TV Viewing Area (DMA)

Transcription

1 2016/17 Season Week 3 (10/3-10/9/16) TV is the Most Heavily Consumed Platform 3:47 12:01 6:41 3:58 13:04 Tablet Smartphone PC TV-Connected Devices Radio 43.8 NFL Week 5 HH Ratings Holiday Sales Expected to Increase 3.6 Percent Holiday Retail Sales (in Millions) $613,266 $655,870 $632,835 32:32 Television $585,088 Weekly Hours:Mins of Usage A18+ Milwaukee Buffalo Denver E Broadcast Only Households Still Growing (in 000's) 12,023 12,674 13,610 Halloween 2016 The Simpsons: Treehouse of Horror (10/16) It s the Great Pumpkin (10/19) Toy Story of TERROR! (10/19) 4.9 Top 5 RA25-54 (excluding sports) Richmond Q Q Q The Rocky Horror Picture Show: Let s Do the Time Warp Again (10/20) Big Bang Voice Mon Empire CBS Debate Anyl 60 Minutes Market of the Week St. Louis, MO (DMA Rank #21) Auto Purchasers Weekday Primetime Ratings (comscore) Hyundai Lincoln GMC Local Broadcast Cable News TV Viewing Area (DMA) St. Louis Post-Dispatch Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media Sep 15-Aug 16 Dols (000) POL-Governor $5,421.0 Charter Comm. $4,169.1 POL-Attorney General $3,266.1 Ford Dealer Assn $2,423.1 Nissan $2,395.0

2 2016/17 Season Week 3 (10/3-10/9/16) Top 25 Broadcast S/O-S/O (10/3-10/9/16) Top 25 Syndication (9/26-10/2/16) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 CBS NFL NATIONAL NBC SUNDAY NIGHT FOOTBALL FOX NFL SUNDAY-SINGLE CBS NFL NATL POST GUN SUNDAY NIGHT NFL PRE-KICK CBS NFL REGIONAL CBS NFL TODAY UPDATE FOX NFL SUNDAY-PST GN-NAT CBS NFL REG POST GUN BIG BANG THEORY, THE CBS+NFLN THU NT FOOTBALL FOOTBALL NT AMERICA PT NBC NFL SUNDAY POST VOICE EMPIRE FOX NFL SUNDAY-POST CBS NFL PRE-KICK CAMPAIGN 16-DEBATE ANL-SU MINUTES CBS+NFLN THU NT POST-GUN KEVIN CAN WAIT NCIS MODERN FAMILY VOTE2016:ANALYSIS-SUN CBS+NFLN THU NT PRE-KICK 2.8 M-F Evening News (10/3-10/7/16) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS CBS EVENING NEWS (M,Tu,W,F) NOTICIERO UNIVISION REG SSN GAMES ESPN NFL REGULAR SEASON BIG BANG-SYN (AT) NFL REG SSN POSTGUN FAMILY FEUD (AT) WEEKEND ADVENTURE JUDGE JUDY (AT) BIG BANG WKND (AT) LAW & ORDER:SVU-WKL (AT) WHEEL OF FORTUNE MODERN FAMILY-MF-SYN (AT) MODERN FAMILY-WK-SYN (AT) JEOPARDY (AT) FAMILY GUY-WK-SYN (AT) NFL REG SSN PRE KICK ACCESS HOLLYWD LV-WKD ENTERTAINMENT TONIGHT FAMILY GUY-MF-SYN (AT) TWO-HALF MEN-SYN (AT) FAMILY FEUD-WK (AT) DR. PHIL SHOW (AT) BOBS BURGERS-SYN (AT) SEINFELD (AT) BROKE GIRLS-SYN (AT) MIKE AND MOLLY (AT) 1.0 Sunday Political (10/9/16) A35+ Rank Program Name Live+SD US AA% 1 MEET THE PRESS FACE THE NATION THIS WEEK FACE THE NATION FOX NEWS SUNDAY 0.8 Top 10 Time Shifted S/O-S/O Programs (10/3-10/9/16) A25-54 Live+SD (000) THE BIG BANG THEORY GREY'S ANATOMY EMPIRE MODERN FAMILY SURVIVOR VOICE NCIS THE GOLDBERGS KEVIN CAN WAIT DANCING WITH THE STARS Time-Shifted LIVE

3 2016/17 Season Week 3 (10/3-10/9/16) CBS Thursday Night Football 10/6/ HH Live+SD Rating National Phoenix San Francisco New Orleans Sacramento Albuquerque NBC Sunday Night Football 10/9/ HH Live+SD Rating National Milwaukee Minneapolis New Orleans Richmond Albuquerque CBS & Fox Sunday Regional Football 10/9/16 Market HH Rating Buffalo 41.3 Denver 37.6 Pittsburgh 36.1 Boston 35.5 Minneapolis 35.3 Dallas 32.4

4 2016/17 Season Week 3 (10/3-10/9/16) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, MundoFox, Telemundo, UniMas and Univision) attracted 12% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of St. Louis, MO Spanish Language programs on Spanish broadcast stations attracted 0% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD St. Louis, MO Spanish Stations Hispanic Households 10/3-10/9/16 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 SRA ACERO 3: COYOTE - W CBS NFL NATIONAL SRA ACERO 3: COYOTE - M SRA ACERO 3: COYOTE - T HASTA QUE TE CONOCI RANK LAMA TLMD UNVSO PROGRAMS NET 6 LAMA TLMD "P25-54L+SD UNVSO 1006 AA%" SRA ACERO 3: COYOTE - F SRA ACERO 3: COYOTE - T CLINTON/TRUMP DEBATE 10/ SRA ACERO 3: COYOTE - F PORQUE EL AMOR MANDA THU UNI SIN SENOS SI HAY PARA - M SIN SENOS SI HAY PARA - M SIN SENOS SI HAY PARA - W SIN SENOS SI HAY PARA - T SIN SENOS SI HAY PARA - T TRES VECES ANA THU TRES VECES ANA MON SIN SENOS SI HAY PARA - F SELECCION MEXICANA 10/ CBS NFL NATL POST GUN TRES VECES ANA TUE TRES VECES ANA WED DON FRANCISCO TE INVITA HASTA QUE TE CONOCI RR SRA ACERO 3: COYOTE - W CBS NFL NATIONAL HASTA QUE TE CONOCI SRA ACERO 3: COYOTE - M CLINTON/TRUMP DEBATE 10/ TRES VECES ANA THU SIN SENOS SI HAY PARA - W TRES VECES ANA MON TRES VECES ANA TUE TRES VECES ANA FRI SELECCION MEXICANA 10/ HASTA QUE TE CONOCI RR TRES VECES ANA WED SIN SENOS SI HAY PARA - F COLOR DE LA PASION THU 3.7

5 Market Close-Up: St. Louis, MO The economy of St. Louis relies on service, manufacturing, trade, transportation of goods, and tourism. The city is home to several major corporations, including Anheuser-Busch, Express Scripts, Peabody Energy, Ameren, Ralcorp, Monsanto, and Sigma-Aldrich, as well as a large medical and research community. St. Louis has two professional sports teams: the St. Louis Cardinals and the St. Louis BlueS. The city is commonly identified with the 630-foot tall Gateway Arch in Downtown St. Louis. St. Louis is a center of medicine and biotechnology. The Washington University School of Medicine is affiliated with Barnes-Jewish Hospital, the fifth-largest hospital in the world. Both institutions operate the Alvin J. Siteman Cancer Center. The School of Medicine also is affiliated with St. Louis Children's Hospital, one of the country's top pediatric hospitals. Boeing employs nearly 15,000 people in its north St. Louis campus, headquarters to its defense unit. Other notable corporations headquartered in the region include Arch Coal, Scottrade, Wells Fargo Advisors, Energizer Holdings, & Patriot Coal. Median Income St. Louis, MO - $34,384 SMSA Total Retail Sales St. Louis, MO - $50,777,271 At-A-Glance DMA Rank TV Households Population ,217,370 3,762,690 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration TV stations serving the area of St. Louis, MO include KSDK (NBC), KTVI (FOX), KPLR (CW), & KMOV (CBS). TVB Member Stations Reliance on Media to Stay Informed % Agree 65% 52% Social Media platform Reach 46% 25% TV Newspaper Radio Magazines St. Louis, MO Interesting Facts Many of the cities main attractions are free. The Art Museum, The History Museum, and the Zoo are all free. The 1904 Worlds Fair celebrated the Louisiana Purchase with the invention of the ice-cream cone and introduction of Dr. Pepper. The first successful parachute jump to be made from a moving airplane was made by Captain Berry at St. Louis, in The Cathedral Basilica of St. Louis features the largest collection of mosaics in the world- with 41 million pieces of tile! St. Louis, MO Demographic Overview Age Hispanic 65+ <18 14% 24% 2% % 9% % Social 41% Media platform Reach % loyal to vehicle brand

6 2016/17 Season Local Market Close-Up: St. Louis, MO Market: St. Louis, MO Series Ranker (Week of 09/19/16 09/25/16) Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 The Big Bang Theory KMOV (CBS) 1 M 7:00 PM CBS NFL National KMOV (CBS) 1 U 3:41 PM CBS NFL National Post-Gun KMOV (CBS) 1 U 6:47 PM Minutes KMOV (CBS) 1 U 6:51 PM NBC NFL SUNDAY NT FOOTBALL KSDK (NBC) 1 U 7:31 PM NCIS KMOV (CBS) 1 T 7:00 PM NBC Nightly News KSDK (NBC) 5 M T W R F 5:30 PM MLB on FOX KTVI (FOX) 1 S 12:02 PM CBS NFL Fill KMOV (CBS) 1 U 3:39 PM NBC NFL SUNDAY NT FOOTBALL-SUS KSDK (NBC) 1 U 10:13 PM Kevin Can Wait KMOV (CBS) 1 M 7:31 PM Empire KTVI (FOX) 1 W 8:00 PM CBS NFL Regional Post-Gun KMOV (CBS) 1 U 3:35 PM Bull KMOV (CBS) 1 T 8:00 PM NBC NFL SUNDAY NT PRE-KICK KSDK (NBC) 1 U 7:22 PM Wheel of Fortune KSDK (NBC) 6 M T W R F S 6:30 PM Newschannel 5 at Six KSDK (NBC) 1 S 6:00 PM Newschannel 5 at Five KSDK (NBC) 5 M T W R F 5:00 PM Newschannel 5 at Six KSDK (NBC) 5 M T W R F 6:00 PM FOX 2 News at 5PM Saturday KTVI (FOX) 1 S 5:00 PM Purchasers by Auto Make (comscore) Primetime HH Ratings August 16 Weekday Prime (7p-10p) Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating How does St. Louis, MO watch TV? Avg. Local Broadcast News 0.5 Average Cable Network News Channels 3.3 Charter Media Social 35.0% Media platform Other cable 48.0% Reach Broadcast Only Satellite 14.9% 2.1%

7 Top 100 Programs P /26/ /02/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 FOX NFL SUNDAY-NATIONAL FOX ,818 2 NBC SUNDAY NIGHT FOOTBALL NBC ,113 3 CBS NFL SINGLE CBS ,446 4 SUNDAY NIGHT NFL PRE-KICK NBC ,400 5 FOX NFL SUNDAY-PST GN-NAT FOX ,021 6 FOX NFL GAME BREAK FOX ,545 7 OT, THE FOX ,948 8 BIG BANG THEORY, THE CBS ,894 9 DECISION'16 PRES ANALYS 1 NBC , FOX NFL SUNDAY-REGIONAL FOX , FOOTBALL NT AMERICA PT 3 NBC , VOICE-TUE NBC , CBS NFL SINGLE POST GUN CBS , EMPIRE FOX , VOICE NBC , CBS NFL SINGLE PRE-KICK CBS , CBS NFL TODAY CBS , KEVIN CAN WAIT CBS , REG SSN GAMES NFL NETWORK-Syn , NBC NFL SUNDAY POST NBC , SATURDAY NIGHT FOOTBALL ABC , ESPN NFL REGULAR SEASON ESPN-Syn , THURSDAY NIGHT FOOTBALL NFL NETWORK , NFL REGULAR SEASON L ESPN , CBS NFL SINGLE - LONDON CBS , THIS IS US NBC , NCIS CBS , SATURDAY NIGHT NBC , SIMPSONS FOX , MODERN FAMILY ABC , NFL ON FOX PREKICK FOX , SURVIVOR CBS , BIG BANG-SYN (AT) WARNER BROS. TV , BULL CBS , GREY'S ANATOMY ABC , PRES DEBATE/ANALYSIS FOX NEWS CHANNEL , VOTE2016:ANALYSIS-MON ABC , CAMPAIGN 16-DEBATE ANL-MO CBS , NFL REG SSN POSTGUN NFL NETWORK-Syn , CRIMINAL MINDS CBS , TNF POST-GUN NFL NETWORK , LETHAL WEAPON FOX , ABC AFTERNOON CFTBL-3:30P ABC , FAMILY FEUD (AT) 20TH TELEVISION , WEEKEND ADVENTURE DADT/LITTON , GOLDBERGS, THE ABC , DESIGNATED SURVIVOR ABC , DANCING WITH THE STARS ABC , SPEECHLESS ABC , PRESIDENTIAL DEBATE CVG FOX NEWS CHANNEL ,766

8 Top 100 Programs P /26/ /02/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 JUDGE JUDY (AT) CBS TV DISTRIBUTION , NCIS: NEW ORLEANS CBS , NCIS: LOS ANGELES CBS , ST PRESIDENTIAL DEBATE CNN , BLACK-ISH ABC , BIG BANG WKND (AT) WARNER BROS. TV , MACGYVER CBS , CBS NFL SINGLE POST GAME CBS , MINUTES CBS , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , BLUE BLOODS CBS , BIG BANG THEORY,THE-8P:SP CBS , HAWAII FIVE-0 CBS , LAW AND ORDER:SVU NBC , SON OF ZORN FOX , FAMILY GUY FOX , BIG BANG THEORY,THE-9P:SP CBS , CHICAGO PD NBC , WHEEL OF FORTUNE CBS TV DISTRIBUTION , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , FOOTBALL NT AMERICA PT 2 NBC , DWS:THE RESULTS SP-9/27 ABC , CHICAGO MED NBC , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , NBC NIGHTLY NEWS NBC , MADAM SECRETARY CBS , CODE BLACK CBS , CBS NFL SINGLE BONUS CBS , BLINDSPOT NBC , SHARK TANK ABC , JEOPARDY (AT) CBS TV DISTRIBUTION , KEVIN CAN WAIT 8:30P-SP CBS , LAST MAN STANDING ABC , KEVIN CAN WAIT 9:30P-SP CBS , GOOD PLACE NBC , HOW TO GET AWAY W/MURDER ABC , BLACKLIST NBC , SUPERSTORE NBC , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , ABC WORLD NEWS TONIGHT ABC , NFL REG SSN PRE KICK NFL NETWORK-Syn , TODAY SHOW NBC , DATELINE FRI NBC , PRESIDENTIAL DEBATE FOX NEWS CHANNEL , HOME DEPOT CLLG FOOTBALL2 CBS , TNF POST-GAME NFL NETWORK , CBS NFL LONDON PRE-KICK CBS , ONCE UPON A TIME ABC , GOTHAM FOX , TNF PRE-KICK NFL NETWORK ,647

9 Top 100 Programs P /29/ /25/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 FOX NFL SUNDAY-NATIONAL FOX ,036 2 NBC NFL TH SPECIAL NBC ,662 3 NBC SUNDAY NIGHT FOOTBALL NBC ,972 4 CBS NFL NATIONAL CBS ,899 5 FOX NFL SUNDAY-SINGLE FOX ,780 6 NBC NFL TH PRE-KICK NBC ,722 7 NBC NFL TH POST NBC ,148 8 SUNDAY NIGHT NFL PRE-KICK NBC ,110 9 CBS+NFLN THU NT FOOTBALL CBS , CBS NFL NATL POST GUN CBS , FOX NFL SUNDAY-REGIONAL FOX , FOX NFL SUNDAY-PST GN-NAT FOX , OT, THE FOX , FOX NFL GAME BREAK FOX , CBS NFL SINGLE CBS , ESPN NFL REGULAR SEASON 1 ESPN-SYN , CBS NFL TODAY UPDATE CBS , ESPN NFL REGULAR SEASON ESPN-SYN , BIG BANG THEORY, THE CBS , NBC NFL SUNDAY POST NBC , CBS NFL REGIONAL CBS , NFL REGULAR SEASON L ESPN , CBS NFL REG POST GUN CBS , ESPN NFL REGULAR SEASON 2 ESPN-SYN , FOOTBALL NT AMERICA PT 3 NBC , CBS NFL SINGLE POST GUN CBS , EMPIRE FOX , CBS+NFLN THU NT POST-GUN CBS , VOICE-TUE NBC , VOICE NBC , NFL OPENING KICK-OFF SHOW NBC , FOX NFL SUNDAY-POST FOX , ABC PRIMETIME CFTBL-9/4 ABC , CBS+NFLN THU NT PRE-KICK CBS , KEVIN CAN WAIT CBS , THIS IS US NBC , CBS NFL SINGLE PRE-KICK CBS , AMERICA'S GOT TALENT-TUE NBC , PRIMETIME EMMY AWARDS ABC , CBS THU NT POST-GAME CBS , BULL CBS , NCIS CBS , COMMANDER-CHIEF NBC&MSNBC NBC , AMERICA'S GOT TALENT-WED NBC , NFL ON FOX PREKICK FOX , CBS NFL PRE-KICK 1 CBS , SURVIVOR CBS , DESIGNATED SURVIVOR ABC , GREY'S ANATOMY ABC , JONBENET RAMSEY: PART 1 CBS ,377

10 Top 100 Programs P /29/ /25/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 BIG BANG-SYN (AT) WARNER BROS. TV , LETHAL WEAPON FOX , CBS+NFLN THU NT KICK-OFF2 CBS , GOOD PLACE 9/19 NBC , SPEECHLESS ABC , DANCING WITH THE STARS ABC , JONBENET RAMSEY: PART 2 CBS , FAMILY FEUD (AT) 20TH TELEVISION , COLL FTBL REG SSN SUST L ESPN , MACGYVER CBS , MINUTES CBS , BIG BROTHER-WED CBS , BIG BROTHER-TUE 9/13 SP CBS , LAW AND ORDER:SVU NBC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , AMERICAN NINJA WARRIOR NBC , WEEKEND ADVENTURE DADT/LITTON , FOOTBALL NT AMERICA PT 2 NBC , SON OF ZORN FOX , BETTER LATE THAN NEVER NBC , CHICAGO PD NBC , BIG BROTHER-THU CBS , CBS NFL SINGLE BONUS CBS , FOX NFL SUNDAY-PRE FOX , BIG BROTHER-SUN CBS , DWS:THE RESULTS SP-9/20 ABC , BLINDSPOT NBC , SUPERSTORE NBC , CHICAGO MED NBC , BACHELOR IN PARADISE-TUE ABC , BACHELOR IN PARADISE ABC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , HOW TO GET AWAY W/MURDER ABC , SATURDAY NIGHT FOOTBALL ABC , CELEBRITY FAMILY FEUD ABC , MASTERCHEF-WED 9P FOX , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , BIG BANG THEORY, THE-SP CBS , GOOD PLACE NBC , ABC AFTERNOON CFTBL-3:30P ABC , BLACKLIST NBC , MODERN FAMILY ABC , NCIS: LOS ANGELES CBS , BIG BANG WKND (AT) WARNER BROS. TV , BIG BANG THEORY, THE-ENC CBS , HOME DEPOT CLLG FOOTBALL2 CBS , AMERICA GOT TALENT-WED 8P NBC , CBS NFL SINGLE POST GAME CBS , LAST MAN STANDING ABC , MASTERCHEF FOX ,994

11 Top 100 Programs P /29/ /25/2016 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 FOX NFL SUNDAY-NATIONAL FOX ,074 2 NBC NFL TH SPECIAL NBC ,032 3 NBC SUNDAY NIGHT FOOTBALL NBC ,369 4 CBS NFL NATIONAL CBS ,051 5 NBC NFL TH PRE-KICK NBC ,133 6 FOX NFL SUNDAY-SINGLE FOX ,122 7 NBC NFL TH POST NBC ,843 8 SUNDAY NIGHT NFL PRE-KICK NBC ,542 9 CBS+NFLN THU NT FOOTBALL CBS , CBS NFL NATL POST GUN CBS , FOX NFL SUNDAY-REGIONAL FOX , FOX NFL SUNDAY-PST GN-NAT FOX , OT, THE FOX , CBS NFL SINGLE CBS , FOX NFL GAME BREAK FOX , ESPN NFL REGULAR SEASON 1 ESPN-SYN , CBS NFL TODAY UPDATE CBS , ESPN NFL REGULAR SEASON ESPN-SYN , NBC NFL SUNDAY POST NBC , CBS NFL REGIONAL CBS , NFL REGULAR SEASON L ESPN , ESPN NFL REGULAR SEASON 2 ESPN-SYN , CBS NFL REG POST GUN CBS , FOOTBALL NT AMERICA PT 3 NBC , EMPIRE FOX , CBS NFL SINGLE POST GUN CBS , CBS+NFLN THU NT POST-GUN CBS , BIG BANG THEORY, THE CBS , NFL OPENING KICK-OFF SHOW NBC , VOICE-TUE NBC , FOX NFL SUNDAY-POST FOX , VOICE NBC , ABC PRIMETIME CFTBL-9/4 ABC , CBS+NFLN THU NT PRE-KICK CBS , CBS NFL SINGLE PRE-KICK CBS , CBS THU NT POST-GAME CBS , PRIMETIME EMMY AWARDS ABC , THIS IS US NBC , NFL ON FOX PREKICK FOX , AMERICA'S GOT TALENT-TUE NBC , KEVIN CAN WAIT CBS , CBS NFL PRE-KICK 1 CBS , GREY'S ANATOMY ABC , AMERICA'S GOT TALENT-WED NBC , COMMANDER-CHIEF NBC&MSNBC NBC , SURVIVOR CBS , GOOD PLACE 9/19 NBC , COLL FTBL REG SSN SUST L ESPN , DESIGNATED SURVIVOR ABC , CBS+NFLN THU NT KICK-OFF2 CBS ,848

12 Top 100 Programs P /29/ /25/2016 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 BULL CBS , LETHAL WEAPON FOX , NCIS CBS , JONBENET RAMSEY: PART 1 CBS , BIG BANG-SYN (AT) WARNER BROS. TV , SPEECHLESS ABC , FAMILY FEUD (AT) 20TH TELEVISION , BIG BROTHER-WED CBS , DANCING WITH THE STARS ABC , LAW AND ORDER:SVU NBC , BIG BROTHER-TUE 9/13 SP CBS , FOOTBALL NT AMERICA PT 2 NBC , JONBENET RAMSEY: PART 2 CBS , SON OF ZORN FOX , CBS NFL SINGLE BONUS CBS , AMERICAN NINJA WARRIOR NBC , MINUTES CBS , BIG BROTHER-THU CBS , MACGYVER CBS , FOX NFL SUNDAY-PRE FOX , BIG BROTHER-SUN CBS , BETTER LATE THAN NEVER NBC , SATURDAY NIGHT FOOTBALL ABC , CHICAGO PD NBC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , ABC AFTERNOON CFTBL-3:30P ABC , WEEKEND ADVENTURE DADT/LITTON , BACHELOR IN PARADISE ABC , BACHELOR IN PARADISE-TUE ABC , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , DWS:THE RESULTS SP-9/20 ABC , SUPERSTORE NBC , CBS NFL SINGLE POST GAME CBS , HOME DEPOT CLLG FOOTBALL2 CBS , MASTERCHEF-WED 9P FOX , SIMPSONS FOX , HOW TO GET AWAY W/MURDER ABC , BLINDSPOT NBC , ABC AFTRNOON CFTBL-12:01P ABC , SELECCIN MEXICANA 18 9/6 UNI , BOBS BURGERS-SYN (AT) 20TH TELEVISION , CHICAGO MED NBC , SIMPSONS-SP 9/11 8:30P FOX , GOOD PLACE NBC , MODERN FAMILY ABC , FAMILY GUY FOX , NISSAN PREGAME RUSH-9/4 ABC , CELEBRITY FAMILY FEUD ABC , LUCIFER FOX ,685

13 Data Sources: Ratings: Nielsen NPower, NNTV, Arianna, WRAP TV Most Consumed: The Nielsen Comparable Metrics Report Q Holiday Forecast: NRF Broadcast Only Households: The Nielsen Total Audience Report Q Newspaper TV Viewing Area: SRDS Circulation, 2016, 2011 & 2006 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates. Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, MundoFox, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me-TV, Bounce TV & Cozi TV. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.