Media PRO PARTNERSHIP HIGHLIGHT CONTENT. 4iiii Innovations is Official 2018 Power Measurement Supplier to Top World Cycling Teams

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1 PRO PARTNERSHIP Media HIGHLIGHT 4iiii Innovations is Official 2018 Power Measurement Supplier to Top World Cycling Teams CONTENT 4iiii Partnership Teams 4iiii Product Family 4iiii Key Contacts 4iiii.com

2 Partnership Overview FOR IMMEDIATE RELEASE 4iiii Innovations 2018 Pro Team Partnerships include World and National Champions and Olympians in all cycling disciplines. For the 2018 racing season, 4iiii will supply power measurement for Pro Cycling Teams from several continents. Included are three of the world s top women s professional road cycling teams, all of Canada s Olympic and Paralympic cyclists, several National champions and two-reigning World Champions in Annemiek van Vleuten and Alban Lakata. This is the third year for 4iiii as a World Tour team technology provider. Pro Team sponsorships play a key role in our product design, says 4iiii CEO Kip Fyfe. 4iiii leadership is the result of putting our technology, reliability and durability to the test with the best riders, under the most demanding conditions in the world. An exclusive sponsor and supplier relationship with Cycling Canada will provide powermeters and heart rate monitors to athletes in all Olympic and Paralympic cycling categories through the 2020 Olympic Games in Tokyo, Japan. The five professional cycling teams sponsored by 4iiii in 2018 are Mitchelton-Scott, Tibco-Silicon Valley Bank, Ale-Cipollini, Elevate KHS, and new to us this year is our first mountain bike team, the endurance mountain bike squad Canyon Topeak. Mitchelton-Scott (formerly Orica Scott) of Australia has 10 women riders. The team includes World TT Champion Annemiek van Vleuten, who already has a victory in 2018 wearing her rainbow stripes, winning stage two of the Women s Herald Sun Tour in Melbourne in Founded in 2011, ALE-Cipollini is an Italian-based team and one of the top five women s teams in the world. Australian star Chloe Hosking has already added two wins to her record in iiii is a synonym of top quality in sport technology, and a very competitive team needs the best, says Team President Alessia Piccolo. Team Tibco-Silicon Valley Bank, based in the United States, is the longest-running professional women s cycling team in North America, on a mission to help aspiring female cyclists rise to the top. US-based Men s road team Elevate KHS is our longest-running sponsorship. They have two Canadian riders, James Piccoli and Jordan Cheyne. Canyon Topeak Racing Team is an endurance mountain bike team of men and women that stars three national champions and three-time and current UCI Mountain Bike Marathon World Champion Alban Lakata. The teams will be riding a variety of 4iiii products including PRECISION PRO dual and PRECISION single-side powermeters. Coaching staff and riders will have the tools and metrics required to optimize their training and race performance. Dual ANT+ and Bluetooth options provide broad device compatibility. 4iiii is also releasing a new product this year with PRECISION Podiiiium. We re taking 3D powermeter technology to a another level and introducing it to other cycling disciplines including mountain biking, says Mike Mercer, Director of Engineering. Our new PRECISION-based Podiiiium is rechargeable and compatible with all of the most popular cranks PRO PARTNERSHIP Media Kiiiit

3 Get to know our team Mitchelton-Scott Click to download photo Mitchelton-Scott (formerly Orica Scott) is based in Australia with 10 women riders. The squad includes: World TT Champion Annemiek van Vleuten, Australian Criterium Champion and former World Junior Time Trial Champion Jessica Allen, Four-time Belgian road race champion and reigning World Champ in the Madison Jolien D hoore, U23 World Champion for TT and road race Alexandra Manly. 3 PRO PARTNERSHIP Media Kiiiit

4 Get to know our team ALE-Cipollini Click to download photo Founded in 2011, ALE-Cipollini is an Italian-based team and one of the top five women s teams in the world. Australian star Chloe Hosking has already added two wins to her record in The ALE-Cipollini team is led by General Manager Alessia Piccolo, who brought the team and sponsors together to start the team project in The team s focus is on all three essential elements: great athletes, management team and leading companies who believe in the long term success of the project. 4 PRO PARTNERSHIP Media Kiiiit

5 Get to know our team Team Tibco-Silicon Valley Bank Click to download photo Team Tibco-Silicon Valley Bank is the longest-running professional women s cycling team in North America, on a mission to help aspiring female cyclists rise to the top. Their 2018 roster includes Alison Jackson, 2015 Canadian Criterium Champion and 7-time Quebec Champion Lex Albrecht. The team has had numerous riders named to Olympic and World Championship squads. They ve also produced several national champions like Guatemalan road race and TT champion Nicolle Bruderer, double Mexican National Champion Ingrid Drexel, and Australian road champion Shannon Malseed. 5 PRO PARTNERSHIP Media Kiiiit

6 Get to know our team Elevate KHS Click to download photo US-based Men s road team Elevate KHS is our longest-running sponsorship. They have two Canadian riders, James Piccoli and Jordan Cheyne. Their season is off to a great start, with two wins by Cory Williams in criteriums in California, and one each from Alfredo Rodriguez in Mexico and Kevin Girkins in Texas. 6 PRO PARTNERSHIP Media Kiiiit

7 Get to know our team Canyon Topeak Racing (Our first foray into UCI Mountain Biking) Click to download photo Canyon Topeak Racing is a mixed team of men and women that stars three national champions and three-time and current UCI Mountain Bike Marathon World Champion Alban Lakata. The team was established in 2005, and has since become one of the greatest endurance mountain bike teams of all time. They have achieved numerous victories around the world, including four World Championship titles. 7 PRO PARTNERSHIP Media Kiiiit

8 Background 4iiii Innovations 4iiii Innovations Inc. is a global, Canada-based leader in providing innovative, durable and consistently reliable sports electronics to both OEM and retail markets. 4iiii has a complete family of products that take sports technology to a whole new level. The PRECISION powermeter, Viiiiva heart rate monitor as well as the 4iiii app are all intended to leverage technology for advancing the athletic performances of enthusiasts through to professional athletes. Smarter. Faster. Safer. For more information: 4iiii.com 8 PRO PARTNERSHIP Media Kiiiit

9 Product Family PRECISION A true breakaway in POWERMETER powermeter technology, dual-side PRECISION Podiiiium brings extensive crank compatibility and World Tour accuracy to a rechargeable, lightweight and low profile powermeter. PRECISION Podiiiium puts dual-side function within reach of a single-side budget. Ridden by the pros, PRECISION PRO dual-side powermeters deliver all the benefits of our left-side model (exceptional accuracy, lightweight design, ANT+ and Bluetooth compatibility, 3D powermeter technology), plus a specific breakdown of left and right wattage. Perfect for those who need specific power output from each crank side, or anyone who simply wants the best powermeter on the market. Whether you re a pro or simply training hard, PRECISION powermeters deliver industryleading power accuracy, highly dependable cadence data, 3D powermeter technology capable of measuring tri-axial strain on your crank arm. Designed to be durable, water tight, accurate and light weight, compatible with ANT+ and Bluetooth head units. PRECISION helps you train smarter, faster, safer. Fiiiit Precision Powermeter provides indoor riders with the same power gauge technology used by professional teams and outdoor cyclists around the globe. Trusted by pros and enthusiasts alike, Viiiiva heart rate monitors are 10X more sensitive than most heart rate monitors, 5X more responsive, use advanced beat-to-beat measurement, and can store up to 65 hours of data. They also collect and transfer data from other ANT+ products via Bluetooth to ios or Android device. Viiiiva products are comfortable and easy to wear, featuring a soft, flexible strap for a perfect fit. They also collect data from other ANT+ sensors and bridges that information via BLE to your ios or Android devices. 9 PRO PARTNERSHIP Media Kiiiit

10 Contact 4iiii Innovations Inc Ave E Cochrane, Alberta T4C 2B9 Media Contact: Michaela Brownlee Marketing and Communications v Ext. 200 a michaela@4iiii.com O 4iiii.com Social Hashtags #PoweredBy4iiii /4iiiicom 10 PRO PARTNERSHIP Media Kiiiit