Dallas Ft. Worth, TX (DMA Rank #5)

Transcription

1 Natl Cleveland San Francisco Natl Cleveland San Francisco National Chicago Pittsburgh National Tulsa Knoxville 2015/16 Season Week 38 (6/6-6/12/16) Almost 90% Plan to Spend the same or More on Dad More 20.2% Less 10.4% Same 69.4% 2016 Senate Race Toss Up States Florida Illinois New Hampshire Nevada Ohio Pennsylvania Wisconsin NBA Finals HH Rating Game 3 Game 4 NBC Premiere Dates September 19th Ali Memorial Service June 10th A25-54 Ratings in Hispanic Households 6/6/16-6/12/ COPA AMERICA UNI HH (000 s) Fox News 806 MSNBC TV1 170 BET 135 Centric SENOR DE LOS NBA FINALS ON CIELO IV - T ABC-GM 3 Market of the Week Dallas Ft. Worth, TX (DMA Rank #5) Auto Purchasers Weekday Primetime Ratings (comscore) Chysler GMC Chevrolet Local Broadcast Cable News TV Viewing Area (DMA) Dallas Morning News Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media April 2016 Dols (000) Time Warner 1,750.3 Chevrolet Dealer 1,162.7 Toyota Dealer 1,126.2 AT&T 1,065.1 Nebraska Furn Mart 1,061.5

2 2015/16 Season Week 38 (6/6-6/12/16) Top 25 Broadcast S/O-S/O (6/6-6/12/16) Top 25 Syndication (5/30-6/5/16) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 NBA FINALS ON ABC-GM NBA FINALS ON ABC-GM AMERICA'S GOT TALENT-TUE BACHELORETTE, THE COPA AMERICA UNI BACHELORETTE SP-6/7, THE NBC NHL STANLEY CUP FNL# AMERICAN NINJA WARRIOR TONY AWARDS NBC NHL STANLEY CUP FNL# BIG BANG THEORY, THE-ENC NBA COUNTDOWN-GM BOBBY BROWN STORY, THE NBA COUNTDOWN-GM NBC NHL STANLEY CUP FNL# DATELINE FRI /20 SP EDITION-6/ COPA AMERICA UNI CELEBRITY FAMILY FEUD SP MASTERCHEF MAYA & MARTY PERSON OF INTEREST ABC WORLD NEWS TONIGHT NBC NIGHTLY NEWS NBC-NITELY-NEWS 1.4 M-F Evening News (6/6-6/10/16) A25-54 Rank Program Name Live+SD US AA% 1 ABC WORLD NEWS (M, Tu, Th) NBC NIGHTLY NEWS (Tu, W, F) CBS EVENING NEWS NOTICIERO UNIVISION BIG BANG-SYN (AT) FAMILY FEUD (AT) LAW & ORDER: SVU-WKL (AT) WEEKEND ADVENTURE BIG BANG WKND (AT) JUDGE JUDY (AT) MODERN FAMILY-MF-SYN (AT) FAMILY GUY-WK-SYN (AT) WHEEL OF FORTUNE BOBS BURGERS-SYN (AT) FAMILY FUED-WK (AT) JEOPARDY (AT) TWO-HALF MEN-SYN (AT) FAMILY GUY-MF-SYN (AT) BROKE GIRLS-SYN (AT) MODERN FAMILY-WK-SYN (AT) HOW I MET-MTHR-WK-SYN (AT) SEINFELD (AT) MIKE AND MOLLY (AT) HOW I MET-MTHR-MF-SYN (AT) ENTERTAINMENT TONIGHT CLOSER (AT) TMZ (AT) CLEVELAND SHOW-SYN (AT) SEINFELD-WKND (AT) 1.0 Sunday Political (6/12/16) A35+ Rank Program Name Live+SD US AA% 1 MEET THE PRESS-MTP THIS WEEK 6/ Note: Orlando shooting Top 10 Time Shifted Prime Programs (6/06/16-6/12/16) A25-54 Live+SD (000) THE BACHELORETTE SP-6/7 THE BACHELORETTE AMERICA'S GOT TALENT-TUE NBA FINALS ON ABC-GM 4 NBA FINALS ON ABC-GM 3 MASTERCHEF TONY AWARDS SO YOU THINK CN DANCE WAYWARD PINES THE BOBBY BROWN STORY Time-Shifted LIVE

3 2015/16 Season Week 38 (6/6-6/12/16) NBA Finals Game 3 - ABC 6/8/16 9:00P (ET) Top 10 Metered Markets Household Rating (Live+SD) NBA Finals Game 4 - ABC 6/10/16 9:00P (ET) Top 10 Metered Markets Household Rating (Live+SD) Tony Awards - CBS 6/12/16 8:00P (ET) Top 10 Metered Markets Household Rating (Live+SD) Market HH Rtg Market HH Rtg Market HH Rtg National 9.7 Cleveland 36.7 San Francisco 30.7 Columbus, OH 17.6 Miami 16.7 San Antonio 16.2 Atlanta 15.6 Sacramento 15.3 Memphis 14.7 Birmingham 13.4 Norfolk 13.1 National 9.8 Cleveland 37.4 San Francisco 31.8 Columbus, OH 17.8 Atlanta 17.0 Sacramento 16.7 San Antonio 16.6 Miami 15.5 Norfolk 14.8 Birmingham 14.0 Memphis 13.5 National 5.4 New York 11.4 Hartford 11.4 Ft. Myers 11.1 San Diego 10.2 San Francisco 9.5 West Palm 9.0 Philadelphia 8.1 Baltimore 7.7 Buffalo 7.7 Chicago Stanley Cup HH Rtg RM18-49 RM25-54 RA25-54 Gm. 1 NBC Gm. 2 NBC Sports Gm. 3 NBC Sports Gm. 4 NBC Gm. 5 NBC Gm. 6 NBC

4 2015/16 Season Week 38 (6/6-6/12/16) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, MundoFox, Telemundo, UniMas and Univision) attracted 25% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market Dallas-Ft. Worth, TX Spanish Language programs on Spanish broadcast stations attracted 32% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Dallas-Ft. Worth, TX Spanish Stations Hispanic Households 6/06-6/12/16 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 COPA AMERICA UNI COPA AMERICA UNI COPA AMERICA UMA COPA AMERICA UNI COPA AMERICA UNI COPA AMERICA UNI COPA AMERICA UMA COPA AMERICA UNI COPA AMERICA UNI COPA AMERICA UNI RANK NBA FINALS ON ABC-GM PROGRAMS NET 6 COPA AMERICA "P25-54L+SD UMA AA%" SENOR DE LOS CIELO IV - T COPA AMERICA UMA COPA AMERICA 2016 PORQUE 16 UMA EL AMOR 4.6 MANDA 8 SENOR THU DE LOS CIELO IV - TUNI COPA AMERICA UMA SENOR DE LOS CIELO IV - M SENOR DE LOS CIELO IV - M NBA FINALS 0.5 ON ABC-GM NBA FINALS ON ABC-GM SENOR DE LOS CIELO IV - W COPA AMERICA UMA COPA AMERICA UNI SENOR DE LOS CIELO IV - R COPA AMERICA UMA SENOR DE LOS CIELO IV - F COPA AMERICA UNI TRES VECES ANA MON FUTBOL CENTRAL (PT) MON SENOR DE LOS CIELO IV - W NBA FINALS ON ABC-GM SENOR DE LOS CIELO IV - R COPA AMERICA UMA COPA AMERICA UNI COPA AMERICA UNI SENOR DE LOS CIELO IV - F COPA AMERICA UMA VOZ KIDS 4 SUN TRES VECES ANA MON 3.8

5 Market Close-Up: Dallas-Ft. Worth, TX Dallas is a major city in the state of Texas and is the largest urban center of the fourth most populous metropolitan area in the United States. The Dallas-Fort Worth MSA has one of the largest concentrations of corporate headquarters for publicly traded companies in the United States. Fortune Magazine's 2015 annual list of the Fortune 500 in America indicates the city of Dallas has 9 Fortune 500 companies. In addition to its large number of businesses, Dallas has more shopping centers per capita than any other city in the United States and is also home to the second shopping center ever built in the United States, Highland Park Village. Dallas is currently the third most popular destination for business travel in the United States, and the Dallas Convention Center is one of the largest and busiest convention centers in the country, at over 1,000,000 square feet. The Dallas metropolitan area is home to six major league sports teams: the Dallas Cowboys, Dallas Mavericks, Texas Rangers, Dallas Stars, FC Dallas, and Dallas Wings. At-A-Glance DMA Rank TV Households Population ,646,370 7,082,380 Median Income Dallas-Ft. Worth, TX Avg. - $46,770 SMSA Total Retail Sales Dallas-Ft. Worth, TX - $130,976,893 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration TV stations serving the area of Dallas-Ft. Worth, TX include WFAA (ABC), KTVT (CBS), KXTX (TELE), KXAS (NBC), KTXA (IND), & KDAF (CW). TVB Member Stations Reliance on Media to Stay Informed % Agree 64% 44% 46% Social Media platform Reach 23% TV Newspaper Radio Magazines Dallas-Ft. Worth, TX Interesting Facts Dallas became home to the NFL s first ever professional cheerleading squad in Some of the oddest fried delicacies available at the State Fair of Texas include fried beer, fried Coke, and fried Cadbury Crème Eggs. Dallas is the hometown of two notable musicians who take their stage names from food: Meat Loaf and Vanilla Ice. Dallas earliest professional baseball team was called The Hams, who played in the inaugural season of the Texas League in Dallas-Ft. Worth, TX Demographic Overview Age Hispanic 65+ <18 14% 27% 23% % 9% % Social 44% Media platform Reach 45% loyal to vehicle brand

6 2015/16 Season Local Market Close-Up: Dallas-Ft. Worth, TX Market: Dallas, TX Series Ranker (Week of 05/23/16 05/29/16) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 MLB on FOX KDFW (FOX) 1 S 6:12 PM Dancing With the Stars WFAA (ABC) 1 M 7:00 PM The Voice KXAS (NBC) 1 M 7:00 PM The Voice KXAS (NBC) 1 T 8:00 PM MLB on FOX Postgame KDFW (FOX) 1 S 9:25 PM The Bachelorette WFAA (ABC) 1 M 8:01 PM Dancing With the Stars WFAA (ABC) 1 T 8:00 PM News 8 Update Weekend WFAA (ABC) 1 U 10:00 PM News 8 Update WFAA (ABC) 5 M T W R F 10:00 PM FOX 4 News at 9 KDFW (FOX) 2 S U 9:29 PM Minutes KTVT (CBS) 1 U 6:00 PM NBC5 10pm Sunday KXAS (NBC) 1 U 10:00 PM COLONIAL GOLF-SUN KTVT (CBS) 1 U 2:00 PM FOX 4 News at 9 KDFW (FOX) 5 M T W R F 9:00 PM The Voice KXAS (NBC) 1 T 7:00 PM Wheel of Fortune KTVT (CBS) 6 M T W R F S 6:30 PM Blindspot KXAS (NBC) 1 M 9:01 PM CBS Weekend News KTVT (CBS) 1 U 5:05 PM NBC5 10pm KXAS (NBC) 5 M T W R F 10:00 PM Good Day at 7am KDFW (FOX) 5 M T W R F 7:00 AM Purchasers by Auto Make (comscore) Primetime HH Ratings Mar 16 Weekday Prime (7p-10p) Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating 0.5 Average Cable Network News Channels 2.9 Avg. Local Broadcast News 2006 TV Viewing Area (DMA) Dallas Morning News Newspaper Daily Social Media platform Penetration 17.8% 2011 Reach 12.8% %

7 Top 100 Programs P /30/ /05/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 NBA FINALS ON ABC-GM 1 ABC ,041 2 NBA FINALS ON ABC-GM 2 ABC ,310 3 NBA PLAYOFFS- CONF FNLS L TURNER NETWORK TELEVISION , NBA FINALS: POST 2 ABC ,488 5 AMERICA'S GOT TALENT-TUE NBC ,059 6 BIG BANG-SYN (AT) WARNER BROS. TV ,635 7 INSIDE THE NBA PLAYOFFS TURNER NETWORK TELEVISION ,605 8 FAMILY FEUD (AT) 20TH TELEVISION ,458 9 NBA COUNTDOWN-GM 1 ABC , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , BIG BANG THEORY, THE-ENC CBS , WEEKEND ADVENTURE DADT/LITTON , AMERICAN NINJA WARRIOR NBC , BIG BANG WKND (AT) WARNER BROS. TV , JUDGE JUDY (AT) CBS TV DISTRIBUTION , MAYA & MARTY NBC , COPA AMERICA UNI UNI , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , BACHELORETTE, THE ABC , NBA COUNTDOWN-GM 2 ABC , LIFE IN PIECES CBS , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , NBC NHL STANLEY CUP FNL#1 NBC , WHEEL OF FORTUNE CBS TV DISTRIBUTION , BOBS BURGERS-SYN (AT) 20TH TELEVISION , NBC NIGHTLY NEWS NBC , MOM CBS , DATELINE FRI NBC , FAMILY FEUD-WK (AT) 20TH TELEVISION , MASTERCHEF FOX , PERSON OF INTEREST CBS , JEOPARDY (AT) CBS TV DISTRIBUTION , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , ABC WORLD NEWS TONIGHT ABC , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , TODAY SHOW NBC , SATURDAY NIGHT NBC , J. KIMMEL LV! GM NIGHT 1 ABC , NCIS-ENC CBS , NCIS: NEW ORLEANS CBS , BROKE GIRLS-SYN (AT) WARNER BROS. TV , NIGHT SHIFT NBC , ODD COUPLE, THE CBS , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , ABC WLD NEWS TONIGHT-5/30 ABC , MINUTES CBS , NBC NIGHTLY NEWS 5/30 NBC , MISS USA 2016 FOX , AMERICA'S GOT TALENT-FRI NBC , COPA AMERICA UNI UNI ,531

8 Top 100 Programs P /30/ /05/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 SO YOU THINK CN DANCE FOX , PERSON OF INTEREST MON-SP CBS , NBA PLAYOFFS PRE-GAME TURNER NETWORK TELEVISION , SUNDAY MORNING CBS , CRIMINAL MINDS CBS , /20-FRI ABC , UNDERCOVER BOSS CBS , CBS EVENING NEWS CBS , WRLD NEWS TONITE ABC , GOOD MORNING, AMERICA ABC , WWE ENTERTAINMENT USA NETWORK , HOW I MET-MTHR-WK-SYN(AT) 20TH TELEVISION , COPA AMERICA UNI UNI , BONES FOX , SHARK TANK ABC , PRICE IS RIGHT 2 CBS , SCORPION - SPECIAL CBS , J. KIMMEL LV! GM NIGHT 2 ABC , SEINFELD (AT) SONY PICTURES TV , NATIONAL TEAM (PT) WED UniMas , CBS EVENING NEWS SPECIAL CBS , NHL STANLEY CUP L NBC SPORTS NETWORK , HAWAII FIVE-0 CBS , NBC NIGHTLY NEWS-SUN NBC , SENOR DE LOS CIELO IV - T TEL , BLUE BLOODS CBS , YOUNG AND THE RESTLESS-SP CBS , YOUNG AND THE RESTLESS CBS , CRIMINAL MINDS:BEYOND BDR CBS , MIKE AND MOLLY (AT) WARNER BROS. TV , SENOR DE LOS CIELO IV - R TEL , QUESTIONS SP-6/1 ABC , HOW I MET-MTHR-MF-SYN(AT) 20TH TELEVISION , HOTEL HELL FOX , SENOR DE LOS CIELO IV - M TEL , MODERN FAMILY SP-6/1 ABC , QUESTIONS SP-5/31 ABC , ENTERTAINMENT TONIGHT CBS TV DISTRIBUTION , CBS THIS MORNING-1 CBS , FUTBOL CENTRAL 6/5 UNI , PRICE IS RIGHT 1 CBS , GOOD MORNING, AMERICA-SUN ABC , CLOSER (AT) WARNER BROS. TV , CODE BLACK CBS , WAYWARD PINES FOX , NCIS: LOS ANGELES CBS , AMERICAN NINJA WARR-SUN NBC , GOOD MORNING, AMERICA-SAT ABC , TONIGHT SHOW NBC , BEYOND THE TANK-FRI ABC ,159

9 Top 100 Programs P25-54 May 2016 (04/25/ /29/2016) P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 BIG BANG THEORY, THE CBS ,536 2 EMPIRE FOX ,097 3 KENTUCKY DERBY NBC ,456 4 NBA PLAYOFFS- CONF FNLS L TURNER NETWORK TELEVISION ,456 5 BILLBOARD MUSIC AWARDS ABC ,412 6 NCIS CBS ,940 7 BIG BANG-SYN (AT) WARNER BROS. TV ,686 8 VOICE NBC ,560 9 SURVIVOR CBS , VOICE-TUE NBC , FAMILY FEUD (AT) 20TH TELEVISION , WEEKEND ADVENTURE DADT/LITTON , NBA PLAYOFFS ON ABC-SU5 ABC , MIKE & MOLLY SPECIAL CBS , GREY'S ANATOMY ABC , MIKE & MOLLY-SPECIAL CBS , MODERN FAMILY ABC , DANCING WITH THE STARS ABC , SCORPION CBS , BIG BANG THEORY,THE-9P:SP CBS , NCIS: NEW ORLEANS CBS , BIG BANG THEORY, THE-ENC CBS , BROKE GIRLS CBS , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , MOM CBS , NBA PLAYOFFS ON ABC-SU7 ABC , GOLDBERGS, THE ABC , NBA PLAYOFFS-CONF FNLS L ESPN , CHICAGO MED NBC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , CHICAGO FIRE NBC , BACHELORETTE, THE ABC , BIG BANG THEORY,THE 9P-SP CBS , BIG BANG THEORY, THE:SP CBS , MIKE & MOLLY - SPECIAL CBS , MIDDLE, THE ABC , KENTUCKY DERBY PRE NBC , ODD COUPLE, THE CBS , MIKE & MOLLY CBS , DANCING W/STARS SP-5/24 ABC , NBA PLAYOFFS ON ABC-SA2 ABC , BIG BANG WKND (AT) WARNER BROS. TV , LITTLE BIG SHOTS NBC , FOX NASCAR SPRINT CUP FOX , SCANDAL ABC , VOICE 5/24 NBC , ODD COUPLE, THE - SPECIAL CBS , FOX NASCR SPRINT WNNR5/29 FOX , SURVIVOR REUNION CBS , NBA PLAYOFFS ON ABC-SU6 ABC ,380

10 Top 100 Programs P25-54 May 2016 (04/25/ /29/2016) P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 PREAKNESS NBC , FOX SPRINT CUP WNNRS CRCL FOX , BLACK-ISH ABC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , NBA PLAYOFFS- ROUND 2 L TURNER NETWORK TELEVISION , BIG BANG THEORY, THE-SPC CBS , CRIMINAL MINDS CBS , FOX NASCR SPRINT CUP 5/29 FOX , BLINDSPOT NBC , NCIS: LOS ANGELES CBS , GOOD WIFE, THE CBS , BLACKLIST NBC , HAWAII FIVE-0 - SPECIAL CBS , NCIS-ENC CBS , ODD COUPLE, THE - MONDAY CBS , SATURDAY NIGHT NBC , WHEEL OF FORTUNE CBS TV DISTRIBUTION , CHICAGO PD NBC , MINUTES PRESENTS CBS , PRICE IS RIGHT-SURVIVOR CBS , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , LUCIFER FOX , PRICE IS RIGHT-AMAZNG RCE CBS , LAW AND ORDER:SVU NBC , JEOPARDY (AT) CBS TV DISTRIBUTION , PERSON OF INTEREST CBS , NBC NIGHTLY NEWS NBC , NBA PLAYOFFS-CONF SEMIS L ESPN , LIFE IN PIECES CBS , NBA PLAYOFFS ON ABC-SU4 ABC , FINDING NEMO ABC , CASTLE ABC , SHARK TANK ABC , PRICE IS RIGHT-BIG BROTHR CBS , ROSEWOOD FOX , INDIANAPOLIS 500 RACE ABC , CRIMINAL MINDS:BEYOND BDR CBS , NBC NHL PLAYOFFS-PR 5/7 NBC , TODAY SHOW NBC , LIMITLESS CBS , CRIMINAL MINDS:BEYOND-SPC CBS , FRESH OFF THE BOAT ABC , MINUTES CBS , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , HAWAII FIVE-0 CBS , ABC WORLD NEWS TONIGHT ABC , NFL DRAFT L ESPN , /20-FRI ABC , ONCE UPON A TIME ABC , FLASH CW ,674

11 Top 100 Programs P18-49 May 2016 (04/25/ /29/2016) P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 EMPIRE FOX ,832 2 NBA PLAYOFFS- CONF FNLS L TURNER NETWORK TELEVISION ,561 3 BIG BANG THEORY, THE CBS ,104 4 BILLBOARD MUSIC AWARDS ABC ,018 5 KENTUCKY DERBY NBC ,612 6 NBA PLAYOFFS ON ABC-SU5 ABC ,098 7 BIG BANG-SYN (AT) WARNER BROS. TV ,997 8 FAMILY FEUD (AT) 20TH TELEVISION ,821 9 NBA PLAYOFFS-CONF FNLS L ESPN , NCIS CBS , SURVIVOR CBS , GREY'S ANATOMY ABC , NBA PLAYOFFS ON ABC-SU7 ABC , VOICE NBC , BACHELORETTE, THE ABC , NBA PLAYOFFS ON ABC-SA2 ABC , MODERN FAMILY ABC , VOICE-TUE NBC , WEEKEND ADVENTURE DADT/LITTON , NBA PLAYOFFS- ROUND 2 L TURNER NETWORK TELEVISION , GOLDBERGS, THE ABC , NBA PLAYOFFS ON ABC-SU6 ABC , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , DANCING WITH THE STARS ABC , MIKE & MOLLY-SPECIAL CBS , MIDDLE, THE ABC , KENTUCKY DERBY PRE NBC , MIKE & MOLLY SPECIAL CBS , BIG BANG WKND (AT) WARNER BROS. TV , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , JUDGE JUDY (AT) CBS TV DISTRIBUTION , BROKE GIRLS CBS , CHICAGO MED NBC , CHICAGO FIRE NBC , SCANDAL ABC , SCORPION CBS , NCIS: NEW ORLEANS CBS , DANCING W/STARS SP-5/24 ABC , BIG BANG THEORY, THE-ENC CBS , MOM CBS , BIG BANG THEORY,THE-9P:SP CBS , BLACK-ISH ABC , NBA PLAYOFFS-CONF SEMIS L ESPN , LITTLE BIG SHOTS NBC , BIG BANG THEORY, THE:SP CBS , BIG BANG THEORY,THE 9P-SP CBS , SURVIVOR REUNION CBS , FOX NASCAR SPRINT CUP FOX , FOX NASCR SPRINT WNNR5/29 FOX ,855

12 Top 100 Programs P18-49 May 2016 (04/25/ /29/2016) P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 ODD COUPLE, THE CBS , NBA PLAYOFFS ON ABC-SU4 ABC , MIKE & MOLLY - SPECIAL CBS , MIKE & MOLLY CBS , PREAKNESS NBC , VOICE 5/24 NBC , ODD COUPLE, THE - SPECIAL CBS , CRIMINAL MINDS CBS , FOX SPRINT CUP WNNRS CRCL FOX , NFL DRAFT L ESPN , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , SATURDAY NIGHT NBC , BLINDSPOT NBC , FOX NASCR SPRINT CUP 5/29 FOX , FLASH CW , SUPER CLASICO 5/15 UNI , LUCIFER FOX , PRICE IS RIGHT-SURVIVOR CBS , FINDING NEMO ABC , BLACKLIST NBC , CHICAGO PD NBC , NCIS: LOS ANGELES CBS , FAMILY GUY FOX , WHEEL OF FORTUNE CBS TV DISTRIBUTION , NBC NHL PLAYOFFS-PR 5/7 NBC , HAWAII FIVE-0 - SPECIAL CBS , BIG BANG THEORY, THE-SPC CBS , ODD COUPLE, THE - MONDAY CBS , PASION Y PODER THU UNI , LAW AND ORDER:SVU NBC , SHARK TANK ABC , NBA DRAFT LOTTERY L ESPN , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , PRICE IS RIGHT-AMAZNG RCE CBS , LIGA MX 5/29 UNI , ONCE UPON A TIME ABC , ROSEWOOD FOX , NBA PLAYOFFS- ROUND 1 L TURNER NETWORK TELEVISION , INSIDE THE NBA PLAYOFFS TURNER NETWORK TELEVISION , NCIS-ENC CBS , BOBS BURGERS-SYN (AT) 20TH TELEVISION , JEOPARDY (AT) CBS TV DISTRIBUTION , WWE ENTERTAINMENT USA NETWORK , FRESH OFF THE BOAT ABC , GOOD WIFE, THE CBS , SIMPSONS FOX , CRIMINAL MINDS:BEYOND BDR CBS , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , CASTLE ABC , FAMILY FEUD-WK (AT) 20TH TELEVISION ,406

13 Data Sources: Ali: Nielsen, Live+SD, Friday Memorial Service, Fox News 5:50-6:03p, MSNBC 3:22-6:07p, Bounce 3:03-6:30p, BET 3-6:16p, TV1 2-5:59p. Father s Day: NRF 2016 Senate: Cook Political Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2016, 2011 & 2006 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates. Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, MundoFox, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me-TV, Bounce TV & Cozi TV. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: March 16 All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used.