2013: A YEAR IN REVIEW #SAVELIVESFASTER OBLITERIDE.ORG
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1 OBLITERIDE.ORG
2 2013: A YEAR IN REVIEW #SAVELIVESFASTER OBLITERIDE.ORG 2
3 2013: A YEAR IN REVIEW #SAVELIVESFASTER OBLITERIDE.ORG 3
4 2013: A YEAR IN REVIEW #SAVELIVESFASTER OBLITERIDE.ORG 4
5 2013: A YEAR IN REVIEW #SAVELIVESFASTER OBLITERIDE.ORG 5
6 PARTICIPANT SNAPSHOT 691 riders, 55% were men; 45% were women 719 volunteers 219 virtual riders* (fundraisers) 109 cancer survivors TOP FUNDRAISING INDIVIDUALS Dr. Paul Lange - $76,352 Dr. Hootie Warren - $72,000 Kevin McCain - $27,150 TOP FUNDRAISING TEAMS Lewis Anderson Obliteriders - $125,341 Team ipcr - $117,372 Team T Cell - $110,332 FUNDRAISING AT-A-GLANCE 154 riders doubled their fundraising commitment to become Pacesetters 259 riders raised $500+ over their fundraising commitment 50-mile riders had the highest number of donations, raised the most, and had the most cancer survivors and Pacesetters of any route average number of gifts received per rider 14% 33% 3% 21% 29% 0-$25 $25.01-$50 $50.01-$100 $ $500 >$500 Harder than I expected 20% Easier than I expected 40% As I expected 40% 2013: A YEAR IN REVIEW #SAVELIVESFASTER OBLITERIDE.ORG 6
7 Support friend(s) in their commitment(s) to the cause Honor cancer survivors and/or fighters Have fun with friends Participate with colleagues Do something new Support Fred Hutch Someone is making me do it Personal fitness challenge Other (please specify) IT S ABOUT THE CAUSE 109 participants were cancer survivors $2,959 average raised by participants who are cancer survivors 18.4 average number of donations received by participants who are cancer survivors Riders primarily rode because they want to honor cancer survivors and/or fighters and to support Fred Hutch THE POWER OF TEAMS 100 teams (consisting of riders, virtual riders, and volunteers) participated in Obliteride; 17 were captained by Fred Hutch staff The average team had 8.7 team members At the start of our 25-Mile Ride 2013: A YEAR IN REVIEW #SAVELIVESFASTER OBLITERIDE.ORG 7
8 2013: A YEAR IN REVIEW #SAVELIVESFASTER OBLITERIDE.ORG 8
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12 miles 100 miles 50 miles A newspaper or magazine article A running or walking fitness event (e.g., Rock n Roll Marathon, Mercer Island ½ Marathon) Colleague(s) Cycling event (e.g., Chilly Hilly, Flying Wheels, etc.) Cycling-related publication or website (e.g., Bicycle Paper) Fred Hutch communications (e.g., Quest magazine, s, E-news, website) Friend(s) outside of work From an Obliteride partner (e.g., Pagliacci Pizza, University Village, Cupcake Royale, Cucina Fresca) Online ad/event calendar (e.g., The Seattle Times) Outdoor advertising (e.g., bus, billboard, etc.) Radio Social media (e.g., Facebook, Twitter) TV 25 miles 2013: A YEAR IN REVIEW #SAVELIVESFASTER OBLITERIDE.ORG 12
13 2013: A YEAR IN REVIEW #SAVELIVESFASTER OBLITERIDE.ORG 13
14 100-MILE RIDERS 23% 180-MILE RIDERS 10% 50-MILE RIDERS 35% 25-MILE RIDERS 32% 1% 4% 5% < % 18% % 26% % 18% 100% 80% 60% 40% 20% Female Male 15% 9% Eastside Mercer Island Sea0le Other WA 0% 25-mile 50-miles 100-miles 100-miles 180-miles 180-miles 55% Out of state 2013: A YEAR IN REVIEW #SAVELIVESFASTER OBLITERIDE.ORG 14
15 I'm inspired to tell others about FH 45% No more or less interested 34% I'm interested in becoming more involved 21% 15% 4% 18% 9% East Mercer Island Sea/le 55% Beyond Sea/le Metro Area Out of state 2013: A YEAR IN REVIEW #SAVELIVESFASTER OBLITERIDE.ORG 15
16 OW WOULD YOU RATE YOUR OVERALL EXPERIENCE? Very disappointing 1% Wildy exceeded my expectations 27% Better than I expected 46% Met my expectations 19% Over promised, under delivered 7% 100% 80% 60% 40% 20% 0% 25 miles 50 miles 100 miles 180 miles 100 miles 180 miles Highly likely Likely Neither Unlikely Highly unlikely 2013: A YEAR IN REVIEW #SAVELIVESFASTER OBLITERIDE.ORG 16
17 SPONSORS MADE IT HAPPEN THANKS TO OUR PARTNERS, 100% OF EVERY DOLLAR RAISED GOES DIRECTLY TO LIFESAVING CANCER RESEARCH AT FRED HUTCH. THANK YOU SPONSORS FOR MAKING THIS POSSIBLE! MAJOR SPONSORS ROUTE SPONSORS VOLUNTEER PROGRAM SPONSOR MARKETING PARTNERS 2013: A YEAR IN REVIEW #SAVELIVESFASTER OBLITERIDE.ORG 17
18 HONORING SURVIVORS FRIENDS OF OBLITERIDE TM SEATTLE TRAVEL KID S ZONE SPONSOR GREEN TEAM AID AND EMERGENCY SUPPORT 2013: A YEAR IN REVIEW #SAVELIVESFASTER OBLITERIDE.ORG 18
19 OTHERS WE D LIKE TO THANK BICYCLES WEST CINEBARRE CHARLIE S PRODUCE CUPCAKE ROYALE DISTRICT DRY SODA ELEMENT CYCLES EXPEDITORS FOSTER PEPPER GERK S SKI & CYCLE GREGG S CYCLE HTC KEXP MACRINA BAKERY MICROSOFT MILLENNIUM: THE TAKEDA ONCOLOGY COMPANY NUUN OLD TOWN BICYCLE PEMCO INSURANCE POPCHIPS REGAL ENTERTAINMENT GROUP PACIFIC MARKET INTERNATIONAL (PMI) SAFEWAY SPECIALTY S CAFÉ & BAKERY TIAA-CREF T-MOBILE TOM DOUGLAS CATERING AND EVENTS TUXEDOS AND TENNIS SHOES CATERING AND EVENTS UNIVERSITY MECHANICAL CONTRACTORS, INC. VELOCE VELO WOODINVILLE BICYCLES ZTE 2013: A YEAR IN REVIEW #SAVELIVESFASTER OBLITERIDE.ORG 19
20 OBLITERIDE.ORG
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