Edition #6 SOMMAIRE. from may 18 th to 21 th Nos cibles... p 13 Ours Values... p 14 Our village... p 15 In a nutshell...
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1 Media Kit
2 Edition #6 from may 18 th to 21 th > Edition 2017 day 2 a capricious day finally part of most picturesques SOMMAIRE Introduction... p 3-5 The Outdoormix s concept... p 6-7 Numbers... p 7 L événement... p 8-12 Nos cibles... p 13 Ours Values... p 14 Our village... p 15 In a nutshell... p 16
3 WE ARE... > the WeAreHautesAlpes family picture A TEAM OF LOCAL SPORT LOVERS We are a group of Haut-Alpins passionate about sports, nature and mountain living. We belong to a slide, jump and fly loving generation, living in this beautiful secluded and therefore preserved scenery we are happy and proud to share. WE ARE HAUTES ALPES WE05 WeAreHautesAlpes is an association aiming to promote the Haut-Alpine territory, the diversity of its natural environment and the wide range of sports and nature activities that it allows.
4 In our PARADISE THE 4th ELEMENTS The high vitality of all four elements is what makes our region an exceptional sport welcoming territory. > Edition 2017 day 3 Michal Buchtel (CZE) charging «Les molosses» during his long race on the Guil river Earth & mountain alpinism / climbing / highligne / mountain biking Fire & sun confort / conviviality / splendor / energy Water & snow winter sport / whitewater / nautism Air & wind paragliding / freeflying / kitesurf & windsurf
5 Serre-Ponçon Our base camp > ready for a big downhill till the lake In the center of Hautes-Alpes, Serre-Ponçon concentrates the best of our region on one and the same playgroud. Here, mountain activities combine with water sports and the lifestyle is inspired by the south side way of life along the shores of the lake.
6 The outdoormix s CONCEPT RIDE & PARTY Ours is a transversal sporting event by day, and cultural festival by night. Friendliness and conviviality is our moto, performance an excuse. The elite and the novices rub shoulders and benefit from adapted sports programs, from high level competitions to initiation. 16 disciplines and outdoor communities competition, demonstration & initiation 600 athletes from 23 nations > Sitting on the beach and observing the kitesurfers ahead, paragliders up above, slackliners on the side and rockclimbers behind. 3 concert nights, 12 performers, spectators visitors 50 exhibitors
7 Key Numbers 5 EDITIONS KEY NUMBERS > this is how we rock at bannering The exponential growth of our event reflects the enthusiasm of athletes and the public for this appointment has become essential Edition Budget Visitors Athletes Nations Exhibitors Executive comity Volonteers Followers Website visitors
8 KAYAK EXTREME European cup KAYAK FS French cup LONGBOARD DH freeride LONGBOARD slide contest Dirt MTB & BMX FMB Tour BMX spine ramp contest KITESURF FS contest KITEFOIL race
9 RIVER SUP European cup SUP downwind race TRICKLINE French cup HIGHLINE meeting PARAPENTE freestyle demos YOGA workshops ESCALADE bloc contest SKATEBOARD workshops
10 Our SPOTS are beautiful In order to showcase the Southern Alps through our event, we do not hesitate to make the most of our natural heritage within a 40km radius by offering our riders the most beautiful spots. This geographical freedom contributes highly to the quality of the images we render. Event s village It is the heart of our event, gathering the visitors around the various stands Queyras valley hosts kayak on the Guil : 80m/3 / of flow for the rapids of Guil which attract the best kayakers in the world. Réallon and his mythycal road : 4km of asphalt for 7 tight turns and 300m of vertical drop. Top speed close to 90km/h. Serre - Ponçon s Lake it is home to the nautical village : An area of 1,500 football stadiums and as much water as in 320,000 Olympic swimming pools. Daily thermal breezes of 15 to 20 knots ensure top sailing conditions. Eygliers lake zen quarter
11 Our AMBASADORS are here with us Our rider ambassadors are not mere guests. They are our friends above all else, sharing our passion for our disciplines and territories. Their expert eyes on the quality of our organization has a direct influence on our event. They are our primary consultants helping us to meet the expectations of the riders. Pablo Signoret 19 yo, Embrun (France) Actual Highline world signoret slackliner 1400 followers Manager Highline Outdoormix Coco Giro 28 yo, Lyon (France) Pro-Trickliner et Pdt of Trickline 2300 followers Outdoormix sport development assistant Mickey Wilson 30 yo, Golden (Colorado, U.S.A) Pro-Trickliner 1800 followers US rider relations assistant Mathieu Dumoulin 30 yo, Glenwood S. (U.S.A) Pro-Kayakiste Adidas TERREX, Vice world champion 4900 followers Outdoormix brand relations assistant JB Chandelier 32 yo ; Embrun (France) Pro-parapentiste Adidas followers Outdoormix brand relations assistant Dan Gavere 40 yo, Hood River (USA) Pro-SUPer 5000 followers US rider relations assistant Anthony Jeanjean 20 yo Montpellier (France) 7400 followers Rider relations assistant
12 Musical and party CULTURE > When partners and organisers work together, original and efficient happenings take place A special moment for riders of all sport communities to meet celebrate their day s sessions. As for the visitors, they continue, throughout the evening, to find pleasure for the eyes... and ears. Capacity of persons 12 artists / 3 nights Top Line Up 2018 : PATRICE / HIGHTONE / PUPPETMAZTAZ
13 1. Athletes 2. Festives JT 20h TF1 reportage Longboard sur Outdoormix Festival TARGETS 3. Families 4. Brands Our success starts from the satisfaction of the sportsman working up to that of the national media according to the following progression: 5. Great medias 1st edition : «hardcore» sports event, only for riders. 2nd edition : sport and festive «core» event, intended for riders and festival-goers who are sensitive to sport events. 3rd edition : the event develops its initiations programs and brand relations to welcome a new target audience: families. 4th edition : sportsmen, festival-goers and families are seduced, the event opens up to big outdoor sports brands 5th edition : the rider-brand-event synergy sets in, the event attracts major medias. 6th edition : internationalization of targeted riders - festival-goers - families - media and strengthening our partnerships
14 Human & nature Our VALUES HUMAN : Our human values are the source of our event s success and of our visitor s loyalty. ELITE FRIENDLY : Our main priority is our outdoor sports athletes. We offer riding conditions and race management that meet the expectations of professional athletes. ECO FRIENDLY : We do our best to adopt a responsible attitude towards the ecological footprint of the event and are constantly working on finding new, greener solutions. OPEN : The event is completely free and open to all during the day. > Alexandre and Germain, co-founders and directors opening the 2017 edition SOCIAL : Our team is made up of passionate and competent people who share the common motivation of promoting our small piece of paradise. ASSOCIATIVE SYNERGY : Whether for the sport events or at the bars and restaurants, all areas of the festival are organized by local leaders who gladly put their profession to the use of our association. LOCAL DEVELOPPEMENT : We want to preserve the quality of our local life by developing tourism around nature sports. We are committed to working with the local businesses
15 Our VILLAGE The Festival Village hosts 50 outdoor equipment brands. It brings together stands from our partners and exhibitors, services for the public (information, restaurant, bar...) and showcases all the sports presented in a 300 meter radius. The public can benefit from initiations in many of these disciplines The VIP Area brings together riders, volunteers, partners and media to facilitate meetings, organizing special meeting opportunities between professionals as well as bringing well being to the riders (massage, physiotherapy, osteopathy). The Concert Area can accommodate 12,000 people and offers different atmospheres : intensity in the pit, friendliness at the bar tent and relaxation at the chill out space or the restaurant area. They invested the village : > Our village situated on the beach, surrounded by nature GoPro, Picture, Fusion Entertainment, Patagonia, Fanatic, ION, Adidas TERREX, Sandiline, Jackson Kayak, Artline, Bomber eyewear, ABK, Ticket to the moon, Freegun, Blackcross, Prism, Fasboa...
16 IN A NUTSHELL Ours is a fast rising event in the international outdoor sports scene, born from local athletes passionnate about their region. In its five editions the event has maintained a strong growth (x10) while preserving the satisfaction of our core audience. The Outdoormix Festival is a great way to reach an audience interested in outdoor activities. More and more renown equipment brands join us each year. They communicate with each other and together, feel confident to participate in our adventure. We rejoice in their faithful partnerships. See you at the 6th edition of the Outdoormix Festival, from May 18th to 21st, 2018! CONTACT ALEXANDRE BESSEAU Directeur général Outdoormix Festival tel : alex@outdoormixfestival.com THOMAS LOOS Chargé des relations presse à l Office de Tourisme de Serre-ponçon tel : medias@serreponcon-tourisme.com CAROLINE TCHEPELEV Chargé des relations presse à l Agence de Développement des Hautes-Alpes tel : caroline.tchepelev@hautes-alpes.net
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