2012 PROMAXBDA EUROPE AWARDS FINALIST LIST

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1 2012 PROMAXBDA EUROPE AWARDS FINALIST LIST **PLEASE NOTE** Due to select categories being judged at a later date, the finalists/winners In those categories will be announced at the awards show. BEST PROGRAMME BRANDING/IMAGE CAMPAIGN JAMES BOND IN NORWAY TVNORGE FRANCE 5 - HISTORY OF AMERICA LES TELECREATEURS FENOMEN SBS TV / KANAL 5 HOME MADE WIZARDS DISNEY CHANNELS FRANCE THE ELECTION TV 2 DENMARK JUSTIFIED DEVILFISH BEST GENERAL BRANDING/IMAGE PROMOTION PRIME IN TO ACTION VIDEOHOUSE / PRIME CI. THE KILLERS COME HOME KREAM BBC KNOWLEDGE YLE LIVING ARCHIVE - WHERE YESTERDAY LIVES YLE CANAL+ : THE BEAR CANAL+ FRANCE 1

2 FINAL LEAP BEST GENERAL BRANDING/IMAGE CAMPAIGN TODAY I FEEL... CIELO EUROSPORT - CAMPAIGN LES TELECREATEURS DISNEY JUNIOR NORDIC WHAT IF? THE WALT DISNEY COMPANY LTD NORDIC STATION IDENTS NDR HAMBURG GERMANY SKY NEWS CORRESPONDENTS BBC KNOWLEDGE REBRAND CAMPAIGN -WONDERBALL IMAGE SPOT, VIGNETTES AND ANIMATION BBC WORLDWIDE BEST THEMED PROMOTION OR CAMPAIGN CRIME NIGHT DISCOVERY NETWORKS BENELUX CRIME CHRISTMAS RAI TVN SPRING 2011 TVN POLAND BBC KNOWLEDGE - PRESENTER 60 SECOND VERSIONS BBC WORLDWIDE HALLOWEEN 3 DAY SCREAM BBC LIFESTYLE CHEFS CAMPAIGN BBC WORLDWIDE BEST SPECIAL EVENT PROMOTION FINEST MONSTER MOVIES BDA CREATIVE 2

3 HITRADIO OE3 HOLIDAY SEASON GREETINGS HITRADIO OE3 13TH STREET UNIVERSAL: THE WITNESS REAL-LIFE-GAME TNT DRAGONS TNT BROADCASTING NETWORK 9/11 WEEK - PAPER FOX INTERNATIONAL CHANNELS UK DISCOVERY HISTORIA FIFTH ANNIVERSARY PROMO DISCOVERY NETWORKS CENTRAL EUROPE BEST NEWS OR CURRENT AFFAIRS PROMOTION OR CAMPAIGN MEGAQUAKE: HOUR THAT SHOOK JAPAN DETRÁS DE LA NOTICIA RT THE RISING: REBUILDING GROUND ZERO 9/11 WEEK - SECONDS FROM DISASTER FOX INTERNATIONAL CHANNELS UK SKY NEWS CORRESPONDENTS CAMPAIGN IN PREMIERA / PREMIERE S.C. ANTENA 3 S.A. BEST DOCUMENTARY OR FACTUAL ENTERTAINMENT PROMOTION BAKER BOYS DISCOVERY NETWORKS BENELUX FRANCE 5 - HISTORY OF AMERICA LES TELECREATEURS UNSTOPPABLE? THE JAMES CRACKNELL TRILOGY 3

4 9/11 WEEK - PAPER FOX INTERNATIONAL CHANNELS UK DISCOVERY HISTORIA BRAND IMAGE PROMO DISCOVERY NETWORKS CENTRAL EUROPE NGC MEGAFACTORIES PROMO BEST ENTERTAINMENT/MUSIC/VARIETY/COMEDY PROMOTION TIZIANO FERRO RAI FENOMEN SBS TV / KANAL 5 GLASTONBURY DMA - DANISH MUSIC AWARDS 2011 TV 2 DENMARK EUROPE MUSIC AWARDS 2011 MTV NETWORKS - WDSBA (WORLD DESIGN STUDIO BUENOS AIRES) SKY 1 - GLEE LAUNCH (SUE SYLVESTER) BEST INTEGRATED MARKETING CAMPAIGN DESPERATE HOUSEWIVES COSMOPOLITAN TV SPAIN WALKING THE AMAZON HORRIBLE HISTORIES NATIONAL GEOGRAPHIC CHANNEL - TEST YOUR BRAIN SKY 1 - MAD DOGS 2 ITV TEXT SANTA ITV CREATIVE/LAMBIE-NAIRN/AARDMAN 4

5 BEST LEISURE & LIFESTYLE PROMOTION PROMO BUONGIORNO CIELO CIELO WHEELER DEALERS: AMERICAN BEAUTIES THE GADGET SHOW DISCOVERY COMMUNICATIONS THE GREEN MAN POSTOFFICE POST PRODUCTION & CREATIVE SKY LIVING - KATIE LAUNCH PROJECT RUNWAY SEASON LAUNCH SPOT TV3 SWEDEN BEST REALITY/DOCU-DRAMA PROMOTION MTV SPAIN - ALASKA Y MARIO VIMN - MILANO DESIGN STUDIO UNDERCOVER BOSS RTL CREATION GMBH DRIVING WARS - DAVE MASTER CHEF FINLAND - WIZARDS NELONEN MEDIA TEEN MOM 2 MTV NETWORKS - WDSBA (WORLD DESIGN STUDIO BUENOS AIRES) SAT.1 - BABY ALARM CREATIVE SOLUTIONS - P7S1 TV DEUTSCHLAND GMBH BEST CHILDREN'S PROMOTION PHINEAS AND FERB NEW SEASON ON DISNEY XD / TEASER CAMPAIGN THE WALT DISNEY COMPANY GERMANY ANIMAL PLANET CLUB GENERIC PROMO DISCOVERY COMMUNICATIONS 5

6 SOMMARLOV SVT 15 - YOU ARE NOT ALONE SVT NUMBERS - CBEEBIES NORDIC BBC WORLDWIDE HELP DORA HELP "HILF DORA HELFEN" SOCIAL CAMPAIGN NICKELODEON NORTH EUROPE NICKELODEON NORTH EUROPE BEST DRAMA PROMOTION BEING HUMAN SERIES 3 LUTHER THE SLAP SKY 1 - MAD DOGS 1 SKY 1 - MAD DOGS 2 THE MENTALIST YEAR 4 SPOT BEST SPORTS PROMOTION OR CAMPAIGN (LIVE EVENT/GAME) ROLAND GARROS 2012 NOS STUDIO SPORT BOXEN KLITSCHKO VS. HAYE RTL CREATION GMBH 24H DU MANS FRANCE 3 SKY SPORTS WHAT IT TAKES RUGBY WORLD CUP 2011 CANAL+ FRANCE 6

7 SAT.1 RAN BOXEN CREATIVE SOLUTIONS - P7S1 TV DEUTSCHLAND GMBH BEST SPORTS PROMOTION OR CAMPAIGN (NOT A LIVE EVENT/GAME) RTE SPORT 2012 RTE THE JAMES CRACKNELL TRILOGY RTE RUGBY WORLD CUP RTE RUGBY 6 NATIONS 2011 LA7 SUPER LEAGUE 16 RTE PREMIER SOCCER SATURDAY RTE BEST MOVIE ON TV PROMOTION FILM1 IN DECEMBER FILM1 ON AIR 13TH STREET WHITE SHARXMAS THE RESIDENT FILM1 ON AIR THE HOUR - BBC TWO FILM1 IN JULY FILM1 ON AIR RED FILM1 ON AIR MOST INNOVATIVE CROSS-PLATFORM PROMOTION HBO GO CAMPAIGN HBO CENTRAL EUROPE 7

8 VFESTIVAL ONDEMAND ON DEMAND GROUP NATIONAL GEOGRAPHIC CHANNEL - TEST YOUR BRAIN STIEG LARSSON ZDF GERMAN TELEVISION HISTORY - ITALIA SULLE STRADE DELLA STORIA 13TH STREET UNIVERSAL RELAUNCH CAMPAIGN BEST SPONSOR INTEGRATION NAPOLINA BDA CREATIVE VT4 AND KNIGHT AND DAY SBS BELGIUM CI SPONSORS THE KENNEDYS A+E NETWORKS UK TV4 SWEDEN IDOL 2011 BOND STREET FILM STOCKHOLM / CANAL+ SCANDINAVIA SOLO IDENT - TV3 NORWAY : MAGNUM AD SALES BEST PUBLIC SERVICE ANNOUNCEMENT DON'T BOTTLE IT UP BDA MEDIA LITERACY GIVE AN HOUR DMAX "MOTHER'S DAY" DISCOVERY COMMUNICATIONS DEUTSCHLAND GMBH & CO. KG 8

9 MYTREE PROSIEBENSAT1 TV DEUTSCHLAND GMBH - CREATIVE SOLUTIONS HELP DORA HELP "HILF DORA HELFEN" SOCIAL CAMPAIGN NICKELODEON NORTH EUROPE NICKELODEON NORTH EUROPE SCHAU HIN! ZDF GERMAN TELEVISION BEST PROMO NOT USING PROGRAMME FOOTAGE PRIME IN TO ACTION VIDEOHOUSE / PRIME CI. THE KILLERS COME HOME KREAM SCANDINAVIAN MAVERICKS DISCOVERY NETWORKS NORDIC LUTHER SKY LIVING - BRITAIN AND IRELAND'S NEXT TOP MODEL - LAUNCH IN PREMIERA / PREMIERE S.C. ANTENA 3 S.A. BEST SOUND DESIGN AVANCES SERIES 2012 PROMOTION CANAL+ SPAIN AXN BLACK LAUNCHING CAMPAIGN - PIZZA SPTI NETWORKS IBERIA S.L. - AXN BLACK KUNG FU SALOON ZAO TV DARYAL HORROR SVT STEVEN SEAGAL CHELLO CREATIVE DISCOVERY HISTORIA BRAND IMAGE PROMO DISCOVERY NETWORKS CENTRAL EUROPE 9

10 BEST USE OF EXISTING MUSIC IN A PROMO SEPTEMBER 11TH NBC UNIVERSAL GLOBAL NETWORKS ITALIA 13TH STREET WHITE SHARXMAS SNAPPED A+E NETWORKS UK DAWSON'S CREEK 'THEME SONG' SONY ENTERTAINMENT TELEVISION UK ORANGE WARSAW FESTIVAL 2011 TVN POLAND JUST CAN'T GET ENOUGH - FESTIVE FOOTBALL BEST USE OF AN ORIGINAL MUSIC COMPOSITION IN A PROMO LAW AND ORDER SVU SBS TV / KANAL 9 EUROSPORT REBRAND IDENTITY. MASSIVEMUSIC CAPITAL FM. CELEBRITIES KREAM KUNG FU SALOON ZAO TV DARYAL EUROPE MUSIC AWARDS 2011 MTV NETWORKS - WDSBA (WORLD DESIGN STUDIO BUENOS AIRES) CHRISTMAS TRAIN SBS BROADCASTING NETHERLANDS BEST WORK NEVER SEEN THE ANNIVERSARY SPLENDID PRIME SERIES - INBETWEEN - PRIME / VIDEOHOUSE 10

11 RTL TEXT PROMOTION HOLLANDCENTRAAL SOMEBODY TO LOVE CHELLO CREATIVE RUSSIA VS. UKRAINE. NTV FOX - KASABIAN/TERRANOVA SOMETHING FOR NOTHING MTV SOUTH EUROPE - USAVICH SEASON 3 VIMN - MILANO DESIGN STUDIO PRETTY LITTLE LIARS - PINOCCHIAS SPTI NETWORKS IBERIA - SONY MEGAQUAKE: HOUR THAT SHOOK JAPAN BELASTINGWEEKEND KURTA52 CANAL+ SERIES "SPLIFF" BOND STREET FILM STOCKHOLM / CANAL+ SCANDINAVIA IN PREMIERA / PREMIERE - 2 EURO / 1 HOUR SHOOTING S.C. ANTENA 3 S.A. BEST SALES/MARKETING/PRESENTATION TAPE WHAT TO DO WHEN SOMEONE DIES BDA CREATIVE FOX FACTUAL ITALY - MKTG REEL FACTUAL DISCOVERY NETWORKS GERMANY, UPFRONT 2011, GENERIC OPENER DISCOVERY COMMUNICATIONS DEUTSCHLAND GMBH & CO. KG KABEL EINS THIS IS A TRIP CREATIVE SOLUTIONS - P7S1 TV DEUTSCHLAND GMBH GFX REEL

12 CRIMSON PETAL AND THE WHITE BDA CREATIVE BEST USE OF HUMOUR IN PROMOTION NTV-PLUS "EXPANSION" PACKAGE - "EMO" NTV-PLUS FRANCE 5 - HISTORY OF AMERICA LES TELECREATEURS SCANDINAVIAN MAVERICKS DISCOVERY NETWORKS NORDIC CSI LAS VEGAS PROMO TRAILER SERIES 6 SKAI TV CANAL+ : THE BEAR CANAL+ FRANCE KICKBADASS CONTENT CREATIVE SOLUTIONS - PROSIEBENSAT1 TV DEUTSCHLAND GMBH BEST COPY/SCRIPT WRITING PRIME OSCAR(S) VIDEOHOUSE / PRIME 13THSTREET IMAGE-SPOT GARAGE YLE LIVING ARCHIVE - WHERE YESTERDAY LIVES YLE SKY 1 - GLEE LAUNCH (SUE SYLVESTER SPOT) CANAL+ : THE BEAR CANAL+ FRANCE 13TH STREET IMAGE-SPOT PHREAK BEST EDITING 12

13 JAMES CRACKNELL TRILOGY FILM1 IN DECEMBER FILM1 ON AIR WALKING THE AMAZON FELIZ NAVIDAD TELEVISION ESPAÑOLA CANAL+ ACTION "ACTION WALTZ" BOND STREET FILM STOCKHOLM / CANAL+ SCANDINAVIA LENNY ID CREATIVE SOLUTIONS - P7S1 TV DEUTSCHLAND GMBH BEST CABLE, SATELLITE OR ONLINE CONTENT PLATFORM PROMOTION SKY 3D - TESTCARD FINAL LEAP KICKBADASS CONTENT CREATIVE SOLUTIONS - PROSIEBENSAT.1 TV DEUTSCHLAND VIAWHO HBO EVOLUTION HBO CENTRAL EUROPE HARDER BETTER FASTER STRONGER BEST PROMO FOR CHANNEL WEBSITE OR INTERACTIVE SERVICE FOTO DE TU VIDA FOX INTERNATIONAL CHANNEL IBERIA YLE LIVING ARCHIVE - WHERE YESTERDAY LIVES YLE CONTINUED NEXT PAGE PLANETAS WEB 13

14 FOX INTERNATIONAL CHANNEL IBERIA FINAL LEAP 13TH STREET UNIVERSAL: THE WITNESS REAL-LIFE-GAME VIAWHO BEST ON DEMAND/CATCH-UP PROMOTION MISSIONE NATURA LA7 / TELECOM ITALIA H3G AXN ITALY BLACK SWAN CHELLO CREATIVE GLASTONBURY IPLAYER YOUR HOUSE = ARTHOUSE CHELLO CREATIVE FINAL LEAP BEST WEBSITE EXPERIENCE MASTERCHEF ITALIA WEBSITE CIELO THE WALKING DEAD ORANGE CINEMA SERIES UNIVERSERIES ORANGE CINEMA SERIES DISCOVERY MADAME COCO CREATIVE SOLUTIONS - PROSIEBENSAT.1 TV DEUTSCHLAND 14

15 MYTREE CREATIVE SOLUTIONS - PROSIEBENSAT1 TV DEUTSCHLAND GMBH BEST INTERACTIVE APP BEZ TAJEMNIC (IN TREATMENT) SERIES PSYCHOTERAPIST'S DESKTOP HBO POLAND THE WALKING DEAD MADAME COCO CREATIVE SOLUTIONS - PROSIEBENSAT.1 TV DEUTSCHLAND PRIMEVAL 13TH STREET UNIVERSAL: THE WITNESS REAL-LIFE-GAME MYTREE PROSIEBENSAT1 TV DEUTSCHLAND GMBH - CREATIVE SOLUTIONS BEST DESIGN IN PROMOTION F1 MONACO GRAND PRIX 2011 PROMO FILM TURQUOISE BRANDING & BBC SPORT 13TH STREET INDEPENDENT SHOTS LITTLE TOY STORY DISNEY CHANNELS FRANCE THE FADES 9/11 WEEK - PAPER FOX INTERNATIONAL CHANNELS UK NGC MEGAFACTORIES PROMO BEST GENERAL/CHANNEL BRANDING DESIGN 15

16 NEOX - REDESIGN LUXLOTUSLINER BOING REFACE 2011 TURNER BROADCASTING SYSTEM ITALY SPORT+ DREAM ON ORF 2 REBRANDING UNITEDSENSES ZDFINFO ZDF GERMAN TELEVISION MÜNCHEN TV CHANNEL RE-BRANDING ALPENBLICK BEST PROGRAMME BRANDING DESIGN PIXEL-MAKER - ZDF.KULTUR LUXLOTUSLINER MTV SPAIN - MTV TUNING VIMN - MILANO DESIGN STUDIO HISTORY OF NATIONWIDE FRAUD. COMPILATION. NTV SEP 11 TH - THE DAY THAT CHANGED THE WORLD TV 2 DENMARK SUPER SUNDAY FRONTAL21 ZDF GERMAN TELEVISION BEST STING/INTERSTITIAL BBC LIFESTYLE CHEF VIGNETTES - JAMES MARTIN, RICK STEIN, ERIC LANLARD & MASTERCHEFS BBC WORLDWIDE "DO-IT-YOURSELF"-IDENTS - ZDF.KULTUR LUXLOTUSLINER FRANCE 4 16

17 LES TELECREATEURS LA7 CHRISTMAS BBC KNOWLEDGE WONDER SHARED - ANIMATED VIGNETTE BBC WORLDWIDE TV3 NORWAY IDENTS BEST ON-AIR IDENT CAMPAIGN (IN-HOUSE) BOING REFACE TURNER SPAIN, BOING REFACE ZULU ON AIR IDENTITY TV 2 NETWORKS SKY MOVIES IDENT AND SKY MOVIES CHRISTMAS IDENT PROSIEBEN SUPERHEROES CAMPAIGN (AIMAN ID, LENNY ID, GÖDDE ID, RAAB ID) CREATIVE SOLUTIONS - P7S1 TV DEUTSCHLAND GMBH NGC TEST YOUR BRAIN CAMPAIGN KABEL EINS: RELAUNCH CAMPAIGN 2011 CREATIVE SOLUTIONS - P7S1 TV DEUTSCHLAN GMBH BEST ON-AIR IDENT CAMPAIGN (OUT-OF-HOUSE) EUROSPORT REBRAND LES TELECREATEURS ARTE NEW BRAND IDENTS ARTE BRAND LA7 CHRISTMAS IDENTS LA7 KABEL EINS CLASSICS SEVENSENSES GMBH BBC 2 CHRISTMAS 17

18 3SAT - THE TRIOLOGY VELVET MEDIENDESIGN GMBH BEST ORIGINAL LOGO DESIGN EDGE SPORT BDA CREATIVE IMPOSSIBLE LOGO SBS TV / KANAL WAHRHEIT RTL5 CAPE ROCK JIM DAILY TEN CAPE ROCK NGC TEST YOUR BRAIN REEL BEST ANIMATION FOXRETRO SPOT 8BIT VIDEO GAME PERISCOPE CHELLO MULTICANAL YLE LIVING ARCHIVE - WHERE YESTERDAY LIVES YLE BT VISION CHANNEL CHRISTMAS PACKAGE 2011 BT VISION BBC KNOWLEDGE WONDER SHARED - ZERO ANIMATED VIGNETTE BBC WORLDWIDE VTMKZOOM CHRISTMAS PARADE VMMA BEST USE OF TYPOGRAPHY 18

19 MTV BRAND REFRESH 2011 VIMN - MTV WORLD DESIGN STUDIO MILAN FOXCRIME SPOT LAS VEGAS CSI11 MAX FRISCH SRF SWISS RADIO AND TELEVISION "WE LOVE NY" SPOT CINE+ AT 13H30 CANAL+ FRANCE NGC MEGAFACTORIES PROMO BEST ONE-TIME ONLY SET DESIGN VILLA VANTHILT DEMENSEN ADVERTISERS CONFERENCE TNT BROADCASTIN NETWORK VLADISLAV LISTYEV AWARD SET DESIGN CHANNEL ONE RUSSIA TVN SPRING 2011 TVN POLAND DEKOR WAHLEN SRF SWISS RADIO AND TELEVISION OSL2011 SET DESIGN DESIGN AND VISUALS, NRK BEST POSTER OR OUTDOOR AD JUZ JESTEM (HERE I AM) POSTER FOR DOCUMENTARY FILM OF HBO POLAND HBO POLAND NGC SECONDS FROM DISASTER FOX CREATIVE UK V THE VISITORS CREATIVE SOLUTIONS - P7S1 TV DEUTSCHLAN GMBH 19

20 FX - AMERICAN HORROR STORY FOX CREATIVE UK PRO SIEBEN PRIMEVAL RETURN CREATIVE SOLUTIONS - P7S1 TV DEUTSCHLAND GMBH LIFE AND FATE POSTER DEVILFISH CREATIVE BEST PRINT AD FOR TRADE OR CONSUMER FX AMERICAN HORROR STORY FOX CREATIVE UK UNSTOPPABLE? THE JAMES CRACKNELL TRILOGY NOBODY'S A SAINT (AXN POLAND) HBO POLAND NGC ALIEN SPECIAL FOX CREATIVE UK SYFY RIESE CAMPAIGN NGC NAT GEO WILD FOX CREATIVE UK *** 20