October 2016 SWEEPS REPORT. Karen Minton Fred Blankenship Linda Stouffer Mark Arum Channel 2 Action News This Morning 4:30-7AM

Transcription

1 October 216 SWEEPS REPORT Karen Minton Fred Blankenship Linda Stouffer Mark Arum Channel 2 Action News This Morning 4:3-7AM

2 October 216 SWEEPS REPORT ATLANTA November 1, 216 CHANNEL 2 WSB-TV, Atlanta s #1 TV Station Wins Every Newscast Time Period The October Nielsen Sweep concluded on Wednesday, October 26 th, a month dominated by Channel 2 WSB-TV in all hours of the day as programming increased in ratings both year-to-year and month-to-month. The Atlanta ABC Affiliate ranked #1 in 21 of 24 hours in the Monday-Friday monthly average ratings. It won every newscast by significant margins, often drawing more audience than the combined competition. The station s newscasts combined to attract 52% of the local news audience. WAGA came in a distant second with 31%, WXIA attracted 9%, and WGCL 8%. October 216 by the Numbers Channel 2 Action News This Morning from 4:3-7 a.m. attracted 21% more audience than all local news stations combined and out-delivered #2 WAGA by 75%. Every morning newscast grew month-to-month starting with 4:3 a.m. which grew 8% over September, up 21% at 5 a.m., up 14% at 5:3 a.m. and up 6% at 6 a.m.

3 October 216 SWEEPS REPORT ATLANTA November 1, 216 Good Morning America ranked #1 in its time period, out-delivered NBC s Today Show by 256% while it beat WAGA s Good Day Atlanta by 6%. The two-hour ABC program grew 14% over October 215 and 1% over last month. At Noon, WSB-TV delivered 45% more viewers than the competition combined and 129% more viewers than the second place local news station. Channel 2 Action News at 4 p.m. grew 8% year-to-year. At 5 p.m., Channel 2 Action News grew 5% over September 215 and it drew 25% more viewers than the second place local news station. At 6 p.m., Channel 2 Action News drew 6% more audience than second place WAGA. ABC s World News Tonight with David Muir grew 11% over last year and 8% over September 216. ET grew 25% over last year, 11% over last month and drew 78% more audience than rival TMZ. All ratings data quoted from Nielsen Atlanta DMA Final Report Live Plus Same Day, October 216, weekday average of Adults 25-54

4 October 216 SWEEPS REPORT ATLANTA November 1, 216 Channel 2 Action News at 11 p.m. grew 17% over last year and 13% over last month, winning the 11 p.m. news by 44% over the second ranked station. Jimmy Kimmel Live jumped 23% over October 215 and 14% over last month, handily winning late night talk with 79% more audience than The Tonight Show on NBC. The following programs also ranked #1 on WSB-TV: Live with Kelly, The Doctors, The View, The Chew, General Hospital and ABC s Nightline. DIGITAL REPORT Channel 2 s Digital Suite of APPS grew to 1,21,645 downloads. The station s Facebook, Twitter and Instagram social accounts rank #1 in Atlanta TV with: 1,149,311 Facebook Fans, a growth in fans of 32% over October ,292 Twitter Followers, up 124% over October 215 With 49,11 Instagram Followers, the station s account grew 331% from last year All ratings data quoted from Nielsen Atlanta DMA Final Report Live Plus Same Day, October 216, weekday average of Adults 25-54

5 October 216 SWEEPS REPORT Percentage of Overall News Viewers, Monday Sunday, Adults % % 9% S 52% A X 31% G ATL

6 Channel 2 Action News 55% of Morning News Audience SHARE OF M-F AM NEWS VIEWING 4:3-7AM - ADULTS % 6% WSB-TV 32% 55% WAGA WXIA WGCL* Due to rounding, the percent of news audience totals more than 1%

7 Channel 2 Action News This Morning Draws 21% More Viewers than Combined Competition COMBINED AUDIENCES, M-F 4:3-7AM NEWS - ADULTS , 23,296 2, 15, WSB-TV Attracts 73% More Viewers than Second Place WAGA 133,467 1, 5, 34,21 23,553 WSB-TV WAGA WXIA WGCL 6-7 AM 88,978 52,34 15,72 13,85 5:3 AM 62,88 31,44 7,851 5,234 5 AM 44,489 28,787 5,234 2,617 4:3 AM 34,21 2,936 5,234 2,617

8 Channel 2 Action News at 6 AM Beats WAGA by 7% More Viewers M-F 6 AM NEWS VIEWERS - ADULTS , 9, 8, 7, 6, 5, 4, 3, 2, 1, 88,978 WSB-TV Delivers 1% More Viewers competition combined. 52,34 15,72 13,85 WSB-TV WAGA WXIA WGCL

9 Channel 2 Action News at Noon Out-Delivers the Competition Combined by 45% M-F NOON NEWS VIEWERS - ADULTS , 4, 35, 3, 41,872 WSB-TV Delivers 129% More Viewers than Second Place WAGA 25, 2, 18,319 15, 1, 1,468 5, WSB-TV WAGA WGCL WXIA does not air a noon newscast.

10 Channel 2 Action News at 4 THE 4 PM NEWSCAST Up 8% Year-to-Year M-F 4 PM NEWS VIEWERS - ADULTS , 35, 34,21 3, 25, 2, Channel 2 Action News at 4 PM Outdelivers WGCL by 333% 15, 1, 7,851 5, WSB-TV WGCL WAGA and WXIA do not air local news at 4 p.m.

11 Channel 2 Action News at 5 PM Up 5% Year-to-Year M-F 5 PM NEWS VIEWERS - ADULTS , 5, 4, 52,34 Channel 2 Action News at 5 PM Outdelivers WAGA by 25% More Viewers 41,872 3, 2, 18,319 1, 5,234 WSB-TV WAGA WXIA WGCL

12 Channel 2 Action News at 6 PM Draws 6% More than #2 WAGA M-F 6 PM NEWS VIEWERS - ADULTS , 6, 62,88 5, 4, 39,255 3, 2, 1, 2,936 7,851 WSB-TV WAGA WXIA WGCL

13 Channel 2 Action News Beats WAGA Early Evening by 42% COMBINED AUDIENCES, M-F 5-7 PM NEWS - ADULTS , 12, 115,148 1, 8, 81,127 6, 4, 39,255 2, 13,85 WSB-TV WAGA WXIA WGCL 6PM 62,88 39,255 2,936 7,851 5PM 52,34 41,872 18,319 5,234

14 Channel 2 Action News Nightbeat at 11 PM, Up 17% Year-to-Year M-Su 11 PM NEWS VIEWERS - ADULTS , 7, 68,42 6, 5, 4, 47,16 Channel 2 Action News at 11 PM Out-delivers WAGA by 44%! 3, 2, 1, 23,553 15,72 WSB-TV WAGA WXIA WGCL WSB, WXIA and WGCL air from 11-11:35 p.m. WAGA airs from 11 p.m. -12 a.m.

15 Channel 2 Action News Atlanta s #1 News Source All Day Long COMBINED AUDIENCES, M-F NEWS - ADULTS ,379 5, 4, 3, WSB-TV Delivers 41% More Viewers than Closest Competitor 348,61 2, 1, 96,829 7,659 WSB-TV WAGA WXIA WGCL 11: PM 68,42 47,16 23,553 15,72 1: PM - 68, : PM 62,88 39,255 2,936 7,851 5: PM 52,34 41,872 18,319 5,234 4: PM 34, ,851 Noon 41,872 18,319-1,468 6: AM 88,978 52,34 15,72 13,85 5:3 AM 62,88 31,44 7,851 5,234 5: AM 44,489 28,787 5,234 2,617 4:3 AM 34,21 2,936 5,234 2,617 WSB, WXIA and WGCL air from 11-11:35 p.m. WAGA airs from 11PM-12AM. 11PM excludes 216 Olympics Days.

16 CHANNEL 2 ACTION NEWS DOMINATES Saturday Mornings! SATURDAY 6-9 AM AVERAGE HOURLY VIEWERS - ADULTS , 4, 35, 3, 25, 2, 15, 1, 5, 39,255 WSB-TV Delivers 25% More Viewers than Closest Competitor 31,44 7,851 WSB-TV WAGA WXIA

17 CHANNEL 2 ACTION NEWS #1 Sunday Morning Newscast 33% More Audience than Combined Competition SUNDAY 6-8 & 9-11 AM AVERAGE HOURLY VIEWERS - ADULTS , 5, 4, 52,34 WSB-TV Reaches 233% More Viewers than WAGA or WGCL 3, 2, 1, 15,72 7,851 15,72 WSB-TV WAGA WXIA WGCL

18 GMA Up 14% Year over Year Outshines Good Day Atlanta by 6% M-F 7-9 AM AVERAGE HOURLY VIEWERS - ADULTS , 8, 7, 6, 5, 4, 3, 2, 1, 83,744 Good Morning America GMA Reaches almost 256% More Viewers than Today Show 52,34 Good Day Atlanta 23,553 Today Show 1,468 CBS This Morning WSB-TV WAGA WXIA WGCL

19 World News Tonight Atlanta s #1 National Newscast Up 11% Year-to-Year M-F 7-7:3 PM VIEWERS - ADULTS , 1, 14,68 8, 6, 4, 2, World News Tonight WSB-TV Delivers 186% More Viewers than WAGA 36,638 Dish Nation 31,44 Wheel of Fortune 1,468 Insider WSB-TV WAGA WXIA WGCL

20 Entertainment Tonight Rules Prime Access Up 25% Year-to-Year M-F 7:3-8 PM VIEWERS - ADULTS , 8, 7, 6, 5, 4, 3, 2, 1, 78,51 Entertainment Tonight WSB-TV Delivers 58% More Viewers than Second Place Jeopardy 44,489 TMZ 49,723 Jeopardy 7,851 Inside Edition WSB-TV WAGA WXIA WGCL*

21 ABC #1 PRIME 39% Higher than #2 FOX 46% Higher than #3 NBC M-F PRIME TIME VIEWERS - ADULTS , 8, 7, 6, 5, 4, 3, 2, 1, 83,744 Up 1% since Sept 16 6,191 57,574 41,872 WSB-TV WAGA WXIA WGCL ABC, NBC and CBS Prime Time airs from 8-11p.m. FOX Prime Time airs from 8-1 p.m.

22 Jimmy Kimmel Live Up 23% Year-to-Year, Beats Competition Combined M-F 11:35 PM-12:35 AM VIEWERS - ADULTS , 4, 35, 3, 25, 2, 15, 1, 5, 41,872 Jimmy Kimmel Live WSB-TV Delivers 79% More viewers than WXIA. News/TMZ 23,436 The Tonight Show Tonight Show 7,812 The Late Show WSB-TV WXIA WGCL

23 WSB-TV DIGITAL SUITE Extends Mobile Product Reach with 1,21,645 Total Downloads #1 App Suite Combines for 9,62 New Downloads in October *ios and Android App downloads combined

24 WSB-TV #1 Social Engagement Likes #1 1,149,311 Up 32% Followers 621,292 Up 124% October 216 vs. October 215