APOS INDUSTRY VIEW Vivek Couto Executive Director & Co-Founder, MPA 27 April, 2016
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1 APOS INDUSTRY VIEW Vivek Couto Executive Director & Co-Founder, MPA 27 April, 2016
2 The State Of The Industry: Now & The Future 2% 11% 22% 31% 47% CAGR 9% 39% CAGR 6% 51% 51% 47% US$77 bil. US$119 bil. US$157 bil. Free To Air Revenue Pay-TV Revenue Online Video Revenue 2
3 By 2021, Digital Will Start Eating Into Traditional TV Share % US$ bil % % 6.2% 3.6% 5.1% China Japan India SEA Australia Korea TV Digital CAGR
4 Video Industry s Share Of Incremental Revenue Shifting To Digital Free To Air 6% Incremental Revenue of US$38 bil. ( ) Pay-TV 36% Digital 58% 4
5 China Heavy Skew To Digital Free To Air 2% Incremental Revenue of US$21 bil. ( ) Pay-TV 18% Digital 80% 5
6 Japan FTA Still Strong, But Digital To Gain Long Term Free To Air 12% Incremental Revenue of US$2 bil. ( ) Pay-TV 18% Digital 70% 6
7 Australia SVOD and Online Video Set Pace Free To Air 15% Incremental Revenue of US$2 bil. ( ) Pay-TV 30% Digital 55% 7
8 Korea Convergence Of Pay-TV & Internet TV Free To Air 2% Incremental Revenue of US$2 bil. ( ) Pay-TV 68% Digital 30% 8
9 Southeast Asia FTA s Pipeline Into Content Remains Firm Free To Air 37% Incremental Revenue of US$4 bil. ( ) Pay-TV 45% Digital 18% 9
10 India Pay-TV Retains Long Term Prospects Free To Air 1% Incremental Revenue of US$6 bil. ( ) Pay-TV 82% Digital 17% 10
11 Fixed Broadband Networks Haves And Have Nots 110% NGN Drives Broadband Growth Fixed Broadband Penetration of Households 90% 70% 50% 30% 10% NGN Yet To Scale -10% Singapore Korea Japan China Vietnam Malaysia Thailand Philippines Indonesia India Legacy Next Gen Cable (Docsis FTTx) 11
12 Mobile Broadband To Drive Digital Video Growth 200% 180% Wireless Broadband Penetration of Population 160% 140% 120% 100% 80% 60% 40% 20% 0% Korea Singapore Thailand Japan China Vietnam Malaysia Indonesia India Philippines 12
13 The True Cost Of SVOD To The Consumer US$ Japan Korea Singapore Malaysia Thailand Indonesia Vietnam Philippines India China SVOD ARPU Wireless Broadband ARPU Pay-TV ARPU 13
14 China & Social Media Driving The Digital Sector US$35 bil. US$8 bil. US$5 bil. Total APAC Online Video Industry (2021) Ex-China (2021) Ex- Facebook and YouTube (2021) 14
15 Key Themes 15
16 The Role Of Telcos 16
17 Telco Bundle: Content Commoditization, Or a Long Term Hedge? 6-18 months of iflix subscription with IndiHome subscription I get content when I want it, I am happy to pay for it OR Free Netflix subscription with Optus s broadband plans Why pay for content when I can get it for free? Uula subscription at Y467/ month for Softbank subscribers 17
18 Evolution Of Packages 18
19 Evolution of Packages: 2000s Basic Package Extended Basic Package Premium Package Big bundles used to drive premium uptake, ARPUs 19
20 Evolution of Packages: Extended Basic Package Mini Basic Package Extended Basic Package 1 Premium Package Mini Basic Package 1 Extended Basic Package 2 Premium Package Mini Basic Package 2 Extended Basic Package 3 Premium Package Extended Basic Package 4 Extended Basic Package 5 Customization and flexibility were key driving factors for subscriber acquisition and differentiation, but induced complexities 20
21 Evolution of Packages: Mini Packages OTT Packages Broadband Packages Upsell Skinny bundles starting to take off Shift selected genres to OTT Premium Package Focus on broadband 21
22 Build & They Will Come? 22
23 The Online Video Sector Already A Crowded Space Pay-TV Operators Telcos B2C Leaders Content Creators/Broadcasters 23
24 The Emergence Of Super App/OTT Aggregators 24
25 The Emergence of Super App/OTT Aggregators Amazon Prime aggregates video content from 24 different video services Wynx movies aggregates video content from 5 different video services 25
26 Capturing Millennial Audiences 26
27 Capturing Millennial Audiences The Search For a Scalable Strategy Monetisation strategy Content creation strategy Platforms to use Monetization currently limited. Talent looking to other avenues to generate revenues 27
28 Role Of Social Media 28
29 Social Media Long Term Ambitions In Video 29
30 THANK YOU
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