Media Snapshot. Lithuania, November 2017

Transcription

1 Media Snapshot Lithuania, November 2017

2 Rather positive month for media channels except for Print and OOH 30% 2017 October vs October, Gross Ad Spends Change, % 20% 10% 0% 17% 8% -10% -4% -20% -30% -40% -21% -28% TV Online Display* Radio Print OOH Gross ad spends increased on TV and Radio, however Print decreased by -21%, OOH by -28% in October vs last year the same period. OOH decrease is mostly affected by ACM which didn t provide any data in October. Forecasted real OOH decrease could be about -9%. Spends of digital ads decrease is mostly affected by Adnet which didn t provide any data as well. TNS LT data *Only local Lithuanian websites are being monitored

3 Back on track: Ad spends have recovered in October as usual , , , , , , , , ,0 - Monthly Gross Ad Spends, EUR +24% Y2014 Nov-2015 Oct Y2015 Nov-2016 Oct Y2016 Nov-2017 Oct Gross ad spends increased by 24% in October 2017 comparing to September 2017 and these were 12% higher comparing October 2017 to the same period last year. TNS LT data

4 November s rating in all audiences is higher comparing to November Average Monthly All Commercial TV Channels Rating, 4+ Audience, % % Y2014 Dec Nov Y2015 Dec Nov Y2016 Dec Nov Average 4+ TV rating increased by 3% comparing November 2017 to October It increased by 6% comparing November 2017 to the previous year s situation. TNS LT data

5 The Main Buyer s November s rating in all audiences is higher comparing to November Average Monthly All Commercial TV Channels Rating, Women Audience, % % Y2014 Dec Nov Y2015 Dec Nov Y2016 Dec Nov Average Women TV rating decreased by -1% comparing November 2017 to October It increased by 10% comparing November 2017 to the previous year situation. TNS LT data, Main Buyer Women y.o.

6 ALL audience TV reach 2017 November vs November Average Weekly reach, % % 3% 1% -1% -1% 1% 4% 1% 2% % 8% 1% 0 TV3 LNK LRT Televizija BTV Lietuvos rytas TV TV6 TV8 Info TV TV1 PBK NTV Mir Lietuva REN Lietuva TV3 is still in 1 st position; The biggest increase was made by PBK, NTV Mir among commercial channels; BTV, Lietuvos rytas TV - channels with slightly decrease in average weekly reach. TNS LT data

7 The Main Buyer TV reach 2017 November vs November Average Weekly reach, Women audience, % % 7% % -1% 8% 13% -1% 40 9% 4% % 60% 31% 0 TV3 LNK LRT Televizija BTV TV6 TV8 Lietuvos rytas TV TV1 Info TV PBK NTV Mir Lietuva REN Lietuva TV3 is still in 1 st position; The biggest increase was made by BMA channels; BTV, Lietuvos rytas TV average weekly reach decreased a bit in 2017 November vs 2016 November. TNS LT data, Main Buyer Women y.o.

8 X-FAKTORIUS holds the lead second month in a row Position Title Description Channel October 1 X FAKTORIUS TV3 ENTERTAINMENT PROGRAM TV3 19:30:00 13,5 2 TV3 ŽINIOS NEWS TV3 18:30:00 11,2 3 MOTERYS MELUOJA GERIAU 10 SERIES TV3 20:59:00 11,1 4 LIETUVOS BALSAS MUSIC PROGRAM LNK 19:30:00 10,8 5 KK2 PENKTADIENIS TV MAGAZINE LNK 19:29:00 10,6 6 KK2 TV MAGAZINE LNK 19:30:00 10,4 7 VALANDA SU RŪTA TALK SHOW LNK 20:00:00 10,3 8 PELENĖ TV3 MOVIE TV3 19:30:00 10,1 9 GERO VAKARO ŠOU HUMOR TV3 20:00:00 9,2 10 MUZIKINĖ KAUKĖ ENTERTAINMENT PROGRAM BTV 19:29:00 9,1 November 1 X FAKTORIUS TV3 ENTERTAINMENT PROGRAM TV3 19:30:22 13,8 PASAULIO VYRŲ KREPŠINIO ČEMPION ATRANKA/LENKIJA- 2 LIETUVA SPORT EVENT TV3 19:29:23 12,3 3 TV3 ŽINIOS NEWS TV3 18:30:05 12,1 4 MOTERYS MELUOJA GERIAU 10 SERIES TV3 20:58:58 11,1 5 ŠREKO HELOVYNAS MOVIE TV3 19:30:13 11,0 6 PASAULIO VYRŲ KREPŠINIO ČEMPION ATRANKA/KOSOVAS- LIETUVA SPORT EVENT TV3 19:58:49 10,9 7 GERO VAKARO ŠOU HUMOR TV3 20:00:13 9,8 8 MULAN TV3 MOVIE TV3 19:30:19 9,1 9 SLIBINAI. NAKTIES TAMSUMŲ DOVANA MOVIE TV3 19:30:29 9,0 10 PRIEŠ SROVĘ PROGRAM TV3 20:00:51 9,0 Start time Rtg % TNS LT data, 4+ audience

9 X-FAKTORIUS 2017 is in 1 st position for The Main Buyer audience Position Title Description Channel October 1 X FAKTORIUS TV3 ENTERTAINMENT PROGRAM TV3 19:30:00 19,1 2 PELENĖ TV3 MOVIE TV3 19:30:00 18,3 3 MOTERYS MELUOJA GERIAU 10 SERIES TV3 20:59:00 16,9 4 SNIEGUOLĖ IR SEPTYNI NYKŠTUKAI TV3 MOVIE TV3 19:30:00 14,7 5 MAŽOJI UNDINĖLĖ MOVIE TV3 19:30:00 14,7 6 GERO VAKARO ŠOU HUMOR TV3 20:00:00 14,4 7 ŠREKAS II LNK MOVIE LNK 19:29:00 14,2 8 TV3 ŽINIOS NEWS TV3 18:30:00 13,0 9 ŠREKAS TREČIASIS LNK MOVIE LNK 19:30:00 12,6 10 JUROS PERIODO PARKAS 3 MOVIE TV3 21:04:00 11,9 November 1 X FAKTORIUS TV3 ENTERTAINMENT PROGRAM TV3 19:30:22 19,2 2 MOTERYS MELUOJA GERIAU 10 SERIES TV3 20:58:58 17,0 3 ŠREKO HELOVYNAS MOVIE TV3 19:30:13 17,0 4 MULAN TV3 MOVIE TV3 19:30:19 14,8 5 GERO VAKARO ŠOU HUMOR TV3 20:00:13 13,7 6 TV3 ŽINIOS NEWS TV3 18:30:05 12,8 7 MADAGASKARO PINGVINAI TV3. 2 RODYMAS MOVIE TV3 19:30:01 12,8 8 TV3 VAKARO ŽINIOS NEWS TV3 21:29:58 12,3 9 LEDYNMETIS. 2 RODYMAS MOVIE TV3 19:30:38 12,1 10 BRUTO IR NETO 3 MOVIE TV3 19:30:49 11,9 Start time Rtg % TNS LT data, Main Buyer s Women y.o. audience

10 Top 10 Lithuanian websites in terms of Real users slightly decreased their audiences in November The highest decrease is visible in aruodas.lt (-6,8% real users) and draugas.lt (-6,3%) websites. Only alio.lt had significant growth (+8,8% real users). Gemius Audience, November 2017

11 Biggest Lithuania s news portal sells it s bussines of magazines In the beggining of December the biggest Lithuania s news portal Delfi.lt announced selling their business of magazines. It contains magazines such as Cosmopolitan, Moteris, Panelė, Mano Namai and Tavo vaikas and their websites. Monthly reach of all these 5 magazines in audience of y.o. is 6,5%. As CEO of Delfi Group Vytautas Benokraitis says, they want to concentrate their attention more to digital tools and development. Earlier this year Delfi Group also finished the acquire of Adnet - the biggest online advertisement network in Baltics. The magazines were bought by GM Media Invest the company that already owns Lithuania s news agency ELTA.

12 Contact: Dalius Pacevičius Media Director Dentsu Aegis Network Phone: