Philadelphia. Exhibitor Prospectus. Reach the nation s largest gathering of independent community pharmacists

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1 Exhibitor Prospectus Reach the nation s largest gathering of independent community pharmacists Philadelphia Diligence is the mother of good luck. Benjamin Franklin NCPA s 112th Annual Convention and Trade Exposition Pennsylvania Convention Center Philadelphia, PA October 23 27, 2010

2 WHY EXHIBIT NCPA s 112th Annual NCPA Convention and Trade Exposition is the most powerful and productive trade show in the pharmacy industry today. This is your best opportunity to secure and grow business with loyal and appreciative customers, the health care professionals and small business owners of independent community pharmacy. They can decide on the spot not write a memo to corporate instead write a check to your company. Here, NCPA provides you the opportunity to meet face-to-face with independent pharmacy owners. These powerful decision makers buy and recommend products to their patients every day, and patients accept those recommendations 90% of the time. This is your opportunity to... Broaden your product s reach in 40% of the retail pharmacy market Introduce new products to the decision makers from more than 22,000 community pharmacies Demonstrate your product s value face-to-face to independent pharmacy owners THE FACTS Source: 2009 NCPA Digest, sponsored by Cardinal Health An $88 Billion Marketplace The nation s independent community pharmacies, pharmacy franchises, and chains represent an $88 billion health care marketplace, dispensing 40% of the nation s retail prescriptions. What Is an Independent Community Pharmacy? Pharmacist-owned Privately held Who Is an Independent? Single-store owners Multiple-store owners Pharmacy franchisees Privately owned supermarket pharmacies Long-term care and I.V. pharmacies Multiple-Store Ownership 25% of owners have two or more pharmacies Overall average for independent owners is 1.46 pharmacies Join the Main Street decision makers from the nation s more than 22,000 community pharmacies at The National Community Pharmacists Association s 112th Annual Convention and Trade Exposition Representing 40% of the Nation s Pharmacies Broaden your product s reach in 40% of the retail pharmacy market Introduce new products to the decision makers from 22,700 community pharmacies Demonstrate your product s value face-to-face to independent pharmacy owners 8,505 8,086 22,728 Independents Traditional Chains Mass Merchandisers Supermarkets Source: 2009 NCPA Digest, sponsored by Cardinal Health 20,230

3 CONNECT WITH COMMUNITY PHARMACY DECISION MAKERS Exhibit Advertise Sponsor Pre-Show Advertising Advertise your products and services in the No. 1 source of information for independent pharmacists, NCPA s official publication, America s Pharmacist magazine. Reach pharmacists prior to the show by starting your ad campaign in the July, August, and September show preview issues. Keep your momentum going by placing follow-up ads in the October, November, and December issues of America s Pharmacist. Plus maximize your reach by placing ads on NCPA s Web site ( and electronic newsletter e-news Weekly, transmitted to members every Tuesday. Contact Nina Dadgar at (703) or via e- mail at nina.dadgar@ncpanet.org. On-Site Advertising The NCPA Convention Daily News is the official newspaper of the convention. It has three editions: opening weekend, Monday, and Tuesday all with new editorial content. Generate awareness of your company at the show and increase booth traffic. To advertise in the NCPA Convention Daily News, contact Ascend Media at (913) Sponsorship NCPA offers an extensive list of unique and exclusive sponsorship opportunities designed to increase your name recognition and showcase your products and/or services. For more information, please contact Lois Davis at (703) , or her at lois. davis@ncpanet.org. I have attended for many years and the Annual Convention really does get even better with innovative programming, new and varied topics presented with opportunities to learn new ways to grow our business. Dale Smith, RPh, MA, Kansas City, MO. MEET. LEARN. SUCCEED.

4 PRIOR EXHIBITORS /alert Marketing Abbott Abbott Diabetes Care Actavis Activant Solutions Inc. Aetrex Worldwide, Inc. AIMSCO/Delta Hi-Tech, Inc. Air Force Recruiting Service Alex Orthopedic Inc. American Associated Pharmacies American Society of Consultant Pharmacists Anda Inc. Apotex Corporation Apothecary Products Inc. Arkray USA Astellas Pharma US Inc. Ateb, Inc. Auburn Pharmaceutical Auxilium Pharmaceuticals, Inc. Bayer HealthCare Pharmaceuticals BD Diabetes Care Bellco Generics Berry Plastics Boehringer Ingelheim Pharmaceutical Inc. Boiron Buy-Sell A Pharmacy.com Calmoseptine Inc. CAM Commerce Solutions Cardinal Health CARE Pharmacies Inc. CarePoint, Inc. Cegedim Dendrite Centocor Ortho Biotech Services Cephalon, Inc. Cerner Etreby Chain Drug Marketing Association Computer-Rx Convacare Services, Inc Cornerstone Therapeutics Cover My Meds, LLC Covidien-Mallinckrodt Crocus Medical Inc. CSPN (Community Specialty Pharmacy Network) Daiichi Sankyo Inc. Data Rx Management Inc. Dispill-USA Inc. Diversified Imaging Supply Dr Comfort Drug Enforcement Administration (DEA) Drug Topics EasyWay LLC ECR Software (ECRS) EISAI Elations Emporos Systems Endo Pharmaceuticals Inc. Enzymatic Therapy EPIC Pharmacies Inc. erx Network, LLC Eurand Pharmaceuticals, Inc. EXP Pharmaceutical Services Corp. FDA Center for Drug Evaluation and Research FDS, Inc. Federation of Pharmacy Networks Forest Pharmaceuticals, Inc. Foto Club, Inc. Frier & Levitt, LLC G+M Inc. Gallipot Inc. GeriMed/IV Med/Rx Med Gilead Sciences, Inc. Gladson Design Group GlaxoSmithKlein Good Neighbor Pharmacy Gold Promotions Inc. Greenstone LLC Guaranteed Returns H. D. Smith Wholesale Drug Co. Hamacher Resource Group HCC Health Across America Health Business Systems Inc. (An SXC Company) Health Care Logistics Health Engineering Systems HealthSource Distributors Hisamitsu America Inc. Home Diagnostics Inc. Humco Ideation Independent Pharmacy Cooperative Innovation Institute for the Certification of Pharmacy Technicians (ICPT) Integra NV Inc. Ivy-Dry Inc. Janssen, Div of Ortho-McNeil-Janssen Pharmaceuticals, Inc. KeyCentrix Inc. King Pharmaceuticals, Inc. Kirby Lester, LLC Lake Erie Medical & Surgical Supply Inc. Letco Medical Lexi-Comp, Inc. Liberty Computer Service Inc. LifeScan Inc. Lilly USA, LLC Logix, Inc. Managed Health Care Associates Inc. Manchac Technologies, LLC Mason Vitamins Inc. McKesson Meadowbrook Insurance Group Medicine-On-Time Medilyzer Systems Inc. Medisca Inc. MemberHealth, a Universal American Company Merck & Co., Inc. Merck/Schering-Plough Pharmaceuticals Mirixa Corporation Morris & Dickson MTS Medication Technologies Mylan Pharmaceuticals Inc. NASPA National Community Pharmacists Association (NCPA) National Council for Prescription Drug Program(NCPDP) NCPA Foundation NEC Networks, LLC (Capture Rx) NetDeposit Nordic Naturals, Inc. Noredol/Rejuvenation Nosefrida Nova Libra Inc. Novo Nordisk Inc. OmniSYS, Inc. Ophthalmic Management Company (OMC) Opus-ISM Corporation Ordergenerics.com Origin BioMed Inc. Ortho Women s Health & Urology, Div. of Ortho-McNeil-Janssen Pharmaceuticals, Inc. Ortho-McNeil, Div. of Ortho-McNeil- Janssen Pharmaceuticals Inc. Outcomes Pharmaceutical HealthCare Owen Mumford PAAS National Pakor Inc. Parata Systems ParMed Pharmaceuticals Partners in Pharmacy PBA Health PCCA PDQ Communications Inc. PDX-RX.com-PCI-Freedom Data Systems Pharm Fresh Media Pharmacist e-link Pharmacists Mutual Companies Pharmacists OnLine Pharmacy Automation Supplies Pharmacy Development Services Pharmacy First/Wholesale Alliance LLC Pharmacy Providers of Oklahoma (PPOK) Pharmacy Times Pharmacy-Lite Packaging PharmaSmart Philips Respironics Powerstep PPSC Prasco Laboratories PriCara, Div. of Ortho-McNeil-Janssen Pharmaceutical Inc. PRS Pharmacy Services Purdue Pharma L.P. QS/1 Qualitest Pharmaceuticals, Inc. R.J. Hedges & Associates RDC Reckitt Benckiser Reese Pharmaceuticals Company RelayHealth Retail Management Solutions Return Solutions, Inc. Rexam Prescription Products Inc. RNA Health Information Systems Roche Roche Diagnostics RX Systems Inc. Rxinsider.com Rx-Net, Inc. RxPatrol Sandoz ScriptPro Pharmacy Automation Sharps Compliance Inc. Smith Drug Company Social Security Administration Sonitrol Security Spectrum Pharmacy Products Speed Script Pharmacy Systems and Services Spenco Medical Stericycle Stone River Pharmacy Solutions SureScripts Take Charge Pharmacist Weight Management Takeda Pharmaceuticals North America TeleManager Technologies TEVA Pharmaceuticals USA The Braff Group Therigy Time to Quit LLC The Harvard Drug Group LLC Top Rx, Inc. Transaction Data Systems-RX30 TRI State Distribution, Inc. U.S. Pharmacist Ultimed Inc. Upsher-Smith Laboratories Inc. UVANTA Healthcare, formerly Health One Management Valeritas, Inc. VaxServe Vertex Diagnostics Inc. ViMax Publishing & Marketing Inc. Vinco Inc. VoiceTech Inc. Weeks & Leo Wildblue Wiley Sytems, Inc. Wolters Kluwer Health

5 APPLICATION PROCESS Application Process Enclosed is an application for your review. Read the application, rules and regulations carefully. Complete the application with the signature of your company s authorized representative. Include full payment (required) for processing and return to: NCPA Meeting and Conventions Department 100 Daingerfield Road Alexandria, VA Attention: Nina Dadgar Booth confirmations will be sent to exhibitors after July 30, Additional information about the educational programs and special events will be forthcoming. Check the NCPA Web site, for the most current news. Space Assignment NCPA makes every effort to assign your booth based on your preferences. However, this is not always possible. To ensure the optimal space assignment, send your contract with full payment immediately. Spaces are assigned on a first-come, first-served basis with first priority given to NCPA corporate members. To become a NCPA corporate member, call Philip Quinlan at (703) Exhibitor/Affiliate Events Exhibitor/Affiliate groups desiring space for meetings and social events must submit a written request no later than July 15, 2010, to the NCPA Meetings and Conventions Department, attention: Patrick Dougherty. These forms will be available on the NCPA Web site, in late May. No entertaining, social functions, focus groups, or industry sponsored symposia may be scheduled in conflict with the official NCPA Annual Convention program. Exhibit Booth Includes: One complimentary booth identification sign Standard booth drape (8' background, 3' side rails) Booth number and Web site alphabetical listing in the official convention program and the NCPA Convention Daily News Advance show promotion by NCPA 24-hour general exhibit hall security during the show Complimentary registration - NCPA corporate members receive three complimentary convention registrations per 10' x 10' booth - Non-members receive two complimentary convention registrations per 10' x 10' booth Access to all continuing education sessions and social events Lunch/reception during show hours Don t wait to make your decision to grow your business at NCPA s 112th Annual Convention and Trade Exposition in Philadelphia. Reserve your booth today. Great exhibit hall this year. Also meeting with new people and finding new products. Charles Hughes, RPh,Powell, TN. To exhibit at the convention or to advertise in America s Pharmacist, contact Nina Dadgar: (800) ext or (703) nina.dadgar@ncpanet.org NCPA Exhibitor Service Kits are sent directly from Levy Exposition Services Inc., the general service contractor. Kits will be sent a minimum of 60 days prior to the show, so exhibitors can take advantage of discount pricing. The kit contains information on show services, labor rates, and drayage/freight handling rates.

6 EXHIBIT FLOOR PLAN AND SCHEDULE Legend: Electrical Port Column 5'-4" x 8' Column Clearance 15'-4" x 16' ENTRANCE NCPA 112th Annual Convention and Trade Exposition Pennsylvania Convention Center Philadelphia, PA Show Dates: October 24-26, 2010 Move-In* Friday, October a.m. 5 p.m. Saturday, October a.m. 5 p.m. Sunday, October a.m. Exhibit Hours* Sunday, October :30 6:00 p.m. (with reception) Monday, October 25**.. 12 Noon 4:00 p.m. (with lunch) **New Extended Hours Tuesday, October :30 a.m. 2:30 p.m. (with lunch) Move-Out Tuesday, October :30 p.m. 8 p.m. *Hours are subject to change. Booth Size * 20 30* 20 40* 30 30* Corner Corporate Member $ 4,500 $ 9,000 $ 13,500 $ 18,400 $ 27,400 $ 36,400 $ 40,900 Add $100 Non-Member $ 6,000 $ 12,000 $ 18,000 $ 24,400 $ 36,400 $ 48,400 $ 54,400 * Please note that the 20x20 through 30x30 prices include a premium charge. Please call for size availability and pricing of custom-size island booths. 100 Daingerfield Road, Alexandria, VA (703) , Fax (703) nina.dadgar@ncpanet.org

7 E XHIBITOR APPLICATION and CONTRACT NCPA's 112th Annual Convention and Trade Exposition Pennsylvania Convention Center Philadelphia, PA October 23 27, 2010 Company Name* Address City State ZIP Contact Name* Title Telephone* Fax * Web Site* Exhibit space rental charge for NCPA Corporate Members is $4,500 ($6,000 for non-members) per 10' 10' booth, each corner add $100 and add $400 for an island. Confirmation letters, housing information, service kits and meeting materials will be mailed to the show coordinator name and address provided, unless otherwise indicated in writing and mailed to the NCPA Convention Department. The contact listed is responsible for distributing show materials company-wide and to third-party vendors. NCPA Corporate Members receive three (3) complimentary badges per 10' 10' booth. Non-members receive two (2) per 10' 10' booth. Additional booth personnel must register at a fee of $495 each. Show Coordinator (Exhibitor Kit will be mailed to this person) *Convention program guide will contain this information along with company s booth number and program listing (see below). Booth Selection Preference Note: Booth size available is 10 feet deep with width increments of 10 feet. Two or more contiguous spaces may be selected in combination. Subject to show management approval. In the event that the space(s) chosen are unavailable, we agree to accept the booth assigned. List competitors you do not want in close proximity (if possible) Product Category Infusion Natural Products Long-Term Care OTC/HBA Pharmaceutical Technology Service Store Fixtures Home Health Care Generics Other: Program Listing to be published in the Convention Program Guide: 25-word maximum (Deadline is July 15, 2010): Configuration $100 per corner, $400 per island premium charge applies: Island In-line # of corners Please write in the appropriate booth size and amount: Booth Size $ Booth Rental Cost Booth Size 10x10 10x20 10x30 20x20 * 20x30 * 20x40 * 30x30* NCPA Member $4,500 $ 9,000 $13,500 $18,400 $27,400 $36,400 $40,900 Non-Member $6,000 $12,000 $18,000 $24,400 $36,400 $48,400 $54,400 *Note that the 20x20 through 30x30 prices include a premium charge. Acceptance of this application by NCPA constitutes a contract. The total rental fee must be enclosed with this application. We abide by all rules and regulations governing the exposition as stated on the reverse side, hereof, and which are part of this contract (initial). We enclose our payment made payable to NCPA in the amount of $. Payment Designate the credit card type you will be using: Discover VISA MasterCard American Express Credit card no.: Expiration date: By July 15, 2010, mail, , or fax this application Security code*: Total payment due: contract with full payment to Nina Dadgar at Deposit received: Balance due: nina.dadgar@ncpanet.org or fax to (703) *Security code is the three-digit number on the back of credit card or the four-digit number on the front of American Express card. Authorized Signature Title Date Person filling out this form (if different than above) Phone Date application received: NCPA Convention Department 100 Daingerfield Road Alexandria, Virginia Fax

8 NCPA's 112th Annual Convention & Trade Exposition Pennsylvania Convention Center Philadelphia, PA October 23 27, 2010 Exhibitor Rules and Regulations 1. The total booth cost must accompany this application Applications will not be processed nor booths assigned without the required payment. 2. Exhibit Space Cancellation Policy All exhibit booth space cancellations must be submitted in writing and received by NCPA on or before July 15th, 2010 for a full refund less $500 administration fee. Exhibit booth space cancellations received after July 15th, 2010 will not be refunded. Please note that exhibitor registration cancellations must be submitted in writing separately from the exhibit booth space cancellation. 3. Termination of Conference and Exposition Should the premises in which NCPA s 112th Annual Convention and Trade Exposition is to be held become, in the sole judgment of the Association, unfit for occupancy, or should the convention and trade exposition be materially interfered with by reason of action of the elements, strike picketing, boycott, embargo, injunction, war, riot, emergency declared by a governmental agency, or any other act beyond the control of NCPA the contract for exhibit space may be terminated. NCPA will not incur liability for damages sustained by exhibitors as a result of such termination. In the event of such termination, the exhibitors expressly waive such liability and release the Association of and from all claims for damages and agree that the Association shall have no obligation except to refund to exhibitors prorated shares of the aggregate amounts received by the Association as rental for exhibit spaces for said exhibits after deducting all costs and expenses in connection with such exhibits, including reasonable reserves for claims, such deduction being hereby specifically agreed to by the exhibitor. 4. If an exhibitor does not follow the rules and regulations set by NCPA, then this contract may be terminated In the event of a default by the exhibitor, as set forth in the previous sentence, the exhibitor shall forfeit as liquidated damages the amount paid by him for his space rental, regardless of whether or not NCPA enters into a further lease of the space involved. 5. Space Assignment Where possible, space assignments will be made by NCPA in keeping with the preferences as to location requested by the exhibitor NCPA, however, reserves the right to make the final determination of all space assignments in the best interest of the exposition. Exhibitors cannot sublet any part of their assigned exhibit space. No exhibitor shall assign, sublet or share the space allotted with another business or firm. 6. Use of Exhibit Space The General Rule of the Exhibit Hall is: Be a Good Neighbor. No exhibits will be permitted to interfere with the use of other exhibits or impede access to them or impede the free use of the aisle. Booth personnel, including demonstrators, receptionists, and models are required to confine their activities within the exhibitor s booth space. Apart from the specific display space for which an exhibiting company has under contract with NCPA, no part of the Exhibit Hall and its grounds may be used by any organization other than NCPA for display purposes of any kind or nature. Representatives should be attired to maintain the professional and businesslike climate of the convention. 7. Installation and Dismantle In fairness to all exhibitors, NCPA exhibit construction guidelines must be observed. Booth backgrounds are eight feet high; side rails are approximately 33 high. The back half of the sidewalls of the booth may extend to the height of the back wall. The front half of the sidewall must contain at least 50% open area to permit side viewing through the booth. If motion pictures, other than A/V or loud speakers are used, the exhibitor agrees to comply with union requirements for the operation of the equipment. Sound presentation, slides or movies will be permitted if tuned to conversational level and if not objectionable to neighboring exhibitors. NCPA reserves the right to restrict the use of glaring lights or objectionable light effects. The exterior of any display cabinet or structure visible from an adjacent exhibitor s booth must be finished or suitably decorated at the expense of the exhibitor erecting or installing such a display and must not include corporate or product identity that would detract from the adjacent display. If the Exhibit Hall is not carpeted, then NCPA exhibitors are required to carpet each booth space contracted for. All exhibits need to comply with IAEE Guidelines for Display Rules and Regulations. The Exhibit Hall has been reserved for exhibit Installation during the following hours: Move in: Friday, October 22, 9 a.m. 5 p.m., Saturday, October 23, 8 a.m. 5 p.m. and Sunday, October 24, 8 11 a.m.* All exhibits must be fully operational by Sunday, October 24, 11 a.m. If erection of any exhibit has not started by 11 a.m., the association shall order the exhibit to be erected and the exhibitor shall be responsible for payment of expenses incurred. The dismantling of displays begins on Tuesday, October 26, 2:30 p.m., and move out must be completed by Wednesday, October 27, noon. Deadline for removal of all display materials is Wednesday, October 27, noon. At that time, all exhibit displays or materials left in booths without instructions will be packed and stored at the discretion of NCPA, and all charges will be applied to the exhibitor. * Exhibitors are advised to provide locked storage facilities within their own display area for excess merchandise. * NCPA reserves the right to slightly change these times. 8. Health, Fire Regulations, and Public Safety To insure the safety of all participants, fire regulations must be observed. Fire regulations require that all display materials be flameproof. Electrical signs and equipment must be wired to meet the specification of the local Fire Underwriters Inspection Bureau. Each exhibitor is charged with knowledge of all laws, ordinances and regulations pertaining to health, fire prevention and public safety while participating in this exposition. Compliance with such laws is mandatory for all exhibitors and the sole responsibility is that of the exhibitor. 9. Care of Buildings Cost for repairing any damages to the exhibit hall will be billed to the responsible exhibitor. Nothing can be posted, tacked, nailed, screwed, or otherwise attached to the columns, walls, floors, ceiling, furniture, or other properties of the exhibit Hall, convention center, or hotel. 10. Service Personnel will not be allowed on the exhibit floor without work orders and official service badges Exhibitors using companies other than NCPA s Official Contractors must advise them to check with the Exhibitor Service Center upon their arrival. Copies of all job orders must be presented at that time for management s files to qualify their company s participation. Upon verification, official service badges allowing access to the exhibit area during service hours only will be issued. 11. Exhibitor s displays will not be dismantled or packed in preparation of removal prior to the official closing time of Tuesday, October 26, 2:30 p.m. No equipment can be removed from the exhibit hall during the conference without written permission from NCPA. Failure to comply with these rates will result in not being invited to exhibit in future years or denied selection of premium booth space. 12. Insurance Exhibitors are advised to carry floater insurance to cover exhibit material against damage and loss and public liability insurance against injury to the person, personal effects, and property of others. Guards will be furnished, but the furnishing of such guards shall not be deemed to increase the liability of NCPA, its members, representatives or Official Service Contractors, employees, or the Pennsylvania Convention Center, its representatives and employees, nor to modify in any way the assumption of risk and release provided for above. All property of the exhibitor is understood to remain under his custody and control, in transit to and from the confines of the exhibit hall, subject to the Rules and Regulations of the Exposition. 13. 'Hold Harmless' Clause The exhibitor assumes the entire responsibility and liability for losses, damage and claims arising out of injury or damage to exhibitor s displays, equipment, and other property brought upon the premises of the hotel and convention center and shall indemnify and hold harmless the hotel, convention center, agents, and employees from any and all such losses, damages and claims. 14. Royalties, license fees and other changes Exhibitor agrees to pay all royalties, license fees or other charges accruing or becoming due to any firm, person or corporation by reason of any music either live or recorded or other entertainment of any kind or nature, played, staged, or produced by the Exhibitor, his agents, employees or subtenants within the premises covered by this License Agreement including but not limited to, royalties or licensing fees due to BMI, ASCAP or SESAC. Exhibitor agrees to hold harmless NCPA, its agents and employees against any and all such claims and charges, and to defend, at its own expense any and all such claims and charges. Exhibitors shall have the right, however, to protest and if desired, to litigate and adjudicate any and all such claims. 15. NCPA reserves the right to make changes to these rules Any matters not specifically covered herein are subject to decision by NCPA. NCPA reserves the right to make such changes, amendments and additions to these rules as considered advisable for the proper conduct of the exhibit with the provision that all exhibitors will be advised of any such changes.