2018 SCHEDULE PREVIEW
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1 2018 SCHEDULE PREVIEW ARRIVAL DAY WEDNESDAY, AUGUST 15 8:00 AM - 10:00 PM Welcome Airport Welcome Vancouver International Airport 3:00 PM - 9:00 PM Gear Up Registration 3:30 PM - 5:30 PM Get Stoked Crankworx Fox Air Downhill One by one, some 400 racers sprint down the mountains, scrubbing bumps and airing 1,200 vertical feet of non-stop bank and boost. Base of Whistler Mountain & Longhorn Patio 8:30 PM - 9:45 PM Get Stoked Crankworx Deep Summer Photo Challenge Whistler Olympic Plaza
2 DAY 1 THURSDAY, AUGUST 16 8:00 AM - 5:00 PM Gear Up Registration 9:30 AM - 4:00 PM sponsorshipx Tech Lounge 9:00 AM - 9:30 AM Launch Mark Harrison, President & CEO, The T1 Agency & Chair, sponsorshipx Darren Kinnaird, General Manger, Crankworx 10:15 AM - 11:00 AM Single Track Don Mayo, Global Managing Partner, IMI International & Sarah Stovold, VP, Content & Emerging Media, IMI International 11:15 AM - 12:00 PM Double Track Kristen Gambetta, Sports and Entertainment, Rakuten & Zaileen Janmohamed, Senior VP, Client Consulting + Services, GMR Pam Hollander, Vice President, Consumer Marketing, Allstate & Kami Taylor, Senior Vice President, Octagon Whistler Mountain 12:00 PM - 1:00 PM Fuel Up Lunch Reception 1:15 PM - 2:45 PM Tune Up Mathea Olin, Professional Surfer Connecting with people through the power of bicycles David Zimberoff, VP of Marketing, SRAM Alexander Gwilliam, Senior Copywriter and Creative Strategist, KEMMLER KEMMLER Robbie Deeks, Director of Ecommerce Sales, VaynerMedia 3:15 PM - 6:00 PM Live It! Take in all that Whistler has to offer, grab a bike to rip the Whistler Mountain Bike Park, cruise along the Valley Trail, zipline in a rainforest or just take a moment soaking it all in at the Scandinave Spa. 7:00 PM - 10:00 PM Get Stoked Ultimate Pump Track Challenge Tailgate presented by IMI International Join IMI International at the Pump Track Challenge Tailgate as you get ready to cheer on the best riders in the world! Crankworx Ultimate Pump Track Challenge The Pump Track sees riders master a maze chock-full of berms, banks and rollers needed to pump through to the finish line without ever making a pedal stroke in this ultimate stripped-down showcase of a rider s horizontal momentum mettle. Whistler Mountain
3 DAY 2 FRIDAY, AUGUST 17 8:00 AM - 5:00 PM Gear Up Registration 8:30 AM - 9:00 AM Brake Coffee & Light Snack 8:30 AM - 12:30 PM sponsorshipx Tech Lounge 9:00 AM - 9:30 AM Opening Mark Harrison, President & CEO, The T1 Agency & Chair, sponsorshipx 9:30 AM - 10:15 AM Single Track The changing landscape of global sponsorship Ricardo Fort, VP, Global Sport Sponsorships, Coca-Cola 10:15 AM - 11:00 AM Double Track Ripping up the rule book to extract impact and value in sponsorship If sponsorship is the answer, what is the question? Matthew Leopold, Director, European Sponsorship Association 11:00 AM - 12:00 PM Fuel Up Brunch Reception - How to recover from a major setback Roundtables with Coaches 12:00 PM - 1:00 PM Gondola up Whistler Mountain Whistler Village Gondola 1:00 PM - 1:30 PM Single Track Inclusion & Ever-Changing Perceptions Whistler Mountain - Roundhouse 1:30 PM - 2:15 PM Double Track Alice Petzold, Professional Certified Coach and Trainer, A Game Coaching Accomplishment Coaching 2:30 PM - 5:00 PM PEAK 2 PEAK Gondola Sessions Global sponsorships How to engage the individual through a global lens Dive into the British Gas Pools 4 Schools initiative Matthew Leopold, Director, European Sponsorship Association Virtual sponsorships (online gaming, esports, etc.) How the global expansion of brands and franchises has impacted sponsorship Brand measurement / decision making with a data-driven innovation Leslie Blachford, Director, Events Canada, Hudson s Bay 2:30 PM - 5:00 PM Live it! Take a ride on the World Record Breaking PEAK 2 PEAK Gondola, grab a pair of hiking shoes or your yoga mat to take it all in as you explore the coastal mountains. Whistler Mountain - Roundhouse PEAK 2 PEAK Gondola (1,427 ft in the air) Whistler Blackcomb Mountain Whistler Blackcomb Mountain 5:00 PM - 6:30 PM Après Après on the Mountain featuring SaulPaul, A Musician with a Message Whistler Mountain - Roundhouse 6:30 PM - 7:30 PM Gondola down to Whistler Village Whistler Village Gondola
4 DAY 3 SATURDAY, AUGUST 18 8:00 AM - 5:00 PM Gear Up Registration 8:00 AM - 5:00 PM sponsorshipx Tech Lounge 8:00 AM - 9:00 AM Fuel Up Breakfast Reception 9:00 AM - 9:30 AM Opening Mark Harrison, President & CEO, The T1 Agency & Chair, sponsorshipx 9:45 AM - 12:00 PM Tune Up Hamish Acland, CEO & Founder, Mons Royale Sponsorship transactions you can trust Jason Robertc CEO & Co-Founder, HelloSugoi Chad Seigler, Vice President International Business Development & Partnerships, NASCAR Rebecca Shanks, VP Account Management, The T1 Agency 12:15 PM - 1:15 PM Fuel Up Lunch Reception 1:15 PM - 2:00 PM Double Track Global Sponsorship Landscape Study Norm O Reilly, Partner Consultant, The T1 Agency & Professor, Ohio University & Elisa Beselt, Director, Consulting, The T1 Agency U.S. soccer vs. European football: Different name, same sponsorship game? Bruce Bundrant, CEO & Founder, Riviera Sports Marketing 2:15 PM - 3:00 PM Double Track Cristian Cook, Founder / CEO, Designwerk Cyndie Wang, Head of Global Sponsorships & Alliances, Hewlett Packard Enterprise 3:15 PM - 4:00 PM Single Track Creating action, one goal at a time Alison Désir, Founder, Harlem Run & Run 4 All Women 4:00 PM - 4:15 PM Sneak Peek Mark Harrison, President & CEO, The T1 Agency & Chair, sponsorshipx 2019 Host Partner 5:00 PM - 7:30 PM Get Stoked Red Bull Joyride The best riders in the world bring their A-game to this invitational showcase. Whistler Mountain - Red Bull Joyride VIP Area 8:30 PM - 9:30 PM Get Stoked Crankworx World Tour Awards 9:30 PM - Onward Après After Party
5 DEPARTURE DAY SUNDAY, AUGUST 19 8:30 AM - 10:00 AM Fuel Up Coach Coffee Talk Whistler Village
2018 SCHEDULE PREVIEW
2018 SCHEDULE PREVIEW ARRIVAL DAY WEDNESDAY, AUGUST 15 8:00 AM - 10:00 PM Welcome Airport Welcome Vancouver International Airport 3:00 PM - 9:00 PM Gear Up Registration & The Westin Resort & Spa, Whistler
2018 SCHEDULE PREVIEW
2018 SCHEDULE PREVIEW ARRIVAL DAY WEDNESDAY, AUGUST 15 8:00 AM - 10:00 PM Welcome Airport Welcome Vancouver International Airport 3:00 PM - 9:00 PM Gear Up Registration 3:30 PM - 5:30 PM Get Stoked Crankworx
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