PARTNERS MANUFACTURERS CONTINGENCY PROGRAM

Transcription

1 215 PERFORMANCE PARTNERS 215 MANUFACTURERS CONTINGENCY PROGRAM

2 Welcome to the Automobile Racing Club of America Founded in 1953 as a Midwest-based stock car racing series, ARCA has grown to represent the most diverse nationally touring stock car series anywhere. ARCA is the second-longest running championship racing series in the country, and remains consistently dedicated to fans, competitors, and sponsors at the highest levels of the sport. ARCA founder John Marcum s association with NASCAR founder Bill France Sr. predates the sanctioning body itself, and the two remain joined on companion weekends at the same high-profile racing venues that host NASCAR s most elite series. Our history is a celebration of integrity, stability, tradition, respect, and success. Table of Contents Program Introduction...pg. 1 The ARCA Racing Series presented by Menards...pg. 2-8 Sponsor Broadcast Exposure & Decal Compliance...pg. 9 Media Metrics...pg. 1 Scope of Competition...pg. 11 ARCA CRA Super Series / ARCA Midwest Tour...pg ARCA, CRA and Midwest Tour Cars...pg. 16 Contact Information...pg. 17

3 Program Introduction With this presentation, you will be introduced to the ARCA Performance Partners Program, and the 214 Manufacturers Contingency Program Opportunities. The ARCA Performance Partners Program is the Series Prize Money and Decal Program, the contingency program which allows sponsors access to the drivers, team members, and car owners. The ARCA Performance Partners Program rewards teams and drivers for displaying sponsor decals, and for utilizing sponsor products and services. Sponsor representation includes display of decal, and presence in victory lane, plus the opportunity to integrate components into the core of the sport. The ARCA Performance Partners Program has been designed exclusively for high-performance manufacturers and service providers; those companies who primarily market to the motorsports world through the competitor base. General consumer products will not be eligible to participate in the Performance Partners Program. ARCA has designed multiple levels of participation at each of three tiers of racing, ranging from the flagship national tour to regional developmental series. Each level of participation allows performance product manufacturers and service providers a range of options, from becoming an Official Company to activating in a traditional fender decal contingency program. A wide variety of different opportunities allow customized participation for companies of any size, and with any goal in mind. 1

4 The ARCA Racing Series presented by Menards ARCA s National Tour, the ARCA Racing Series presented by Menards is the flagship division of the sanctioning body. Strategically positioned as a driver development series as well as a destination for professional stock car racers, this series has performed at more than two-hundred race tracks in twenty-six states nationwide and Canada. The National Tour boasts an eighteen to twenty-two race schedule annually, and is often aligned with NASCAR Sprint Cup, Nationwide, and Camping World Truck series events. As many as 16 teams compete each year and combined, carry and represent more than 4 sponsors. The ARCA Racing Series competes on a diverse mix of race tracks: short tracks; road courses; intermediate and superspeedways, and dirt tracks. Highlights include annual visits to some of the most famous venues in the sport, places like Daytona, Talladega, Pocono and Winchester. This mix of venues requires special skill sets from not only the drivers, but the crews as well. The ARCA Racing Series presented by Menards is a true test for man and machine. For more information visit: arcaracing.com 2

5 Tour Schedule 1 Daytona Int l Speedway 7 Mobile Int l Speedway Fairgrounds Speedway Nashville Salem Speedway Talladega Superspeedway Toledo Speedway New Jersey Motorsports Park Pocono Raceway Michigan Int l Speedway Chicagoland Speedway 13 Winchester Speedway 16 Iowa Speedway 18 Lucas Oil Raceway 2 3 Pocono Raceway Berlin Raceway Illinois State Fairgrounds DuQuoin State Fairgrounds Salem Speedway Kentucky Speedway Kansas Speedway

6 Program Administration and Validation ARCA has worked hard to make supporting the series as easy as possible. Each team is provided a copy of the ARCA Awards Program Details guide, detailing each sponsorship program. The entry blank for each event lists all special awards and contingency award programs in detail, and breaks down the distribution of posted contingency money for eligible teams. Eligibility is determined by each program, including but not limited to display of decals and contingent use of product. Teams failing to meet requirements are not eligible for awards and awards are presented to the next eligible team in the event of non-compliance, guaranteeing 1% payout. The ARCA Marketing Department and the ARCA Competition Department each participate in the validation process, through visual/manual checklists of decal application and photo back-up, to physical inspection of the vehicles pre and post race. ARCA handles all administration of the prize money and program validation and offers to fulfill product certificate distribution. Sponsors receive electronic contingency reports following each event. 4

7 Option 1 - Official Company Official Company status provides Official Product status for three separate brands under the corporate program, category marketing exclusivity for the product brands, and a separate contingent use of product awards program for each product brand. An Official Company status within the ARCA Performance Partners Program allows for the display of up to four decals inside a single program. The Official Company s corporate logo decal will be placed high on the front fender of all eligible cars, and each of the Official Company s participating brand s logo decals will also appear on the cars. Corporate logo placement on driver uniforms enhances the exposure, as well as :3 second radio commercials in each event, print advertising, and logo presence on two ARCA Mobile Office transporters. More than 6% of the program fees are direct participant cash awards. Marketing Inventory: Decal placement Primary, corporate logo 32 square inches, on front fender, behind wheel, top of fender, both sides of car Up to three brand logos 28 square inches, on front fender, behind wheel Decals required for eligibility for per event awards, year end award and point fund awards Embroidered primary corporate logo on driver uniform 6 square inches, on upper arm and required for eligibility for per event awards, year end award and point fund awards Logo Placement on Series Transporter 6 square inches Additional 3 logo decals, for participating brands ARCA Fan Guide Advertising: Full page, color ad in Fan Guide (Sponsor to supply copy) ARCA Rulebook Advertising: Full page, black and white ad in Rulebook (Program contract required by Dec. 1) Point Fund Sponsorship Award winner hat placement in winners circle (if applicable) One :3 second audio commercial, for each corporate brand in each ARCA event broadcastand Inside ARCA Banner advertising on arcaracing.com Logo inclusion in Series advertising Championship Awards Banquet Tickets: Four complimentary banquet tickets Hard-Card Annual Credentials: Up to six (6) Annual Photo ID Garage Passes: 8 Restricted Access Garage/Pit & Paddock Guest Passes per event Official Company Program Fee - $5, $14, in per event awards $7 Cash Contingency $8, Point Fund Sponsorship $5, Year End Award 5

8 Option 2 - Official Product Official Product status within the ARCA Performance Partners Program provides category exclusivity from a marketing perspective, within the series. No competing product will be allowed to advertise as a series sponsor. Official Product status also involves contingent use of product for awards eligibility, as well as decal placement on cars and logo inclusion on driver uniform. Multi-media advertising, through radio and print promotion, enhances the on-site exposure elements of the Official Product program. Marketing Inventory: Decal placement 28 square inches, on front fender, behind wheel, top of fender, both sides of car. Decal required for eligibility for per event awards, year end award and point fund awards Embroidered logo on Driver Uniform 6 square inches, on upper arm. Embroidered logo required for eligibility for per event awards, year end award and point fund awards Logo Placement on Series Transporter 36 square inches, black & white replication of fender decal ARCA Rulebook Advertising: Half-page, black and white ad in rulebook (Program contract required by Dec. 1) Point Fund Sponsorship Award winner hat placement in winners circle (if applicable) One :3 second audio commercial in each ARCA event broadcast on Inside ARCA Logo inclusion in ARCA Series Advertising Championship Awards Banquet Tickets: Two complimentary banquet tickets Garage Passes: 6 Restricted Garage/Pit & Paddock Guest Passes per event Four (4) Annual Hard Card Credentials Official Product Program Fee - $22,5 $7, in per race awards ($35 cash per event) $2,5 Point Fund Sponsorship $3, Year End Award 6

9 Preferred Partner Plus Program ARCA has expanded its relationship with CV Products Professional Race Services (PRS) through a multi-year contract extension for at-track service provider, and together PRS and ARCA have created the addition of the Preferred Partners Plus option for Performance Partners. The Preferred Partners Plus program is an exciting enhancement option to the standard fender decal sponsorship programs offered by ARCA. The Preferred Partners Plus option offers the following enhanced assets, over and above the traditional sponsorship inclusions: ARCA s CV Preferred Partners Plus program provides Cometic increased visibility in the garage area as well as the opportunity to inventory our products trackside. CV products has been a key distribution partner of Cometic for many years so it made sense to carry that relationship forward with a highlighted presence at ARCA Series races across the country. We want the competitors and engine builders to think of Cometic as the go-to gasket whether they re ordering parts from our catalog or from the CV Products trackside support transporter at the race track. - Bob Gorman, Cometic Spokesperson 7

10 Option 3 - Contigent Use of Product The ARCA Performance Partners Program Contingent Use of Product program is designed to reward drivers and teams who utilize the specified product of the sponsor. Product use validation by ARCA ensures that awards are earned only by those competitors supporting your company. Decal placement and print advertising enhance the exposure opportunities. Marketing Inventory: Decal placement 28 square inches, on front fender, behind wheel, both sides of car. Decal required for eligibility for per event awards, year end award and point fund awards ARCA Rulebook and Fan Guide Advertising: 1/4 page, black and white ad in rulebook and Fan Guide (Program contract required by Dec. 1) Championship Awards Banquet Tickets: Two complimentary banquet tickets Contingent Use of Product Program Fee - $16, $6, in per race awards ($3 cash per event) $2, Point Fund Sponsorship $1,5 Year End Award Option 4 - Participating Manufacturer The ARCA Performance Partner Fender Decal Program is the traditional and standard contingency program, offering cash bonus awards to those teams which adorn the sponsoring company s decal. Nearly 7% of the program fees go directly to the participants. 8 Marketing Inventory: Decal placement 28 square inches, on front fender, behind wheel, both sides of car. Decal required for eligibility for per event awards, year end award and point fund awards ARCA Rulebook Advertising: 1/4 page, black and white ad in rulebook (Program contract required by Dec. 1) Championship Awards Banquet Tickets: Two complimentary banquet tickets Garage Passes: 2 Restricted Access Garage/Pit & Paddock Guest Passes per event Fender Decal Program Fee - $11, $4,5 in per race awards ($3 cash per event) $2, Point Fund Sponsorship Two (2) Single Event Licenses per race Two (2) Annual Hard Card Credentials

11 ARCA Racing Series Compliance Sponsor ACCEL ANSELL (S) ANSELL ACTIVARMR CGS IMAGING COMETIC CV PRODUCTS EIBACH FAST TRACK DRIVING SCHOOL FORD RACING G-FORCE RACING GEAR HERR S HOLLEY HOOSIER INTERCOMP JE PISTONS JEGS JRI KLOTZ 214 (YTD) ARCA Series & Event Sponsor Broadcast Exposure MENARDS (S) RACING ELECTRONICS ROUSH/YATES RSS S&S SCOTT PRODUCTS SCOTT RAGS SUNOCO TOYOTA UNOH (S) VR-12 Exp. Time 4:28:28 12:13:1 3:35:41 :18:49 1:38:14 3;5:38 :58:46 :6:11 :6:14 :31:14 2:1:6 1:23:45 4;3:36 :15:56 2::56 2:58:24 2:26:34 :38:34 15:23:21 2:3:14 :1:5 1:1:2 :16:7 9:19:15 :7: 4:29:24 6:26:43 2;25:39 :2:31 Mentions Exp. Value 1,367,69 3,74,335 75,335 12,35 481,935 93, ,895 37,115 38, ,2 498,28 383,135 1,433,16 69,45 592,79 1,16, ,42 192,67 5,237,95 718,995 58, ,88 74,15 3,313,5 49,445 1,412,445 2,13,38 677,215 14, Exp. Value 278,43 2,82, ,8 92,22 379,25 589,35 346,82 5,155 N/A 115, ,95 415,3 1,33,7 113, ,475 27,58 49,47 183,195 4,41, ,5 154,78 25,45 33,49 3,176,345 7,54 1,362,78 1,299,93 424,78 33,25 Sponsor ARCA ARCA Racing ARCA Windshield Hoosier Hoosier Spoiler Accel Menards SCOTT Ansell Sunoco Herrs RE UNOH JRI CGS Cometic Eibach VR-12 G-Force Holley Klotz Fast Track CV Products Intercomp JE Pistons RSS S&S JEGS 214 Fender Decal Complaince Total Total Decals Cars % 1% 1% 1% 1% 1% % 1% 1% 1% 1% 91.79% 95.38% 95.38% 95.38% 92.82% 96.41% 83.8% 93.33% 72.14% 96.7% 9.77% 6.34% 96.58% 92.14% 82.79% 87.69% 88.3% 94.36% VS 213 EVEN EVEN EVEN EVEN EVEN EVEN EVEN EVEN EVEN EVEN -1.95% -3.44% -2.59% +4.77% +3.15% -.62% +4.99% % +4.6% -1.43% -.47% +4.47% +2.6% -1.76% +.29% % +7.12% +7.19% Races 179 Drivers 78,842 Laps 86,224 Miles 2,128 Members 8 Owners Cars 1,277 Mechanics 9

12 Media Metrics The ARCA Racing Series visits a number of the top 5 TV Markets, including 2 of the top-5. ARCA has been a toprated series on FOX Sports Media Group s motorsports programming outlet, which is now FOX Sports 1. Combining the power of on-site marketing benefits with the exposure of national television will provide your company with the opportunity to reach millions of consumers. Total US 9.1% 13.9% 16.3% 1.6% East Central North East Pacific 15% 13% 12% 2% 34.1% 15.9% South East South West West Central 21% 19% ARCA has extended its television broadcast package, adding CBS Sports Network coverage to the long-standing relationship with FOX Sports Media Group. In 214, FOX Sports 1 aired 8 ARCA Racing Series presented by Menards events LIVE, with two additonal events scheduled for live, flag-to-flag coverage on FOX Sports 2. CBS Sports Network carried 3 live ARCA short track events, with each of the CBSSN races re-airing in prime time the following week NCR NCR Viewership Data NCR NCR Viewership Data 213 Attendance 214 Attendance Date Event Rating Est. Viewers 2-16 Daytona ,278, 5-3 Talladega.72 62, 5-19 Toledo , 6-8 Pocono.2 552, 6-14 Michigan , 6-3 Winchester NCR Cume N/A 7-21 Chicago , 8-2 Pocono.71 63, 8-1 Berlin NCR Cume N/A 8-18 Springfield NCR Cume N/A 8-25 Madison NCR Cume N/A 9-7 Iowa.7 59, 9-2 Kentucky , 1-4 Kansas , Avg. Cume Viewers: 439,3 Avg. NCR Cume Rating:.48 Date Event Rating Est. Viewers 2-15 Daytona , 5-3 Talladega , 5-18 Toledo.12 98, 6-7 Pocono , 6-13 Michigan , 6-21 Elko NCR Cume N/A 7-6 Winchester NCR Cume N/A 7-19 Chicago.32 26, 7-25 Lucas Oil , 8-1 Pocono , 8-24 Madison NCR Cume N/A 9-2 Kentucky.35 3, 1-4 Kansas , Avg. Cume Viewers: 293,6 Avg. NCR Cume Rating:.36 Date Event Attendance 2-16 Daytona* 7, 3-9 Mobile 8, 4-28 Salem 6,5 5-3 Talladega* 19, 5-19 Toledo* 8,5 6-1 Elko 2,6 6-8 Pocono* 4, 6-14 Michigan* 22, 6-22 Road America 19, 6-3 Winchester** 2, Chicago* 25, 7-28 New Jersey 9,5 8-2 Pocono* 5,5 8-1 Berlin** 8, Springfield** 11, Madison** 3,1 9-2 DuQuoin 9,5 9-7 Iowa* 15, 9-14 Salem 9,5 9-2 Kentucky* 1, 1-19 Kansas* 11,5 Date Event Attendance 2-15 Daytona* 42, 3-22 Mobile 8, Salem 7, 5-3 Talladega* 13, 5-18 Toledo* 8,5 6-1 New Jersey 4,5 6-7 Pocono* 22, 6-13 Michigan* 19, 6-21 Elko*** 5,7 7-6 Winchester*** 2, Chicago** 13, Lucas Oil* 6,5 8-1 Pocono* 5, 8-1 Berlin 8, Springfield 1, 8-24 Madison*** 3, 9-1 DuQuoin 11, Salem 9, Kentucky* 11,5 1-3 Kansas** 18,5 Total 316,6 Total 23,2 Avg. Attendance 15,76 Avg. Attendance 11,51 1

13 Scope of Commitment No matter the size or the level of activation, from local, to regional, to national, ARCA sponsors and the teams they are aligned with represent and deliver opportunities to connect with highly passionate, knowledgeable, brand loyal, race fan consumers. Buying behavior is influenced by the brands they see carried as sponsors for their favorite drivers week to week on the ARCA Racing Series. ARCA s family of corporate sponsors represent a broad-base mix of goods and services, manufacturers and retailers, from Fortune 5 companies to regional and local businesses, each using ARCA as a marketing platform for advertising, promotion, client/customer hospitality, and developing strong business-to-business relationships. From world-wide exposure to one-on-one interaction, a marketing opportunity with ARCA is about creating positive impressions and experiences all while creating brand awareness, consideration and opportunities for incremental sales revenue. OFFICIAL COMPANIES OFFICIAL PRODUCTS PARTICIPATING COMPANIES SAFETY INITIATIVE SPONSORS ARCA is where tradition meets opportunity. 11

14 ARCA recently extended agreements with the ARCA/CRA Super Series and the ARCA Midwest Tour to open up yet another top-notch venue for drivers to develop on the racing chain. These 6 horsepower template bodied, late model cars race in regional touring series events at some of the most famous tracks in the Midwest. What s more, the champions of those series get a chance to test at Daytona International Speedway each year through ARCA s Road to Daytona program. Champion Racing Association (CRA) Powered by JEGS is a racing sanctioning body that primarily oversees the scheduling, administering, and officiating of the ARCA/CRA Super Series Powered by JEGS for Super Late Models, the JEGS/CRA All-Stars Tour Presented by Chevrolet Performance for Crate Late Models, as well as the CRA Late Model Sportsman and CRA Street Stock Divisions. Additionally, CRA assists in promoting other racing events and is the sole promoter of two events during the season. From 25 to 21, CRA served as the promoter and manager of all events at the legendary Winchester Speedway. Constructed with a more common ABC template and straight rail chassis specifications the ARCA/CRA Super Series opens the market opportunity to even more pavement racers and race teams in the Great Lakes Region. Underneath the stock appearing body, is some of the most advanced stock car racing technology being used anywhere. The typical engines are 358 cubic inches and have a modified 39-cfm carburetor. In recent years the series has averaged annually, 17 races at 13 different race tracks, with over 15 different drivers and 12,+ people in attendance. The Crown Jewels of the Series are the Winchester 4 at Winchester Speedway, the Redbud 3 at Anderson Speedway, and the Berlin 251 at Berlin Raceway. The series is owned and managed by industry veterans Glenn Luckett and R. J. Scott. For more information visit: craracing.net The ARCA Midwest Tour will visit up to 12 different tracks in 215, spanning Wisconsin, Illinois, Indiana, Iowa, Michigan, and Minnesota. Sanctioned events will run between April and October. The ARCA Midwest Tour joins the ARCA CRA Super Series and ARCA Truck Series on a developmental level to support ARCA s top division, the ARCA Racing Series presented by Menards. The Midwest Tour has raced at historic venues such as the Milwaukee Mile, Iowa Speedway, the LaCrosse Fairgrounds, Madison International Speedway, and Elko Speedway. Major events like the 213 Howie Lettow Memorial at the Milwaukee Mile brought a record 8 entries and over 12, fans. Yearly visits at Iowa Speedway and Oktoberfest at LaCrosse see a combined 6, race fans. A unique aspect to the series is its Touring Stars program, which recognizes the top drivers committed to racing the entire Midwest Tour schedule. Touring Stars are featured throughout the year in promotion of the series and are eligible for pay bonuses. Many of racing s top stars have appeared in the Midwest Tour, including Matt Kenseth, Rusty Wallace, Tony Stewart, Kyle Busch, Ken Schrader, and more. Super late models used in the ARCA Midwest Tour will follow composite ABC body rules and straight rail chassis specifications. Engine specifications range from a 1:5.1 compression aluminum concept engine to an open 9:5.1 and spec-style engines, with tight specifics regulated by the builders and the series. Weight packages range from lbs., with the cost-effective 4412 carburetor required, designed to provide longer lasting engine performance while keeping expenses under control. For more information visit: arcamidwesttour.com 12

15 Option 1 Official Product Official Product status provides exclusivity for a single brand or product line. More than 7 percent of the ARCA CRA Super Series and the ARCA Midwest Tour Performance Partners sponsorship fee is a direct pass through to the competitors through point fund contribution, per race and year-end awards. This category exclusitivity also offers the following benefits: Marketing Inventory Decal on all cars for awards eligibility Logo placement on series transporter (36 sq. in.) Logo placement in series advertising Logo placement and link on arcaracing.com Per-race special award offering $1 cash + product certificates Year-end special award offering $5 Point fund sponsorship - $1,5 Two restricted garage passes per event Two tickets to end-of-season Championship Awards Banquet Option 2 Participating Manufacturer Participating Manufacturer status provides the standard inclusions for a contingency/fender decal program. More than 6 percent of the ARCA CRA Super Series and the ARCA Midwest Tour Performance Partners sponsorship fee is a direct pass through to the competitors through point fund contribution, per race and year-end awards. The sponsorship also offers the following benefits: Marketing Inventory Decal on all cars for awards eligibility Logo placement in series advertising Logo placement and link on arcaracing.com Per-race special award offering $5 cash + product certificates Year-end special award offering $25 Point fund sponsorship - $1, Two restricted garage passes per event Two tickets to end-of-season Championship Awards Banquet Official Product Sponsorship Fees $5, Annually Participating Manufacturer Sponsorship Fees $3, Annually 13

16 ARCA CRA Super Series Tour Tracks & / /11 4/25 & 7/18 5/25 5/16 & 6/16 6/27 & 8/23 7/24 & 9/ /12 8/15 9/6-7 & 1/ / Watermelon Capital Speedway - Toledo Speedway - Anderson Speedway - Illiana Motor Speedway - Berlin Raceway - Columbus Motorspeedway - Lucas Oil Raceway - Kalamazoo Speedway - Flat Rock Speedway - Winchester Speedway - Kil-Kare Speedway ARCA Midwest Tour Tracks /3 5/16 5/25 6/13 6/27 7/17 8/4 8/14 9/5 9/26 1/ Madison Int l Speedway - State Park Speedway - Illiana Motor Speedway - Dells Raceway Park - Rockford Speedway - Grundy County Speedway - Wisconsin Int l Speedway - Norway Speedway - Hawkeye Downs - Elko Speedway - LaCrosse Speedway 14

17 Package Pricing Options ARCA offers the following discounted pricing for multiple property sponsorship: (Does NOT include Preferred Partners Plus Options) Official Product ARCA Racing Series plus either the ARCA CRA Super Series or the ARCA Midwest Tour - $26,5 ($1, savings) ARCA Racing Series plus both the ARCA CRA Super Series and the ARCA Midwest Tour - $3, ($2,5 savings) Both ARCA CRA Super Series and the ARCA Midwest Tour - $9, ($1,5 savings) Participating Manufacturer ARCA Racing Series plus either the ARCA CRA Super Series or the ARCA Midwest Tour - $13,25 ($75 savings) ARCA Racing Series plus both the ARCA CRA Super Series and the ARCA Midwest Tour - $16, ($1, savings) ARCA Racing Series plus both the ARCA CRA Super Series and the ARCA Midwest Tour - $5,8 ($2 savings) 15

18 The Cars Stock Car (Steel or Composite Body) Sunoco 26 GTX Unleaded 98 Octane ARCA Ilmor 396 or 36 ci V8 Open Motor 7+ 16

19 Contact Information ARCA Racing Series Presented by Menards Mark Gundrum VP, Business Development & Corporate Partnerships George Mergen Director of Marketing & Public Relations Larry Mauter Marketing Manager ARCA CRA Super Series powered by JEGS Glenn Luckett Series Director RJ Scott Managing Partner ARCA Midwest Tour Tim Olson President & Director of Race Operations 17

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