UNIVISION DEPORTES NOW ON RADIO!
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1 UNIVISION DEPORTES NOW ON RADIO!
2 41% of Hispanics consume sports every day vs. 34% of non-hispanics ABOUT THE FANS. Hispanic Millennials are most likely to consume sports every day (43%) And Hispanic Women are more than 2x as likely to consume sports than non-hispanic women
3 SOCCER REMAINS KING OF ALL SPORTS 84% Of Hispanics Follow Soccer Hispanic Non-Hispanic 84% 47% NET: Soccer Leagues
4 THE UNIVISION DEPORTES ADVANTAGE
5 THE UNIVISION DEPORTES ADVANTAGE VERSUS ENGLISH LANGUAGE SPORTS A Younger Audience An Unduplicated Audience Live Viewing, Virtually DVR Proof Higher Advertising Receptivity Bilingual Reach Outpacing Competition Audience Viewing Longer VERSUS SPANISH LANGUAGE SPORTS Univision Brand Equity Scale of Sports Viewing Largest Reach Most Exclusive Content Best Multimedia Offerings
6 UNIVISION DEPORTES IS PREFERRED BY FANS Univision Deportes content resonates with Hispanic fans; and it is preferred for game coverage, knowledgeable commentators, and clarity of information Univision is a very Hispanic channel that keeps me close to my culture and loved ones. When I watch the games, I feel like I am with my family in my country enjoying like we always used to. Univision is a leader in fútbol. There really is not another channel that has coverage as great as Univision. Because I like the commentary in Spanish, it is not as bland as the English broadcast. The announcers and the Latino fans are much more into it than the Americanized versions. Univision and VozLatinum Study, Aug : Sports Media Consumers 18+. Sports Media Consumers defined as watched, listened to or read about sports.
7 UNIVISION DEPORTES RADIO OCT 2017
8 SPORTS RADIO HIT A GRAND SLAM THIS FALL This past Fall, Sports Radio enjoyed one of the biggest times of the year for sports fans, with the culmination of the Major League Baseball season along with the return of the NFL. Last year, All-Sports radio peaked at its highest levels ever seen in PPM measurement; and this month the record-setting pace continues, particularly with Millennials. SPORTS LISTENING SHARES Audience Oct 2015 Oct 2016 Persons %* 5.4% Persons % 4.2%* Persons % 6.0% *Record high Source: Nielsen
9 UNIVISION DEPORTES RADIO A newly launched sports radio network in Spanish, designed to give Hispanic listeners in the U.S the sports content and excitement they passionately seek. The network includes radio stations in top Hispanic markets across the country and features local, national and international sports, primarily those that Hispanic fans follow with passion. National delivery of U.S. and international sports coverage, leveraging the power of the Univision Deportes brand among U.S. Latinos. Consumer targeting via specific content areas, such as news, updates, play by play; or custom created environments. Younger, more dynamic audience, not reached by English language media. On-air (in-show) integration and programming solutions leveraging influential Hispanic personalities. Digital extensions including audio streaming, digital apps and social. Customized events with local and national retail activations.
10 UNIVISION DEPORTES RADIO Spanish Language Sports Radio on a National Scale covers 50% of all Hispanic Adults in the entire U.S KTNQ 1020 AM KSCA FM - HD2 WADO 1280 AM WXNY 96.3 FM - HD3 WQBA 1140 AM KLAT 1010 AM KLTN F - HD3 WRTO-AM 1200 AM WOJO FM - HD3 KFLC 1270 AM KCOR 1350 AM KHOV FM KGBT-AM 1530 AM KLSQ 870 AM WNOW 1030 AM WNCW 99.1 FM WOLI-AM 910 AM WOLI-FM FM WWNT 1380 AM WWBG AM 1470 AM And anywhere else trough out the app Los Angeles Los Angeles New York New York Miami/Ft Lauderdale Houston Houston Chicago Chicago Ft Worth/Dallas San Antonio Phoenix Harlingen/Brownsville Whitney/Las Vegas Charlotte Charlotte Upstate (Greenville, Spartanburg) Upstate (Greenville, Spartanburg) Piedmond Triad Winston-Salem Piedmond Triad Greensboro
11 Studio Shows NETWORK The Most Live Soccer LOCAL Simulcast
12 LIGA/COPA MX The #1 Club Soccer League in the U.S Univision Deportes Radio is the official home of Liga MX and Copa MX in the U.S. Live coverage of more than 160 Mexican First Division Soccer Team matches. Highlights, stats, and commentaries, plus in-depth interviews and a lookahead to the primetime match-ups to be played the following weekend. Broadcasts include a 30 minute pregame and a 15 minute post game. Narrated by renowned sport experts including Javier 'Zully' Ledesma & Reinaldo Navia and others, with the support of additional coverage in Mexico. LIGA MLS Univision Deportes Radio broadcasts major MLS league sporting events; carrying live coverage of 37+ MLS tournament matches. Highlights, stats and commentaries, plus in-depth interviews and a look-ahead to the prime time match-ups to be played the following weekend. Broadcasts include a 15 minute pregame and are produced and narrated by Javier 'Zully' Ledesma and Reinaldo Navia, with the support of several other Univision Deportes experts. US SOCCER NATIONAL TEAM Univision Deportes Radio airs home games for the US Soccer Men s and Women s National Teams. Highlights, stats and commentaries, interviews and a look-ahead to the prime time match-ups played. Broadcasts include a 30 minute pregame and a 15 minute post game. Narrated by renowned sport experts, with the support of our coverage in fields. *Rate Excludes Tournament Matches
13 LA LIGA (SPAIN) Univision Deportes Radio will be home to La Liga soccer matches during the second half of the year. La Liga is one of the most popular professional sports leagues in the world and it has been the top league in Europe over the last five years, producing produced the continent's top-rated club more times (18) than any other league. A total of 60 teams have competed in La Liga since its inception. Nine teams have been crowned champions, with Real Madrid and Barcelona winning the title a record times. In more recent years, Atlético Madrid has joined the coalition of now three teams dominating La Liga alongside Real Madrid and Barcelona. Radio broadcasts will include 2 games per week during the second half of 2017, covering the season starting this August and ending in May 18. SERIE A (ITALY) Univision Deportes Radio will also air Italy s Serie A matches during the second half of the year. The league hosts three of the world's most famous clubs: Juventus, Milan and Internazionale. Milan is the third club with the most official international titles in the world, and Juventus is the most successful Italian team. The club is the only one in the world to have won all possible official continental competitions and the world title. Radio broadcasts will include 2 games per week during the second half of 2017, covering the Serie A season starting this August and ending in May 18. LIGUE 1 (FRANCE Univision Deportes Radio will be airing France s Ligue 1 soccer this year. Ligue 1 is the primary French association soccer competition and serves as the top division of the French football league system. Internationally, the most well-known French clubs include Paris Saint- Germain, Olympique de Marseille, AS Monaco, Olympique Lyonnais, AS Saint-Etienne, Lille OSC and Girondins de Bordeaux. Radio broadcasts will include 2 games per week during the second half of 2017, covering the Ligue 1 season starting this August and ending in May 18.
14 UNIVISION DEPORTES ON RADIO EXCLUSIVE Content & Targeted Environments Locura Depor5va Daily TV/Radio sports news show hosted by José Luis López Salido, discussing important events happening in the sports world. 6PM 7PM simulcast with UDN M-F Contacto Depor5vo UDN s flagship show feeding sports-hungry fans with highlights, game stats, and inside stories on the teams and leagues they care about most with a focus on Hispanic athletes. 2PM 3PM & 12 M - 1 AM M-F Tribuna Interac5va An interacwve show with lots of listener parwcipawon for contests and prizes. 8PM 10PM M-F Línea de Cuatro A passionate look at soccer stories from around the world. The show dives deep into every side and angle of the story. 1 AM 2 AM simulcast with UDN M-F Fútbol Club A daily magazine show meant for huge soccer fans who want to become part of the club. 10PM 12PM M-F República Depor5va A nightly entertainment/sports show, where Hispanic sports fans get the latest news about their favorite stars many of whom drop by in person in addiwon to a live music band& a good dose of humor. 12PM 1AM simulcast with UDN S-S
15 UNIVISION DEPORTES ON RADIO News/talk/Entertainment & Sports Content Buenos Dias America El Tiradero Wake up morning show originated in NY, with news, entertainment and sports; hosted by Ino Gomez, and a group of panelist with different nawonaliwes and points of view. Sports comedy program. SaWre and good humor are the basis of the show, where the touch of specialists will balance in different secwons. 4 hour show at 6 am (ET), M-F 3 hour show at 10 am (ET), M-F En Boca de Leon En Boca de León (In León s Mouth), featuring award-winning journalist León Krauze, anchor of the 6 p.m. and 11 p.m. newscasts on Univision KMEX 34. Krauze will discuss breaking news, poliwcs, social issues, sports and entertainment. 1 hour show at 7 pm (ET), M-F
16 CONTACTO DEPORTIVO VIGNETTES Live Newscast: Univision Deportes Contacto Deportivo Sports Newscast - A quick and energetic overview of the day s sporting events, presented by our local sports personalities. It brings listeners results, highlights, information about upcoming matches and the latest news on Sports in just two minutes! A huge spectrum, with the participation of Univision Deportes renowned correspondents. 2 Minutes vignete, M-F, 6am to 7pm
17 NETWORK GRID - TEMPLATE ET Monday - Friday Saturday Sunday PT 6:00 AM 3:00 AM Contacto Deportivo TV - Replay Automania (Replay) 6:30 AM 3:30 AM 7:00 AM 4:00 AM 7:30 AM BUENOS DIAS AMERICA (NY) 4:30 AM 8:00 AM Buneos dias Clock 5:00 AM Lo mejor de El Tiradero 8:30 AM Tribuna Interactiva Radio (Preemptable) GDL 5:30 AM 9:00 AM Local/Paid Prog Clock 6:00 AM 9:30 AM 6:30 AM 10:00 AM 7:00 AM Futbol Club Replay 10:30 AM 7:30 AM 11:00 AM 8:00 AM CONTACTO DEPORTIVO Radio EL TIRADERO Sports show (GDL) Automania (GDL) 8:30 AM Network Generic clock 11:30 AM Network Show Clock 12:00 PM 9:00 AM Contacto Deportivo Radio GDL Studios 12:30 PM 9:30 AM Futbol Club Radio GDL 1:00 PM 10:00 AM Accion Centroamerica (Houston) Network Generic clock Preemptable Tribuna Interactiva Radio 1:30 PM 10:30 AM local /Paid prog Clock GDL Studios Network Show clock 2:00 PM 11:00 AM CONTACTO DEPORTIVO Radio (GDL) 2:30 PM 11:30 AM 3:00 PM 12:00 PM CONTACTO DEPORTIVO Radio (GDL) (Preemtable) 3:30 PM 12:30 PM Local / Paid Prog clock 4:00 PM 1:00 PM Regiolandia Radio (GDL) Futbol Club Radio - (MLS GAMES) Preemptable GDL Studios 4:30 PM 1:30 PM local /Paid prog Clock 5:00 PM Los Campamentos (GDL) Preemptable Liga MX Vivo (GDL) Network Generic clock 2:00 PM 2:30 PM 5:30 PM local /Paid prog Clock 6:00 PM 3:00 PM Locura Deportiva (En Vivo / UDN) 6:30 PM 3:30 PM 7:00 PM 4:00 PM EN BOCA DE LEON (En Vivo / LA) 7:30 PM 4:30 PM 8:00 PM 8:30 PM 5:30 PM Tribuna Interactiva - local Sports Futbol Club /Liga MX Vivo (GDL) 9:00 PM 6:00 PM 9:30 PM 6:30 PM 10:00 PM 7:00 PM Futbol Club - Radio 10:30 PM Deportes Mundial (GDL) 7:30 PM GDL Studios 11:00 PM Network Generic clock 8:00 PM local / Paid Prog. Clock 11:30 PM 8:30 PM 12:00 AM República Deportiva 9:00 PM Contacto Deportivo (En Vivo / UDN) Contacto Deportivo (En Vivo / UDN) 12:30 AM (Premiere) 9:30 PM 1:00 AM 10:00 PM Línea de Cuatro (En Vivo / UDN) 1:30 AM Liga MX Replay (GDL) 10:30 PM 2:00 AM Network Generic clock 11:00 PM El Tiradero Radio / (Replay) Preemptable 4:30 AM Futbol Club / Liga MX Replay (GDL) 1:30 AM 5:00 AM República Deportiva 2:00 AM EN BOCA DE LEON (Replay) 5:30 AM Replay 2:30 AM 5:00 PM US Production UDN Content GDL Production Play by Play Retrans Syndicated Content
18 SPORTS MEDIA CONTINUES TO EVOLVE AND CREATE DEEPER CONNECTIONS WITH FANS Despite the proliferation of devices, sports programming continues to thrive. As connectivity rises, connections [change], but sports provide an ideal vehicle for brands to integrate with content and reach passionate consumers Sports content across all media platforms continues to flourish and prosper! Stephen Master The Nielsen Company Source: Nielsen: 2016 Year in Sports Media Report (2/17)
19 Thanks Contact Carlos F Azcarate Vice-President Univision Deportes Radio Cazcarate-rcp@Univision.net +1 (305)
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