2 nd Annual Cali-Slide Skate Party 2012

Transcription

1 2 nd Annual Cali-Slide Skate Party 2012 Presented by (Your Name Here) Event Package & Sponsorship Opportunities

2 Skating Events: Saturday Night, November 10, :59 PM to 5:00 AM Sunday Night, November 11, :00 PM 3:00AM Northridge Skateland Parthenia Street Northridge, CA Parking is free Special Activities: Fri. 11/9 Skate-Line Ball 9P-2A Sat. 11/10 Meet & Greet 5P-8P Sun. 11/11 Brunch & Fashion Show 12:00 PM 5:00 PM Hilton Woodland Hills/Los Angeles 6360 Canoga Avenue Woodland Hills, CA Valet parking is $

3 The Celebration: Indoor roller skating events are a celebration of the passionate rhythm roller skating community. What makes skate parties different from roller skating sessions are such things as guest DJ s, new product releases, contests, prizes, raffles, skate vendor presence, food, and special time slots. Some or all of these reasons are great motivators for people to travel near and far. This celebration is a festival of events spanning the course of several days. The Skaters: The rhythm roller skating community is close-knit and loves to get together and be celebrated through roller skating parties. This community is nationwide and will travel across the country for superior roller skating events. The Event: SK8 Fanatics 2 nd Annual Cali-Slide Skate Party 2012 will feature Adrenaline Award-nominated DJ s from around the country, several skate clothing vendors, skate contests, food, and great prizes. There are several activities that will take place in conjunction to the main event including a meet-and-greet, dance, skate gear fashion show, and Sunday brunch. The event is a great opportunity for skaters to celebrate with their friends and family, experience a different music atmosphere and venue, meet new people, and show off their skills and custom roller skates. 3

4 SK8 Fanatics Custom Roller Skates turns your shoes into roller skates. We offer an endless array of customization options, from customizing the size of your wheels to powder-coated hardware. We aim to increase our following by continuing to test the boundaries of rhythm roller skating with new and innovative products. SK8 Fanatics officially launched mid-year 2011 and has taken the roller skating industry by storm. We have already been featured on the news, designed skates for celebrities, and gained the respect and support of major skate manufacturers. At our Spring Break Skate Jam 2012, we drew over 400 guests to Northridge, CA from Los Angeles, Northern California, Las Vegas, and Arizona. The event was a huge success and the roller skating community agreed that it was THE event to attend. Ultimately, we extended the event an additional ½ hour (until 4:30AM) as more than 80% of our guests were still roller skating at 3:45AM! What we ve discovered is an opening in the marketplace for superior roller skating events in which the community feels celebrated and special. We are fulfilling that opening by producing 2 major events this year and planning for collaborative events. Our largest event of the year is the 2 nd Annual SK8 Fanatics Cali-Slide Skate Party held Veterans Weekend this November. This production will span the course of two days, Saturday and Sunday night, and includes a variety of ancillary events outside the skating rink beginning Friday evening. 4

5 Sponsor Benefits DEVELOP new business contacts. The SK8 Fanatics event provides you with a unique opportunity to connect with the community in a fun and entertaining environment. DEMONSTRATE, sample, or test market your product and receive instant responses about your products or services from attendees. REACH a specific audience with repeated impressions: through postcards, banners, displays, through our website, and social media. BROADEN the market s awareness of your product. FIND new customers who can make a connect with your product and the recreation they love. AFFILIATE your brand with a specialized event targeting an emerging market of skating enthusiasts. REINFORCE loyalty with current consumer relationships. Monster Energy distributed their classic drinks and Zero drinks to skaters at our Spring Break Skate Jam Event Highlights Adrenaline Award-Nominated DJ s Our DJ s have traveled the world and collaborated with renowned DJ s and musical legends. This event will feature two-three DJ s! Skaters stayed until the very end of our last 4AM-ending party and time was extended an additional ½ hour. Meet-and-Greet and Fashion Show Skaters get a chance to mingle outside of the skating rink and see some amazing fashion which suits their unique style. Livestreaming is a possibility for the fashion show. Red Carpet Pictures and Backdrop Rollers love to have their pictures taken both on and off the floor. SK8 Fanatics offers red carpet pictures for free and available to download on our Facebook page after the event. Food A perk we offer is food at no additional charge (while it lasts). Skate Contests & Prizes Skaters have the opportunity to win prizes such as trophies and fiberglass wheels. Raffles Each skate party comes with a free raffle ticket for drawings at the end of the event to win items such as the Clear Cube skate case. Skate Vendors Vendors showcase their items specially made for skaters. 5

6 Audience With connections to numerous skate groups and enthusiasts across the country, SK8 Fanatics draws a crowd of over 400 attendees for our 1-day events. We expect attendance of over 1,000 in November as the event continues to expand along with increased name recognition. Skaters come from diverse backgrounds, professional levels, and industries. About 25% of attendees traveled more than 50 miles to attend the 1 st event, even from as far as New York. Skaters range in skill levels from beginner to expert. The majority of skaters are mid-level and have their own skates. More than 95% of skaters use quad skates. Demographics Age group ranges from Average age is 29 Middle-class Majority have children 80% are African-American Attendees reside in urban areas High consumers of fast-food, dining out, high-end fashion, and personalized goods Average amount of disposable income High interest in Hip Hop, R&B, and Jazz music Demanding of quality and quick service Most skaters enjoy the spotlight, have a need to be different, want the latest technology, and want the distinction of having something first. The atmosphere is club-like minus the alcohol. 6

7 Event Promotion Promotion & Marketing Skate Party Program & Itinerary 1,000 printed and distributed to guests. Postcards 10,000 printed and distributed to roller skaters at Los Angeles area rinks, Bay Area rinks, Atlanta rinks, and other skate parties though SK8 Fanatics and partners travels. Postcards also distributed at host skating rink. Internet Website linked from Zvents, Facebook events page, online newspapers and roller skating blogs like Sk8er Nation. Communication will continue through social media outlets such as Facebook, Twitter, and roller skating blogs. We will time-release unknown messages about the event to keep the buzz and anticipation strong. TV, Video, & Radio PR Team will send press releases to target market related shows. Some mentionable media outlets include: BET, TV One, Power 106, KJLH Promotion will continue after the event with our coveted skate party recap videos posted to several online outlets. Print PR Team will send event submissions to newspapers, both local and collegiate. Some of the PR outlets for event submissions and/or press releases include: CSUN Daily Sundial, LA Weekly, LA Times, and Roller Skating Today. Some notable magazines include: Ebony/Jet, The Source, Vibe, Giant, King, XXL, Heart & Soul, and Sister 2 Sister. 7

8 Sponsorship About Sponsorship Sponsorship should be: 1. Beneficial to both parties, while 2. being unimposing to the attendees, and 3. integrating seamlessly into the event. We seek sponsors that are relevant to our audience and event. Potential Sponsors should ask: How are we relevant to this group? How will fit seamlessly into the event? On the following pages we will share some examples of relevancy and opportunities to showcase your product, business, or service beneficially. Before we move on, please let us know what sponsorship types and categories suit your needs. Sponsorship Types: Presenting Major Supporting Official Product Status Preferred Supplier Status Categories: Exclusivity License & Endorsements Contracts On-Site Signage Hospitality Information Technology Loyalty Marketing Database Marketing Employees/Shareholders Public Relations Ancillary Events Other Promotional Opportunities Media Profile Contra Production 8

9 Sponsorship Categories detailed: Exclusivity Category exclusivity among sponsors at or below a given level Category exclusivity in event-driven advertising Category exclusivity as a supplier or seller at the event Contra Opportunity for sponsor to provide equipment, media value, in-store/inhouse promotion, services, technology, or expertise useful to the success of the event in trade for part or all of sponsorship fee. On-Site Sampling opportunities Display opportunities Opportunity to sell product on-site Coupon, information, or premium (gift) distribution Merchandising (sponsor selling dual-branded products) Signage Venue signage (full, partial, or non-broadcast view) Inclusion in on-site event signage (exclusive or non-exclusive) Inclusion on pre-event signage Vehicle signage Event staff shirts/caps/uniforms Hospitality Tickets to the event Participant meet-and-greets Ancillary or Supporting Events Tickets or invitations to ancillary events Signage, sampling and other benefits at ancillary events License & Endorsements Use of our logo, images and/or trademark(s) for sponsor s promotion, advertising, or other leverage activities Merchandising rights (the right to create co-branded merchandise to sell) Product endorsement Loyalty Marketing (reinforce your customer relationships) Access to event, parking, or merchandise discounts Early access to tickets Exclusive access to an event, area, contest, service, or experience Database Marketing Opportunity to provide inserts in event-oriented materials Opportunity to run drawing or contest via event website Employees/Shareholders Organization of team-building event at the roller rink Distribution of employee recruitment information Public Relations Inclusion in press releases and other media activities Inclusion in sponsor-related and media activities Media Profile Inclusion in/on event advertising or event promotional pieces, etc. On-camera ad time Ad space in event program Information Technology Signage on event website Promotion or contest on event website Links to sponsor website from event website Production Design and/or production of key sponsor events Logistical assistance, including technical or creative expertise Contracts First right of refusal for renewal at conclusion of contract Other Promotional Opportunities Custom-design of a new award (e.g. Veteran s Award for roller skater) Securing and administration of entertainment to appear on your behalf Opportunity to provide prizes for media or event promotions Couponing/advertising on ticket backs 9

10 Venue Sponsor Sponsorship Get maximum visibility with a venue sponsorship. This category is for a major or presenting sponsor and brand name that wants visibility for multiple days. Are you looking to introduce a new product to the market? Do you have a new movie, artist, or TV show to promote? Are you a household name looking to increase brand loyalty? Would you like to distribute information to every guest via gift bags, brochures, coupons, etc.? Would you like a video promo featuring high-level roller skaters? Would you like your extreme banner displayed in the center of the roller rink The venue value for both Saturday and Sunday night is approximately $9,000 which also includes a VIP section. Entertainment Sponsor Showcase your value in the entertainment industry with this sponsorship. Sponsor the DJ s and potential performers to get the party jumpin. The DJ s are the most important element to every skate party. We ve got DJ Taz and DJ Soulnificant, extremely popular roller skating DJ s who represent the West coast and East coast respectively. Our potential performers are the Afro Classics who s song Right Yeah is featured on our last skate party video. Do you have premium audio equipment to showcase? Are you a record company with an artist to promote? Are you known for bringing the party to life? Are you an Internet radio station? Do you have promo CD s to distribute? The cost of the DJ s and performers is approximately $3,000. We may add a third very special guest DJ. Food & Beverage Sponsor Appeal to your target market through immediate satiation and personal connection. Are you a restaurant looking to increase your customer base? Are you a food distributor looking to increase brand loyalty in the grocery store? Do you have an energy drink or other thirst-quenching beverage? Would you like to increase your brand loyalty? Are you a bakery that would like to showcase your cakes, cupcakes, donuts, or pastries? This is a great contra category to trade food and/or beverages for all or part of a sponsorship fee. Some of the menu ideas are Taco bar and Burger bar. Saturday and Sunday skate party nights are available to showcase your goods. 10

11 Sponsorship Special Activities Sponsor Our Meet-and-Greet, Sunday Brunch, and Fashion Show Special Activities are a great ways to make a personal connection with attendees. Do you need visibility or instant access to customers for your fashion company? Are you a travel-related company looking to promote a special offer or service? Are you looking to introduce a new product to the market? Do you have a new movie, artist, or TV show to promote? Do you have an appealing Smartphone app or high-tech product? Would you like to distribute information to every guest via gift bags, brochures, coupons, etc.? Values in this category are mixed. For instance, you may underwrite appetizer trays for the meet-and-greet; purchase Sunday Brunch $20-25; provide discounts to attendees; supply photography equipment and more. Giveaways & Contests Sponsor Giveaways and prizes are supporting sponsorships and a great way to play a role in making people feel special. Make people feel special in the following ways: Custom Shoe/Custom Skate Giveaway The biggest prize of the night! Estimated cost is $1,000 Trophies We have a number of skate contests and your name can be added to the trophy. The estimated cost is $200. Clear Cube Skate Case Always a popular giveaway! Estimated cost - $130. Fiberglass Skate Wheels These wheels are for the sliders. The event is called Cali-Slide for a reason. Est. $120 Custom T-shirts We d like to have at least 50 t-shirts to give to the first 50 people who This is a place where you can add your company name. Estimated cost $500 Commemorative Tote Bags Same concept as the t-shirts Est. $250 Gift Cards from your company provide instant promotion Sponsor (Other) Other ways to support include transportation, video production, and photography. Are you a car rental company looking to showcase a luxury vehicle? Do you have a limousine company to promote? Are you a photographer or videographer? At each event, numerous photographers and videographers volunteer to produce outstanding videos and photos. This is another great contra category to trade products or services in lieu of sponsorship fee. 11

12 Produced by SK8 Fanatics & Nicole Russell SK8 Fanatics LLC Printle Russell, CEO Garfield Ave., Suite H Paramount, CA pete@sk8fanatics.com Sponsorship & Events Director Nicole Russell nicole@sk8fanatics.com Contacts Northridge Skateland GM Steve Earley (818)