Hall of Fame Tennis Championships 2015 Grand Slam Sponsorship

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1 Hall of Fame Tennis Championships 2015 Grand Slam Sponsorship

2 Hall of Fame Tennis Championships Just after Wimbledon each year, top ATP World Tour pros head to Newport to compete in the Hall of Fame Tennis Championships, the first stop of the summer swing for pro tennis in the United States. Contested on the historic grass tennis courts of the International Tennis Hall of Fame, which have hosted all the legends of the sport since 1880, the tournament is the only event played on grass courts outside of Europe, and it offers the only opportunity to see professional men s tennis in the Northeast prior to the US Open Champion Lleyton Hewitt The Hall of Fame Tennis Championships draws tens of thousands of tennis fans from around the region, and plays out before millions more through an international television broadcast. The field regularly includes some of the most exciting players on tour, including top American and two-time Champion John Isner, Australian tennis great and 2014 Champion Lleyton Hewitt, and 2013 Champion Nicolas Mahut of France. Topping off the action on court are special events including the always popular Draw Party, exclusive tennis clinics, and pro-ams with Hall of Famers. The highlight of the week is Rolex Hall of Fame Enshrinement Weekend, during which the greatest legends of tennis are presented the highest honor in the sport, enshrinement in the International Tennis Hall of Fame. The Hall of Fame Enshrinement Ceremony is a one-of-a-kind event marked by beautiful pageantry and tributes to the legends. Throughout the weekend, exclusive parties offer an unmatched opportunity to mix and mingle with tennis superstars in Newport s beautiful setting, and will surely leave a positive and lasting impression on your guests. Class of 2014 Beneficiary International Tennis Hall of Fame & Museum a 501(c)(3) non-profit organization Upcoming Dates Historic Bill Talbert Center Court 3,800 seats July 11-19, 2015 Main Draw 32 Singles and 16 Doubles Teams Domestic Broadcast Tennis Channel 38 million homes International Broadcast Various Networks 65 million homes Average Attendance 21,000 Economic Impact $ 12 million annually to Rhode Island As title sponsor of the Hall of Fame Tennis Championships, your brand will be associated with the exciting ATP World Tour, a global sports property that has proven to be an effective marketing platform for brands such as EMC, Rolex, FedEx, Barclays, Brooks Brothers, and American Express. On a regional level, you ll have access to a qualified audience of tennis fans in New England through the only men s professional tournament in the area. In addition to the tournament being a valuable marketing opportunity, through grand Rolex Hall of Fame Enshrinement Weekend events, you ll be able to entertain top clients and associates with one-of-a-kind hospitality. I sincerely thank you for your interest and hope to see you in Newport very soon! Stan Smith 1987 Hall of Famer Hall of Fame President

3 The International Tennis Hall of Fame is a non-profit organization dedicated to preserving the history of tennis, honoring the legends of the sport, inspiring future players and fans, and providing a landmark for tennis enthusiasts worldwide to enjoy. The Hall of Fame Tennis Championships and Rolex Hall of Fame Enshrinement Weekend are the organization s marquee annual events. Unique Venues When its grand Bellevue Avenue doors opened in 1880, the Newport Casino was the premier location for social events for Newport s rich and famous residents. In 1987, the facility was named a National Historic Landmark in recognition of its social and sporting history and for its extraordinary architecture. Today, the site retains the incomparable charm and beauty that made it so popular at the turn of the century, while offering an extraordinary venue for sponsors to host memorable events. ATP World Tour Tennis During the annual Hall of Fame Tennis Championships, the intimate setting and beautiful grass courts make the venue an outstanding facility to catch all the action of pro tennis. Pete Sampras 2007 Hall of Famer More to See & Do Off the courts, special events including pro-ams, tennis clinics, concerts, and more, add to the excitement of tournament week and Enshrinement Weekend. A Rich History In 1881, the world s best tennis players gathered in Newport for the very first U.S. National Lawn Tennis Championships. The tournament was played in Newport until 1914, eventually moving to New York and evolving to the event we now know as the US Open. Today, the coveted US Open trophies are displayed in the Museum at the Hall of Fame for fans to see year-round, with the exception of the weeks they are utilized in New York. International Tennis Hall of Fame & Tournament Overview In 2010, the Hall of Fame partnered with Salve Regina University for an award-winning restoration of the 295-seat Casino Theatre, built in The theatre is available to sponsors for special events and is an impressive setting to host a board meeting or another important gathering. Bud Collins 1994 Hall of Famer Chris Evert 1995 Hall of Famer Home to the Legends of Tennis Truly a one-of-a-kind experience, Hall of Fame Weekend offers the opportunity to be part of tennis history and to spend time with tennis greatest champions and contributors at unique special events. Martina Hingis 2013 Hall of Famer In the Museum The Museum chronicles the history of tennis from its origins through present day and showcases the lives and careers of the legends of tennis through an extensive collection of memorabilia, art, fashion, photos, videos, and much more.

4 Game, Set, Brand! Television Broadcast The Hall of Fame Tennis Championships and Enshrinement Ceremony have a wide-spread domestic and international broadcast to millions of tennis fans. The events are broadcast for 10 hours over 3 days to 38 million U.S. homes on Tennis Channel. The international broadcast reaches approx. 65 million homes on networks including EuroSport, DirecTV Latin America, FOX Sports Australia, IKO Kabel TV, and FOX Sports Middle East. Online stream reaches more than 100,000 fans worldwide. Title Sponsor will receive seven 30-second commercial spots during the broadcast. Title Sponsor will be featured in opening or closing billboard during the broadcast. In addition, Title Sponsor will receive frequent tournament logo exposure through prominent on-court signage and mentions throughout the broadcast. About the Tennis Market Courtesy of Tennis Channel 31 million people participate in tennis in the United States. Tennis participation grew 42% from 2000 to % of Tennis Channel viewers play tennis. Tournament Attendee Demographics Conducted by Performance Research, Inc. 63% Household Income $100, % Female, 38% Male 68% Ages % College Graduates 44% Post-Graduate Degree 78% Own a Home 72% Play Tennis 69% Own 2+ Cars 81% Come from RI, CT, MA, NY 62% Would be more likely purchase products from companies who sponsor the tournament. Online & Social Outreach More than 30,000 tennis-loving Twitter followers. More than 16,000 enthusiastic Facebook fans. More than 125,000 visitors to tennisfame.com in the weeks surrounding tournament and enshrinement. Integrated Marketing or Public Relations Program The International Tennis Hall of Fame will work closely with the Sponsor to develop and execute a turn-key program to leverage the sponsorship. Business-to-business hospitality events for vendors or consumers. Business-to-consumer branding or sales promotion including opportunities for yearround association with the Museum, the Hall of Fame, and Hall of Famers to target your key consumer. Public relations event designed around sponsor s marketing and branding objectives to help launch a new product, support sponsor s charitable mission, or support branding messaging or initiatives. Integrated promotions can be designed on a yearly basis to support sponsor s changing marketing and promotional needs.

5 Brand Integration Product Category Exclusivity. Sponsor logo will be featured prominently on step and repeat photo backdrop to be used at all post-match interviews and in various social events. Sponsor logo will be featured prominently in all promotional materials including 60,000 brochures, 500 posters, and signage. Sponsor logo will be featured prominently on tennisfame.com and HallofFameTennisChampionships.com, in a year-round blast program to more than 30,000 tennis fans, and in an active social media campaign. Sponsor logo will be featured on more than 20,000 tickets and credentials distributed to ticket buyers and VIP guests. Sponsor logo will be featured on the cover of the Official Tournament Program, and the sponsor will receive three full-page ads within the program. Sponsor logo will also be featured in all areas where tournament sponsors are recognized, including the on-site sponsor board, tournament sponsor page on the website and tournament sponsor page in the Official Tournament Program. Tickets for use in sponsor promotions. On-Site Activation Company representatives will have the opportunity to present the prize money checks to the singles and doubles winners on Center Court during the televised Awards Ceremony. 10' x 20' display booth positioned in a high traffic area for sampling, sales, product display, and/or experiential marketing activities. Sales/consumer promotion on-site can be developed to enhance product sales or brand awareness. Opportunity to position a mobile marketing team or brand ambassadors on-site throughout the week. On-Court Signage (featuring sponsor corporate logo, all in view of television cameras) Two 3' x 10' baseline signs Four 3' x 10' sideline signs (area exclusive to title sponsor) (two on each sideline) On-Site Signage (featuring tournament logo) One 3' x 20' on the Courtside Café 2nd floor porch One 3' x 50' on the front of the building adjacent to Bellevue Avenue Two additional at prominent locations on-site Tournament singles and doubles draw boards A-Frame sign on Bellevue Avenue for the three months leading up to the tournament Backlit tournament sign in the entrance way to the Hall of Fame year-round Looping video screen at the entrance of the Hall of Fame Museum year-round Media Tournament logo/title will be prominent in a $100,000 advertising campaign including: Print, Radio, Television in southern New England (May July) Online presence on media partner websites and on tennis industry websites including tennis.com Outdoor Advertising in Newport including trolley signage (April July), exterior building signage (May July), and street pole banners (June July) Tournament logo will be featured in all media information, including more than 20 press releases distributed to regional, national and international media. Branding, Advertising & Public Relations

6 World Class Tennis & Hospitality Offering a charming atmosphere and seats close to the action, the historic Bill Talbert Center Court at the International Tennis Hall of Fame was named One of the Top Ten Places to Indulge Your Love for Tennis by USA Today. With VIP box seats adjacent to the court, your guests will enjoy a great view of all the action of the only grass court tournament in North and South America! Off court, they ll have the opportunity to get to know the ATP World Tour stars and be treated to special events including the Draw Party, various tennis clinics and round

7 Pro-Am with ATP World Tour stars. Treat your top clients and associates to an incredible tennis experience! Benefits include: Two VIP front row 6-seat boxes for the duration of the event: Seven tournament sessions, Monday through Sunday Hall of Fame Enshrinement Ceremony on Saturday Hall of Fame Exhibition Match on Sunday before the tournament finals Additional seats for each of the 7 tournament sessions On-site hospitality visits by ATP World Tour stars for meet-and-greets with your guests Private hospitality area featuring food and beverages, 11am 6pm for 12 guests per day VIP parking passes for the duration of the event Invitations to the Tournament Draw Party Invitations to the Player Party Use of the Hall of Fame venues, including the beautiful porches and Casino Theatre, for private hospitality or meetings during the tournament Box seats close to the action. Tournament Hospitality & Tickets Entries for the Pro-Am tournament and Awards Luncheon Opportunity to host your own private Pro-Am or clinic featuring ATP World Tour pros and Hall of Famers 24 Room-Nights at the Official Tournament Hotel Unique social events Champion Nicolas Mahut in the Museum. Celebrate with players at the Draw Party. Entertain guests at exclusive celebrations in honor of the greatest legends of tennis. Guest Accommodations Title Sponsor will receive 24 room nights at The Hotel Viking, a luxury property located within a five-minute walk to the Hall of Fame. Room nights may be used throughout tournament week and Hall of Fame weekend.

8 Legendary Entertainment! Cliff Drysdale 2013 Hall of Famer Rolex Hall of Fame Enshrinement Weekend offers an extraordinary opportunity to mix and mingle with Hall of Famers, VIPs, dignitaries and celebrities! You and your clients will enjoy elegant dinner parties, unforgettable entertainment and the opportunity to get to know the greatest legends of tennis. Martina Hingis 2013 Hall of Famer

9 Guillermo Vilas 1991 Hall of Famer John McEnroe 1999 Hall of Famer Monica Seles 2009 Hall of Famer Andre Agassi 2011 Hall of Famer Rod Laver 1981 Hall of Famer Rolex Hall of Fame Enshrinement Weekend Hosted in conjunction with the Hall of Fame Tennis Championships, the festivities begin on Friday evening with the Welcome Dinner in Newport, attended by the inductees and their families and many other tennis legends. On Saturday, your guests will be invited to the exclusive Hall of Fame Enshrinement Luncheon. Following lunch they will take their courtside seats for the Enshrinement Ceremony, when they will witness the greatest legends of tennis be presented the top honor in the sport. The Rolex Hall of Fame Dinner, hosted in a grand Newport mansion on Saturday night, is always a highlight of the weekend, during which the inductees are celebrated with personal tributes, moving speeches, videos, and entertainment. On Sunday, your guests will enjoy a relaxing day at the Hall of Fame Classic Exhibition Match, featuring recent inductees back in action on the courts, followed by the Brooks Brothers Lunch with Legends, a one-of-a-kind event featuring tennis talk with Hall of Famers. Treat your clients to the experience of a lifetime! Benefits include: One table of ten at each of the exclusive Hall of Fame Weekend events Hall of Famers seated at your table for the evening events Invitations to the Board of Directors Tennis Round Robin on Friday Invitations to an instructional tennis clinic with Hall of Famers Opportunity to have a Hall of Famer provide your guests a guided tour of the museum Opportunity to host a private Round Robin or tennis clinic featuring Hall of Famers or current ATP World Tour stars Access to the historic grass courts throughout the weekend Access to the Hall of Fame venues for private hospitality Chris Evert 1995 Hall of Famer Pam Shriver 2002 Hall of Famer Stefanie Graf 2004 Hall of Famer Martina Navratilova 2000 Hall of Famer In addition to Hall of Fame Weekend, sponsors can entertain guests in New York City during the biggest tennis week of the year the US Open. Benefits include two tables of ten at the annual Legends Ball, the Hall of Fame s star-studded gala in New York City to honor the recent inductees. Rolex Hall of Fame Enshrinement Weekend Hospitality and Tennis Experiences

10 Thursday, September 10 th Cipriani 42 nd Street, New York City On the eve of US Open Finals Weekend, tennis champions, industry leaders and enthusiastic fans gather in New York City for an extraordinary evening honoring the greatest legends of tennis and to raise funds to support the International Tennis Hall of Fame & Museum s mission to preserve tennis history and inspire its future. The evening pays tribute to the recent inductees, and recognizes committed supporters of the game with the presentation of two special awards. The Eugene L. Scott Award honors an individual who is dedicated to communicating honestly and critically about the sport and has had a significant impact on tennis. The Joseph F. Cullman 3 rd Award is presented to a company that has demonstrated a commitment to the sport and has made a positive impact on society. Class of 2012 Hall of Famer Jennifer Capriati with the Fila outfit she wore in her 2002 Australian Open victory, alongside executives from Fila, a Legends Ball sponsor. Each year this glamorous celebration of tennis is attended by some of the greatest legends of the sport, present-day tennis stars and celebrity guests. Attendees enjoy mingling with the stars, unforgettable entertainment by special guests, tribute presentations for the honorees, and access to exclusive experiences and events in live and silent auctions. The premier social event of the US Open, The Legends Ball is the place to entertain guests and network during one of the most exciting tennis weeks of the year! Benefits include photos and meet-and-greets with Hall of Famers, premier table location, category exclusivity, and recognition on video screens throughout the event.

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12 International Tennis Hall of Fame & Museum 194 Bellevue Avenue, Newport, Rhode Island tennisfame.com HallofFameTennisChampionships.com Photos by Mike Baz, Kate Whitney Lucey, Cailin Mateleska, Jen Pottheiser, Bob Straus, Ben Solomon S P O N S O R S A N D P A R T N E R S