR CIELOS IV 7/18 8P TEL , DECISION '16 REP CONV TUE NBC , PGA CHAMPIONSHIPS-SUN CBS , FOX MLB ALL-STAR PRE FOX , SENOR DE LOS CIELO IV - R TEL , DATING NAKED 3 TRLR VH , BROKE GIRLS-SYN (AT) WARNER BROS. TV , MACY'S 4TH JULY FIRWK 10P NBC , SPARTAN:TEAM CHALLENGE NBC , $100,000 PYRAMID SP-7/12 ABC , ABC WORLD NEWS TONIGHT ABC , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , POR SIEMPRE SEBASTIAN WED UNI , MINUTES CBS , OPEN CHAMPIONSHP GOLF-SUN NBC , EUROPEAN CHAMP FOOTBALL L ESPN , MODERN FAMILY ABC , HOME RUN DERBY PRELUDE L ESPN , OLYMPIC TRIALS 8P 7/8 NBC , DECISION '16 DEM CONV WED NBC , AMERICAS CHOICE 2016 CNN , SRA ACERO 3: COYOTE - R TEL , TODAY SHOW NBC , HOW I MET-MTHR-WK-SYN(AT) 20TH TELEVISION , POR SIEMPRE SEBASTIAN MON UNI , SENOR DE LOS CIELO IV - W TEL , NASCAR SPRINT CUP START NBC , DEMOCRATIC CONV-THU ABC , SENOR DE LOS CIELO IV - T TEL , DEMOCRATIC CONV-MON ABC , SRA ACERO 3: COYOTE - W TEL , NASCAR SPRINT CUP RACE L NBC SPORTS NETWORK , MATCH GAME SP-6/30 ABC , POR SIEMPRE SEBASTIAN TUE UNI , UFC PPV PRELIMS L FOX SPORTS , POR SIEMPRE SEBASTIAN THU UNI , SENOR DE LOS CIELO IV - F TEL ,072

13 Data Sources: Clinton-Trump: Pew Research Center, 7/7/16 (Based on registered voters, Other/Don t Know not shown. Survey conducted from June 15-26, 2016 Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2016, 2011 & 2006 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates. Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, MundoFox, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me-TV, Bounce TV & Cozi TV. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.